5 Online Marketing Strategies Of Big Business For Small Businesses
Is your organization small? NO worries!!
To run a successful business you don’t need a very big workspace neither you need lakhs of people working under you. All you need is a clearly defined Digital Marketing Strategy…
Yes right, in this omnipresent worlds the only thing that matters is your online presence, your online traffic, and customer satisfaction.
The way people market and the way customers want to know about your company and products has changed over years. The trends from “Hard-copies” has shifted to “Soft-copies”. Now instead of magazines, newspaper and pamphlets the customers look for social media ads, video advertisements and search engine rankings.
Read some stats from a recent study when companies were asked whether they have a proper digital marketing strategy-
34% of the companies have to say that they have this strategy integrated into their marketing plan
17% said yes, it is defined in documents
49% have to say no, we are doing digital marketing but no clearly defined strategy
Now you can see the stats depicting how lightly organizations take online advertising.
Advertising can be overwhelming, but it doesn’t have to be. Use the guide below written for small businesses, to help them open new doors to online advertising options so, they can draw new traffic and customers to their website.
GO Online With A Website
Now you know Bill Gates was not kidding when he said this.
“If your Business is not on the Internet, then your business will be out of Business” - Bill Gates
Wouldn’t be exciting that your brick and mortar store gets online!
75% of the internet users admitted that they make judgments about a company’s credibility based on their website design.
Building a website gives you the benefit of the “three C’s”- Credibility, Control, and cost-effectiveness. Having a website opens your hub for other digital marketing activities such as Social Media, SEO, SEM, E-mail marketing and content marketing. A uniquely designed website which is mobile friendly and responsive will definitely help your business to convert more visitors into customers.
If you want your eCommerce website development to be an easy task then find any free online store builder like Shopify, BigCommerce, Magento, and BuildaBazaar. These kinds of platforms provide you with a complete e-commerce solution, such as website templates online and other shopping cart solutions to get your website ready in just a few hours. Get domain name online and here you are with a fabulous eCommerce website with all your products and services showcased well.
GO Social With Social Media Marketing
Engage with your audience and interact with them the way that will benefit them.
Over past 40 years, we have experienced a radical shift in how businesses are conducted and how people interact. With laptops and mobile phones, we have seen a tremendous shift in the way eCommerce has evolved and interact with customers.
Thus Social media influences the buying decision of customers and thus one needs to understand how it works!
On an average, a global user spends more than 20 minutes on Facebook on a daily basis while a US user spends more than 40 minutes. So, it is a great idea to market on social media. Check what all you need to do
Prepare strategy and find the target audience
Create social media channels
Create compelling content
Distribute video, content, GIFs on social media
Engage in social media discussions, talk about your business
Evaluate results and check for leads
Play Smart!
GO On Top Of Searches With SEO
Start Dominating Today!
Implement SEO and see what wonders it can do for your business.
SEO is all about naturally ranking your website on the top of search engines. There are certain activities included in the process.
On- page activities including content management, interlinking, and website navigation.
Off- page activities include creating backlinks and mentions.
For a successful SEO, you need to have a well-researched content, good backlinks and offer easy navigation on your website. The process of SEO is quite complicated involving lots of steps but can yield better results in future. The process goes as follows-
Research And Analysis
Identify keywords
Do on-site coding and implementation
Copywriting and implementation
Enhance site speed and performance
Marketing and link- building
Get ranking reports and keep track of activities
GO For Paid Advertising
Did you ever wonder where most of the Google’s revenue came from? It came from paid advertising.
Paid advertising is a marketing strategy to develop traffic to a site using paid ads on search engines, other websites and mobile applications. There are various types of paid advertising but the most common method is PPC called the pay per click. With more businesses going online the prices of per click have increased.
This method can be difficult to implement with the rising competition. So only some marketers only rely on PPC but as organic traffic rises the use of these paid channels to get traffic has declined.
GO outside The Box, Think For Your Customers
Always keep in mind that if you don’t take care of your customers somebody else will. Customer satisfaction is important, keep a track of it.
Giving you 5 reasons why fulfilling customer satisfaction really helps-
They buy more
They buy repeatedly
They are loyal
They get willing to pay a premium
They help you grow your business
To truly target stop identifying the general group. Giving example don’t think “MOMS”, think something like “Middle-class moms juggling a career”.
Thinking this way will allow you to understand your target audience better and bring out the best marketing strategy for them by creating relevant content, videos, bring out right ads, and building communities.
These were some of the key digital marketing strategies large businesses use to grow their business. And I am quite sure if these methods are being adopted by small business then it will definitely help.
Now go on the web find the best theme from a theme store, get your website ready and make it the best from all your competitors.