Sellerworx

Sellerworx provides innovative solutions and services that help businesses grow on online marketplaces.  

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Now deliver to every street in India

The growth of the Indian logistics sector and how it will benefit sellers to sell more.

Reaching beyond the cities has never been easier. Marketplaces have set up rural hubs to make delivery faster. Rural Indian population has also become brand conscious and believe that brands are “trustworthy”. Growth of a seller in the long term reckons on how well they cater to tier 2 & tier 3 cities in the future.

After recording an influential growth in the year 2014, the logistics industry is hoping for an even better year in 2015. Many logistics start-ups are expanding to more cities with millions of dollars coming in as investments. Companies like Delhivery, GoJavas, Gati and many big players in the game provide e-commerce businesses and sellers with faster and reliable delivery services.

In the recent budget, the Indian government has planned to invest in the infrastructural development for increasing dedicated freight corridors in trains etc to help the logistics sector grow. This would welcome more players to the field, increasing the competition for faster and reliable delivery services with better technology.

Benefits of the growth of logistics sector for Sellers

Consumers in rural India have high interest in e-commerce categories like fashion, footwear, kids and toys due to the lack of choices available to them locally.  With delivery companies expanding across the country to deliver goods to more pin codes, reaching tier 2 & tier 3 cities will become easier for sellers.

Business Standard published an article on how sales from tier III cities like Jhansi, Ranchi etc have increased by 500% year on year. The number of orders for different marketplaces are growing every day, the right logistics partner with the man power in these markets will help sellers in shipping goods faster and deliver on time.

More investments have helped logistics firms improve infrastructural facilities, get better transportation vehicles and hire more manpower, which has improved the efficiency and help in safe transit of goods and quicker delivery even for large goods even to every street in India.

Every customer wants to know where his goods are. Advancement of technology in the logistics sector will help sellers and their customers track their orders easily and provides a sense of security for the goods shipped.

With Amazon investing in drones to deliver their products, the future is unpredictable but filled with more opportunities enabling sellers to sell more online and improve their ratings on marketplaces with better & faster delivery of goods. Gear up to sell more this coming festive season as marketplaces have started preparing in advance to provide a better delivery experience this year.

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Google Buy Buttons for Sellers

Now “Sell on Google” with the launch of Google Buy Buttons. Google has made the biggest move yet to push the entire retail market online with its Buy Buttons. This would not only simplify online shopping but also increase the effectiveness of re-targeted advertising. Google will be competing with all marketplaces like Amazon, Ebay and also Facebook, which has also launched the Facebook store where sellers can sell directly from their company page or groups.

Google Buy buttons will be placed on the top of the product advertisements and once clicked the page would redirect to the page where the customer can choose the product size & colours and the buyer can buy this directly from the seller and as well as other marketplaces. They have also announced that the product landing page will be branded by Google and will also have links to other products sold by other sellers. Google is also working on an effective delivery model to fulfil the orders and improve customer experience.

Google will not be taking a margin for the products sold but will be charge on pay per click basis which is comparatively less while marketplaces charge 10 to 20% of the retail price of the product. This feature is expected to hit the Indian market soon and can benefit a lot of sellers, especially sellers with unique goods & less no: of units to sell, like fashion designers & handicrafts, small scale sellers who also can’t afford the large marketplace margin cuts etc. It will also help Big Brands & other sellers with their own e-commerce sites to redirect potential customers to their page with minimum costs.

Google will be launching this feature only for mobile and they have their own reasons, the biggest being that most customers today search for products on their phones. Google will also be partnering with various marketplaces, the list isn’t official yet, but this will make a huge impact in the e-tail market in India.

Will google also come up with its own marketplace? Let’s wait and see.

