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[donutcoffeebean-blog]

Social Media, Part Two, Analysis Activity #1, PH402

One of the first impressions I received after looking over the County of San Diego Facebook page is that many people used it to complain or post negative comments. I found similar negativity while browsing the City and County of San Francisco page. A recommendation for both of these pages would be to have someone that can reach out to the people leaving the negative comments, so they feel heard.

The County of San Diego page does not use hashtags, while the City and County of San Francisco does. My recommendation for San Diego would be to incorporate hashtags because people use them to find topics. If a hashtag is trending and it is posted on the San Diego page, it is more likely someone will view it. Without the hashtag, someone has to come across the post on their own.

The San Diego page is lacking in variety of posts and only posts a small percentage of photos. I would recommend posting more photos because a viewer’s attention is more easily grabbed when a visual is present. The San Diego page is also posting too long of messages. According to LikeAlyzer, most of San Diego’s posts are more than 500 words. I recommend using less words because if a post is too lengthy people will lose interest or not even begin to read the post. 

Both San Diego and San Francisco do not pose enough questions for their audience. Posing questions is an excellent way to get feedback and to see where the community is at regarding topics, which is especially important for a Facebook page representing a city or county. I would recommend both counties ask more questions to engage with their community. This will open up conversation.

The San Francisco page does not post often enough. According to LikeAlyzer, they average between 1-2 posts a week. I would recommend posting more often so that the viewers can stay engaged throughout the week. More posts will lead to more conversation, which is needed for community building. A page representing a county should always stay up to date and allow the community to be involved. LikeAlyzer also shows that the San Francisco page has very low engagement with its followers. I would recommend that this be resolved because a page that represents a county should have substantial engagement from the community. This could be helped by posting on interesting and relevant topics, so the community will want to comment, share, or like the post. An example could be to post about the election results because it is a topic that is current and something people are vocal about.

The City and County of San Francisco page does not post enough posts that show pride about their community. The people living in San Francisco are likely to be proud of where they live and would respond well to posts that reinforce the pride they feel for their community. LikeAlyzer refers to milestones to share one’s story. I would recommend adding more milestones or posts that reveal the achievements made in San Francisco. This would prompt more engagement.

@globalcommunicationproject  

[sdsuph402futurenurse-blog]

The first thing that caught my eye while reading your response to the analysis activity would be how you mentioned that a majority of the comments left by the audience is negative. This might be a bad thing, but I personally didn’t read much into the comments that were left, but by you sharing this was surprising. I do agree that both of these pages should reply to these individuals in a timely matter so for those who wrote negative things can be heard and do something that will hopefully improve their viewpoint. When you mentioned that both San Diego and San Francisco County is lacking when it comes to posing enough questions for their audience, I feel as though by not doing this creates their audience to negatively write down their feelings when they see what has been posted. If both county’s were able to create an environment that allowed everyone to be heard and speak about a specific/important issue might result in a more positive outcome and atmosphere for both of the Facebook pages. Thank you for sharing these viewpoints that I didn’t see while looking over these pages, it helped me understand a different side to how the audience might feel.

@globalcommunicationproject

[hi-im-anonymous]

Social Media, Part Two, Analysis Activity #1, PH402

Overall, both pages have strengths over the other, as well as weaknesses. San Francisco County’s Facebook page is doing better than San Diego County’s page in regards that they like more pages, get more likes as well as check-ins, and are using hash tags; all of these components that San Francisco County has over San Diego County allows them to engage with their fans more and reach a wider audience. The length of their posts is also the prime length to keep the attention of their audience.  

San Diego does have an upper hand over San Francisco’s page in that their page has a greater average on number of likes, comments, and shares per post. Their PTAT (people talking about this) and engagement rate is also higher. San Diego County’s page also gained 2.64% of new fans within the last month.

However, both pages can be improved. On both the San Diego Country and San Francisco County Facebook pages, their engagement rate is less than 7%, which means they both have a chance to improve it in order to reach success on Facebook. The timing of their posts is also off. The “LikeAlyzer by Meltwater” suggest that their prime posting time should be between 3-6 (GMT). They both could also add “Milestones” in order to engage with their visitors more.  

