Roofing in Denver

Denver Roofers Share Tips, Tricks and More About the Roofing Industry

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How to Choose a Roofing Company After a Bad Experience

When you have a bad experience with a company you use every once in a while, it can make it a nightmare to deal with them when you need them again. When it comes to roofers, unless it’s a warranty issue, it’s often easier to find a new roofing company to take care of your roof needs. Let’s look at how to choose a roofing company after a bad experience.

Choosing a Roofing Company

After having a bad experience with one roofer it can be daunting to find another one. The first thing you want to do is ask around for recommendations from family, friends and coworkers. A recommendation can go a long way and reassure you that someone you know recommends a roofing company to you. In many ways, this is the best way to find a company you can count on.

Check online review sites, such as Angie’s List, HomeAdvisor and the Better Business Bureau in your area. These reviews can let you know what others think of the company, how they’ve handled complaints and whether or not you should take the time to consider them. Once you have a few roofers to check out, give them a call and have them come out for a roof estimate.

These companies should always offer free roof estimates. This way you can see how they do the estimate, ask any questions and see how you feel about them. This is your first in-person impression of the roofing company and can go along way with how you feel about using them as your go-to roofer.

Above all else, make sure you feel comfortable with your roofing company before signing on the dotted line. If your gut tells you to run the other way, listen to it. Your gut is never wrong when choosing a roofer.

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What is a Roofing System?

Do you know what a roofing system is? You may think this is just a fancy term to upsell you something your home or building doesn’t need it. That couldn’t be further from the truth. A roofing system is the overall components that make up your roof and what it does for you. Your roof can do more than just keep your dry and safe from the elements. Let’s look at what a roofing system is and why it’s important to maintain.

More About Your Roofing System

Your roofing system is everything that makes up your roof. This includes the shingles or shakes, gutters, vents, chimney, sunlight and any other components. All of these work together to make up your roof. When you get your roof repaired or replaced, certain components will be replaced at the same time.

It’s typical to have your gutters, skylights and vents replaced when your roof is replaced. This is because these components all work together in tandem. Gutters, skylights and vents may not work with the new roofing shingles or shakes you decide to go with. Depending on the slope of your roof, you may need something that’s better rated for your city’s permit codes.

This is why working with a roofing is the key to getting your roof replaced properly. They can help you through all the steps and explain exactly what needs to be replaced and what can stay. If something needs to be replaced, they can help you choose your shingles, skylights, vents and gutters. From there, they can help you get the best price and ensure the work is done to make your home look beautiful and stay protected from the elements.

Your roof works in tandem with each part to keep you safe, secure and comfortable in your own home.

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Why You Should Get Multiple Roof Bids

When your roof needs repaired or replaced, you need to juggle multiple roofing bids to ensure you’re getting the best price. Ideally, you should have three to five roofers come out and offer a free estimate. Once you have the estimates, you can compare the pricing, work load and more to get the best deal. Working with your insurance company, this’ll reduce the out of pocket costs you incur.

Why Getting Multiple Roof Bids Helps You

When you have a few bids, even two, you can use that as leverage against roofer and other contractors. This gives you power. You can now negotiate for a better price and often roofers will work with you to get your business. While you won’t get a roof for free, you can get significant discounts to ensure you’re getting the best overall price possible.

With multiple bids, you can also see if you’re being ripped off by one roofer over another or if someone is undercharging you, which may be an indicator of another type of scam. When it comes to multiple roofing bids, the only winner is you and what you pay for your roof. You find a great roofer, you get a good price and you can get your roof done for the best overall price possible.

Multiple roofing bids are easy to get. Whether a roofer comes knocking on your door after a storm or you call one up to come out, you can collect roofing bids within a few days and compare them. You can follow up with the roofers you who seem to be offering you the best overall price and you can ignore the ones you don’t want to go with. Once you have a few bids, you can use that to negotiate the price down. Most roofers are looking for business and this is one of the best ways to ensure they get yours.

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What is a Saw Tooth Roof?

The different number or roofing styles is virtually limitless. Obviously some styles of roofing are more popular due to their practicality or economy. This includes styles that may at one time been popular but fell out of frequent use due to changes in industry. One good example of this is the saw tooth roof. Let’s take a look at this unique roofing style including its characteristics, unique advantages and why it is not used nearly as frequently as it once was.

