Social Media, Part Two, Analysis Activity #1, PH402
One of the first impressions I received after looking over the County of San Diego Facebook page is that many people used it to complain or post negative comments. I found similar negativity while browsing the City and County of San Francisco page. A recommendation for both of these pages would be to have someone that can reach out to the people leaving the negative comments, so they feel heard.
The County of San Diego page does not use hashtags, while the City and County of San Francisco does. My recommendation for San Diego would be to incorporate hashtags because people use them to find topics. If a hashtag is trending and it is posted on the San Diego page, it is more likely someone will view it. Without the hashtag, someone has to come across the post on their own.
The San Diego page is lacking in variety of posts and only posts a small percentage of photos. I would recommend posting more photos because a viewer’s attention is more easily grabbed when a visual is present. The San Diego page is also posting too long of messages. According to LikeAlyzer, most of San Diego’s posts are more than 500 words. I recommend using less words because if a post is too lengthy people will lose interest or not even begin to read the post.
Both San Diego and San Francisco do not pose enough questions for their audience. Posing questions is an excellent way to get feedback and to see where the community is at regarding topics, which is especially important for a Facebook page representing a city or county. I would recommend both counties ask more questions to engage with their community. This will open up conversation.
The San Francisco page does not post often enough. According to LikeAlyzer, they average between 1-2 posts a week. I would recommend posting more often so that the viewers can stay engaged throughout the week. More posts will lead to more conversation, which is needed for community building. A page representing a county should always stay up to date and allow the community to be involved. LikeAlyzer also shows that the San Francisco page has very low engagement with its followers. I would recommend that this be resolved because a page that represents a county should have substantial engagement from the community. This could be helped by posting on interesting and relevant topics, so the community will want to comment, share, or like the post. An example could be to post about the election results because it is a topic that is current and something people are vocal about.
The City and County of San Francisco page does not post enough posts that show pride about their community. The people living in San Francisco are likely to be proud of where they live and would respond well to posts that reinforce the pride they feel for their community. LikeAlyzer refers to milestones to share one’s story. I would recommend adding more milestones or posts that reveal the achievements made in San Francisco. This would prompt more engagement.
@globalcommunicationproject
The first thing that caught my eye while reading your response to the analysis activity would be how you mentioned that a majority of the comments left by the audience is negative. This might be a bad thing, but I personally didn’t read much into the comments that were left, but by you sharing this was surprising. I do agree that both of these pages should reply to these individuals in a timely matter so for those who wrote negative things can be heard and do something that will hopefully improve their viewpoint. When you mentioned that both San Diego and San Francisco County is lacking when it comes to posing enough questions for their audience, I feel as though by not doing this creates their audience to negatively write down their feelings when they see what has been posted. If both county’s were able to create an environment that allowed everyone to be heard and speak about a specific/important issue might result in a more positive outcome and atmosphere for both of the Facebook pages. Thank you for sharing these viewpoints that I didn’t see while looking over these pages, it helped me understand a different side to how the audience might feel.
@globalcommunicationproject
Wow! I never would have thought to look at the comments as a way to analyze the successful of San Diego County and San Francisco County’s Facebook page. This is a great thing to have them pay attention to and work on. I completely agree with your analysis that they should reach out to people that have posted negative feedback/comment. That way, the people and the page are more engaging. I also think that they should do this because then these pages would have gained a new level of respect and would have also built rapport with their audience. Social media is becoming a great place to connect many people. This is also true for the people and their community, government, etc.. By answering peoples’ concerns and possibly starting a positive debate towards a solution, both pages can become a valuable asset to their county and therefore become a successful Facebook page. Great insight and analysis!
@globalcommunicationproject

















