Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.

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Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.
The NYU at Weber Shandwick: Masters in Residence program is designed for select students enrolled in the NYU Steinhardt Department of Media, Culture, and Communication’s MA degree program. This newly launched, unique-to-the-field program combines academic rigor and professional applicatio
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