What is a Saw Tooth Roof?

A saw tooth roof is a roofing system composed of series of ridges with dual pitches. The saw tooth roof is so named due to its resemblance to the blades of a traditional saw. This distinct style is easily recognizable, does it look like the teeth of a saw? If it does chances are you’re looking at a saw tooth roof.

Uses and Advantages of Saw Tooth Roofs

Saw tooth roofs saw their peak in popularity during the 1800s. The saw tooth roof was designed to face north and allow large amounts of natural light into a building. This was necessary in factories, manufacturing plants and other large buildings where natural light was the only source of light.

The roof was so designed so that there was a constant and large volume of light allowed to the factory floor. North facing meant that the light was evenly provided as opposed to harsh and direct sunlight that could cause the building to become uncomfortable hot.

New construction of saw tooth roofs began to decline with the advent of artificial light. Companies no longer had to use the complex structure of saw tooth roofs in order to receive a high volume of light for their work so simpler designs were incorporated into use as opposed to the complex saw tooth.

This isn’t the death of saw tooth roofs. They have seen a recent resurgence in popularity for building owners who would rather larger amounts of natural light compared to artificial for both the ambiance it provides and to cut down on energy costs. Some buildings also use the unique design for the large amounts of room it provides for solar panels.

So the next time you see a saw tooth roof, take a moment to appreciate the unique design for its contributions to efficiency and productivity.

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Why Does Roof Insulation Matter?

Different parts of the roofing system all work together to not only protect your home from immediate weather like storms but also to help keep your interior climate stable. One of the larger parts of keeping your home at ideal conditions is choosing your home and roof’s insulation. So why does roof insulation matter? It’s all the same pink stuff right? If only it was that simple. This article wants to examine why roof insulation matters and what you can do if you think your insulation just isn’t cutting it.

Why Does Roof Insulation Matter?

Comfort

Your insulation is one of the most integral aspects in your home to keeping internal conditions at their most favorable. High quality insulation will keep the cold out during winter and the heat out during summer and your roof is a large part of this insulating system.

This is because the roof makes up a large portion of the home that is direct contact with the outside environment. Because of this, you need the appropriate amount and quality for your roof’s insulation system or else you’ll find your home uncomfortable.

Energy Savings

If your air conditioner or furnace seems to be running constantly it may be because of poor insulation on your home and roof. Once again, the roof is such a large portion of your home that getting the proper insulation is key to maintaining your indoor conditions. A proper insulation system will help keep the elements out in the first place so your air conditioning and furnace won’t have to work as hard to maintain ideal conditions. This of course will mean lower utility bills and a fatter wallet for the homeowner.

Longevity of Your Roof

The insulation can also make a difference on the lifetime of your roof. Better insulation means you will have fewer problems with problems like ice dams and other weather pertinent issues. The better your roof insulation is, the better your roof will perform.

If you don’t think your roof insulation is doing the best job it could be you may want to have a contractor or roofing consultant out to take a look. An experienced contractor can analyze the roof insulation and help you decide what type of improvements can be made.

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How Does Wind Damage Roofs?

Those in certain portions of the United States like the Gulf Coast and Plains area that are prone to high winds. Homeowners in this area know the potential for damage that comes along with these high winds so how does wind damage roofs? Let’s look at the problems that come with wind damage and what you can do the help protect your home against wind.

How Does Wind Damage Roofs?

It’s fairly simple, high winds can bring enough force to actually lift roofing materials, this could lead to missing shingles, ripped shingles and other damage that may compromise the integrity of your roof covering. In severe cases wind can come with enough force to knock off vents, gutters and take away entire portions of the roof covering like in the event of hurricanes. The higher the winds, the higher the potential for damage.

What Can I Do Against Wind Damage?

Unlike other forms of damage, there’s not much you can do against to prevent wind damage other than getting a great roof covering that can stand up to high winds. Let’s look at some of the best materials against high winds.

Impact Resistant Materials: When most people think impact resistant they think resistance against hail damage and while this is certainly true, impact resistant materials also fair well against wind. Most impact resistant materials are put through wind tunnel tests, simulating gust and sustained winds up to 140 mph. If the material can withstand this wind without becoming damaged than it can be certified as a class 3 or 4 material.