San Diego County’s page, in particular, should focus on liking more pages in order to integrate with them and get more likes and fans. They should also add a website so that visitors can find out more information about them. Using hash tags can also have them “trending” on hot topics and be more in-tuned with their audience. The exposure they get from using hash tags will make their brand more relevant to users and find them more interesting.  Their page also posts a lot, which can get their fans overwhelmed and tune the message out. By decreasing the amount they post, they both can increase their engagement rate, thereby being more successful on Facebook. Their posts are also too long and not within the 100-500-character suggestion, which contributes to their fans being over whelmed and not paying attention

In San Francisco County’s page, they should focus on posting more; as of now, their average post per week is 1.55, which is not good enough. By having more posts, their audience is more likely to remember them. They also have a low average of “like, comments, & shares;” if they posted more engaging topics and events, they can get this number to increase. If they were to create curiosity through questions, surveys, and polls, they could have greater visibility for their page thereby reaching a wider audience. They could also make their page more dynamic by posting a variety of content, not just wordy posts, but pictures as well as videos. Having variety keeps their fans from being bored and leaving.

San Diego County

Top Post #1

Top Post #2

San Francisco County

Top Post #1

Top Post #2

@globalcommunicationproject​

[sdsuph402futurenurse-blog]

While reading your input in regards to San Diego County and San Francisco County’s page I was intrigued on how you included the percentages of  how San Diego County gained new fans. I personally felt confused by this analysis activity, but by looking over your response and what you included I was happy to find that what you noticed that needed to be changed was also what I thought as well. By bolding certain words throughout your response on the specific things both of these county’s needed to improve helped me clearly identify exactly what needs to be done in order to make their page more informative and or relatable/reachable to their audience. Lastly, I would have to agree with you when it comes to both of these pages timing of posts. In my opinion I would have thought that by reaching out through this Facebook page would want them to make sure that by posting frequently to keep their audience notified would be a main priority. Unfortunately, that is something they both need to work on to be able to reach success through their Facebook page.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Social Media, Part Two, Analysis Activity #1, PH402

Both San Francisco County and San Diego County Facebook pages both show a lot in common as well as things that they don’t have in common. The first thing I noticed while looking through both of these Facebook pages were how informative they were in regards to the information they provided on their posts. Though both may be very informative I noticed that San Francisco is doing better when it comes to having more likes, more check-ins, they also like more pages as well as using hash tags compared to the San Diego County facebook page.

As mentioned before San Francisco is leading in many things when it comes to their Facebook page, but it is also seems that San Diego County does succeed in some things better than San Francisco. Looking through their page and viewing their statistics San Diego has a higher value in regards to likes, comments, and shares per each individual post.

San Francisco County is doing well and I feel that if they follow the path of what they have been previously doing in prior posts they will remain successful in regards to reaching out to their audience. Though they have many things that they succeed in such as: getting likes and having people check in, I find that they still need to improve their timing of posts for every week. They do post, but when it comes to making sure it’s every week it falls short. Lastly, I hope they allow their audience to post on their page in order to create a more conversational topic and bring more attention to topics that might be important to many others.

Because San Diego seems to fall short behind San Francisco there are a couple of things they can improve on. San Diego is falling behind when it comes to their audience not checking in as much as San Francisco. They should take the time to focus on making sure their audience checks in more, using hash tags, as well as include photos, videos, and links.

Though both of this counties have multiple things to work on there are some things they can both improve on. As mentioned perviously for San Francisco County, San Diego County can also improve on their timing because unfortunately their timing is off.

I found both sites to be very intriguing and has made me realize how many individuals take time to view these Facebook pages. If it were me and I noticed an audience that keeps growing by viewing the information you provide I would do everything that I can to improve certain things to accommodate towards my audience.

San Diego County #1 Post

San Diego County #2 Post

San Francisco County #1 Post

San Francisco County #2 Post

@globalcommunicationproject

[sunflowergarden123-blog]

Entertainment Education, Research Activity #3, PH402

The goal of this ad is to sell Advil.  I think this is the goal of the ad because it says Advil in big bright yellow letters so people can remember the name and because it provides a relatable quote for moms.  They are trying to sell Advil to moms so they can be headache free for their kids.  The destination of this ad is to increase the personal relevance.  The personal relevance would be for moms who get headaches.  Advil is trying to make all moms think they should take Advil for their kids sake.  The channel of this ad is print because it is an ad that could be found in a magazine or as a poster.  I think the channel matches the intent because moms could see it as they are reading magazines, such as in a doctors office, or if they are out and see the poster somewhere.  

