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As a sales or marketing person, you would have come across "sell me this pen" at least once during your interviews. This is how you crack it!
As a sales or marketing person, you would have come across this question “sell me this pen” at least once during your interviews.
Sales management is one of the key aspects of any organization which employs a sales team. But, what is it actually?
As sales are the backbone of a business, the prime focus of an organization should be on sales management in order to maximize the profit.
Sales pipeline is one of the key factors in getting your sales forecast right. What's more importnat is effective sales pipeline management.
A sales pipeline is a way used by sales professionals to keep track of the number of potential buyers they have during each sales cycle.
Lead nurturing is one of the most important aspects of marketing and sales. We've listed down 9 ultimate lead nurturing strategies for 2020.
Lead nurturing is one of the toughest things to do in the buying process.
We analyzed the growing trends in B2B sales pertaining to various factors. Here we present 9 must-know b2b sales trends in 2020.
Observing buyers’ behaviors and being aware of the current trends are the key talents to grow the business.
Lead nurturing plays a very important role in taking a lead to the end of the funnel and closing a sale. But, how does it actually work?
Lead nurturing is the process of fostering a lead throughout the sales process at every stage of the sales funnel in order to generate a sale.
Business development is hard and we understand that. Here are some motivational sales quotes for those didn't-meet-the-target cycles!
Sales quotes of the day
Buyer persona is a term ever sales and marketing professional is acquainted with. How different is buyer persona from ideal customer profile?
The data for creating a buyer persona includes the buyer’s goal, his/her psychological traits, social habits along with little data about his/her company.
BANT is undoubtedly one of the oldest sales qualificaiton frameworks. But is this framework still useful in 2020?
Sales qualified leads are considered first and leading, from a budgetary standpoint. If the possible customer doesn’t have the funds for the product you’re selling, they probably aren’t a qualified lead.
B2B sales refers to the selling of product(s) and/or service(s) by one business to another. How different is B2B sales from B2C? Find out!
Business development or sales can be classified into 2 broad categories: B2B and B2C.
What is sales qualificaiton? Is BANT the only sales qualification framework out there? In this article, we have listed down some more moern qualiifcaiton processes.
Sales qualification is a process that ensures any lead that sales get are qualified for or have high potential to become your customer.
Data enrichment is widely used by organizations to enhance the data they already. But isd ata enrichment same as data cleansing?
Data enrichment has already been used by several leading brands to make informed decisions by enriching their raw data.
Cold calls are not dead, it's just evolved. It's 2020 and aged old cold calling techniques don't work anymore. Here are 5 proven cold call scripts!
Cold calling is the process of making unsolicited telephone calls by a salesperson in order to sell a service or product.
Data enrichment is widely used by organizations to enhance the data they already. But isd ata enrichment same as data cleansing?
Data enrichment is the process of merging an available database of first-party client data with a third-party database taken from an external reliable source.
The term lead scoring is used by almost every sales & marketing teams in order to prioritize their efforts. But, what exactly is lead scoring?
Lead scoring is the process of ranking qualified leads based on certain pre-set parameters. Generally, this is done by assigning a numeric value to each lead or by terming them as “hot, “cold” or “warm” based on how ready they are to purchase.
Account based marketing is a marketing strategy that directs resources towards engaging pre-defined, targeted accounts.
Account based marketing is a marketing strategy that directs resources towards engaging pre-defined, targeted accounts. The sales and marketing teams need not have a specific alignment, but it forces them to align because, at the account level, it becomes important for both the teams to be in sync for the precise message to be delivered.
Forecasting sales is a very common practice in any organization. In this article, we have covered all about sales forecasting - what and why!
Sales forecasting is the process of predicting the sales amount for a specific period. The prediction is done on a daily, weekly, monthly, quarterly and annual basis. This estimation is calculated based on an individual level as well as an organizational level, based on the teams’ pipeline and companies’ historical data.