Roofing Tiles: Roofing tiles can include clay, concrete, or slate roofing tiles. These don’t necessarily have any special formulation or composition to make them wind resistant like impact resistant materials, they are simply heavy. Obviously the heavier the material the less likely wind is going to be able to generate enough force to get under of lift a roofing tile off.

Metal Roofing: Metal roofing has become popular in the Gulf States mainly due to its wind resistance. A strong metal roof can take a beating from the most powerful of winds.

If wind is a real issue you may want to consider upgrading to these materials. Talk to a roofing contractor to find out what wind resistant materials are the best fit for your roof.

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How Does Hail Damage Roofs

There are several different weather elements that can cause premature aging and damage to your roofing system. Homeowners in certain parts of the United States know one of these elements all too well, hail. Hail damage is one of the most damaging forms of weather to roofs all across the United States, so how does hail damage roofs? Let’s look at some of the damage to your roof hail can bring with it and what you can do as a homeowner to help protect your home.

How Does Hail Damage Roofs?

Hail is frozen balls of ice formed high in clouds and can greatly vary in size and structure. Most hail never makes it beyond a small size and plummets to the earth where it annoys people but otherwise does no harm. It’s when hail gets caught up in cycles of funneling back into the clouds and adding layers of ice that hail becomes a real problem. It’s not too uncommon for homeowners in certain parts of the United States to see golf ball sized hail a few times a year and hail can grow larger than that in certain storm systems.

This hail falls at a great velocity before striking your home and roof. Obviously a large chunk of solid ice striking your roof at a high velocity can do large amounts of damage to your entire roofing system including putting rips and punctures in shingles and breaking off materials altogether. So what can you do to protect your home from hail damage?

Protecting Your Home from Hail

Unlike some other potential forms of roof damage there’s not much you can do against hail rather than upgrading your roofing system. Luckily there are plenty of materials that can stand up against hail better than traditional roofing materials.

Impact resistant materials are manufactured specifically to resist hail damage. Impact resistant materials are asphalt shingles that are reinforced with fiberglass or other backing materials to absorb the impact caused by hail. Customers who used these materials are much less likely to get roof damage and can even receive insurance premium discounts.

If you think your home would benefit from impact resistant materials, simply talk to a reputable roofing contractor about upgrading your roof to one of these systems.

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Why You Should Repair Missing or Torn Shingles Right Away

Let’s be honest, there are not many people who like dealing with home repair issues, especially on a large scale. Unfortunately there are times when not dealing with home repair issues can potentially lead to more problems, especially when it comes to your roof. Let’s look at why you should get out ahead on repairing issues like ripped or torn shingles.

Why You Should Repair Missing or Torn Shingles Right Away

As stated earlier, most of us find it a hassle to deal with home repair issues and especially the roof but these are issues that need to be addressed immediately. You may notice that there are some damaged materials on your roof like missing or torn shingles but your roof seems to be in proper working order otherwise so why do you need to get on it right away?

You need to address roof issues right away because these small issues have a way of quickly evolving into much larger problems. A ripped or torn shingle can look innocent enough but that small area of damage could already be letting small amounts of moisture into your home. Any moisture in the interior of your home can lead to problems with mold, mildew and rot that can affect everything from insulation, to drywall and even the structure of your home itself.

Missing or balding shingles could also be early signs of greater problems. The older a roof gets the more prone it is to damage. You may just have one ripped shingle or one missing shingle but the next storm your home receives could turn your roof into a mess of ripped, punctured or otherwise damaged shingles. You would rather get out ahead of repairing these small issues before you find several leaks and damage all over your home.

Damaged roofing materials might also means there are other areas of the roof that may not be showing obvious signs of distress but are quickly degrading and may need to be replaced sooner than later.

If you are concerned about damaged shingles have a roofing contractor out to survey your roof. Their expert knowledge can find signs of a distressed roof that don’t appear obvious to the layperson and make suggestions about what you can do to protect your roof and home.

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Dealing with a Leaking Chimney

All of the parts of the roofing system work together to create a roof that will not only keep everything out of your home but also expel unwanted stuff out of the home. One of the most iconic parts of the roofing system is the humble chimney. Let’s look at some common chimney problems and what you can to get them alleviated.