The goal of this ad is to inform.  I think it is the goal because the ad is informing the audience that 15 cigarettes can cause mutations that cause cancer.  The destination of this ad is to increase salience and personal relevance because it is trying to show people that if they smoke 15 cigarettes, this is what is happening to them.  The ad is showing how cancer is a real consequence that could happen to anyone who smokes.  The channel is print because it can be on posters where people who smoke hangout or in magazines that people who smoke read.  I think it matched the intent of the piece because people who smoke would quickly read the message or see the image and know that it applies to them.       

The goal of this commercial is to change behavior.  I think this is the goal of the commercial because it has Terrie Hall explaining how her life is changed because of smoking and the hole she now has in her throat.  The commercial is trying to get people to stop smoking by showing them the consequences of it.  The destination of the commercial is to model behaviors and consequences.  The audience should quit smoking or they will have the same consequences as Terrie.  They should take her advice and quit smoking.

The goal of this video clip is to entertain.  I think this is the goal because it is a clip about a superhero inhaler to attract kids attention to asthma.  The commercial is an entertaining story about asthma and inhalers so that kids will be interested.  I think the destination of this clip is to stimulate interpersonal communication related to the health topic.  The clip encourages kids to talk about asthma and ask questions about what it is.  The channel is video and I think it matched the intent of the ad very well because a video will keep kids entertained.  They do not have to read anything and can just watch a cartoon, which I think is the best way to get a child’s attention.

@globalcommunicationproject          

[sdsuph402futurenurse-blog]

I found that all four ads you chose to use to communicate whether they sell, inform, change behavior, and or entertain were very good examples. I found most of them to be very informative as well as personal. For example the ones you used for inform and to change behavior personally scared me to realize how dangerous smoking can be. These four goals you chose hit home and makes individuals realize just how important it is to use these. Lastly, I like the message the Advil ad portrays in regards towards the mother and her child. By connecting towards an audience of parents allows a company to really convey the message of selling the product. This ad did just that and I personally want to thank you for allowing me to see that.

@globalcommunicationproject

[luckytreewolf402-blog]

Entertainment Education, Research Activity #5, PH 402

Black Zombies – Nas

Words of Wisdom – Tu Pac

Two of the songs I thought had a similar message were Black Zombies by Nas and Words of Wisdom by Tu Pac. Both of these songs talk about young black people and the struggles they go through due to the color of their skin. The primary goal of the song by Nas is to express how black people are held back and cant be themselves because society treats them like they are not allowed to but they shouldn’t follow into the shadows and they need to stand up and be true to themselves and not let society tell them what they can and cant be. The song song by Tu Pac has a similar primary goal. The goal of his song is to express how badly society has treated black people in the past and still continue to do so but he wants to put a stop to it and rise above and become better than what and how society treats him and all African Americans. In both of these songs I think that they use the central route of persuasion. Each of these artists has high involvement with the issue and place main focus on the issue. They communicate their message to the audience through personal relation and connection and discuss a really intense, powerful, and relevant topic. Neither of these songs seems to violate any sort of communication contract. They get the audience involved just the right amount to not break either type of contract. I think that both of these songs are very effective. They both talk about such a rough topic but articulate so well. They really reach their audience on a personal level and can relate because they represent the audience themselves. I think they the messages reach their audience and have a big impact on them, and gets them involved in the issue and makes them care about it.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

I found your description of how these two songs had smilier meanings was well put. I personally listened to these two songs myself so I can understand how you believed these two songs used a central route to persuasion. After getting the change to listen to them I’m able to say that I completely agree with you. I found that while reading your response towards these two songs I was intrigued on how you explained that these two songs didn’t violate any sort of communication contract. To be completely honest when I first completed this assignment I was confused in regards towards violating a contract. After looking over the reading I soon realized what they meant towards violating a communication contract. I personally want to thank you for showing me how these two songs did not violate contracts and for your personal opinion on what these songs goals were and how they connected with their audience.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Entertainment-Education, Research Activity #5, PH402