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ऑनलाइन बिक्री - अपनी वेबसाइट या स्थापित वेबसाइट

ऑनलाइन रीटेल ने आजकल ख़रीद फ़रोख्त करने का तरीका ही बदल कर रख दिया है। अभी भी भारत में ऑनलाइन रीटेल द्वारा बिक्री १% से कम ही है, लेकिन यह बहुत ही तेजी के साथ लगभग ६०% प्रतिवर्ष की दर से बढ़ रही है। अगले पांच वर्षों में इसके लगभग ३८  बिलियन डॉलर (२२८००० करोड़ रुपए) होने का अनुमान लगाया जा रहा है | यदि आप एक ख़ुदरा व्यापारी हैं और अभी भी आप ऑनलाइन रीटेल द्वारा अपना सामान  नहीं बेच रहे हैं तो शयद आप अपने व्यवसाय को बड़ा करने  के एक अच्छे अवसर को नज़रअंदाज़ कार रहे हैं ।

        यदि आप अपने व्यापार को ऑनलाइन ले जाने की सोचते हैं तो सामान्यतः  आपके पास दो विकल्प होते हैं -

 १) अपनी खुद की वेबसाइट बनाना, उसे एक अच्छे पेमेंट गेटवे के साथ जोड़ना और मांग की आपूर्ती करना| या

 २) पहले से ही उपस्थित ऑनलाइन मार्केटिंग वेबसाइट जैसे flipkart.com, amazon.in , snapdeal.com , shopclues.com इत्यादि  द्वारा आपने सामान की बिक्री करना ।

      लेकिन आपके व्यापार के लिए क्या सबसे अच्छा है ? इस सवाल का जवाब आपके व्यापार के प्रकार पर निर्भर करता है और इस बात पर भी निर्भर करता है की आप अपने व्यवसाय से क्या अपेक्षा रखते हैं । व्यापार के लगत क्षेत्रों एवं लाभ क्षेत्रों की अच्छी जानकारी आपको निर्णय लेने में मदद कर सकती है । नीचे इसी प्रकार के कुछ जरूरी अव्यवों  की सूचि है जो इस प्रकार के निर्णय में सहायक सिद्ध हो सकती है ।

       उपभोक्ता अधिग्रहण -  स्वयं की वेबसाइट होने से ग्राहक अधिग्रहण की लगत १३०० रु से १५०० रु तक होती है । लेकिन प्रतिष्ठित एवं पूर्वस्थापित वेबसाइट पर पहले से ही काफी मात्र में ग्राहक खरीदी कर रहे होते हैं अर्थात उनके लिए यह लागत अपेक्षतः काफी काम होती है और यह लाभ वे सहर्ष ही विक्रेताओं तक पहुंचा देते हैं । ये वेबसाइट सामान की लिस्टिंग के लिए १० से १५% का कमीशन लेते हैं जो अपेक्षतः काफी कम होता है । लेकिन यदि आपका विश्वास है कि ग्राहक अगर एक बार आपकी वेबसाइट पर आया तो एक साथ अनेक प्रकार की वस्तुओं को खरीदेगा और बार - बार इस प्रकार की वस्तुओं खरीदना चाहेगा, तो अपनी वेबसाइट बनाना एक अच्छा विकल्प होगा। साथ ही यदि आप पहले से ही एक प्रतिष्ठित ब्रांड हैं या अपने ब्रांड को एक प्रतिष्ठित ब्रांड बनाना चाहते हैं, तब भी अपनी वेबसाइट शुरू करना एक अच्छा  विकल्प है ।

