ScottMartin.org

Marketing Entrepreneur .  Strategist . Growth & Content Marketing . Producer . Influencer

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Rob Bell | The Heretic Creator

🎙️In this episode, we have Rob Bell 🚀 Follow your own vision and creative process - Rob Bell shares how he leaned into following his own inner voice to create what he wanted - and how this transformed his process. By scratching his own itch by writing “where’d you park your spaceship” and integrating another artist interests - he has found a deeper sense of fulfillment and joy in the creative process Exploring the intersection of spirituality and business as Rob shares his experience transitioning from pastor to a diverse range of creative pursuits.

 The significance of presence in relationships and uncover the power of storytelling, art, and novel writing as vehicles for creativity. Discover the themes of unity, processing grief, and embracing risk for growth and innovation. Gain valuable insights into life's deeper questions and the human experience.

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. '

🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🌺 Follow Rob Bell👇 https://robbell.com/ https://www.facebook.com/realrobbell https://twitter.com/realrobbell https://instagram.com/realrobbell

Rob Bells Book! https://www.amazon.ca/Whered-Park-Your-Spaceship-Interplanetary/dp/B0CC4GK65Z

    Check out this episode!

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Rand Fishkin | The Sea Change of Search and Ai

🎙️In this episode, we're joined by Rand Fishkin 🚀 , a leading figure in digital marketing. Rand highlighting his expertise in the industry. They cover the evolving landscape of digital marketing, SEO, and the impact of AI. Fishkin challenges the common belief in AI's immediate transformative role in Google's search operations, emphasizing other influential factors. The discussion explores attribution data loss, AI's role in search experiences, and the future of marketing strategies in an AI-integrated world.

 🤖 Fishkin shares insights on challenges like zero-click searches and the dominance of large corporations in Google's results. Personal anecdotes and professional experiences enrich the conversation, providing a deeper understanding of strategic considerations for navigating the digital marketing landscape.

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

 🌺 Subscribe to the podcast on your favorite platform 👇

https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🌺 Follow Rand Fishkin👇 https://www.linkedin.com/in/randfishkin/ https://snackbarstudio.com/ https://twitter.com/randfish https://www.facebook.com/rand.fishkin/

Check out this episode!

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Jason Feifer | The Future of Entrepreneurship

  In this episode of the Groundswell Origins Podcast 🎙️ we have Jason Fiefer, the editor of Entrepreneur magazine. We navigate the ever-changing landscape of entrepreneurship and its intriguing intersection with the creator economy. Jason Feifer provides valuable insights into the current state of entrepreneurialism, shedding light on how the era of AI is intricately woven into this dynamic tapestry.

  Jason delves🤿 into the transformative nature of media and content creation, emphasizing the pivotal role of content in cultivating relationships and trust within the digital landscape. He underscores the significance of adaptation and change in the trajectory of any successful entrepreneurial journey, particularly in the context of how technology has streamlined the process of business creation.

  🌺 We delve into emotional facets and challenges inherent in entrepreneurship. Jason offers a compelling perspective on the demanding and isolating nature of building something from the ground up, underscoring the necessity for a robust sense of community founded on shared experiences and stories🌊 . Whether you're an entrepreneur seeking fresh insights and perspective shifts or simply intrigued by the evolving currents of work and business, this episode promises a wealth of knowledge and inspiration.

  🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

  🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

🌺 Subscribe to the podcast on your favorite platform 👇 

https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

  🌺 Follow Scott Martin👇 

https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🌺 Follow Jason Feifer👇

https://www.jasonfeifer.com/ https://www.instagram.com/heyfeifer/ https://www.linkedin.com/in/jason-feifer-b04543a/ https://twitter.com/heyfeifer https://www.facebook.com/jasonfeifer

  Check out this episode!

