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[lostinpublichealth-blog]

Social Media, Part One, Analysis Activity One, PH 402

San Diego County’s web page does not capture the attention of all age groups and only caters to the older individuals residing in San Diego County.  The information they are posting is similar to news articles you would see on the television.  It does not seem like they put much effort in reaching out to their audience and appealing to what they may like as each article is commonly known about due to it being the popular topic during that time.  There is a big focus on just text on their webpage and it does not reach out by using enticing photos that would make someone want to read what is on their web page.  

Unlike the San Diego County, San Francisco’s city and county web page really reaches out and includes a large audience.  The usage of hashtags and emoji icons makes it easier for all age groups to relate and catch their attention to what the city is trying to say. There is a lot of images and videos that they use to reach out to their audience.  Not only do they talk about the popular trending topics, but they also include a lot of unknown activities so people are able to explore their city.

           To improve San Diego County’s web page, the usage of hashtags can help their posts become more accessible and available to all people in the audience.  San Diego can also use more than just the topics that are talked about on a day to day basis.  They should be able to reach out to a bigger audience by talking about topics, such as activities around the country that everyone can be involved in.  San Diego County can also engage their audience more since their current engagement rate is barely at 5%.  What they can do to engage their audience is include more media that educates and also entertains the audience so they keep coming back to the web page. The county’s website can also share other stories to help engage the audience at different levels.  Most of the language that is used on the country’s website is not very understandable for most people.  By using an easily understandable language, it can reach out to more people since not everyone can understand the big vocabulary they are currently using.  

To improve San Francisco County’s web page, they should also post more events other than the typical one’s one may see around town.  Most of the posts they have only enticed the older generations, so the inclusion of things the younger generations may like can reach out to a larger audience.  They already use entertainment on their web page, but they should also include the education aspect in their entertainment to give the audience that learns in a different pathway a better way of gaining new information.  San Francisco can also include more demographics in the campaigns that they are promoting to show its citizens that people from all ethnicities are welcomed. To add on to the different demographics of San Francisco, there should also be posts that reach out to those who don’t have English as their first language.  By having some posts in a different language, it allows all of the San Francisco community to become engaged in their web page.

@globalcommunicationproject

[sdsugirl22-blog]

@globalcommunicationproject

I have to say that both Facebook pages are relatively boring when being judged by a college aged crowd. San Diego County seems to be struggling with attracting an audience of all ages and backgrounds, while San Francisco has done a better job with outreach to a variety of different types of people. 

I agree that San Diego County’s Facebook posts stories that are more appropriate and commonly found on a television news broadcast. To improve, they should take some pointers from San Francisco, who posts about local events, news, and fun recommendations. 

Both San Diego and San Francisco counties need to improve on their reach. Considering over 1 million individuals populate each county, they should not have such a low number of followers, likes, and shares. I really liked your idea of having both pages post about events that reach out to different communities and ethnicities within their own county’s borders. Making posts that are available for individuals to read if english is not their native language is a great way to expand their reach to all members of their county. San Francisco has done a better job at staying on top of modern trends, by using hash tags and emojis in their posts. 

There are many improvements that could be made to both counties Facebook pages in order to increase their popularity and reach among their target audience. Maybe the simplest solution would be to employ a new social media intern?

[unlikelybirdstudentme-blog]

Entertainment-Education, Research Activity #1, PH 402

Example 1: I think this example’s communication type is entertainment because it’s intended function is enjoyment and suspension of disbelief. It is poking fun at this year’s election and instead of asking Hillary serious questions that could provide informational answers for potential voters, Zach asks Hillary some inappropriate questions that pulls from her history to provide comedy.

Example 2: I think this example’s communication type is news because it’s intended function is to provide up-to-date information about Zika. The new information is that the CDC is telling men who may have been exposed to the Zika virus to wait at least six months before trying to conceive a child, despite the fact of whether or not they have showed any symptoms. The previous advice was only for men that were showing symptoms to wait that long. The article also goes into guidelines and recommendations for the course of action for men who may have been exposed to the Zika virus.