         पेमेंटगेटवे शुल्क - पेमेंट गेटवे शुल्क सामान्यतः लेनदेन राशि का ४ - ७ % होता है । बिक्री बढ़ने पर इसे १ - २ % तक काम कराया जा सकता है।  नई - नई वेबसाइट होने से विक्रेता को ४ से ७ प्रतिशत का शुल्क अदा करना पड़ता है क्योंकि शुरुआत में बिक्री काम होती है। किसी पूर्वस्थापित वेबसाइट द्वारा सामान बेचने से यह शुल्क कमीशन में ही सम्मिलित होता है और विक्रेता को कोई अतिरिक्त शुल्क नहीं देना पड़ता। वेबसाइट द्वारा बेचे गए सामान के लगभग ६० %  हिस्से का  cash on delivery द्वारा भुगतान किया जाता है जिसमे ग्राहक सामान मिलने के बाद पैसे देता है । इसकी लागत तकरीबन ३०रु प्रतिबिक्री होती है । इसके अलावा आज की तारीख में ऐसी कूरियर सर्विस जो विश्वसनीय तरीके से पैसे इक्कट्ठे कर सकें और उसे विक्रेता तक पहुंचा सकें, उनकी भी भारत में बहुत कमी है । इन सभी कारणों की वजह से खुद की वेबसाइट द्वारा सामान बेचना छोटे विक्रेताओं के लिए एक टेढ़ी खीर हो सकती है ।

 बिक्री योग्य सामान की खोज - यदि आप अपनी स्वयं की वेबसाइट चलते हैं तो ग्राहक को कब कौन सा सामान दिखाना है इसका निर्णय आप स्वयं कर सकते हैं, लेकिन किसी दूसरी वेबसाइट द्वारा सामन बेचने से इस पर आपका कोई नियंत्रण नहीं होता है।

 ब्रांड का अनुभव - अपनी वेबसाइट पर आप अपने हिसाब से अपनी कल्पना के आधार पर वस्तुओं का प्रदर्शन कर सकते हैं, लेकिन यदि आप किसी पूर्वस्थापित वेबसाइट द्वारा अपने सामान को बेचने की सोचते हैं तो आपको उनके द्वारा निर्धारित नियमों के हिसाब से ही चलना होता है। साथ ही इन वेबसाइट पर खुलकर विज्ञापन करना भी मुश्किल है।

 उपरोक्त बातों को ध्यान में रख कर व्यापारियों के लिया कोई फैसला लेना आसान होग।

पहले से ही मौजूद साइट्स द्वारा सामान बेचना इस अच्छा विकल्प साबित हो सकता है यदि -

आप एक सीमित संसाधनों वाले छोटे व्यापारी हैं । 

आपका ब्रांड  बिलकुल नया है, सामान अच्छा है लेकिन  संसाधन सीमित हैं । 

     बड़े व्यापारी जिनकी पहुँच अनेक प्रकार की बिक्री योग्य सामग्रियों तक है और जिन्हें विश्वास है की वे हर उपभोक्ता को अनेक प्रकार का सामान बेच सकते हैं, उन्हें निश्चित तौर पर अपनी ही वेबसाइट शुरू करना चाहिए। 

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Getting Ready to Sell on Marketplaces

Market places like flipkart, snapdeal and amazon.in are good platforms to take your retail business online.  Marketplace platforms like flipkart, snapdeal and amazon provides a retailer

Access to a high traffic website for displaying your products

Reliable payment gateway 

Logistic partner network with almost a pan India reach

It is impossible for a small retailer or seller to create all these infrastructure for his own business. While market places provide a readymade technology and business platform for you to reach millions of customers, you need to take a few steps to get ready for online sales

Digital Catalogue: Marketplaces spend crores of rupees in advertisements and promotions to attract customers to their websites. Hence the marketplaces wants to provide the best browsing and navigation experience for their customers. The catalogue guidelines of each market place is an attempt to provide a standard framework for the customers to browse the catalog of millions of products. You will have to invest in creating digital catalogue that complies with the catalogue guidelines of the marketplaces.

Computer savvy personnel: The entire business will involve a lot of information exchange between your business and the marketplaces. You will have to recruit or train a person on the order-to-cash cycle of online sales. We shall discuss order-to-cash cycle in a separate post. Ideally this person should be conversant with accounting and billing system as well as Microsoft excel. You will need someone to constantly monitor orders, stock levels, payments and customer reviews.