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Renee Warren | Create Visibility with PR

This weeks guest is Renee Warren, a seasoned expert in Public Relations (PR), generously imparts her wealth of knowledge and profound insights into the dynamic realm of PR. Emphasizing the pivotal influence of PR on sales and overall business expansion, Renee underscores the indispensable role played by PR firms and underscores the critical importance of crafting a robust PR strategy. Furthermore, she delves into the evolving landscape of PR, forecasting a trend towards podcasting 🎙️ and underlining the significance of cultivating distinctive and reputable brand identities 🌟. In a compelling dialogue, Renee furnishes valuable counsel for entrepreneurs seeking to comprehend and harness the formidable power of PR to propel their businesses forward. 💼🚀

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas

🤙 🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

🌺 Subscribe to the podcast on your favorite platform 👇

 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🌺 Follow Renee Warren👇 https://www.instagram.com/renee_warren/?hl=en https://www.reneewarren.com/ https://www.wewildwomen.com/

  Check out this episode!

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Christopher Young | The Economics of Ethics on Brand Valuation

🌿 Join Chris Young as he reveals the importance of values with brands.🌍 Chris explains how Walmart embraces a triple bottom line mentality, focusing on 💰 profits, 🌱 environmental issues, and 👫 employees. Get insights into their efforts to make a positive impact, from renewable energy initiatives to transparency and goal-setting. 🌟 Tune in to this thought-provoking podcast to explore the intersection of business, sustainability, and ethics. 🎙️

 👨‍🏫 For the past two decades, Dr. Chris Young has dedicated his career to academia, teaching courses and delving into subjects such as ethics, economics, business, and policy at the university level.

📚 With expertise spanning finance, economics, and ethics, Chris is a recognized testifying expert often called upon for trials at both state and federal levels. ⚖️ Beyond the courtroom, Chris spends his time contemplating and writing about ethical, business, and public policy matters. 🤔 Holding a Ph.D., MBA, and BFA in political economics, finance and accounting, and fine arts, respectively, he continues his scholarly pursuits in psychology, neuroscience, and theology. 

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

🌺 Subscribe to the podcast on your favorite platform 👇  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

🌺 Follow Scott Martin👇  https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

🌺 Follow Christopher Young👇  https://drchrisyoung.com/  https://www.linkedin.com/in/christopherwyoung/ EMAIL: [email protected]

  Check out this episode!

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Sunny Dublick | The Art of Authentic Branding

🌺 This week's guest is Sunny Dublick! Sunny is an outstanding brand strategist who passionately advocates for the seamless fusion of art and science in shaping compelling brands.👇 Sunny generously shares her unique journey, transitioning from what she humorously dubs an 'accidental entrepreneur' to evolving into a seasoned brand strategist. We deep dive into the pivotal role of brand strategy and marketing in the ever-evolving landscape of contemporary business. Sunny underscores the paramount importance of creativity, meticulous research, and genuine human connections within the realm of branding and marketing. The profound impacts of artificial intelligence on branding, delving into potential implications for the future. However, we maintain a steadfast belief that, despite technological advancements, the heart of any brand should always be anchored in human creativity and strategic thinking.

 Whether you're an entrepreneur, a marketer, or simply someone fascinated by the intricate world of branding, this episode guarantees to provide a wealth of knowledge and ample food for thought. Join us for an eye-opening discussion on branding, marketing, and the fascinating intersection of creativity and strategy in the business landscape.

🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

 🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

 ❤️ Follow Sunny Dublick👇 https://sunnydublick.com/ https://www.linkedin.com/in/sunnydublick/ https://www.facebook.com/sdublickmarketing/

🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺 Get your Copy 👇

🌺Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook

Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇

🌺 Groundswell Inner Circle: https://gswl.fm/innercircle

 #marketing #ai #marketingpodcast #podcast #marketingstrategy #branding 

Check out this episode!

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Annie Schiffmann | Social Media Simplified

🌺 In this episode our guest expert Is the witty, social media strategist, and esteemed author Annie Schiffmann who simplifies social media sustainably. 👇

A common feeling among marketers, creators and, entrepreneurs is that social media is hard, and overwhelming. This episode is a deep dive 🤿 into her distinctive approach that is designed around your strengths. Annie shares her framework for strategically deploying social media, and details examples from her book 'Simple Social Media.' On how to scale meaningful growth elegantly.

Annie unfolds the narrative of her unexpected transition from an improv comic to a social media marketing expert, unveiling the structured yet clever methodology that she has created and deployed with clients. It’s simple and impactful. Through a thoughtful discussion, she reveals her strategies for crafting valuable and engaging content that resonates authentically with diverse audiences.

