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[magnetoitsolutions]

Customer Acquisition – The Ultimate Guide for eCommerce Businesses in 2020

Customer Acquisition is the process of getting new customers for your business or turning once potential prospects into paying customers.

A Hubspot research recently revealed that within the last five years the cost of acquiring new customers has more than doubled, with companies spending more on their marketing campaigns than ever before.

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Top Node.js Developers of 2020

1. Magneto IT Solutions

Magneto is one of the leading companies among its competitors in providing web development solutions with a vast range of service like PHP development, Laravel development, Yii, Angular JS, Node.js, WordPress development and many more.

Through web development, they create box web solutions for the clients that assist them in future use for their customers with the implementation of the advanced technologies with good strategy. With 650+ happy customers and 70+ competent and certified resources, What sets them apart from the rest of the crowd is their patience to understand your requirements and their tools and technologies to instill them while developing best websites.

Location: United States, Bahrain, India

Employees: 50 – 249

Email: [email protected]

Founded: 2009

Avg Hourly Rate: $25 – $49

Contact: [phone]

Website: https://magnetoitsolutions.com/

2. Dogtown Media

Known to create exceptional applications, Dogtown Media is one of the top Node.js development companies. They have a team of technocrats that excel in deploying scalable and flexible apps to run over the web. At Dogtown Media, experts are more focused on adding value to their applications. They enter into constant framing and implementing of features, all aiming to meet the final requirements of the end customer.

Location: United States, UK

Employees: 10 – 49

Email: [email protected]

Founded: 2011

Avg Hourly Rate: $100 – $149

Contact: [phone]

Website: https://www.dogtownmedia.com/

3. Dockyard

Equipped with domain experts and industry-best node.js developers, DockYard is a one-stop-shop solution for all your javascript development needs. They have a rich repository of developers and consultants that excel in designing and developing feature-rich Node.js applications. Developers at DockYard offer end to end development services. Starting with ideating to planning and development, the team will help you make the most out of the deployed application.

Location: United States

Employees: 50 – 249

Email: [email protected]

Founded: 2011

Avg Hourly Rate: $150 – $199

Contact: undisclosed

Website: https://dockyard.com/

For more information refer: https://selectedfirms.co/companies/node-js-development

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E-commerce KPIs for Your Online Business in 2020

Before we fly in the world of KPIs of e-commerce let’s have some leprechaun idea of e-commerce.

What is an eCommerce business:

Electronic commerce stands for commercial transactions conducted online. Which in simple language means whatever you buy or sell using the internet, you are a part of e-commerce. In simpler words, we can say that electronic commerce or internet commerce stands for buying and selling of goods and services using the internet, and the transfer of money and data to execute these transactions. E-commerce is misunderstood by selling and purchase of any tangible asset but it is selling and buying of intangible and tangible assets and services.

History of an e-commerce business:

If we flip the page of time we will come across a story that may not sound too exciting today, but at that time, this particular transaction made history. Why? Because it was the first time in the history that encryption technology was used to enable an internet purchase. Many consider that instance as the first “true” e-commerce transaction.

It was August 11, and the year was 1994. “Phil Brandenberger” of Philadelphia logged into his computer system and used his credit card to buy Sting’s “Ten Summoner’s’ Tales” for $12.48 (plus shipping), this incident paved the path to e-commerce. Now let’s take a turn toward what is key performance indicator and performance indicator and their respective significance.

What is a performance indicator?

The performance indicator is used for evaluating specific goals and objectives that are to a quantifiable measurement used to gauge performance relative to some goals, for example, an online retailer needs to increase traffic at its side by 20%. Now let’s turn the page to key performance indicator.

Key performance indicator:

Since measurable performance indicators might be many and to cut them short we pick only a few of them which is regarded as key performance indicators, or in other words, we can say that KPIs are those things that are associated with goals and objectives, elements of your plans, that are the expression of what you want to achieve and by when.

With so many realistic KPIs in the field of any eCommerce business, it is very crucial to select the correct platform, among various options like Magento, Shopify or Woo-commerce, and also ensure that the appropriate amount of attention is focused on the most valuable KPIs, something that our eCommerce developers are acutely aware of. So tracking the right eCommerce KPIs will improve your business model, lead to better growth, and help you understand your buyers’ journey.

Those quantifiable, outcome-based statements are called KPIs. KPIs are a heartbeat for your performance management process.

They come in four different flavors:

Measure

Target

Source

Frequency

These measures will tell you if you are making progress against the strategy. These four processes are measured across raw numbers, progress, and changes.

