Wow! What a beautiful Friday. Although it’s cloudy and rainy, the sun is still somewhere freely shining! Optimism is key in entrepreneurship… so is patience, capital, and a bunch of other things. However, my focus today is optimism, that is, creative optimism.
My definition of being creatively optimistic is having a positive attitude and taking proactive, innovative action, all while expecting an awesome outcome despite obstacles or challenges. Even when our experiences do not feel so great, creative optimism can help us reach for better experiences and expect greater success. As Milton Berle said, “If opportunity doesn’t knock, build a door.” Creative optimism is about making a way out of what seems to be no way.
Adopting creative optimism is both difficult and easy at the same time. It’s difficult because it goes against “normal” beliefs in society, which dictates that seeing is believing and “it is what it is.” On the other hand, grasping creative optimism can be easy because it feels good to simply ask yourself what else can be done to meet your goals—whether business or personal. After asking, simply let the thought go. I have instinctively received many creative ideas that I was able to implement easily and quickly to reach my goals.
For example, I was getting married and our budget was very low. I was working full-time in my business but had just started up. While my then-fiancee worked full-time, we had other financial obligations that took priority. So, one night before going to bed, I asked myself, “What can I do to help pay for this wedding?” The following morning, I woke up to the idea of blogging in exchange for products or services. So, I blogged about a great restaurant, and they catered our reception. I blogged about a natural foods store, and received products in exchange. I blogged about a flower shop, and the owner took time out to show me how to create my own bouquet. These blogs were posted on a couple of popular online news publications in our area. Nevertheless, my question was answered and, through creative optimism, I received my goal—helping to “pay” for our wedding. Although the answer wasn’t through monetary means, I was open to whatever would the answer would be.
So, entrepreneurs, be creatively optimistic.
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