Key topics explored encompass content repurposing, the pivotal role of interactivity and engagement, the efficiency of scheduling tools in automating posts, and the art of setting one's content apart through a unique brand voice.

Annie also imparts practical insights into the advantages of collaboration and maintaining a sustainable rhythm in social media activities to prevent the onset of overwhelm.

 🌊 Paddle into another episode of Outstanding Humans with Sustainable Ideas 🤙

🌺 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

🌺 Subscribe to the podcast on your favorite platform 👇 https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

🌺 Follow Scott Martin👇 https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

❤️ Follow Annie Schiffman👇 https://www.annieschiffmann.com/ https://www.linkedin.com/in/annieschiffmann/ https://www.instagram.com/annieschiffmann/

 🔥 Annie's Book!👇 https://www.simplesocialmediabook.com/ 🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺🌺

  Get your Copy 👇 🌺Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook

Join the Inner Circle ⭕️ with other impact creators / soulpreneurs / mindful marketers and forward thinking founders in a exclusive community 👇  🌺 Groundswell Inner Circle: https://gswl.fm/innercircle 

#marketing #podcast #marketingpodcast #socialmedia #socialmediamarketing 

Check out this episode!

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Maja Voje | Got To Market Strategies

In this episode featuring Maja Voje, a distinguished author specializing in Go-To-Market (GTM) strategies. Maja delves into pivotal topics such as the indispensable role of product-market fit, the significance of meticulous customer research, navigating the intricacies of diverse market segments, and the paramount focus on delivering tangible value to clients.

Maja sheds light on the potency of the "beachhead strategy" and underscores the critical nature of real-world trials to ascertain the 'willingness to pay' for innovative offerings. Notably, she advocates for capitalizing on existing demand rather than venturing into the challenging task of creating new demand. Also Maja underscores the essentiality of preserving customer trust as a cornerstone for any thriving business.Lets Paddle in. “Whenever possible, if the competitive landscape is not too broad, I would go with demand capture first.” – Maja Voje 

  The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

  Subscribe to the podcast on your favorite platform

https://gswl.fm/itunes

https://gswl.fm/spotify

https://gswl.fm/libsyn

https://gswl.fm/audible

https://gswl.fm/twitter

https://gswl.fm/youtube

  Follow Scott Martin

https://gswl.fm/scott-on-twitter

https://gswl.fm/scott-on-linkedin

https://gswl.fm/scott-on-instagram

https://gswl.fm/groundswell-on-twitter

  Follow Maja Voje https://majavoje.com/ https://www.instagram.com/maja.voje/ https://www.linkedin.com/in/majavoje/ https://x.com/majavoje https://www.udemy.com/user/majavoje2/

  Buy the Book, Groundswell: The Unseen Wave of Business Growth

https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

  Check out this episode!

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Paco Underhill | The OG of retail anthropology

Get ready for an enlightening podcast episode featuring Paco Underhill, the author of "How We Eat.",”What Woman Want”, and “Call of the Mall.” As a leading expert in consumer behavior, Underhill has transformed our understanding of how people interact with products and spaces. Tune in as we explore his insights into consumer habits, backed by a wealth of research and real-world observations. Don't miss this chance to gain valuable perspectives from Paco Underhill on decoding the intricacies of consumer behavior. “Why aren't we changing the music to be able to match the demographics of who's in the store?”

Paco, seasoned expert in consumer behavior, offers a unique perspective on store design and its impact on customer experience. Delving into the intricacies of how individuals navigate retail spaces, our guest emphasizes the significance of the decompression zone—a crucial element that defines the transition from the exterior to the interior of a store. By keenly observing customers adjusting their walking speed, peripheral vision, and adapting to changing light, our expert sheds light on the valuable insights derived from this initial store entry phase. Moreover, a thought-provoking concept regarding office and store layouts, where the location of desks reveals organizational hierarchies, with CEOs often situated farthest from the front door. This podcast episode promises to be a thought-stirring exploration into the subtle yet impactful aspects of consumer behavior and spatial design.

  “If you walk into an office building, Or you walk into a store and you find the desk farthest away from the front door. That's where the person in charge sits.”