@globalcommunicationproject

[sdsugirl22-blog]

I agree that the first example uses an entertainment approach to engage its audience. Obviously Hillary Clinton was not very amused with the interview style and the questions and comments being addressed, but it is implied that the majority of the shows audience would find it humorous.  The second example I believe could have been both news and as an informational campaign (news communication being the dominant source). While providing up-to-date information on the Zika virus and recommending ways to stay healthy and avoid future problems involving the virus, the article is also promoting healthy lifestyle choices for those who may have been exposed, as well as educating individuals of the possible consequences of engaging in sexual activity following exposure. 

[weliftingaddict-blog-deactivate]

entertainment education module, research activity 3, PH402

@globalcommunicationproject

[sdsugirl22-blog]

Sell: I agree that the selling point for this product is that P. Diddy, a famous and well-known, wealthy celebrity is being featured drinking this product. His fame and fortune are reflective of how consuming this product will hopefully make its audience feel. I believe the channel used could be a magazine or print ad, but I also think this image looks like a still from a commercial or online media advertisement. 

Inform: I agree on all aspects addressed. However, the channel used I believe would be print media, possibly in a doctors office or an internet advertisement or image on a website. 

Change Behavior: I think this is a great “change of behavior” advertisement! This could be shared on almost any channels- print media, television, online, etc. 

Entertain: I love this movie. I feel like it also could be a change of behavior (emotional behavior and feelings) in the way that people treat each other and offer love and support for one another during a hard time or loss. 

[sdsugirl22-blog]

Social Media, Part Two, Analysis Activity #1, PH 402

@globalcommunicationproject

The two counties postings are each unique and targeted towards their own population’s relevant events and news. Each county posts about upcoming events that the public may be interested in, as well as local news events and stories. Although both county websites post similar articles pertaining to their own communities, both could use some improvement.

It appears as though the County of San Diego Facebook page could use significant improvement according to this analysis website. Small updates should be made to provide more detail and information to the audience. For example, the County of San Diego’s Facebook page does not offer its official website link. Another improvement that should be made is staying up to date on recent trends, while also conveying their message in the most direct and engaging way possible. They can improve on such aspects by, for example, using hash tags and keeping posts between 100-500 words long to ensure the important details of the message are conveyed. Although the number of posts made each day are on track for success, the times at which these posts are made have negatively affected the number of likes, comments, and shares per post. By publishing posts between 00 - 03 (GMT), the County of San Diego will be able to engage more users and hopefully increase their social media presence among the San Diego community. 

In comparison to SD County, SF only posts on average 1.62 times each week. This low presence prevents their audience from keeping up to date with potential relevant news and makes their page forgettable. San Francisco and has a high number of followers; their user engagement is weak in comparison though. San Francisco also, like San Diego, has a poor posting time history. It is also recommended that both SD and SF add some variety to their posts in order to keep their content engaging to their audiences. SF County does a good job with staying trendy by using hash tags in their posts, which also helps increase reach to other individuals outside of their current following list. Another idea to increase engagement with followers for both counties is to possibly ask polling questions on their Facebook pages. 

Overall, it appears as though both county Facebook pages need a makeover. They lack detail and are considered boring and forgettable by many. By improving on the listed details above, they can improve their reach, popularity, and better establish their purpose.