The two songs I believed shared a lot of things in common would be Keep Your Head Up by 2Pac and Fight Back by Holly Near. Both of these songs focus on a female individuals and how living in a world dictated by men can be challenging at times. The message that is being conveyed through these two songs would be sharing with the world how being a women you are treated different whether its through being raped, locked up in a cage, being controlled, or being disrespected. Through this message I truly feel that their goal is to create awareness of the terrible conduct that happens to women on a daily basis and to hopefully create a safe environment for them. The specific route they use throughout their songs I believe would have to be central route, high involvement in regards to women and their own lives. I may be wrong but I don’t personally believe they are violating a contract, but voicing an opinion of the serious matter that women feel on daily basis of their life. The certain quotes and sayings that are used within the lyrics of the song are very powerful and meaningful. By using these examples that can relate to an individuals lives makes the song very effective. By a women listening to either one of the songs can empower them by standing up and creating a change on how women are looked upon and treated in society.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Entertainment-Education, Research Activity #3, PH402

Sell: John Muir Health advertises their marketing around children, because being a parent they know that their child is most important. The reason I believe that marketing their health care services to children is the primary goal is because they specially use children to show that they have answers to everything. Being able to show the variety of questions that can be asked by children as well as being to answer them makes that child and parent feel at ease. I believe that John Muir’s key destination in regards to this commercial would be advising individuals, especially parents that they health of your child is important. By being heard is very important to John Muir and by asking the questions many may have can create awareness of the importance towards education of health. I believe this commercial is a representation of Mass Media Channels those you can find on TV or on the radio. In regards to what this aid was conveying I truly think it match the intent of the piece well by reaching out to those in households that encompass the whole family.

Inform:  This news print falls under the goal of inform for a health communication piece. This print informs multiple individuals from this general area of Milwaukee that National HIV Testing Day is here and provides them with a test that can help them for the rest of their life. This print also informs the audience of multiple facts and statistics that relates to HIV. These facts and statistics allows these individuals to be informed the the unfortunate truth of HIV if doesn’t choose to get tested. By providing a safe place to get tested as well as other contact information via phone number it informs people that getting testing is the first step towards facing HIV. The previous examples I gave explain why I believe that informing people to get tested for HIV is the goal of the piece. Again, as stated previously I feel that this news print has a focused destination of advising others of HIV testing and activation (motivating the behavior to stand up and get tested for HIV). I believe this news print can be displayed with a Mass Media Channel through magazines, newspapers, and outdoor/transit. I truly feel that this channels matched the intent of this piece well due to the necessary need of informing individuals about HIV testing. But placing this on bus stops as well as magazines that target multiple groups of people only helps that cause of increasing the awareness of HIV testing.

Change Behavior: This health promotion campaign targets those who are females that binge drink. I find that it has a strong message and the end of the campaign that states “You would’t start a night like this, so why end it that way?” I believe that the goal of this is to create the awareness of binge drinking and bring this unfortunate addiction to and end. By the way the they shape this young female towards ripping her close and treating herself with no respect informs me that this goal towards stopping binge drinking is important. As many people watching this campaign a majority of them may say that the destination of this health promotion campaign would be advising the awareness of this addition and activation through motivating a behavior change that results with no binge drinking. I believe the channel of this health promotion campaign would fall under Mass Media Channels that are found through TV. Because this issue is very prevalent in today’s society I felt that this channel match well with the intent of this piece to share the importance of what can happen when someone binges drinks. The way you treat yourself in result of binge drinking is disrespectful and should stop.

Entertain: This TV commercial and the actors/actresses that are in it relate to their individual TV shows of playing the role as a doctor. This commercial is used to inform people that health is important and that you should take control of your life by getting a check up. By using actor/actresses that we see on TV daily increases the likelihood that someone will take charge and make an appointment for a checkup. The reason I believe that the goal of this piece to have people receive checkups is by the way the approach this issue and the placement of being in an hospital while doing so. I feel that the destination of this commercial is through advising and activation, making people aware of these services and motivating them to take action by getting a check up. The channel that is portrayed through this commercial is Mass Media Channels that are found through TV. As mentioned before because these people in the commercial play a doctor as their role I feel that it has matched the intent of the piece well by connecting the two.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Entertainment-Education, Research Activity #2, PH402