  The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

Follow Paco Underhilll https://pacounderhill.com/ https://www.linkedin.com/in/pacounderhill/ https://x.com/PacoUnderhill1

Buy one of Paco's Books! https://www.amazon.com/stores/author/B001IQZ6EU

Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

    Check out this episode!

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Jay Acunzo | Creating content that resonates

Meet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results.  "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo

  He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance gets results approach is Jay's incredible talent that will propel anyone who feels stuck in the commodity cage.

   “We have to escape the commodity cage and produce things that resonate deeper.”- Jay

  So let's paddle into this episode exploring the real challenges of standing out in a content landscape drowning in mediocrity. Shed light on the prevalence of commodity content and the pitfalls of copycat thinking, acknowledging the ease of generating mediocrity at scale. Drawing from personal experiences at corporate heavyweights like HubSpot and Google. A pragmatic guide for experts aiming to transform into influential storytellers. The core message is clear: consider resonance as both an art and a skill. Encouraging a shift from the obsession with quantity, learn to craft narratives that resonate and make a meaningful impact in a world saturated with generic content.

 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

Follow Jay Acunzo https://jayacunzo.com https://jayacunzo.com/break-the-wheel https://x.com/jayacunzo https://www.linkedin.com/in/jayacunzo/ https://www.instagram.com/jacunzo/ https://medium.com/@jayacunzo https://open.spotify.com/show/7JrCk5VhzsUKhvaadNdnDc?si=6e1b870684284ae3

Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

Check out this episode!

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Susan Casey | Save the High Seas

Stop Sea Floor Strip Mining. Save The High Seas and understand how critical it is to protect the oceans from Deep Sea Mining. https://SaveTheHighSeas.org

NY Times best-selling author and ocean advocate Susan Casey. We go deep into the abyss talking about lessons from the ocean! Her newest book The underworld is a odyssey of her adventures exploring the depths of our beautiful oceans. 🤿Susan is so passionate and deeply knowledgeable. I am so envious of her vocabulary and ability to share riveting stories and illuminate spectacular observations about the deep blue sea and it’s inhabitants, while uncovering deeper truths.

So grateful for her help with describing waves in my book and her book blurb on my back cover. Thanks Susan for the support and amazing podcast episode!

 The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

 Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

Follow Susan Casey https://SaveTheHighSeas.org  https://susancasey.com/ https://www.facebook.com/SusanCaseyAuthor https://www.instagram.com/susanlcasey/ https://www.amazon.ca/Books-Susan-Casey/s?rh=n%3A916520%2Cp_27%3ASusan+Casey

Buy the Book, Groundswell: The Unseen Wave of Business Growth https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

  Check out this episode!

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Robert Lee | A financial perspective on marketing

This weeks guest is Robert Lee, a Fractional C-Suite Executive with over 30 years of experience in driving CEOs toward faster growth and profits. Specializing in small and medium-sized growth businesses across diverse sectors, Robert brings a dynamic edge to financial and c-suite expertise.

 His passion for adventure, including skiing and mountain biking, breaks the mold of the traditional accountant stereotype.

Robert's philosophy of starting the measurement process from day one of an investment. Explore the journey of assessing key metrics and, perhaps even more crucially, establishing a baseline for comparison before implementing a new approach. Can the needle be moved? What are the tangible outcomes, and how do they align with the initial benchmarks?

Robert and his team are dedicated to achieving massive results. If you're ready for a results-driven journey and a fresh perspective on success Robert is the guide for you.

Let's paddle in. Hit the subscribe button to stay up to date on the podcast!

  🌐Connect with Robert Lee

  Website: https://robertleecfo.com/ LinkedIn: https://www.linkedin.com/in/robert-lee-/

📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Scott explores the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀

 https://gswl.fm/kindlebook

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

  Check out this episode!

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Katrina Wyckoff | Brave brands make impact

🎙️ About This Week's Episode

Join us in this week's episode as we dive into the inspiring journey of Katrina Wyckoff, the Founder and CEO of Vertica, a revolutionary pole fitness franchise. Katrina, a former national champion, has transformed her passion for pole fitness into a mission to redefine the standards in the fitness industry. Her franchise, Vertica, is not just about physical fitness but also about fostering confidence and fun for everyone, under the mantra of "every body belongs." 

