Online Marketing Strategies for New Forex Brokerages
The fact that the forex industry is an enormous one with global participation is obviously evident to you if you have clicked on a title such as this.
Maybe you’ve already set up a forex trading brokerage and are looking for marketing strategies OR are doing your research before delving into the world of forex trading brokerages. If you belong to the latter category, we have several other articles you might want to glance through, just to ensure you haven’t missed anything in your research so far.
Now, without wasting any more time let’s get straight down to creating a checklist of items that are part of all top forex strategies.
Search Engine Optimization (SEO):
As with most online businesses, your website is the face of your business. We cannot stress the importance of ensuring that this is optimized for search engines right from the start. The crucial role SEO plays in driving convertible leads to your website is an obvious one in today’s world.
The team that sets up your website should have an SEO expert who understands the forex business and should be able to work on your website from an angle that does not miss any of the basic SEO specific to the forex brokerage business.
All of this becomes much easier if you are using an industry expert such as Sanfrix to build your website as they have tried and tested ways of doing exactly what you need. You only need to brief them on your preferences and you can sit back and watch them work their magic!
One of the most effective ways to attract the right audience and impress them with your knowledge while simultaneously helping your SEO cause is Blog Posting
While it’s not a bad idea to have a standalone blog on the how-to, what-to, and what’s happening of the forex trading industry that leads customers to your website, it might be a better idea to have this as a part of your website itself.
Apart from having the usual blogs on ‘how to start trading’ and ‘what to look for in a forex brokerage’ and so on, it is important that you have informative content on your blog post that not only educate your audience, but also keep them updated with the current affairs in the market. Ensuring that all your posts are relevant to your audience (the average forex trader) and that they speak clearly is extremely important if you want to build a loyal audience that considers your blog page a relevant source of information they want to return to.
The importance of social media in today’s world is one that doesn’t require an explanation. Nevertheless, to point out the obvious, this is where most of the world (including your forex trader) spends a decent amount of their time.
Creating a strong social media presence is key to building a community that looks forward to your updates. Your goal should be to provide a combination of useful relevant updates, how-to tips, access to forex influencers, and solutions to their queries about trading. This way you will add value to their life by influencing their trading decisions positively, making them come back to you for more, follow you with keen interest and even refer you to their friends
The one thing that all new/amateur traders and many of even the experienced traders need is continuous education on forex trading. Your educational offering should ideally cover not just how to trade and what to look for, but also forecasts and other trading signals that are helpful to traders at every level.
The current trend of detailed tutorials provides for a huge opportunity of building a community of traders that relies on your information to help them achieve experience and eventually success in their trading lives.
You can have short webinars or complete courses. Maybe crash courses or even quick live sessions on social media platforms such as Facebook Live or Instagram live. You can then lead the participants to a group where they get privileged to follow up information because they attended your course, webinar, or any other live/recorded session.
If you have put enough time and effort on the social media platforms as we asked you to in the previous section, you will already have a forum where you can create forex learning groups and promote conversations between your existing customers and add in a touch of expertise from forex influencers to the mix.
Once you have built a strong forex educational offering using the above information, you then have essentially generated leads that your marketing team can convert into customers by creating the perfect offers.
Social Trader / Copy Trader tool:
Building further on the previous segment, offering a tool that allows the amateur trader to make the best possible decisions will only add value to your offering as a brokerage. A Social Trader or Copy Trader is one such tool.
The Social trader tool essentially allows your customer to choose from a list of traders who are deemed successful and copy their trades, literally learning the ‘tricks of the trade’ in the process. The process is made convenient by providing your customers with access to interactions between active forex traders in real-time. The Sanfrix Social Trader also automates the process of copying every time a signal is generated by the trader/s they have decided to copy.
Though your client might start with copying trading strategies that show the best results, with enough time and an eye for detail they will eventually grow into confident traders who are able to create and use strategies of their own with the combined knowledge of all the expert traders they have been copying.
The availability of this technology not only makes your brokerage more appealing to new traders but also creates a community of loyal traders who owe their success in the forex trading business to you.
Affiliate Marketing and Loyalty Programs:
We have clubbed affiliate marketing and loyalty programs as both of them essentially work on commissions.
With affiliate marketing, the idea is to build a network of affiliates who can send potential traders your way. These can be forex influencers, technology providers, and even content creators. The better your commission, the more customers they will send your way.
You can also have these affiliates connect with you with more such affiliates and expand your marketing possibilities by offering yet another small commission to your existing affiliates.
Coming to loyalty programs, though your customers might be happy and are loyal to you as a brokerage, loyalty programs that offer a bonus can be the extra push they need to start bringing in more clients to your business and taking on the role of a brand advocate. Let’s face it, the average Joe might not even care to tell his friend where he makes money unless there is something in it for him.
Most MetaTrader platforms come with a built-in loyalty program or functionality which assigns bonuses to successful traders and distributing agents. With the help of a technology provider like Sanfrix, you can customize and build in a range of bonuses from registration, to deposit, to trading and referral bonuses.
If this is not a brilliant marketing technique, then what is?
This pretty much sums up all of the things you should have in your checklist for a successful online marketing strategy for your forex brokerage. Get in touch with us now, for the complete package!
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