5 Benefits To Investing In SEO And Mobile Web Design
Not having an SEO optimized mobile-friendly site for your Jacksonville business can undermine the benefits of having a site at all. In fact, at least 60% of Google users search on a mobile device which means more than half the people who find you may do so from a gadget your site is incompatible with. This incompatibility may mean a high bounce rate and low visitor-to-buyer conversion.
Why You Should Target Mobile users
In the US alone, at least 65% of mobile users convert to buyers. Therefore, businesses that shy away from mobile sites or mobile-friendly web design are locking themselves out of a steadily growing market. A mobile-friendly site with a solid SEO framework allows users to:
- Navigate the site with ease - Test demos and download products faster - View page information in a clean, easy-to-read layout - Engage with the site more - Enjoy the user experience
5 Benefits of SEO and Mobile-Friendly Web Design
The benefits of a mobile-friendly site with quality, organic SEO framework include, but are not limited to, the following:
1. Repeat visits: A good user experience coupled with a relevant product or service is likely to keep visitors coming back.
2. More page views: Clean web site design, quality content that is easy to read and navigate and a quick response time will reduce your website's bounce rate (i.e. number of single page views you receive).
3. Higher selling potential: Solid SEO means you get discovered, but it is not enough to drive a sale. How good your site looks and how well it performs can increase the probability of visitors making a purchase and recommending the site to others.
4. Better reputation management: Poor website functionality and products/services that are difficult to access can lead to bad reviews via social media. A mobile-friendly site can help to eliminate that risk.
5. Quicker contact: A mobile-friendly site that allows visitors to find and call you with a single click or tap helps potential buyers to connect with you much faster. This could reduce the work you need to do to close the sale.
In short, find a Jacksonville SEO company with mobile web design expertise. This should be viewed as a critical parts of your marketing strategy since the former, SEO, gives you the publicity you need and the latter, mobile web design, goes a long way in boosting sales.