Katrina shares her incredible story of brand transformation and growth, shedding light on the unexpected and exciting outcomes that resulted from implementing strategies outlined in the book "Groundswell: The Unseen Wave of Business Growth," working closely with industry expert Scott.

Tune in to discover the secrets behind Vertica's rapid growth and the powerful impact of building a community that encourages pushing boundaries. Katrina's narrative is a compelling testament to the idea that creating a groundswell for good isn't just beneficial for your brand; it's the key to extraordinary growth. 

As an OG (original member) of the Groundswell Innercircle community and an impact creator, Katrina has laid the foundation for Vertica to become a massive brand. Whether you're a fitness enthusiast, an entrepreneur, or someone seeking inspiration, Katrina's journey is a must-listen — a story of courage, community, and the incredible possibilities that unfold when you create a groundswell for good. 

🌐 Connect with Katrina Wyckoff and Vertica: Website: www.verticapolefitness.com Instagram: @vertica_pole_fitness Facebook: Vertica Pole Fitness

 📘 Recommended Reading: "Groundswell: The Unseen Wave of Business Growth" by Scott Martin Don't miss this episode as we explore the transformative power of creating a groundswell for good, not just for your brand but for the growth of individuals and communities alike. 🚀 https://gswl.fm/kindlebook

The Groundswell Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Join other impact creators in the Inner Circle https://gswl.fm/innercircle

Check out this episode!

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Mark Rushmore | A brush with sustainability

This week's guest is Mark Rushmore! He is the co-founder of SURI, a sustainable toothbrush company that is determined to make an impact in creating a cleaner world one brush at a time. SURI is combating the 4 billion toothbrushes found in landfills with a toothbrush that is reusable, repairable and recyclable. SURI toothbrushes are super sustainable, with a modern slick design that everyone can appreciate.

The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

Follow Scott Martin https://gswl.fm/scott-on-twitter https://gswl.fm/scott-on-linkedin https://gswl.fm/scott-on-instagram https://gswl.fm/groundswell-on-twitter

Follow Mark Rushmore  https://www.instagram.com/markrushmore/?hl=en https://www.linkedin.com/in/mark-rushmore-b1240a19/ Get a SURI toothbrush: https://www.trysuri.com/en-ca

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Robert Rose | Mastering content strategy

In this episode we have Robert Rose! Robert is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in content strategy and marketing. Robert shares the importance of having a strategy when creating content. How to improve your customers journey to really connect to your audience. Lets paddle in! The

Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

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Susan Casey | Uncovering the deep sea

In this Episode we have Susan Casey! Susan is a Canadian writer who is an expert of the ocean. She is the author of The Devil's Teeth, and was the editor and chief O, The Opera Magazine. The wealth of knowledge she has to share about the animals of the sea, the deepest parts of the earth and more make this episode a special one for groundswell.

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

Subscribe to the podcast on your favorite platform  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

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Bruce Kasanoff | The Work-Life Integration

On this episode of the Groundswell Podcast Scott and Bruce discuss the concept of work-life balance, emphasizing that work is just a part of life and that individuals must decide how they want to navigate through the world. We have discussions about how we are just a fragment of our own lives and pose the question of how we want to navigate through the world as a whole. The episode delves into the concept of integration and the significance of being intentional in managing the interplay between work and life for a fulfilling existence.

Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today." 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses. 

Subscribe to the podcast on your favorite platform  https://gswl.fm/itunes https://gswl.fm/spotify https://gswl.fm/libsyn https://gswl.fm/audible https://gswl.fm/twitter https://gswl.fm/youtube

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Follow Bruce Kasanoff https://kasanoff.com/ https://www.linkedin.com/in/kasanoff/ https://www.instagram.com/bruce_kasan... https://www.facebook.com/brucekasanoff/ https://www.forbes.com/sites/brucekas...

Buy the Book, Groundswell: The Unseen Wave of Business Growth  https://gswl.fm/kindlebook

Join other impact creators in the Inner Circle   https://gswl.fm/innercircle

Check out this episode!