[sdsugirl22-blog]

Education Entertainment, Part One, Research Activity #5, PH402

@globalcommunicationproject

The two songs I chose are “Black Man” by Stevie Wonder, and “American Terrorist” by Lupe Fiasco. These songs were written and recorded in two very different era’s of music and societal social norms, however they portray similar messages. Both songs have the underlying message that the America we live in still faces racism and prejudices against people of color every day, despite the many accomplishes made by people of color. The song “Black Man” sends a message pertaining more to the African American race as a whole. He mentions that many accomplishments were first pioneered and conquered by black people, including the first clock, the first heart surgery, etc. “American Terrorist” talks about how different religious and racial groups in America have become radical and are not practicing what the true word of their preaching stands for. Lupe Fiasco makes mention of Torah’s, Bible’s and Qur’ans, saying that many of their followers have turned from the true meaning and created a world that is not safe, especially for people of color and foreigners. I was not familiar with either of the songs before reading the lyrics while completing this assignment, but I can only assume that the powerful message of both songs were effective, especially considering the fame of both artists.

[sdsugirl22-blog]

Entertainment Education, Part One, Research Activity #3, PH402

@globalcommunicationproject

1) Sell

This health communication advertisement features the athletic brand Nike. Although there is not one specific product featured in the image, the subliminal message is that by purchasing Nike products, you can become a better and healthier version of yourself. I believe this is the message of this advertisement because they combine a motivational speaker with the image of a young boy who is working hard to improve his health and no longer be overweight. The commercial aims to show its audience that no goal is ever out of reach, if you use Nike to help you accomplish that goal. The channel used is social media via a television commercial and the internet. The channels used matched the intent of the piece well because it allowed for large reach as well as a personal connection for its audience. 

2) Inform

This health communication advertisement features a young toddler and a message pertaining to teen pregnancy and graduation success rates. The goal of this piece is to encourage young teenagers to have safe sex or to abstain from sex, in order to avoid teen pregnancy. The crying toddler and the strong message is meant as a sort of scare tactic for teenagers who may be participating in (or thinking about participating in) sexual activities. I do not believe that this health message was portrayed using the best channels. The channel used was print media, such as magazines, posters, or images on social media. 

3) Change behavior

The health communication advertisement feature a soda with the message “are you pouring on the pounds?” This advertisement aims to change the audiences outlook on soda and other sugary beverage consumption rates. This ad presents a correlation between being overweight and obese with sugary drink and soda consumption. The channel being used is print media and social media forums to display the message. I believe the channel used was appropriate because it allows for large reach, and also portrays a strong message in simple format that a large majority of Americans can understand and relate to. 

4) Entertainment

The above health advertisement features Zumba, a fun and interactive exercise class for people of all ages. The goal of this piece is to attract individuals looking to make a change in their life pertaining to their health status, and have fun doing it at the same time. The channel used is print media and social media. Although I do not believe the channel used is bad, I think it could have been more effective if it featured an internet video or television media to show the audience a segment of what Zumba is really like and to draw in an audience who may have been more attracted to a video segment, rather than just a colorful print image. 

[sdsugirl22-blog]

Entertainment Education, Part One, Research Activity #1, PH402

@globalcommunicationproject

Example 1, the video of Hillary Clinton being interviewed by Zach Galifianakis, is an example of entertainment mass communication. The interviewer, Zach Galifianakis, has prepared questions that are both humorous to the audience and unexpected by the individual who is being interviewed. Hillary Clinton has come to this interview thinking that she will have the chance to talk about relevant topics pertaining to her presidential candidacy. Zach Galifianakis had a different plan. His entire show is based on the premise that each individual being interviewed will be made a fool of at some point on the show.

Example 2, the article about the Zika virus, is an example of informational campaign mass communication. The article advises men who have been exposed to the Zika virus to abstain from procreation for at least 6 months, even if no symptoms present. The article references recommendations made by the CDC that inform individuals of the potential risk factors if conception occurs within 6 months of being exposed to the virus. The article aims to promote a health lifestyle and advise and educate readers on potential adverse health effects.

[apublichealthwarrior-blog]

Sources Analysis Activity #1

I personally think Helen Mirren is an odd choice for an ad about drinking and driving. Yes, she has an authoritative British voice and command presence, but she is far from well-known to a younger audience. If the advertisement was for a British audience it may have been a good choice.

