The verb "matter" is notoriously difficult to translate. There's a really interesting podcast about translating "Black Lives Matter" into Yiddish here: https://www.theallusionist.org/allusionist/yiddishblm
I've suggested ways to translate this into Old Norse before, I believe I previously went with: "Líf svartra hafa virðingu" which means 'Lives of Black (people) have worth.'
It would also be reasonable to use the standard Modern Icelandic: "Líf svartra skipta máli." This directly translates "Black Lives Matter," but the phrase "skipta máli" 'to matter' isn't found in Old Norse, hence the alternative I came up with before.
Over time, I've shifted my own preference to the Modern Icelandic, because it connects to an ongoing modern movement, and also just because while the phrase skipta máli may not be attested in writing, we don't know for sure that it wasn't used in speech. To write this, I would do it like this:
ᛚᛁᚠ ᛬ ᛋᚢᛆᚱᛐᚱᛅ ᛬ ᛋᚴᛁᚠᛐᛆ ᛬ ᛘᛆᛚᛁ
lif : suartra : skifta : mali
líf svartra skipta máli
'Black Lives Matter'
That isn't the only way to write it, but the reason I chose the specific spellings I did is that this would (mostly by fortunate coincidence) be a valid way to write it for any time from fairly early in the Viking age all the way through to Modern Icelandic.
For someone who prefers Elder Futhark, we would have to get much more speculative, but the above phrase could be backformed into language contemporary to Elder Futhark, even if it's more likely to be anachronistic:
ᛚᛁᛒᚢ ᛬ ᛊᚹᚨᚱᛏᛖᛉᛟ ᛬ ᛊᚲᛁᚠᛏᛁᛃᚨᚾ ᛬ ᛗᚨᚦᛚᛖ
libu : swarteʀo : skiftijan : maþle
lību swartēʀō skiftijan maþlē
'Black Lives Matter'
Of course, this is completely incomprehensible to most people, so it might be more useful to write the English phrase, but using runes. There are different ways to do that. As is often the case, you have to find a sweet spot between what would have been done back when runes were the vernacular writing system, and what people will actually be able to read. If you try to "sound it out" the way that old rune-writers seem to have, it might look something like this:
Elder Futhark: ᛒᛚᚨᚲ ᛬ ᛚᚨᛁᛒᛉ ᛬ ᛗᚨᛏᛖᚱ blak : laibʀ : mater
Younger Futhark (very tough, not recommended)
Late YF/"Medieval runes": ᛒᛚᛅᚴ ᛬ ᛚᛆᛁᚡᛋ ᛬ ᛘᛅᛐᛂᚱ blæk : laivz : mæter
Most people don't know that in Elder Futhark a b-rune makes a v-sound (though many people know the runic word gibu 'give'), so using an f or a w does make sense in order to help people understand what they're looking at (as some of the responses indicated). I would probably use w in that case, because although it isn't technically accurate, it's the way that most people handle "v" for Elder Futhark, and in my estimation will be the most legible to the most people.
(Yes, in YF, and f makes a [v] sound in the same places that an EF b does, but in EF, an f is always an [f] sound).
Note that there is a term for a Black person of African descent in Old Norse that I am not using here, because it would go on to become offensive in Modern Icelandic. There's no real reason to believe it was offensive in Old Icelandic, but even creating hypothetical Norse phrase it wouldn't be appropriate to use it for this now.
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