amo - Bring Me The Horizon
To start this post I’d like to mention that I hate slagging off music by artists who work hard like BMTH, especially as they are one of my favourite bands with Sempiternal being in my top 3 albums to date. However, I still feel like I need to discuss “amo” which is a term meaning “master” in Portuguese. So naturally upon hearing this I was excited as it seemed in a similar vein to “Sempiternal”. I will also mention that I am not totally against an artist changing their sound, I was still a big fan of “That’s The Spirit” despite it being a progressive move towards “amo” and seems a good mix between new and old BMTH.
From the off I was feeling disappointed when I heard auto-tune in the first song which was just Oli repeating the same line over and over again, very little change in instrumentation and vocal style left the song feeling empty to me.
MANTRA is a special song to me, I saw the live debut of it days after it came out my first time seeing BMTH and I actually do like this song. It’s a good rock song and has change ups within it and seems to claw back some emotion into the album with signature raw vocalism, even though minor at some points, until about halfway through when it sounds like a Justin Bieber song, although when live this wasn’t that noticeable. I’d argue the sound of this song wouldn’t be out of place on “That’s The Spirit”
The rest of the songs (except for “wonderful life”) sound like they belong in a dance club to me and don’t seem to actually vocally express any emotion. In previous BMTH albums you could not actually listen to any words and still know the emotions that Oli was trying to bring across to us and these themes would be consistent across a whole album. This brings me onto my next point. While most of the songs all sound similar, which is extremely boring, they don’t seem to have any common theme between them other than that. Once again looking at “That's The Spirit” as it is the most similar album they have produced as well as being another example of Oli, post-rehab, it was a celebration of depression and struggling through life and “Sempiternal” was an album about death, Heaven and Hell, dealing with huge issues with some very poetic lyrics, another classic BMTH feature that “amo” is lacking.
However there are some things I do like about this album and its not entirely devoid of its moments. “MANTRA”, “wonderful life”, and “sugar honey ice & tea” I can listen to and think “This is a BMTH song”. With vocal styles that sound like Oli Sykes during his peak in Sempiternal. However these moments are just too far apart as I was somewhat enjoying “sugar honey ice & tea” and thought maybe the album was turning a corner its followed by a song like “why you gotta kick me when i’m down” which sounds like the unoriginal mainstream kinda stuff I hear all too frequently on Radio 1 and my sisters playlist which I am heavily in distaste of.
To conclude this album has it’s moments and its maybe worth a listen to pick out these songs as its got new BMTH sounding material but ultimately I don’t see myself sitting down to enjoy and listen to this album after posting this article.