@globalcommunicationproject

[sdsugirl22-blog]

I completely agree that Helen Mirren was not a good choice for this particular advertisement. Not only is she not well-known to a younger audience, but she establishes not real credibility in this PSA. I do not believe that her British accent would make her any better for a British audience. I believe the script itself is poorly written, and makes a serious message a sarcastic one. After watching the video a couple times, I stopped focusing on the message itself, but instead the short phrases she was using to convey the message. Phrases like “human form of pollution” and “if your brain was donated to science, science would return it.” They began to take a humorous note rather than a serious one. I feel like Budweiser really missed the mark on this ad. 

[icecreampublichealth-blog]

Sources Research Activity # 4, PH402

Any type of Texting and Driving PSA videos always make me remember to not use my phone when I’m driving. This latest PSA video has young adults discuss their reasons why they text while driving (something which I am still guilty of doing from time to time). One of the young men had asked themselves why are they even checking their phone, but still continue to do the action anyways. It’s frustrating to watch, but I’m just like these young adults who look at their phones while driving due to: boredness or FOMO (fear of missing out). The source of credibility are peers around early 20s/college years, which makes this video very relatable and provokes fear because I could potentially harm a family if I don’t stop texting while driving. After taking so many public health classes that aims to reduce the use of cell phone usage for drivers, I’ve been leaving my phone either in my backpack or the back seat to avoid wanting to look at my notifications. 

When Supersize me came out my boyfriend and I had felt disgusted about eating fast foods. Although we typically make food at home or eat healthier options when we do dine out, I can’t help but think of this documentary or reference it when I’m out with friends or family who want to eat at Jack in the Box or McDonald’s. Not saying that there is anything wrong with these restaurants and understanding that moderation is key to a healthy balanced diet, but it just was not the same after watching this documentary. If I do happen to eat at a McDonald’s I would order something from the dollar menu (small fries, 4 piece chicken nuggets) rather than a full on McDonald’s meal and super large fries which contains high levels of trans fat that is not good for your body and increases LDL cholesterol levels.  I felt that the source of the narrator, Morgan Spurlock was credible in that he was just a regular joe eating McDonald’s for a month. I have friends who eat McDonald’s almost every day as well and to see this person documenting that eating habit for a month because of his choice for the documentary is realistic than hearing a personal trainer say those foods are bad for you.

@globalcommunicationproject

[sdsugirl22-blog]

The video shared about the dangers of texting and driving is so well done and has a message that all drivers, young and old, can relate to. Although this PSA is targeted at young drivers, likely between the ages of 16-30 years old, even older adults are starting to use their phones more often while driving. I can admit to using my phone while I drive: changing a song, looking up directions, looking at a text. It has become a habit for so many people. I have personally lost a dear family friend because she was texting and driving, and she seriously injured a family of 4. This PSA is something that all drivers need to see more of. Texting and driving is so dangerous and could change someone’s whole world in a matter of seconds. To see the participants so raw and so emotional helped me connect with the PSA on a very personal level. I truly believe that more funds and time needs to be dedicated to educating drivers on the matter and showing the true consequences that can come along with what is viewed as an innocent action. 

The short clip about the movie “Supersize Me” was not the best representation of what the movie stands for. I have seen the movie, so I am able to recall the story line and the purpose. I do agree that after watching this movie, it is hard to eat fast food without having a guilty conscious. The “pink slime” that is used to make the chicken nuggets at McDonalds is a scene that will never leave my head. After watching this movie, I not only was concerned for my own health, but I was truly amazed at the whole process that accompanies major fast food corporations. It is shocking, and a bit disgusting, the ingredients that go into making so many fast food products. The amount of sugar and salt and other chemicals that are put into our food truly make the product we are buying addictive. Obesity is a major public health concern that affects so many Americans. I love that this movie makes it a point to show the adverse health effects this man is experiencing after eating just one months worth of fast food. I feel like a version of this needs to be shown to our younger generations. Obesity begins in childhood and fast food corporations target young children. 

