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Make Summer your Lead Generation Season

Summer is an awesome period for generating leads. That might sound a little strange to some. You wouldn’t be the only person to assume that lead generation is less effective in the summer season. This is a myth. Summer is most often the best period of year for Lead Generation. Why?

Read on and find out!

#B2B Lead Generation #Telemarketing #Summer

Lead Scoring Checklist: Is Your Business Qualified?

Lead Scoring is a method used to track a prospect’s level of interest and confirm your interest in them. Understanding these concepts means that your sales team will only receive truly qualified leads.

Sales Lead Qualification.

However before implementing a lead scoring system there are a few things you need to check out.

What is a CTA? (In under 100 words)

A Call-to-Action or CTA is a button, image or line of text which directs your target audience towards taking action. For instance a CTA could be offering a download of your latest eBook, access to a webinar or an event invitation.

CTA’s can be placed anywhere on your website, for example in a sidebar, email or at the end of a blog. Usually a website will limit one CTA per page however you can use as many as you like.

Still uncertain about what a CTA is? Here’s an example on the right >

Still have more questions?

Lead Generation CTAs

Call Sales Accelerant for more advice on your inbound sales lead generation campaign TODAY on 0845 3058145 or Email Us. Experience the sales approach difference that makes the difference.

#call to action #cta #content marketing #web design

Why Demand Generation & Lead Nurturing?

According to a recent report from Research Now, when people trust a brand, they are 83% more likely to recommend it. 78% will give the new product/service a chance and 50% are willing to pay more for the product/service.

It’s been proven over and over again: If people trust your brand, they are willing to try more, buy more and pay more.

ales Accelerant – Sales Lead Generation Services.

So, what are you doing to build trust and credibility during your campaigns?

How well thought through, planned and sophisticated are your sales campaigns?

6 Surprising Ways to Increase Landing Page Conversions

Every time I’m on the net and I see helpful stuff for free, it grabs my attention. The offer only needs to be slightly related to my needs and I’ll be hooked.

Yet when I get to the landing page, something strange happens. I doubt myself, I’ll think to myself “do I really want to give this information to whichever site? Is it worth it?” Nothing has actually changed. I’m not paying the company anything. The simple truth is, nobody likes to fill out forms and like most people… I bounce off the page, usually never returning.

This is why it is so difficult to maintain a high conversion rate on your landing page. Still, if you are looking to generate more marketing qualified leads and grow your business then forms are mandatory. So how can you go about increasing your landing page conversion rate?

Look no further… Here at Sales Accelerant we have 6 worthwhile tips to help drive your conversion rates through the roof.

4 Easy Steps to Marketing Automation

What Is Marketing Automation?

Marketing automation is a process supported by dynamic software (e.g. Eloqua/Oracle, Hubspot or Sales Fusion) which allows companies to provide valuable content in a timely fashion, personalised to prospects, based upon the actions you know your prospects have taken. Using website visitor tracking, email campaign open/click reports, purchase histories and social media marketing, automation can determine how best to go about lead nurturing on a segmented lead profile basis. The ultimate goal being to increase sales through high level sales lead conversion rates.

Why You Need To Continue To Embrace Outbound Marketing

You may have heard about how B2B marketers are very excited over the recent leaps and bounds made in inbound marketing. This is not without reason, the statistics behind inbound are a phenomenon (more examples in full article):

27,000,000 pieces of content are shared each day (AOL & Nielsen)

Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog (Hubspot)

However this is by no means an end to outbound marketing. While inbound is incredibly effective there are a few major short comings which can be covered by telemarketing.

New Ways Sales can use marketing content

It is ‘highly’ likely that your sales team isn’t using marketing content created by marketers, as effectively as it could.

Giving sales teams the best opportunity possible to convert leads is obviously very important, but people often overlook the value of using marketing content throughout the sales process. If you’re not already making the most of your content creation then hopefully this blog can help you get started. If you are already using your marketing content we have several new ways for your sales team to make the most of your marketing team.

10 Reasons Why Your Company Needs A Lead Nurturing Strategy

Not everyone looking at your website or prospect you speak with will be ready to make a purchase. In this day and age customers expect to be able to research their options thoroughly before considering a transaction.

More often than not, companies will use content marketing to exert influence during a lead nurturing campaign. By educating your prospects with meaningful information in your field you are establishing yourself as a respectable expert. If you focus your content on solutions to challenges the probability of your content being valued is significant.

Content marketing can include whitepapers, reports, webinars, blogs and more.

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