Why is the key performance indicator for eCommerce important?

Without KPIs, it’s very difficult to gauge your progress which would be limited to sure gut feeling and qualitative measurement only, personal preferences, or belief.

KPIs will tell you the correlation between your customer and your business strategy so that you can make decisions related to based information.

Few of the paramount importance of key performance indicators for eCommerce are:

The real value lies in the analysis of data and opting for options to make decisions.

You will clearly get inside of root cause of the problem.

Data that you helm from KPIs can be easily distributed to the team.

KPIs can act as a driving force to educate your employees and come together for critical problem-solving.

What are eCommerce KPIs metrics?

A KPIs is basically used to measure performance and success, whereas a matrix is nothing short of numbers within a KPIs that help track performance and progress, keeping this in mind one can say that a KPIs can be a matric, whereas a matric may not be considered as a KPIs.

To conclude we can say that, Metrics are just a pathway to measure things whereas KPIs are a way of monitoring the most important aspects of your business in such a way that helps you determine what actions and steps to take also KPIs are often created from two or more metrics also Key performance indicator are made from an amalgamation of two or metrics:

Example:

1)      Web traffic 2)      Number of sales

The relationship that we drove from these two metrics are called “conversion rate”

A KPIs should be governed by the following principles:

Deduce a specific objective for each and every KPIs.

You must be able to measure your progress over a specific span of time.

KPIs can be deduced with a reasonable sort of effort.

Results should be implied to your goals.

Top e-commerce metrics are

Sales Conversion Rate

Website Traffic

Email Opt-In Conversion Rate

Revenue by Traffic Source

Customer Acquisition Cost

Average Order Value

Customer Lifetime Value

Percentage of Returning Customers

Shopping Cart Abandonment Rate

Net Promoter Score

Types of key performance indicators for eCommerce:

There are myriad KPIs, they may be qualitative, prediction of the future, past-oriented or quantitative. When we talk about e-commerce business we can distinguish KPIs in five categories:

1 Sales 2 Project management 3 Marketing 4 Manufacturing 5 Customer service

67 key performance indicator for eCommerce Business:

If we talk about KPIs words will fall short to cover a myriad list of KPIs but few major to talk about are as follows:

What are the KPIs for sales?

Sales key performance is a benchmark to measure how your performance is going in terms of conversion and revenue.

The basic KPIs for sales and revenue are as follows:

1)      Sales:

E-commerce retailers can monitor total sales (number of goods sold) by an hour, day, week, month, quarter, or year also one of the factors to measure eCommerce success.

2)      Average margin:

Average margin is a percentage that represents your profit margin over a period of time.

3) Average order size:

Also called (average market basket), the average order size tells you how much a customer spends on a particular single order.

4) Gross profit:

This KPIs is calculated via subtracting the total cost of goods sold from total sales, also this is one of the prime factors to measure eCommerce success.

5) A number of transactions:

This KPIs tells us that how much transaction has taken place.

6) Site traffic:

Site traffic is the count that how much the person is hitting your website which in return is a boon for the website as the more the traffic for a given site more is the probability to sell the product. For many successful USA based eCommerce Development Companies, this KPI has become a prime factor to measure success in eCommerce.

For further details visit our page: https://selectedfirms.co/blog/ecommerce-key-performance-indicators

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Top Online Marketplaces to Sell Product Online

Since the world has become a global hub, and people from all over the world can connect via the internet connection, the online market has garnered the top attention of sellers and marketers. With the growth of eCommerce, the opportunities for online sellers and marketers are constantly increasing, and so the number of online sellers. Online sales are not easy for small businesses and craftsmen. However, once you get a flow in an online marketplace, things get smooth for a seller at the online platform. So, before getting into further details, lets first understand what an online marketplace is.

What is an Online Marketplace?

An eCommerce site that offers outside sellers, artisans, and distributors to sell their products or services online via using their platform is an online marketplace. E-commerce development companies and dedicated web developers put in their efforts to bring about a website that is user-friendly, easy to navigate, and a complete shopping solution in a particular category. A marketplace website is usually open for vendors to get register and sell their products online to the website visitors. There are many popular marketplaces where you can sell your products online. Amazon and eBay are popular among many online marketplaces. What you need to do as an online seller is to choose a marketplace that suits your niche best. This blog has enlisted the following seven online markets for selling your products:

Amazon

AliExpress

eBay

Etsy

Walmart

Target Plus

Social Media Marketplace

There are also niche-focused online marketplaces like Home Depot, Blick Art, and Sephora. Some of these market places are fashion-focused, some offer bargain products and more.