I believe that the type of contract that would best get people to change their behaviors and live healthy lifestyles would have to be Entertainment Contracts. There was a time when I personally wanted to loose weight and experienced in a way both of these contracts (entertainment and persuasion) being present in this specific situation. I attended two different gyms to find a trainer that would best help me achieve this goal in mind. During this process I witnessed an individual trying to sell me on something as well as in a way persuade me that this specific regimen would be best suited for me. The way this person explained and conveyed their message to me seemed as though they were only trying to convince me and not taking the time to understand me. This method soon lead me to feel unappreciated and not wanting to achieve my goal weight. Though this was disappointing to me I knew that loosing this weight meant a lot to me and that I needed to still achieve this. I soon went to another gym to find out that this trainer was able to relate to things I said and mentioned they also struggled with the same issues. This person was able to tell me about personal stories of their success as well as the process towards becoming healthier and loosing weight. It allowed this topic to be enjoyable and informed me that become healthy and loosing weight shouldn’t been see as something unbearable or boring. With the information they provided and key pointers I realized that this process was made enjoyable and I truly felt happy with the decision I made. This personal experienced has shown me that I feel Entertainment Contracts are one that best changes others behaviors and lifestyle choices. If one wants to loose weight in regards to becoming healthy as well as eat in a healthy way I believe this specific contract could apply to these behavioral and lifestyle changes in a positive way.

@globalcommunicationproject

[phcommunication402-blog]

Source, Research Activity #5, PH402

Research Activity #5

Identify a health communication, social marketing or standard marketing piece that uses a source that appears to be inappropriate to the apparent purpose of the message. Why was this a poor choice, and what other choice might be better for reaching the audience?

https://coto2.files.wordpress.com/2010/09/casa-zaza-autisma.jpg

The health communication aid uses the source of intellect to promote their message. They have gathered historical dates and statistics to promote their message. This may seem like an intellectual source, however messages like this can be very dangerous and lethal. It was scientifically discovered that there are no links to autism from vaccinations. Messages like this scare the nation making one not want to vaccinate their children. When children are not vaccinated then there would be an epidemic of infectious, communicable diseases. This would produce a large number of deaths in the nation all because of a myth. A better way to reach an audience would be to encourage parents speak to healthcare providers about their concerns of autism and its correlation with vaccinations. Wiping out the idea of vaccinations, backed up by assumed intellectual message is very dangerous.

@globalcommunicationproject

[donutcoffeebean-blog]

I agree with this post. It is dangerous and scary that people will believe so much of what they hear, regardless of the source of the message. I liked that you chose a topic that is relevant to the college age generation and the public health major students. This topic has become controversial, but so much of the evidence the anti-vaccine movement has used has either been from not credible sources or if it was from a credible source then it was later retracted. I would add to this by saying that issues like this one often stem from the population not taking the responsibility to research and understand health topics. An article on a social media site should never be enough to determine a stance on an important issue, such as vaccination, however this is where too many people get their information. 

@globalcommunicationproject 

[sdsuph402futurenurse-blog]

To be completely honest I was taken back by this health communication aid and agree that this is very misleading. I found that the way they used their so called “intellectual source” creates an environment that can scare others in regards to autism. I agree with your viewpoint and believe that it is valid that the result of this ad can lead to multiple deaths in result of parents not vaccinating their children. Vaccinations are very important to children as well as adults and to imply that getting vaccinated can link to autism is unnecessary and can cause severe damage to our population. I only hope that the individuals who have viewed these unfortunate earth communication aid realizes how horribly panned out it is.

@globalcommunicationproject

[luckytreewolf402-blog]

Sources, Part Five, Analysis Activity #1, PH 402

No I don’t think Helen Mirren is an appropriate choice for this specific ad. Most people watching the super bowl will most likely not know who she is, therefore will not respect her advice or think highly of her. I think the audience wouldn’t accept her approach because it is rough and a bit harsh. Due to the fact that she isn’t widely known and respected she doesn’t offer much creditability to the ad. She is not an expert on DUI’s, a police officer, a doctor, etc. She doesn’t offer any statistics or give any information that would show her knowledge or credibility on the subject. Her diminished amount of credibility makes this ad less appealing.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

