DEAR READER
occasionally subtle
h
Lint Roller? I Barely Know Her
Mike Driver
wallacepolsom
No title available
Xuebing Du
$LAYYYTER
No title available
cherry valley forever
JBB: An Artblog!
No title available
titsay
Show & Tell
No title available
Peter Solarz
I'd rather be in outer space 🛸
todays bird
Janaina Medeiros
seen from United States
seen from Netherlands
seen from France
seen from Germany
seen from United States
seen from Netherlands
seen from Malaysia
seen from Mexico
seen from Mexico
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from United States
seen from Sweden
seen from United States
@samanthasile
Content and events management
Content and events management
Communitize & Digital Doughnut: CMO.com
Outreach to Europe’s biggest brands to arrange interviews with CMOs for exclusive content for CMO.com
Digital Doughnut
Social media management and event support for Digital Doughnut monthly meetups and apply-to-attend banquets, performing vox pops and coordinating video production
Managed the Digital Doughnut blog and social channels creating…
View On WordPress
An Oxford Prof's Negotiation Tactics and Sharing a Coke
#Oxford Professor #StuartDiamond explaining his latest book ‘Getting More’ – negotiation tactics for a modern world.
Find some common ground, fish around until you do
Everyone’s top identifiers are: family, friends, personality, hobbies and occupation
Find out what standards and values are key to them, what groups they are a member of, then point out whether they are or are not playing by those…
View On WordPress
Building a social media process from scratch
Building a #socialmedia process from scratch can be a hard task to start. As a freelancer I make it happen in a way that is creative and on brand, and here's how. #socialmediastrategy
Inshur Insurance App
This New York start up runs marketing from Brighton for the UK and NY markets. They required a strategy, set of processes, and all templates to establish consistent and creative brand capabilities through their social channels for both drivers and the InsurTech audience. This creation machine was to cover brand messaging, staff resources, external resource management, and…
View On WordPress
'Planet Positive' social strategy to promote sustainability
A #PlanetPositive campaign I've been working on with RY and Tetra Pak has just gone live. So pleased to be part of a campaign trying to help companies give back more to the planet than they take.
Working with RY agency in Shoreditch on Tetra Pak
A social media strategy was needed to support a paid media campaign in order to accelerate the understanding of Tetra Pak’s sustainability ambitions and demonstration of their effective solutions. RY had proposed a bold and ambitious digital campaign with creative that inspires and messaging that encourages conversations in sustainability and…
View On WordPress
Social Media team training
#SocialMedia team training for global teams - how to run your organic presence efficiently.
Clients: MasterCard Nordics team, London Stock Exchange Group (training for full room plus 5 city locations on webex worldwide). Onsite training for multiple stakeholders to broaden their understanding on how to run successful organic social media channels with a review of the landscape, their channels, the industry and how it works with paid social media.
Outcomes: Team cohesiveness and…
View On WordPress
Build up a comprehensive social media media presence that's reactive, live and planned
Build up a comprehensive social media media presence that’s reactive, live and planned
Teamspirit Group: Built-up business profiles on LinkedIn, Twitter, Facebook, Instagram and YouTube to target potential clients and employees with our thought leadership, creativity, content capabilities.
Increased referral traffic to the website from social media channels to 7.5%, outperforming email and paid search. Over 3 years saw a 100-200% YOY growth in impressions, engagements and…
View On WordPress
Increase small business traffic to the Govt website from social channels
Increase small business traffic to the Govt website from social channels
BBI:
A content marketing approach with SEO driven blogs delivered a test-and-learn advertising strategy with a calendar of engaging content to inform SMEs of an impartial financial provider comparison tool. Relatable creative to a defined audience in Facebook proved the most cost effective ad strategy and partnerships with leading SME publications drove the highest quality traffic.
87,176…
View On WordPress
Overhauling how to run social media channels alongside PR and Paid
Overhauling how to run social media channels alongside PR and Paid
Tilney:
Teamspirit relaunched the Tilney brand across all digital touchpoints including a new social strategy. Done alongside VCCP, I integrated ongoing organic calendarised social content with paid social, retargeting, outdoor, programmatic, TV, and Tilney’s owned blog content and Teamspirit PR teams spokespeople press coverage.
