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Amazon SEO -why it's not the same as website SEO

Amazon SEO -why it’s not the same as website SEO

It’s common for people to think that SEO on Amazon is the same as SEO for their website. But that isn’t really the case.

SEO (Search Engine Optimisation) is the technique of getting listed at the top of relevent Search Engine results.

For websites, the art of SEO has changed over the years. Originally Search Engines tended to rely on the keyword metadata hidden behind the scenes of a website.…

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Why Sell On Amazon Business

The recent Amazon Academy held in Glasgow reminded me that I haven’t mentioned Amazon Business in a while. If this triggers a sudden desire you can get the links on where to sign up at The Seller Dynamics Amazon Business page.

When Amazon Business launched in the USA it quickly generated huge sales and was something that became an instant hit. It’s not generated the same sort of headlines in the…

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Amazon Fee Calculator update

Keeping on top of your Amazon account if you are a seller is undoubtedly difficult. One of the most challenging aspects is pricing. With Amazon Fees to think about as well as all the other overheads it would be easy to feel a bit overwhelmed.

We’ve updated our Amazon Profit Calculator to take into account a couple of shifts in the fees that Amazon have made, and the new categories that have…

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How to win the Amazon Buy Box

It’s a popular topic among marketplace sellers – How To Win The Amazon Buy Box.

The reason that it is so popular is that over 80% of sales go through it on Amazon – that’s quite a lot.

We’ve explained at the link above what are the key drivers for winning it. Although it’s likely that Amazon tinker with the Buy Box algorithm, it’s fair to say the bottom line is: have stock, have great service,…

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Free eBay calculators

Despite the popularity of selling and buying on eBay, it’s always struck me as a difficult place to figure out what the cost of selling it on the site.

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Amazon: changing YOUR economy

There was a moment this week when I realised just how important Amazon was and that it was changing the world economy. That shouldn’t really have been a surprise to me, but because we work in the world of Amazon all the time, I had started to take things for granted. You just accept that all around you impossible things are happening, and you get on with doing your own thing within it.

So what…

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The Cdiscount marketplace – Episode 7 In this Episode, Alex Ogilvie of Seller Dynamics is joined by Simon Miss of, French marketplace, Cdiscount.

Episode 6 – The Seller Dynamics Podcast In this Episode, Alex Ogilvie of Seller Dynamics, explains how the costs of listing on eBay add up and what you can expect to pay to start selling on eBay. Subscribe on iTunes.

Seller Dynamics Podcast – Episode 5

Seller Dynamics Podcast – Episode 4

Seller Dynamics Podcast – Episode 3

Seller Dynamics Podcast – Episode 2

Seller Dynamics Podcast – Episode 1 1: Why sell on Amazon and eBay compared to your own website from Seller Dynamics on Vimeo.

Where will 40% of online retail be coming from in 5 years?

It’s been a suspicion of many for some time but the recent report from The Ecommerce Foundation and Nyenrode Business University finally provides some evidence to back the suspicions up, following some research. Basically marketplaces are in the ascendancy.

It was ecommerce news where we found the research highlighted. In short it looks like retailers expect marketplaces to own just short of 40%…

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#ecommerce foundation

Listing a product and getting the price right

When it comes to listing an item on Amazon or eBay or any of the other myriad of online marketplaces that permit 3rd party sellers, there is little that is more important than price. Get that wrong and you could sell at a loss or never sell at all if the price is too high.

When you buy in your goods at cost you’ll want to list them with an appropriate mark up, but how can you arrive at a mark-up…

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#Ecommerce

#DAVE - the automatic eBay repricer promises increased eBay sales

#DAVE – the automatic eBay repricer promises increased eBay sales

eBay announced a round of incredible stats recently – Cross Border Trade up 24% on the year being one of the eye catching figures – now at $55Bn.

With eBay continuing to grow in size, and reach, it’s getting harder for eBay sellers to stand out from the crowd. Enter Seller Dynamics with their newly released eBay repricer .

If you are an eBay buyer who is sensitive to price (who isn’t) then you’ll…

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Amazon robots become self aware and the rise of the machines

Over on Seller Dynamics we were thinking about what 2015 had in store – the same year in which Back to the Future II is set. We found lots of things on Amazon for Marty McFly fans (here’s the link to our ecommerce retail in 2015 piece).

We claim in the piece that Amazon fullfillment robots will become self aware on the 29th August, that makes perfect sense given Jeff bezos march to world…

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