[sdsugirl22-blog]

Sources, Part Two, Research Activity #2, PH402

Here Hillary is seen speaking at the “Women in the World” summit. She is using her own gender identity to relate to the audience, as well as using her own experiences as a hard working woman with a humble up bringing who has raised a family in a society where women are not always treated equally. She shares her own hardships and understands that women all over the United States go through battles everyday solely based on their gender.

Here Trump is feature speaking on the Pearl Harbor Day Rally at the USS Yorktown in South Carolina. This is Trumps infamous speech where he addresses that if he is elected as the next president, he will put a ban on all Muslims coming into the United States as a method of protection and war on radical Islamic terrorists. In this speech particularly, Trump is speaking especially to all those who share the same belief that Muslims are terrorists, and that Muslim immigrants are no longer welcome in the United States. Many of these audience members appear to be former military service men and women, as well as Caucasian individuals who appear to also agree with Trumps statements. Trump is using the common identity of xenophobia and patriotism to connect with his audience on the topic of terrorism.   

[sdsugirl22-blog]

Sources, Part Six, Research Activity #5, PH402

@globalcommunicationproject​

This ad comes across as gruesome and gory. It advertises an antibacterial soap that is capable of killing 99.9% of bacteria when used to clean hands. However, the ad also features a bloody hand with a dead body in the background, representative of a murder crime scene. The message of the ad states, “When ordinary soap just won’t do…” The same message could have been broadcast in a more appropriate manner. Possibly by featuring germs that can be found on a persons hands, the dangers of not properly cleaning your hands, or even the benefits of using this particular product in comparison to a different soap. This choice may turn people away from the featured image and may leave viewers with a negative outlook on this company and the product being advertised.

[sdsugirl22-blog]

Sources, Part Five, Analysis Activity #1, PH402

@globalcommunicationproject

Although the ad was humorous, I don’t think it was an appropriate choice to enlist Helen Mirren to deliver such an important message. Mirren is a British actress best known for her prominent roles in many productions and movies. She states an opinion that if you choose to drink and drive you are considered to be a “short-sighted, utterly useless, oxygen-wasting human form of pollution…a selfish coward.” I believe that too much time was spent insulting the viewer, and not enough on stressing the importance of the message and the consequences that are associated with drinking and driving. The ad does not display any source of credibility, rather just showcases a supposedly famous actress encouraging individuals to not drink and drive.

[sdsugirl22-blog]

Sources, Part Four, Research Activity #4, PH 402

@globalcommunicationproject

I personally cannot relate to drinking and driving, because I have not participated. However, every time the thought crosses my mind that it would be cheaper to drive myself to a party, to the bars, or to an event where I might drink, I am reminded of ad’s similar to this. The thought that I could be responsible for paralyzing someone, or even killing an individual(s) is enough for me to put down my keys and find a different form of transportation to wherever I may be going. This campaign was sponsored by MADD (Mothers Against Drunk Driving), which hit a soft spot in my heart. Knowing that the individuals who organized and promoted this ad have lost sons and daughters due to drunk driving triggers an emotional response from viewers. The “character” and “intellect” of this ad overlap in that the source for this ad is credible, informed, and have dealt with personal experiences regarding the effects of drunk driving.

Anti-bullying ads and campaigns have always hit home. The source of this ad is from a “Words Can Kill” campaign that is promoted and provided by several religious groups, as well as a family who lost their son to suicide as a result of severe bullying. The message is sent to viewers in a powerful way, showing that words can do more than just “hurt”: they can kill too. I have used messages like these in my every day life to not only encourage myself to only say nice things about others, but to also look for warning signs of bullying- especially during my work with children. I have been a camp counselor, nanny, and tutor for children ages 4-17 for several years. I do my best to encourage all children I work with to be kind to others, as well as offer a safe space for them to talk about bullying they may be experiencing at school, with family, etc.

