Columbus SEO Professional

We provide search engine optimization service for Columbus based companies.

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Analyze Your Competition Before Doing SEO

Working with Search Engine Optimization has come along way over the years.  When it was first discovered that the search engines were matching up the words customers typed in a search bar with the words on various sites in order to produce a results page, web masters were just stuffing their content with what they considered the appropriate words.  That was then, this is now.  Search engines have developed complicated and sophisticated algorithms that can separate good, interesting content from pages that are just stuffed with keywords.  They are even starting to separate good writing from “pabulum” as the Google Pandora algorithm has demonstrated.

SEOs have recognized this new reality and have refined their content to please the algorithms.  You, as a marketer, web designer or web master, have to find out what the others are doing before you develop a SEO campaign.

Just jumping into SEO and writing articles using what you consider good keywords is not the total story to search engine optimization.  You have to, of course, know what keywords your reader/users/customers are entering, but you also have to know how the competition fits into that equation. In other words, you have to look at supply in addition to demand. Google offers publishers a tool whereby you can see how proposed keywords are searched, and what the competition is, and then you can use their analytics tool to further define the uses.

WordTracker is one of the most popular programs to find out both the demand (how many people are using that word or phrase) and the supply (how many sites match that word or phrase on their sites).  Your competitors are using keyword optimization tools for the Goldilocks solution: not too many, not too few, just the right amount.

You can further enhance your knowledge about what your competition is doing by using online software programs that analyze use of keywords.  You can then find out not only how many other sites are using your ideal keywords, you can locate the sites that have the best success with them, and discover their placement and density of use. The keyword density is how many times it is used on a page, an important criteria for the engines.

So, whether you want to perform these analyses on your own, using Google or WordTracker, or you prefer to use a service that will do this for you, it is important that you know what the competitors are doing before you even get started.  Otherwise, you will be doing a lot of pointless writing.

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This Cat Wandered Into Our Office Today

We were getting busy ranking clients’ websites when this came through the door. Turns out animals & SEO do have something in common after all.

Source: http://www.18james.com/seo/

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Our Fresno, CA SEO service

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Why Hiring Freelance SEO

First of all, hiring a freelance Columbus search engine optimization expert is a cheaper option. That is, you get the same high quality SEO services as you would get by hiring a professional company, but at a comparatively cheaper price. In fact, you can avail the services of a freelancer for a longer period of time at a sensible fee. Whereas, in case of a professional company, you have to dole out much more money. A freelance consultant can provide you with all the quality services that are required to optimize a website in the best manner.

Freelancers work on several client projects. Thus they posses a variety of experience and skills. They also have more contacts and a broader understanding of what techniques would be best suitable for websites belonging to different domains.

Most of the times, big professional companies have high overheads. Although they may not be more skillful than a senior SEO consultant, but they always charge invariably high fee to maintain their margins. On the other hand, a freelance SEO provider does not have any such issues.

In case of hiring a big agency, it is very unlikely that you get assigned to a single technical consultant. With a freelance provider, you can be rest assured that your website will get all the attention it deserves. They pay individual attention to a client's in order to understand the specific requirements in a better way. With a Columbus SEO consultant, you also get the liberty of hiring a SEO provider you trust and like. That expected and good results will be sure, goes without saying.

With the help of quality freelancing SEO you can get your website optimized and make it yield better ROI. It pays attention towards improving each and every aspect of a website, right from the content to the design. It ensures that you have relevant keywords that help to improve search engine ranking. It also ensures that the site gets optimized as per the proper search engine parameters, that is, in an ethical way.

When it comes to Freelance SEO options, India is the popular choice of clients across the world. With the help of a search engine optimization, you can easily get your website optimized at an affordable price. They provide best SEO services and guarantee improved SEO ranking. They pay attention to all the crucial aspects of a website like design, content, layout and keywords etc. You can rest assured that your website will rank in top search engine results after you hire an expert for your website.

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Using Twitter For Business

Twitter isn’t losing any of its marketing power. Even though the service has been around for quite a number of years Twitter continues to grow. That growth should be a sign for you to either hop on board already, or improve your Twitter marketing campagins. If Twitter is a service you haven’t been using to promote your small business, you are doing it wrong.

2012 is finally here and the world hasn’t been destroyed (yet). So what is your small business to do? Well if you are looking to get started with Twitter (finally) you have come to the right place. Twitter is massive and its user base has made it just as powerful as a TV commercial. So why have you not been utilizing Twitter when other small businesses around the country – not to mention the world – have. It isn’t too late for you to get started though. Signing up for an account is easy as a pie. Once you get an account going you will immediately want to start tweeting.

Don’t just tweet about anything. Twitter allows you to post a little widget on your website. I recommend to insert the widget on your small business website and then tweet a promotional coupon for anyone that followers your new Twitter account. If small business already has a few clients, you should immediately see an increase in followers in 48 – 72 hours. Remember to make that coupon a limited time coupon. A 3 day coupon is enough time for people to not only share your Twitter link with others, but for new customers to come and try a product or service of yours for the first time.

Consistency is everything in social media. People are most connected then ever today and you should be just as well. Make sure you are tweeting information on a daily or bi-daily basis. This can be anything from new office paintings to a release of a new product. Always ask for opinions and feedback. Let your followers engage with you. When followers (clients) are enganging with you they begin to trust you. That trust has an immense power when it comes time for them to make another purchase.

Once you have the hang of tweeting and you become consistent you want to update your page. Twitter enables you to customize your page. There are tons of Twitter graphic designers on there. I recommend any freelance site or even Fiverr to find one! Make sure you get a simple, not-to-flashy page that not only helps your brand stick out but helps your clients remember you as well.

Twitter isn’t a very difficult service to use. There are plenty of guides on how to use its main fuctions. Get on Twitter if you haven’t yet to make sure that you are not missing out on potential customers.