I connected with what you stated about Helen Mirren and how she is not an appropriate choice for this specific ad. I also find that not many individuals will know who she is so how can someone connect with her on a personal level. To me she definitely doesn’t have the same credibility that maybe a police officer and or doctor could have in this field. Though she may be an actress that connects to people through her movies in this aspect of DUI’s I find that this commercial missed it’s mark in regards to connecting to their audience. I truly like your perspective on this assignment and agree with your stance.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Sources, Part Five, Analysis Activity #1, PH402

I don’t find that Helen Mirren as the featuring actress for the DUI ad is an appropriate choice. Because this ad aires during the Super Bowl I find that this audience would lean more towards those young-middle aged adults. Though this may be contracting to those who are elderly and still participate in watching the super bowl while drinking, I feel that the main target audience are those who go out and drink while enjoying the Super Bowl. I find her approach towards the target audience to be extremely blunt that may rub those who unfortunately drink and drive the wrong way. They may believe they are worthless and can create an environment that may cause more damage than good. Because she is an older woman I find her not to be as credible as someone who could relate to those who may relate to this specific target audience.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Sources, Part Six, Research Activity #5, PH402

I found this anti-bullying campaign to be informative but missed it’s mark when it comes to high students and those from different ethnic backgrounds. This may seem stereotypical but I found this video to appeal to those only from Asian decent. Bullying happens to multiple people that come from different ethnic backgrounds. I believe if this campaign showed more diversity in this aspect it would allow other’s to connect to this message of anti-bullying because they can relate to someone of their own ethnicity. I also feel that if  they included ages ranging from elementary to college education institutions would allow them to reach a larger audience in regards to anti-bullying.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Sources, Part Four, Research Activity #4, PH402

1st Health Communication Message: I found this health communication message on how to brush your teeth properly very helpful. Howdini is a channel that streams videos that inform people how to do household tasks properly, even about hygiene and how to take care of yourself. While watching this video I found that they use the approach of intellect, informing others and portraying as an intelligent person in regards to dental hygiene. This source seemed very credible to me by the different qualifications they showed throughout this video, for example: having a licensed dentist talk about how to properly brush your teeth. After watching this video I soon realized the difference it made in behavior towards brushing my teeth. It allowed me to be informed of what needs to be done in order to keep a healthy smile.

2nd Health Communication Message: Though this health communication message is targeted throughout Australia I found it to be very powerful. I believe that even if this message was to be shared globally it would give other’s a reason why they should get tested for HIV. This HIV campaign has helped change my lifestyle and outlook towards in a sense that I soon after got tested for HIV. It gave a great deal of intellect, sharing statistical facts, and information that makes an individual think twice about getting tested. This health communication message also adapts towards a character of being honest by they way they convey their story about getting tested for HIV. I found this video to be very credible as it has made me realize how important it is to get tested for HIV.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Sources, Part Two, Research Activity #2, PH402

Hilary Clinton: In this video of Hilary Clinton’s speech at the American Federation of State, County, and Municipal Employees International Convention she talks about sending children to college without burdening them of a lifetime of debt. She also talks about fighting for U.S citizens to keep their jobs, have healthcare and for equal pay. Clinton tries to connect with her audience such as municipal employees/middle class workers by traveling this country listening to working men and women and sharing her goals towards striving for a better community for those in middle class.

Donald Trump: In this video of Donald Trump’s speech focusing towards Black voters, he talks about how he wants African Americans to try something new, that something new would be voting for him. Trump tries to connect with his audience (African Americans) by informing them they are human beings that can have a better future for themselves. He also connects towards his audience by stating statistics of their community and how if African Americans vote for Trump they can create a better community and future for themselves.

@globalcommunicationproject

[sunflowergarden123-blog]

Messages, Part One, Research Activity #1, PH402

This is an example of Announce because the poster gives information on where the HIV testing will take place and at what hours. It also gives people information about the types of tests that are provided, how to get an appointment, and how to contact them.  

This is an example of Advise because it has factual statements about Lyme disease.  It reveals how many people the disease affects and it gets people’s attention because it has facts that people probably did not know.

This campaign shows Activate because its playing off the Share a Coke campaign to persuade people to use a condom with every person they sleep with, such as a tinder date, just as people would share a Coke with someone.

This ad represents Advocate because it clearly embraces the social point of view of being vegan.  It is advocating for people to get their protein from vegetables and not from meat, which causes violence towards animals.

This is Advise because it states a fact about HIV infection and is Activate because it is also trying to persuade people to get tested by using the fact.