[sdsugirl22-blog]

Sources, Part 1, Research Activity #1, PH 402

@globalcommunicationproject

After looking at the public Facebook page for “Peter the PTSD Penguin” I was a little confused as to what the purpose of the page was. The majority of the posts I came across were random memes that, in my opinion, had very little to do with PTSD. After scrolling through the page more, I came across one post concerning a missing veteran who is thought to be at risk of suicide or self-harm as a result of his own PTSD. Despite the one post about a missing veteran, I didn’t see the correlation of this Facebook page with PTSD. Although I have never experienced PTSD due to war or experiences associated with the military, I can only empathize with my own experiences of “PTSD” after watching a loved one die after months of battling cancer. Although the cause is not the same, I can imagine that similar feelings can be shared. I have a feeling that this page is used as a reminder for veterans and soldiers why they should want to live. The Facebook page is a source of humor and hopefully a good laugh; something that is rare when dealing with PTSD or any psychological trauma. This page is a place for veterans and soldiers to visit as an escape from their thoughts and be reminded of what it feels like to genuinely laugh again, and hopefully find some comfort in knowing that many of the other people that follow the page have gone through similar scenarios. In my opinion, “Peter the PTSD Penguin” is an informal support group for veterans and soldiers who have PTSD. “Buddy Check on 22!” appears to be a series of Facebook pages started by veterans as a way to check in on members they have served with personally, and with members all over the world. As stated, the number 22 is used a symbol for the average number of veterans who commit suicide every day. After searching Facebook, I noticed many of these “Buddy Check on 22” pages are private. I can only assume they are kept private to ensure that the group is kept as exclusive to military members as possible. “Buddy Check on 22!” is an online community that is used as a sort of therapy session for service members to express themselves and the emotions and thoughts they are experiencing following their traumatic experiences. It is obvious that both “Peter the PTSD Penguin” and “Buddy Check on 22!” are online communities where service members are able to connect with each other to talk and share their own experiences. However, I would consider “Buddy Check on 22!” to be a more serious forum for individuals who may be seriously considering suicide or self-harm, while “Peter the PTSD Penguin” is focused more for individuals who may be suffering from PTSD or may have just returned home from deployment. It is more of a humorous page, meant for the general military community.

[publichealth4ever-blog]

Messages, Part Two, Research Activity #3, PH 402

@globalcommunicationproject

Sound 1: The synthesizer sound conveys a sense of disruption, disorientation, and damage and could be used to illustrate/personify what drugs do to the human brain.

Sound 2: The piano melody conveys sadness and a melancholy tone, and could be used to illustrate the real life, negative impacts of smoking.

Sound 3:  The piano “fall” effect conveys suspense and surprise, and could be used in a campaign to show the unexpected, immediate consequences of texting and driving.  

Sound 4: The police radio with a static wave conveys authority and recognition, and establishes the severity of the problem.  It could be used to show the legal consequences of drug possession or distribution.  

Sound 5:  The church bells sound conveys grief and death, but has optimistic undertones.  It could be used in a campaign to promote seatbelt use and to show the consequences of not using one.  

[sdsugirl22-blog]

@globalcommunicationproject

The reason I chose to respond to your post is primarily because I personally had not chosen to comment any of these sounds that you responded to. After going back to the link provided to us, I searched these sounds to assess if I also had similar feelings associated after listening. For Sound 1-4, I have no disagreements and had similar reactions to each of the sounds. However, for Sound 5- the church bells- grief and death were not the first feelings or emotions to come to mind. I was raised a devout catholic that attended church very regularly. Although church bells for some may signal mourning or loss, for others- like myself- they signal a routine, something familiar, and a sound that I can relate to or connect with. If I were to have responded to this sound, I do not think I would associate it with a negative public health campaign involving grief or death. I can understand your point of view as to why this sound could be an approach to dealing with a public health concern, such as seat belt use. 