Leaking Around the Chimney

A chimney is a large protrusion in the middle of the roofing material and is a common area to find leaks in. Signs of leaks around the chimney include water stains, mold, mildew or actual visible dripping of water. There are a couple different places where leaks may be coming from the chimney. Check the flashing around the chimney, flashing is a thin metal strip to help insure water flows off onto the roof and not between the chimney and roofing material. Check that the flashing is not cracked, bulging, warped, missing or otherwise damaged. Make not if something seems amiss for a roofing contractor later.

Problems can also be found in the masonry of the chimney if you have brick or stone. Look for places where mortar or bricks are missing, cracked or otherwise compromised in a way that could allow water to penetrate it.

Smoke Flowing into the House

Smoke coming into the home instead of airing out through the flu could be a sign of a clogged flu. There could be excess creosote buildup or even a bird’s nest at the top of the chimney. A clogged flu can be dangerous to the homeowner especially if creosote is built up. You can attempt to clean the chimney yourself but there could be hazardous materials clogged in there so we generally recommend calling a professional chimney sweep. They can make sure the clog is fully taken care of and that a large mess won’t be created in the process.

Nesting or Debris in your Chimney

After your chimney is cleaned by a professional you want to prevent anything from getting back in there. Simply have your chimney capped to keep any future critters and debris out.

Some chimney problems can be self-diagnosed but you should always have a professional consult because of the dangers associated with the chimney system. They can give an expert opinion and get the issue resolved so you can enjoy a crackling fire without any worry.

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Why Should I Replace My Roof to Increase My Home Value?

There are many different things you can do to increase thevalue of your home. One upgrade that can greatly up the value of your home ishaving a new roof installed. Let’s look at how roofs can influence home value and the materials that will give you your biggest bang for the buck.

Why Should I Replace My Roof to Increase My Home Value?

It’s quite simple, your home value is the combination of many different factors and assets of your home. A roof is a sizable portion of the home, especially in the value. Just like buying a used car with brand new tires, a home with a brand new roof has a much larger appeal to home shoppers. This appeal will come with an increased property value. A new roof can also add curb appeal to make your home more attractive all around. The type of material you choose will have a large influence on your home value as well. Here are some materials that are known to greatly increase a home value.

Impact-Resistant Shingles

Impact-resistant shingles look great with a dimensional shingle look, they add plenty of depth and character to a home. They are also very attractive to homebuyers in markets where high winds and hail are prevalent. The homeowner knows a brand new impact-resistant shingled roof is much less likely to receive damage in the future so they can avoid future headaches.

Slate Tiles

Nothing says high class like a slate shingled home. If you choose to reroof your home with this premium material you can expect your property value to skyrocket as slate tiles are durable, very long lasting, can resist many types of weather and looks fantastic. Look to slate shingles if you’re looking to make a big move on increasing your home value.

Clay & Concrete Tiles

Clay and concrete tiles have many of the same properties as slate and can greatly move the value of your home in a positive direction. This is a great move if you really want to give your home some character while increasing the property value.

Regardless of what material you use, a new roof will do wonders for your property value. Find a local roofing contractor to discuss what roofing materials would be the best fit for your home.

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What Does Roofing Codes & Warranties Mean?

Let’s say that you’ve decided to get a new roof. You’ve done your homework, researched multiple companies, gotten several bids and finally decided on your roofing contractor. You’re going over paperwork with your roofing consultant and you find that they keep adding stuff on you never know you needed using the phrases, “per code” and “per warranty.” You have a vague idea of what this means but are not quite sure the differences between the two and why you have to have add-ons like this. Let’s review what roofers may deem necessary according to codes and warranties.

What Does It Mean for Something to Be “Per Code?”

When the roofing consultant uses the simple phrase “per code,” they are talking about parts of the roofing system that must be installed as dictated by your local city or jurisdiction’s building code. Building codes are constantly evolving, that’s why your roofer may determine you need a certain roofing component even if it wasn’t required twenty years ago.

Examples of components and additions per code may include ice and water shield underlayment if you live in snow and ice prone areas, additional nails per shingle in high wind areas and many other forms of roofing components that vary from city to city. A knowledgable roofing consultant will know the building code for your jurisdiction fluently and should be more than happy to explain additional roofing components if you ask.

What Does It Mean for Something to Be “Per Warranty?”

An additional roofing component, accessory or upgrade made be required by material manufacturers in order for your roof to get the best possible warranty. For example if you want to receive a System Plus Warranty from GAF you will be required to use GAF roofing shingles in addition to three accessories manufactured by GAF.