Packaging: Unlike offline sales where you handover the merchandise to the end customer, in online sales it has to travel many miles through the logistic network before it reaches the end customer. Typically your merchandise would travel along with merchandise of various types, sizes and weights in its journey towards the end customer. While the logistics company might treat your merchandise with care, it is advisable to protect the merchandise with packaging for the arduous journey.  A well designed packaging will not only avoid unnecessary customer returns but also provide an avenue for branding. More about this in a separate post on packaging requirements for online sales

Commercials:  Most market places have similar commission structure, but different penalties and charges for order cancellations and customer returns respectively. It is advisable to work out the cost of cancellation for each product-market place combination. A ready reckoner of cost of cancellation would come in handy in the unfortunate situation of cancelling over booked orders. Customer friendly returns policy is one of the main reasons for the success of ecommerce in India.  Unlike offline sales, customer returns in online sales mostly leads to loss or damage to merchandise. Hence bake in a definite percentage for losses due to customer returns in your profit calculations.

A good due diligence on the above aspects will avoid a lot of unpleasant surprises and set you up for success in market places. Keep reading and happy selling.

- Ganesamurthi, COO & Co-Founder

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10 posts!

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Selling Online: Marketplace or Own website

The online retail websites are changing the way customers are buying and consuming goods. In India, online retail sales as percent of total retail sales is still less than 1% however it is growing at a rapid pace of 60% per annum. It is likely to touch $38 billion ( Rs.228000 Crore) in five years. If you are a product marketer this is too good an opportunity to lose.

 Like most smart businesses you have decided to take your business online. You now have two choices

Build your own e-commerce platform complete with payment gateway and a back end operations to ship your orders

List your product on one of the established market places like flipkart.com, amazon.in, snapdeal.com, shopclues.com etc.

What is the right choice for your business? Like every business question the first response to this question is "it depends on your business".  Knowing the cost elements and the benefits would help you take the right choice for your business.

Here is a list of factors to consider while you make the most important decision of your online business

Customer Acquisition: The cost of customer acquisition for a standalone website ranges from Rs1300- Rs1500. A marketplace operator spreads this cost across multiple purchases made by the customers. So the market places usually charge 10-15% of transaction as the sales commission, which includes the payment handling charges. The high cost of customer acquisition can be justified only if you can get that customer to make multiple purchases either in the same visit or on subsequent visits.  Hence the option of standalone website makes sense only if your business is an established brand and customers are likely to search for your brand directly

Payment processing charges: Payment gateway charges could 4-7% of transaction which gets renegotiated to 1-2% when the transaction volumes are high. A new standalone e-commerce website is likely to incur 4-7% charges while the sales commission charged by the marketplace is inclusive of the payment processing charges. Nearly 60% of the e-commerce purchases are made in cash on delivery mode where the transaction charge increases by a minimum of Rs30 per transaction. There is a dearth of reliable 3rd party courier services that offer cash on delivery services to small businesses. The existing 3rd party courier services have longer settlement cycles which increases the working capital requirements. Only large businesses and market places can afford such high transaction costs

Product Discovery: Once a customer visits your e-commerce website, you control the customer experience which enables you to show case the choicest merchandise of your brand. On a market place discovery of your product could be a challenge as there are a plethora of brands and products vying for the customer’s attention.

Brand Experience: In your own website, you can have elaborate showcasing of the brand story which may not be possible in a marketplace. Market places provide limited opportunities to run brand specific promotions in sync with your offline promotions.

These factors makes the decision easy for a business owner.

Market place is the way to go if you are a

Small business with limited resources

Nascent brand with limited brand recall and resources

Large businesses with a large selection of products which could induce multiple transactions from every new customer should build its own e-commerce platform. Brands that have large customer base and good recall could explore own website if the life time value of its customers justify the cost of customer acquisition.

- Ganesamurthi, COO & Co-Founder

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We are #1 for Axilor Ventures

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Consistent Experience!

Higher the number of platforms a seller is on, the tougher it is to provide a consistent experience across the channels. With the competition to sell online increasing every day, the opportunities to sell on more marketplaces has also increased.