Businesses looking forward to expanding their market and sales must use online marketplaces these days. Retail companies and small-scale sellers can increase their sales at a significant ratio just by listing their products on new selling platforms.

In fact, there are a plethora of online marketplaces you could potentially leverage to reach customers spending and buying online. Yes, there can be a lot to consider, but you do not need to go after all of them at the same time. All you have to do is to determine which platforms fit best for your business.

To mark the new level of achievement and improved sales, sellers need to understand these marketplaces well. If you can identify the best online marketplace for your business, then you possibly can make the most profit out of these online marketplaces.

Different online marketplaces have different requirements, registration charges, product categories, and buyers. If you want to end up with a profitable platform for your online sales, you are required to perform some essential research before getting engaged with any of the online selling stores. You should need to know different strategies for selling on marketplaces. The one that suits best to your business and depicts a promising sales for your products can be chosen as the beginning of your online sales.

So, you don’t have to worry because we have covered all the popular online selling platforms in this blog in detail. You will learn about all the need-to-know requisites.

For further details click here

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Lead Generatation Strategies in Digital Marketing for 2020

No matter whether your business is very small that you’re operating it from your car garage, or a big one with an army of the workforce, one thing is sure in both cases – your business will fall flat without quality leads.

Yes. Quality leads are inevitable for not just thriving but also for prolonging your business.

It doesn’t need you to be equipped with super-human capacities to comprehend the role of leads in business; it is pretty simple – Not only leads keep your business running but also help you evolve.

David Heinemeier Hansson and Jason Fried in their best-seller book say: “Evolution happens on Success, not on Failure.’

Unfortunately, lead generation is a key area in which businesses fail most and fail fast.

And, here is a research study which tells that over 50% of marketers find it hard to convert leads. And, especially, in competition-packed niches, it is overwhelmingly prevalent.

Well,

You don’t need to worry because I am going to discuss 6 innovative lead generation strategies in digital marketing.

1- Revisit your About Page

Your company’s about page is your brand ambassador. It tells ‘what you do’ or ‘what is your mission’ or ‘who is in your team’, but, despite how it’s made or packaged, it should serve your business only one purpose – Lead Generation.

The majority of people neglect this fact. If your about page is conflicting, poorly worded, and missing a persuasion, chances are all lead generation efforts will go wasted.

What Makes a Good About Page?

It should be focused on key features and make it distractions-free.Forms on-page shouldn’t be intimidating.Your ‘About page’ should speak to a specific audience.Collect right and specific information about your prospects and rightly describe them in ‘About page.’Persuade your users to access other pages without any difficulty.Always include a well-defined value proposition in your headline.Small copies with digestible content are extremely useful.End your about page with CTA (Call-To-Action).Add eye-catching images and graphics for the best visual presentation of your ideas.

 Example of Best About Page:

 Band

The band is Portland, Oregon based multidisciplinary creative studio. Their About Us page defines true minimalism and clarity because it is made with handwritten type.

Such ‘About page’ adds more uniqueness and personality into design when customers will approach your website with the hope of getting effective solutions. This clean, simplified and eye-catching look-and-feel is what it a good example here for the best ‘About page’ here.

By optimizing your about page, you will be able to strengthen your main connection point for your customers and it will help you boost lead generation efforts significantly. Realistically, it is not easy as it seems to create pages and other landing pages for business; you can do this by taking expert web developers on board and you will begin to see results in no time.

For details visit

[selectedfirms]

Wordpress SEO Tips and Tactics

As demand for web development is growing day by day, more people are finding ways to make their sites CMS and SEO friendly. Businesses approach digital marketing companies for new strategies or techniques to rank their site on the search engines.

Some marketers collaborate with professional web developers to brainstorm on unique strategies to grow organic traffic while some go with shortcuts. But they don’t usually get successful in the long run.

That’s why digital marketing services and industry experts suggest adopting such ways, which accurately work with WordPress. WordPress has no hard and fast rules, all you need is to implement them where necessary. Irrelevant content, unnecessary information, heavy sites create problems in searches and loading as well.

In this article, we will discuss WordPress SEO tips and tricks which prefers by Dubai web design companies. These will help you generate organic traffic and rank your website in search engines as well.

WordPress SEO Checklist

SEO is about strategies, methods, or approaches that a person implements on their website to rank it higher. A high-quality website, which generates high traffic, boost sales, and engage with the audience means a high SEO optimized site. Here, we will guide how you can practically implement them.

Basic WordPress SEO Checklist:

In basic SEO of WordPress, you will see what you need to consider at the start. Let’s look at the basic SEO checklist for WordPress websites.