Different warranties will require different components and like city building code, your roofing consultant should know what it required for individual material warranties.

If you are ever unsure of any terminology or wonder why certain upgrades are being made, don’t hesitate to ask your roofing consultant. They can explain why upgrades or additional components are being added to your roofing system so you can know you’re getting the best possible system.

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How to Match Your Roof to Your Home

You may have already decided on your roofing material but there is one more choice to be made before your home is ready to get a new roof, the color. With so many colors to choose from how do you decide which color is the best fit for your home. We have some helpful hints to help you find the best possible color for your materials, here are some factors to consider.

Matching Your Home

Of course the first thing many homeowners want to make sure is that the color of the new materials matches their home. You may use the previous color, the color of the trim or other factors when deciding on the right color. If you are unsure what color your home will be in the future you can always go with neutral colors like grays, light browns, or cream colors.

Matching Your Climate

Roof color can actually play a big part of helping your home during the year with energy savings. Light colors reflect solar energy while darker colors will absorb it. If you live in a climate that tends to see warmer temperatures you may want a light color to save money during the summer, likewise if your climate tends to be cold you might want a darker color to help save on heating costs during the winter.

Pleasing Your Neighbors

Most homes have neighbors and those neighbors may not like wild or outrageous colors. If you feel like you are going with a unique color you may want to talk it over with your neighbors first so you don’t upset the whole neighborhood. Many HOAs also have a select list of permissible roof color options, so also check with them to see if your color passes muster.

There a few other hints and tips that can help you find out what color works, such as dark colors may make your home appear smaller while light colors tend to make your home appear larger. Work with your roofing consultant to help find this match, they will have sample boards, swatches and other tools to let you know how the color will work before the materials are installed.

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5 Signs You May Need a New Roof

Getting a new roof put on your home is a large investment in both time and money, but how can you tell when it’s time to get a new roof? There are several different factors to help you determine if your roof has seen better ways, check out our 5 signs that it’s time for a new roof.

5 Signs You May Need a New Roof

Getting Numerous Leaks

Leaks can happen on any roof regardless of age and condition. The sign that you roof may be past its prime is if leaks are becoming a repeated and persistent issue. Old and worn out materials are more likely to permit leaks and should be addressed before your home experiences any real issues or damage.

Balding Shingles

If you notice that your roof shingles seem to be “bald” or missing large amounts of substrate or granules on the top, this usually means that the shingle is no longer functioning optimally and should be replaced soon.

Shingle Damage

The older a shingle gets, the more likely that it will receive damage from the elements like wind or hail. You can patrol your roof slowly and look for damaged shingles including rips, cracks, splits and puncture. These damages may be isolated but if one section is quickly going, chances are the other sections will follow.

Check Your Gutters

Rather than looking for balding shingles you can also check your gutters. Gutters that are laden with large amounts of substrate or granules from the shingles could mean that your shingles are quickly losing large amounts of protective coating and should be looked at sooner than later.

Check Flashing

Flashing is the thin metal strip that protects against leaks around protrusions like your chimney or vent pipes. Check to see if the area around these protrusions seems worn, buckled or otherwise damaged in any way. These areas are highly likely to harbor leaks if they are damaged.

These are just some of the main elements that can let you know if your roof has seen better days. If you are concerned about the quality of your roof simply call a reputable roofing contractor. Most established companies will be more than happy to give you a free inspection and estimate.

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Learn More with This Guide to Asphalt Shingles

There are several choices when it comes to deciding what roofing materials you want on your home. One material that is by far the most popular residential roofing choice is the asphalt shingle. This material covers more than three quarters of residential roofs in the US and for good reason. Let’s profile the asphalt shingle including its advantages and disadvantages.

What Are Asphalt Shingles

Asphalt shingles are simple and effective in their design. A layer of asphalt is applied to backing, typically fiberglass, or felt and then coated in a gravel substrate for protection. There may be additional layers depending on the shingle type.

Advantages of Asphalt Shingles

Economical

Asphalt shingles are one of the more economical choices in roofing materials. There are several different types of asphalt shingles so the cost can vary greatly but overall asphalt shingles are an economical choice for most households.