The customer base and loyalty differs from one marketplace to another. A seller must have an overall presence to cover a large base of customers and to gain advantage over his competitors. Consistency across marketplaces creates trust in the minds of a customer when compared across marketplaces and creates a good overall opinion about the seller.

With the help of a central inventory management software a seller can maintain his product listings across multiple channels easily. Maintaining uniformity in stocks and prices across multiple marketplaces becomes a simple task. One place for all your data.

Create an overall brand experience for your customers in all platforms by providing a consistent experience. We have a software to help you achieve this and also the expertise to manage your business. Call us today!

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Engagement: Online World a Two Way Channel!

Social media engagement is at its peak. Companies are trying to communicate with their customers online to keep the market buzzing about their products. Shopping today is almost completely ecommerce focused. With brands trying to go online to sell more, the competition has raised.

Engagement marketing has changed the playing field for companies. Connecting with customers and maintaining a relationship with them is important. People don't talk to brands, they talk to people. Brands should not only go online to sell their products but also provide an overall "Brand Experience" by interacting with their customers.

Communicating a message isn't merely as effective as interacting with customers. Unlike commercials, sharing and interacting with customers, making them participate is what creates engagement, this is crucial for business and brand success. Live chats and prompt feedbacks to customers queries helps build a better relationship. Transparent marketing is a strategy used to personalize the content marketed to a customer by engaging them in social media platforms like blogs, live chat and product ratings.

Selling across multiple marketplaces is a hectic task. With a software integrated with multiple marketplaces, a seller can communicate and respond to customers much quicker and effectively. Keep your customers engaged by participating on customized promotional events organized by the marketplace. Content marketing helps customers understand more about the products sold.

Distinctive benefits also act as a communication tools on marketplaces, such as providing faster or in a day delivery for specific areas, higher discounts, free delivery and better prices compared to your competitors.

We have experts with us who can help you manage your account and provide expert advice with thorough analysis on how to engage your customers better and get the brand visibility you always wanted. Call us now!

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Out of sight; Out of mind

Launching online business is the first step towards growing your business, but it is just half done. Most customers who buy online do their research about the product and the seller before making a decision. A seller should make an impact in the minds of the customers which will help in the final decision making process for the customer. Customers also have a variety of options to buy their products online from, and the list of marketplaces is growing every day.

Visibility on an online marketplaces helps sellers grow their sales. However creating this visibility takes regular updates from time to time. To stay on top a seller must follow certain criteria. Here are some

A seller must regularly update his prices which thorough competitor analysis to stay ahead of everyone else in the market.

A seller must maintain good ratings on the particular marketplace, this is based on the quality of the services provided by the seller.

One must also list a large number of products on all marketplaces. Sellers with very less products get left unnoticed.

A seller must be present on multiple marketplaces, at least with the most prominent ones in the market.

We have experts with us to help you get the brand visibility across all your marketplaces and help you grow your online sales. Get in touch with us.

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Get the most out of your inventory!

With retailers selling across many platforms, managing multiple inventory systems becomes haphazard. Sellers must be able to keep accurate track of their stocks & utilize it to the maximum and evenly distribute it across various marketplaces to increase sales.

Without proper track of stocks, a seller starts selling goods he does not have. This eventually leads to cancellation or delay of orders.

With periodic sales reports, a seller must increase the availability of stock of the most selling SKU’s (Stock Keeping Unit) to boost sales and reduce the stock of least selling Sku.

Monitoring inventory and updating stocks & prices on multiple platforms on a regular basis becomes hard. Processing 100’s of orders on a busy day across the various platforms can become time consuming and some orders may be even left unprocessed.

A software can help sellers manage their inventory across multiple marketplaces which would simplify their work. A central inventory management system can help online retailers to integrate across the various platforms they are selling on and help them keep a track of their stock accurately and maximize inventory utilization. This will create more visibility for the sellers and help them monitor the overall business easily.

