Sarina Kaur

Graphic Designer &  Illustrator  www.behance.net/SarinaKaur

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[yokuji]

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Bab App mockups

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The Final Blog Post

3 years of university has officially been completed???!!

This blog has allowed me record working through all modules in first, second and third year, displaying the journey I have gone through as I slowly begin to develop as a young designer...

It has been an incredible 3 years with countless opportunities, from winning various competition briefs such as HS2 rail, 1988 Gallery and Muji to travelling to New York, Oxford and Yorkshire for artistic visits. Also being able to speak to and listen to so many people in industry. It has been a pretty brilliant/sheer manic three years!

Looking back, I am so glad I kept going with this blog as I am able to reflect back on where I began to where I will leave off. I know I will be able to develop my skills and come back to this blog for research and just as inspiration of how hard I have worked.

The blog kept me organised but it also became my university diary. I am now able to look back and see the development and work I produced over the last three years.

This is a sad ending but a new beginning, where I am thrilled to see where life takes me! I am sure the future holds treasures for me as a young designer, ready to take over as a committed, hardworking creative.

TARA LADS XO

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MUJI BREIF

Proposal, Development and outcome.

SHORTLISTED.

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BAB Merchandise

Gift stores around the City could collaborate with the app and sell merchandise to tourists/groups which showcases the icons, reinforcing the City’s public displays.

This would include posters,badges, bags, caps and key rings.

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App Advertising

App launch in the progressive style as Jay-’s book Decoded. Research and developments made from Negotiated Study..

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BAB APP - In context

In order to show how the app would be used in context, the images had been placed into outdoor locations, in areas which are relevant to where the icons would take you.

This provides audiences with a clue understanding that the app is designed to be used outdoors.

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App Guidance  icons

These simple illustrations are very important as they direct those using the app to their location, the home page or giving them the opportunity to share their experiences online.

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Map illustrations 

The map illustration follows the consistent style inspired by Dan from my experience working in Atkins global. The pallet follows the similar pallet to the icons, apart from the concrete and grass areas which are grey and green. 

This piece will be used to show the explorers where to go on their journey’s around Birmingham. It is simple to follow as the icons are enlarged in comparison to regular buildings etc.

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BAB - #BOSTINBAB 

The campaign of the app allows audiences to share their experiences online. This marketing technique promotes the city and attracts newcomers. Using social media to create awareness for the range of locations that can be visited, even areas which may not be well known at the minute, will become known from the advertising shown from the public. 

There will be a hashtag linked to the campaign called ‘Bostinbab’. This is a term used from people in Birmingham, which means good/brilliant etc. 

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BAB - Map and Location info

I have resized the shape of the canvas when creating these slides so they are able to be placed into a mobile mockup, reinforcing the app in action. 

This is the stage of the app where the individuals follow the map, similarly to google maps, however the icons is what makes the journey different. 

Once the requested destination has been reached, there will be a bubble displaying a range of facts about the art piece/place. Following on from the facts, there will be a sharing icon where people may share their experiences online!

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BAB -  Home page and Discovery options

When logging in audiences will see the homepage which will direct them to a series of icons. When the location of choice is selected, it will take you to a map, similarly to google maps. 

The brand has been applied to every page, which will me sized and designed per page using photoshop.

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Bab app intro and options list

Further information may be required, therefore I have created an informative section which shows what the app is, how it is used and why it is relevant. It also discussing ways to share using social media.

Overall I aim to make the app simple to use so audiences can get to the location of choice quickly and learn about each place. Almost as though Birmingham is a giant art galley for people to visit.

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BAB logo design

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BAB App advert

Each art board represents different key stages of the app. The voice narrating the app is @suziejaynegraphics who agreed to provide context to the app. This short advertisement had been created using Adobe After Effects and Adobe XD. 

A range of Youtube Tutorials had shown me basic tactics, such as including background music and how to export for the web at a relatively good quality.

I believe as a beginner in after effects, the outcome of the production is satisfactory.

Overall I am fairly pleased with the outcome of this short production, as I have not created a film in the past during my time in university, therefore using After Effects for promotion is a new experience that I have thoroughly enjoyed.

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After Effects Prototype 

Using After Effects, I combined Suzie’s narrative onto my prototype video and matched the timing of the action of the app with the spoken context.

I then downloaded a backing track with positive tones to play throughout the duration of the short film.