 @globalcommunicationproject

[sdsuph402futurenurse-blog]

I found this activity to be a great one by being able to research different ads and to examine which ones can represent McGuire’s Communication-Persuasion Model for health communication. The ads you chose to represent each stage of the model was very informative and clearly connected to the message that needed to be conveyed. I extremely like the one you chose to use for Activate because it connects with multiple people. Coke products are sold by the thousands as well as condoms. By combining these two ads to create a bigger picture is very creative and smart.  I feel as though the McGuire’s Communication-Persuasion Model for health is straight forward and allows us to understand how to reach our audiences with certain messages. These five ads you presented each play a role under the certain stage you placed them in and I felt you did a great job in doing so.

@globalcommunicationproject

[donutcoffeebean-blog]

Messages, Part Two, Research Activity #3, PH402

The short, ascending chormatic organ sound conveys excitement and could be used to get people people’s attention at an event, such as a health fair.

The harp loop D minor 160 bpm sound conveys thoughtfulness and could be used to get people thinking about a topic, such as deciding whether to get vaccinated.

The time warp stinger - single hard distorted synth note (4) conveys an anxious feeling like something is about to happen, which could be useful for getting people to realize that an issue is dire, such as advocating to stop global warming.

The very sad filtered pad sound conveys sympathy and could be used when informing people of the horrible health conditions children in developing countries live with to get them to feel and think about the issue more.

The filtered wired sawtooth synth playing a dreamy chord in E sound conveys doom, and can be used to get people to understand the consequences of smoking.    

@globalcommunicationproject 

[sdsuph402futurenurse-blog]

I truly like how you conveyed each sound with an event that can relate to a health topic. I found myself confused at first when trying to complete this assignment, I wasn't aware that these sounds were trying to focused on conveying a message of a health topic. Though we all submitted our assignments I’m glad I was able to view your’s as an example of how these specific sounds can relate to a health topic or issue. While reading through your assignment I like how you conveyed the filtered wired sawtooth synth playing a dreamy chord in E sound as doom and that it can be used to get people to understand the consequences of smoking. I listened to that sound once more so I can vision what you saw as well and I’m happy to say that I to can see where your coming from. All in all I feel that all the sounds you chose to use to explain how the sound conveys a meaning and where it can be used is very well informative and presents a great example.

@globalcommunicationproject

[sdsuph402futurenurse-blog]

Messages, Part Four, Research Activity #4, PH402

Health Communication Piece #1:  This health communication piece can be an example of “advise” and “activate from McGuire’s psychology-based model. This piece conveys the message of what happens to your baby in result of the actions you decide to commit. This image also motivates and persuades it’s audience not to participate in smoking for the sake of their own children. From the Kotler’s “5 Ps” perspective, this would be considered a display print that could and would be places in subway stations, side of buses, and even billboards.

Health Communication Piece #2: This health communication piece I believe can also be an sample of “advise” and “activate” from McGuire’s psychology-based model. The reasoning behind why I think this piece conveys these message is the same aspect explanation I provided in the first example. I ale believe that from Kolter’s “5 Ps” perspective, this would also be considered a display print that can be displayed in places such as subway stations, side of buses, and even billboards. 

In regards to aligning both McGuire’s psychology-based model and Kolter’s “5 Ps” perspective I can see the similarities with “place” and “announce.” The reason why I believe this is because because these steps are where the audience and or target audience first encounters the health communication piece. When someone first encounters the piece they are able to be provided with more information through their phone numbers and website displays. I also feel that “promotion” can be related to “advocate” in the sense that both of these steps try to get people to promote, advocate, support, and to fulfill a healthy behavior throughout life.

While learning about both McGuire’s psychology-based model and Kolter’s “5 P’s” I feel that both serve it’s purpose. These two models are able to work with each other to result in a helpful and successful example of health communication, to spread the word to multiple individuals. This may be bias, but I personally feel that McGuire’s psychology-based model is more straightforward and more user friendly. For someone who gets confused easily like myself, having this model is a great advantage for understanding the material. This isn’t to say that Kolter’s perspective isn’t a great way to promote health communication. All in all as I mentioned before both of these examples demonstrate a collaborative way on how one should display examples health communication pieces.

@globalcommunicationproject