We have a software to help you manage and utilize your inventory better. Connect our user friendly and technologically advanced multi-channel management software is currently integrated with 8 different marketplaces including flipkart, Amazon and Snapdeal. We will be integrating with more marketplaces and shipping partners soon to make your job more simple. Call our experts now for a free demo of our product.

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Ship Faster, Ship Accurately!

Shopping online denounces the satisfaction of walking out of a store with the product in ones hand. Online marketplaces and sellers should be committed to replicate this feeling by shipping faster & accurately in order to attract more customers.

Most online marketplaces have set up an profoundly functioning shipping system to satisfy their customers. Others have partnered up with eminent shipping companies to deliver the products.

The seller should follow certain steps to ship better

Staying up to date with the inventory available would avoid unnecessary delays in shipping. A seller can keep tabs of his stock on all his marketplaces easily with a well developed software.

Managing and scheduling pick ups also from warehouse helps in shipping faster. A well managed workflow can help in achieving this. The sooner an order is processed, the faster it can be shipped to the customer but processing orders and managing pick ups for multiple platforms can a tedious task.

A centralized inventory system can help in managing stock better across multiple platforms. This avoids cancellation of orders and helps in shipping better & faster.

With the help of S-Connect a seller can process orders faster and manage their inventory better which can lead to ship more accurately and smoothly. It also helps reduce the costs by better scheduled pick ups. Know more about S-Connect, get a free demo from our experts today. Call us!

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Choosing the right marketplace.

An artist should choose the right canvas to paint; a good director should choose great locations to shoot; and a smart business man should choose the right market to sell his products. Finding the proper marketplace for any given business is the initial step towards marketplace selling success. Online marketplaces like Flipkart, Snapdeal, Amazon offer high volume channel sales for their retailers that helps them grow. Choosing a well tailored marketplace suiting one’s criteria to reach the target audience plays a vital role.

The online marketplace falls into two categories, Horizontal and Vertical platforms. The Horizontal market sites include Flipkart, Amazon, Snapdeal etc. The average online traffic for these sites is at a million per day and around 5 million deliveries made per month. The vertical market sites include apparel and shoes sites like Myntra, Jabong etc. Although the traffic on these platforms is lower compared to horizontal platforms, the conversion rates are higher as the verticals are narrowed.

The Selection Criteria for choosing the right market place is as follows

Cost & Margins

Is there a nominal fee for listing? Evaluating the fee structure of different marketplaces and deciding which one will be most profitable is necessary. The percentage cut taken by the platform varies from one to another, which is usually around 10 to 15%. The delivery costs also vary according to the platform.

Logistics

Certain platforms are technologically advanced in logistics. Every seller goes online to get a pan India presence. The number of pin codes accessible by the platform and the different rates charged for different regions would be taken under consideration. Better delivery schemes for faster delivery of goods are also an important factor as it improves the customer experience.

Sales & Returns Policies

The sale and return policies differs from one platform to another. The platform which provides higher flexibility on their policies would be a preferable choice. The returns policy of a particular platform would be vital decision maker. This helps in boosting the trust of the customer and helps the seller to refund or replace the product easily.

Payment Method

The different types of payment methods available and higher level of security for their payment gateways ensure higher successful payments which increases customer trust, this in turn increases the sales. Wider range of payment options increases customer feasibility, which in turn boost sales.

SEO

Search engine optimization (SEO) is the first priority in the E-commerce business. Choosing a platform which provides a better SEO ensures the visibility of the products and to increase the traffic and the conversion rates. It also ensures that the products are listed on the first page of the search engines when searched by a potential buyer. Certain platforms provide personalized SEO options while others don’t.

Rules & Regulations

The guidelines for various platforms keep changing from time to time. Staying updated with new regulations becomes a hectic task. Change of guidelines requires constant updating of listed products. More rigid the rules are, the smoother the operations.

At Sellerworx we have experts to help you choose the right platform and help you manage your services and help you sell online across various platforms. Contact us now and let us help you.