The ‘always on‘ content strategy meant a complete overhaul…
View On WordPress
Paid social for niche audiences through Twitter and LinkedIn
Paid social for niche audiences through Twitter and LinkedIn
MetLife UK:
LinkedIn: Built credibility and network opportunities with employee benefits advisers with a co-branded wellbeing event. Used LinkedIn paid social targeting to intermediaries on LinkedIn through job titles & groups targeting criteria testing carousel creative. Findings showed that targeting LinkedIn groups worked much better to find our most engaged audience.
500+ advisers…
View On WordPress
Brand reputation management
Policy Expert
Reversed toxic social presence on Facebook and Twitter with a brand reputation social response plan executed alongside PR’s crisis management and senior stakeholder buy-in. It involved training a large customer service team to create regular, positive content. Proactively built positive awareness through mini competitions with small budget and prizes on Facebook.
Moved their…
View On WordPress
Paid social media campaigns planning and execution
Paid social media campaigns planning and execution
AIG Life
Planning and execution of organic and paid social Critical Illness campaign on LinkedIn that drove over 700 clicks from niche intermediaries audience with minimal budget. Generating a 16% increase in followers of Financial Services and Insurance VPs and senior employees – Best Use of Social Media at the Life Insurance International Innovation Awards 2018.
Critical Illness small…
View On WordPress
3 years social community management, content creation and organic growth
3 years social community management, content creation and organic growth - working with MetLife UK
MetLife UK
Managed Twitter and YouTube, launched LinkedIn all over three years. Work with PR, senior execs, influencers, and coordinated with MetLife in the US for content creation and ongoing editorial boards. Built niche intermediaries audience with highly targeted organic and paid-for campaigns.
Grew MetLife from 12th to 1st for engagement in their competitor set, grew organic followers…
View On WordPress
Trained Senior Exec ambassadors alongside social creative rebrand
How aware are your Senior Exec ambassadors of #socialmedia to support their #thoughtleadership position at work? Key points to be aware of when offering training
EdenTree Investment Mgt:
Supported rebrand with ‘thought leadership’ positioning in social, developed social asset creative style, and trained senior execs in Twitter and LinkedIn. Built outstanding relationship with the client enhancing longevity of the business.
2010% rise in website visits overall, 409% increase in organic social engagements, 246% increase in organic followers, Best…
View On WordPress
Gillette could salvage their Be Better campaign by showing social heart
Gillette could salvage their Be Better campaign by showing social heart
As a freelance Social Media Consultant, I’m interested in what makes a campaign work (or not work) in social. Inspired by International Women’s Day (can we make it all of March?), I’ve had a look at Gillette’s effort to call out ‘toxic masculinity’ – their Best a Man Can Becampaign. A contentious ad promoting male role-modelling, it’s continuing the #metoo conversation (always welcomed) but not…
View On WordPress
Be Better at Being You
Your #personalbrand is more than having an instagram profile. It's about getting your #mind on board to Be Better at Being You. #WednesdayWisdom #mindfulness
I’ve been doing Headspace, along with millions of others, to try to be a more stable and effective version of myself. I’ve been doing yoga. Eating well. Drinking less. It’s going really well. If you’re interested in being a better version of yourself, the ‘you’ you know you would be proud of, it is an active process. I have a short video I stumbled across on YouTube to help you on this journey.…
View On WordPress
#SMWLDN “The pursuit of an idea” by BBH
#SMWLDN “The pursuit of an idea” by BBH
It’s Social Media Week in London and one of the hot topics is about creativity in social. With shrinking attention spans and user generated content (UGC) to compete with, BBH discuss how advertisers need to zag when others zig to find the space where culture is created.
Strategist Damola Timeyin and Creative Kate Murphy give us three things you can use in your pursuit of an idea.
Context
Bias
Data
View On WordPress
Social Media For Charities
Social Media For Charities
How do you make your social media dollars go further? Ask for advice from a charity. They often have to do more with less. Here’s a look at MacMillan and Amnesty in a Guardian social media masterclass.
First lesson to the room of charity marketers. ‘It’s a paradigm shift not a spreadsheet of figures, but fill in the spreadsheet anyway, charities have to do it all with what they have.’
Just…
View On WordPress