Color & Variety

Because there are some many asphalt shingles types and manufacturers the color and style possibilities are virtually endless. This means you can find the perfect match for your home and even find imitation styles if you want something that imitates wood shakes, clay tiles or even slate without the price tag.

Endurance & Longevity

While quality can vary by different shingle types most asphalt shingles are fairly durable. You can get stronger materials like impact resistant shingles if you live in an area prone to severe weather like high winds and hail.

Disadvantages of Asphalt Shingles

Varies in Quality

Because there are so many different choices and manufacturers the quality of asphalt shingles can vary greatly. You have the lower end simple 3-Tabs that are highly economical but may not have a great lifetime when compared to something like impact-resistant asphalt shingles. The quality of the product can shift depending on a number of factors including the manufacturer and quality control.

Overall, there’s a reason that asphalt shingles are the most popular by far in the residential roofing world. If you have any concerns about the quality of the product you can consult with a roofing contractor beforehand. A certified and reliable roofer can make sure you get the best match for your home.

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How to Inspect Your Roof for Hail Damage

Imagine this scenario, you are sitting at home when the skystarts to turn gray. You here the tell-tale clinks of hail scattering aroundyour roof. Before you know it the skies open up and the soft clinks turn into hard thumps, you glance out of the window and see hail larger than ping pong balls bouncing off your roof and siding.

Finally the storm moves through and your left in your driveway scratching your head. Looks like you need to check your roof for hail damage. Thankfully you don’t have to go it completely alone, we have some advice on what to look for when inspecting your roof for hail damage.

Inspecting Your Roof for Hail Damage

The best place to start when checking for hail damage are you shingles or other roofing materials. Even impact resistant materials are not impact proof and should be checked for damage. Carefully sweep back and forth across your roof and look for damaged shingles. Damage can include, cracks, tears, buckling and with hail of course, punctures. Any of these are red flags and you should reach out to a roofing company immediately.

Damage may not be abundantly clear at first, that’s why you need to carefully work over every portion of your roof. Often one side of your roof may be the most impacted, that’s why you want to look over the entirety of your roof carefully. It only takes one damaged area of the roof to lead to leaks and other problems.

You also want to check other components of your roof rather than the shingles alone. Look for any damaged vents, pipes, or other roof protrusions that are worse for wear. Also make sure your gutters are intact and good shape, note any spots where the gutters have been dented, detached, sagging or otherwise damaged.

While looking over the roof make a point to note down any obvious damage. Though a trained roofing consultant can spot damage, it’s always nice to have references at hand and make sure everything is recorded.

If you know you have damage your next step is to contact a local reputable roofing company to get a thorough inspection. Remember, you should never have to pay for an estimate. Find a few different companies to inspect your roof and give you a free quote. Then you can have your roof back to new in no time.

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How to Avoid Storm Chasers

When large storms or hail strike an area and damage roofs you can know that roofing crews and salesmen will be out in full force. Unfortunately with large amounts of damage come large amounts of fly-by-night roofing companies, storm chasers and downright scammers. Fortunately, you can protect your money and your home if you know what to look out for. Here are some of the more common roofing scams and what you can do to avoid them.

Door Knockers

Not all door knockers are scammers, many reputable roofing companies use door to door salespeople but this is also where many scammers will show up. When you get a door knocker your first step is to check their credentials, what company do they work for? How long have they been in business? Are they local? Are they BBB accredited? These are all questions you want answered before you ever let anyone into your home or onto your roof. A reputable company will be more than happy to answer these questions and give you all information you ask for and more.

Take Your Money and Run

Some scammers will prey on the elderly. One of the more common scams is the simple take the money and run. A salesperson or roofer will claim they are with a reputable company, take a look at the roof, claim there is damage and they need a “deposit” to get started on reroofing. They will receive a check from the homeowner and disappear. Once again, the best way to protect yourself against this scam is never let anyone onto your roof or into your home until you know they are with a reputable company.

Fake Hail Damage

One of the most common scams comes from salespeople faking damage, creating damage or downright lying about damage on a roof. One good defense against false damage is to ask for pictures of damage and better yet, have multiple roofers survey the roof. Your insurance company consultant can also verify any damage reported by a roofing consultant.

In the end, your best defense against scams is to do your homework. Always research any company thoroughly before you have them on your roof and never hand over any money until you are certain you’ve found a local, insured and reputable company.