Hosting Selection

For further details click here

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Key Features for Food delivery App Development Like UberEats

How can an efficient food delivery program be developed? Where to assign a mission for the developers and what are the first tasks to perform? We will analyze in detail what is needed for the Food App Development service for using UberEats as an example.

Several aggregators were made by my team, including one food aggregator. Depending on our experience, the content was prepared. For the related start-up ventures and food restaurant app development, which want to produce food products, this article will be useful.

The taxi service Uber is a multi-million dollar project. UberEats is an enterprise’s complementary field.

How UberEats works?

It is important to understand that client success depends only on the consistency of the website and mobile applications at 20%. The rest needs top food restaurant application development companies and clients to work together. 

The delivery service for UberEats is:

A website

Customer mobile apps for Android and iOS

Mobile Apps for delivery guys.

Administrative panel of the site for the service operators and restaurants.

Food sources are an important part of the operation of the system.

Food Outlets: A fine dining restaurant, a fast-food bar, and a snack bar should be your partner. The quality of the products is the main criterion for collaboration.

Guys for distribution: The work routine is versatile and operates efficiently and incorrect fashion.

We are not employees of the company, we are compensated in part.

Project Site

The architecture created by the food restaurant application development companies of the website is usable, unobtrusive, and it fulfills the tasks perfectly: 

Easy access. 

The simplicity of navigation. 

Comfortable picture view (adaptive layout) on various screen sizes. 

The main purpose of the operation is not to divert guests from the anything-food selection.

Through the desktop, laptop, tablet or mobile, you can reach the site. The web is shown properly in all of these devices; its components are of the appropriate size for a user, and key information is easily visible.

The “Open the link” button is shown when you review the web from your cell phone. 

In the web version of the project, you can indicate your location without registration, after which the visitor comes to the page with a choice of restaurants.

Mobile Application for Customers

The Food Delivery App comes in two versions: iOS and Android. Register or register after the installation.

Note, please! During the registration process, the UberEats application demands bank card information. This could escalate to an adverse reaction. People are frightened to supply their details; they prefer to pay a supplier. This aspect and other features of the chosen area are taken into account when setting up your own food app development company.

After a user signs in, he will search the menu page, put the order, follow it on the website in the same manner he does it. To find the delivery place, mobile devices using GPS. The address can either be manually specified or transferred to one in the Uber delivery guy’s service area.

Special Features of placing order

To select dishes, a user takes several actions: he selects the delivery address, at which food supplies for ordering will be displayed automatically on the list.

For more details visit:https://selectedfirms.co/blog/food-delivery-app-development-key-features

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ASO(App Store Optimization): Best Tips for 2020

Being trendy and sailing high on the digital wave, mobile apps are often the first to introduce the latest technologies. But how does it impact the App stores where all these mobile applications are placed? For sure they need to evolve accordingly as well!

To make your mobile app a hit, you need to stay ahead and updated against both iOS and Android play stores, experiment on the new concepts and be open to changes. To make it easier, we have conjured up the best practices to ASO that is App Store Optimisation that is worthy of attention and will surely remain relevant in 2020.

1. Have a Clear ASO Strategy

Do your research, know your market and understand your users when preparing the mobile app framework and information architecture. Get to know the commonly used search terms against the desired product or application. You must be familiar with the target demographic in the best way to proceed further. All of the best mobile application development agencies perform this step as part of their core strategy.

2. Name Your App

Your mobile app name or App Title is something every user would experience first which makes it one of the most important factors of ASO. Make certain that the App Title is relevant to the basic function of the mobile app as well as easy to read and unique. Only an appealing title will give your app a higher recognition and value in the long run.

For details click here

[selectedfirms]

Best eCommerce Solutions Companies in UAE

1. Adeo Group

Adeo is a 15 years old development and web development company. In 2008 it moved its focus towards E-commerce solutions and websites.

It is innovation-driven and has already developed it own bespoke CMS and an e-Commerce software called Redback, which enables the website owners to improve their websites according to them without the need for support or training. The area of expertise for the company includes E-Business strategy and planning, Ecommerce technology and security, Mobile Commerce, Search Engine Optimisation, Design for Conversions, Multi-channel Marketing, Sales and Usability.

Website: https://www.adeogroup.co.uk

2. Argience Technologies Pvt. Ltd

This Marketing and advertising company is a digital experience firm that builds UX for Branded E-Commerce stores, websites, and Apps and digital automation for customized digital products for leading brands and personalized marketing.