[littlepeoplebiguniverse]

Messages, Part Two, Research Activity #2, PH 402

Both of these campaigns effectively use the fear technique to promote its message to the audience. The “Bad Health Effects of Smoking” campaign uses burnt, black cigarettes to form the shape of lungs. The black color, smoke, and burnt areas of the lungs initiate a feeling of fear in the viewer. However, it is not a very strong sense of fear, which would therefore not affect people who are already smoking. The NYC dot speed camera campaign does an excellent job of sparking a feeling of fear in the audience. The child is dead when hit at 40 mph and still alive when hit at 30 mph. This promotes the message of maintaining a responsible speed and sticking to the speed limit while driving. Viewers are likely to feel more inclined to maintain a slower speed limit because of the possibility of killing a child, like in the ad.

@globalcommunicationproject

[sdsugirl22-blog]

@globalcommunicationproject

Although I did not personally respond to this article when completing the assignment, I did get a chance to review what the activity was asking. Fear is the obvious factor being used in this campaign, as you stated. I agree that there are several other ways that this sense of “fear” could have been conveyed; this was not the most effective form. In order to get their target audience to seriously consider making a change, the campaign needs to take it a step further and intensify its message.  I also agree that the second campaign did a much better job in sending its take home message to its target audience. Involving a child in a public health campaign usually tends to send a stronger message to a target audience. Individuals who see this public health campaign feel as though they are capable of saving a life if they follow the speed limit or maintain a lower speed. 

[sdsugirl22-blog]

Messages, Part Four, Research Activity #4, PH 402

@globalcommunicationproject

Kotler’s 4 P’s • Product: This campaign is aiming to decrease air pollution in New York City and improve the overall health status of its residents. • Price: By carpooling and taking public transportation to help reduce overall pollution, although slightly inconvenient, you may see an improvement in your health and the way you feel. • Place: This ad may appear on billboards on major freeways and on public transportation in large cities. • Promotion: Print media, billboards, and on public transportation. 

McGuire’s Inputs • Source: Environmental Defense of New York.  • Message: Pollution in the city of New York has become a major health concern that may lead to its residents developing cancer, heart and/or lung disease.  • Channel: Print media, billboards, and public transportation. • Receiver: All those who live in New York who own and operate a car on a regular basis.  • Destination: To improve the overall health of those living in New York City and to decrease the amount of overall air pollution by encouraging people to carpool, ride a bike, take public transportation, etc. 

Comparison of Model’s • Kotler’s 4 P’s give good detail on the overall message of this health campaign, however there is a bit of overlap between the description of “place” and “promotion.” This overlap can seem a bit repetitive and unnecessary. McGuire’s inputs are more descriptive of the overall message being portrayed and offer different detail in each input. By including the source, receiver, and destination of the health campaign, the message is much more clear and concise, as well as credible.

Kotler’s 4 P’s • Product: This campaign is aiming to lower sugar and large portions to help prevent the development of Type 2 Diabetes. • Price: The personal price of this campaign is having self-control to make healthier choices when it comes to the food and drinks we consume. • Place: This health campaign may appear in Doctors offices, print media, billboards, magazines, or even on public transportation. • Promotion: Print media, billboards, and public transportation. 

McGuire’s Inputs • Source: New York City Health Department • Message: With an increase in • Channel: Print media, billboards, public transportation, magazines, and on posters in doctors offices. • Receiver: Individuals, especially overweight adults, which are at risk to developing Type 2 Diabetes. • Destination: To encourage individuals to make healthier choices and consume smaller portion sizes when eating or drinking. Making these smart choices will help prevent the development of Type 2 Diabetes, and will help prevent the individual from becoming physically handicapped due to amputation of a limb.  

Comparison of Model’s • Similar to the first example, I believe that McGuire’s Input provides more concise detail on the overall message of the health campaign while including its credibility. The overall message of this campaign is more specific to a subgroup of the population than the first campaign. Kotler’s 4 P’s do not provide as much detail for how specific and segmented this ad is.