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Keep Listings Fresh

A small difference can change an entire perspective. Rekindling the interests of a customer on your products will help you sell better. Timely changes on the product listings on all your platforms can make a difference. The basic human nature is that we all love new things and surprises. While a common storefront can redecorate to attract more audience, but an online platform can be a tougher job in hand.

Here are some tips to rekindle the interest of the buyers online.

Making minor deductions to the price of the product can attract more customers. Rs 99 always attracts more eyes than Rs 100.

Increasing the discount caps for products can increase the sales.

Higher discounts on low selling stock or old stock can boost the sales and also can be used as a promotional tool.

Creating exciting combo offers with small discounts make a huge difference.

Quoting less than the competition, this can be done with regular analysis from our experts.

Timely changes to the product description, with better SEO tools can also increase the traffic.

Our experts have developed S-Connect our new and robust software technology to help you manage prices and discounts across all the online marketplaces and helps you keep a tab on the business from one place. We also have a dedicated Seller care team to help you manage all these services with ease.

Call us now. Get a free product demo.

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Become a Star Seller!

Customers online are more finicky than the ones who walk into store front. A seller should gain the trust of the customers in order to become a favourite seller on the platform. A trustworthy seller gains loyal customers. Various online portals have a seller rating system by which customers can rate the sellers based on their previous experience. Some portals even allow customers to write reviews about the seller. This plays a decisive role in the minds of the customers while buying a product. A seller with a good reviews sell more even if his product is priced high, rather than a poorly rated seller with a much lower price.

To become a Star, a seller must follow various paradigms

Handling all customer queries well increases customer satisfaction. Customer relationship management helps a seller build a personal relationship with the buyer.

Responding to customer queries on time increases the trust between the seller and the customer. Make sure your customer service team is responding to inquiries and claims in a timely and concise manner.

Make sure to refund orders in a timely fashion.

Only list items you have in stock and can fulfill in the proper time frame.

Faster shipping and good packaging always gains the gratitude of the customer and motivates them to stay loyal with the particular seller. It is one of the most important attribute any customer wants from the seller.

It’s best to ship with a carrier that will provide a tracking number and forward the details to the platform so they can inform the customer and provide tracking details.

Include clear and concise policy information concerning returns, cancellations, refunds, etc. to avoid negative feedback.

Always have your stocks updated; never cancel an order under any circumstances. Every order fulfilled in time is a success story for the seller.

All this in turn gets good user ratings and reviews by the customer on the portal which acts as the credential for a new buyer to have faith in the seller. Good ratings help the seller to be displayed on top of the seller list, which fetches more sales. Our expert analysis and recommendations will help you manage and improve your selling ratings across various platforms consistently. Become a Star Seller, get in touch with us.

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Creating Great Catalogs

A well cataloged product is a better salesman than any. In any online marketplace, a well described product and clearly displayed images see more conversion rates. Creating a listing for websites like Flipkart, Amazon and Snapdeal is as baffling and important as creating a personal portal.

Here are some key paradigms to be followed to improve your catalogs.

The title of the product should be unique, highlighted brand name; the product should be well described. Use of accurate words which are commonly used to search a particular product by the buyer helps in increasing the traffic for the product. This would apply the precise rules of a good SEO.

Images play the most decisive role. It’s the first point of attraction and the final decision making tool for most buyers.  High resolution images are required for all websites to emphasize the product texture as it replaces the touch and sense a buyer gets from walking into a store. The number of images for a single product varies from 2 to 5 depending on the platform.

Accurate technical specifications should be specified for electronic and gadgets as it plays an important role in decision making. Also using product videos available for a particular product would help increasing the traffic for the particular product.

By creating basic templates for cataloging for specific platforms will simplify the task of getting the product live on the platforms faster. This is an expert’s task to get it perfect every time.

We have experts working with us to get this done for you. Get in touch with us to create great catalogs for your online business.