The services the company offers are Branded e-Commerce design, strategy and marketing, User Experience Design for mobile, websites and digital products, Digital Business Automation through Email, CRO, Advertising and customer management and Branding which includes design, identity, and strategy.

Website: https://www.argience.com/

3. YIELD INTERACTIVE

With 49 projects delivered and as huge as 1,32,000 application installed, Yield Interactive is a complete digital service marketing company that helps the e-commerce firms for building innovative customer acquisition strategies.

They work with start-ups to mid-sized firms to B2C companies for their goal-setting, analysis, measurement, channel testing, reporting and optimization of direct response initiatives. They have expertise in e-commerce, digital marketing, internet marketing, and customer acquisition.

Website: https://www.yi3ld.com/

4. Vipra

Founded in 2014 Vipra is a team of more than 50 digital marketers, 80 engineers, Business Advisors, Business analysts, Admin, HR and Management providing end-to-end solutions and technology consulting services.

The company is headquartered in Noida, India and has office s in UAE, Saudi Arabia, Kuwait, the UK, and the US. It has expertise in e-Commerce solution, core development in mobile and web application, ERP solutions, Website Development & Design, Android App Development, Enterprise App Development, PHP Development, Java, Angular2, Node.js, IOS App, WordPress, Laravel, ASP.Net, MVC and SharePoint Development, AI Development, CRM, IOT and Complete Digital Marketing.

Website: https://www.viprabusiness.com/

5. FuGenX

FuGenX is an international Technology service provider with specialization in Mobile Application, Web Development, Automation, Game, Machine Learning, AI and Big Data Analytics delivering more than 750 apps and games on Android, iOS, Windows and BlackBerry, more than 400 web apps and more than 100 latest technology projects in IT.

It has offices in UAE, India and the US with more than 200 employees working globally.

Website: https://www.fugenx.com/

For more info visit here

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8 Best Shopping Engines to Increase E-commerce Sales in 2019

It is needless to say that eCommerce has brought a great change to our lives and in businesses too. People are much into having an online presence along with going offline. It enhances your reach into the market. Businesses can make more profit by having an e-commerce site. But if you are already having an eCommerce and contemplating how to increase your e-commerce sales in 2019. Here, the list of best shopping engine has been mentioned below. Let us check it out. 

Amazon Product Ads – First, it is not a shopping search engine but a kind of advertising platform. It plays an important role to get connected with products as well site easily. This market place has brought a great change. It means you do not need to join marketplace like you used to do earlier. Going with Amazon Product Ads means your ads will appear in Search and Browse, Tower ads and so on. Your new listing will be get updated automatically as you create them. And this is why it has always been on the first number by the best eCommerce development companies in the USA.

Shopzilla – It is regarded as the oldest search engines on the market. Moreover, it is widely used by reputed eCommerce development companies India. Moreover, it is also easy to go with easy-to-used bidding tools in order to manage product marketing easily. Easily, can connect with BizRate Reviews to increase sales, to have a high conversion rate and regarded as the most trusted comparison search engine.

Google Shopping – Google shopping has emerged as the best platform doggedly engaged to make you have the best experience. Customers trust this site a lot because of this association with Google. What makes Google Shopping different from others is that it works with the Google Merchant Center to have easy product management. Moreover, the daily budget system for bidding on product listing ads also available. Products can easily be updated in bulk so that can easily reflect in regular Google listings. Moreover, the best eCommerce development companies also suggesting going with it.

For more info click here

[selectedfirms]

10 Steps to Boost the Value of Your ECommerce Business

Are you contemplating on the topic that how you can increase the value of your e-commerce business? Here, we are going to emphasize the most important 10 points that can help to take your e-commerce business to the next level.

1. Easy Checkout Process – You need to make sure that your website has been designed in the way having an easier checkout process. Customers access your site on computer and laptop both. This is why you should design your site accordingly so that they would not have any hurdle. Having a tricky checkout process can help you to have increased e-commerce business. 

 2. Recover Abandoned Carts – We all are running quite busy. Sometimes, most of us forget what we were supposed to buy even when we were just about to purchase. What you need to do is set a reminder for your website visitors with respect to their cart full of things. You may hire one of the best e-commerce development companies to have great results.  

 3. Reduce owner Involvement - Not everything should be done from the owner’s perspective. Make sure that the potential buyer is also given the same importance while creating a strategy. Considering the aspect of potential customers is quite important since some customers also prefer to make passive income. And e-commerce development companies in the USA also understand the value of this point when it comes to increasing the value of your e-commerce business.    

 For more information click here