Effective Content Marketing Strategies for Brand - Neha Agarwal
With digital marketing being all the latest rage and the hot debate in the industry, developing a good and efficient marketing campaign online is a crucial step in determining your brands future - both short term and long term. Be it a clothing brand or a political group, everyone has their eyes on grabbing the best online space and creating an impact that will last.
Content creation and distribution are both important sections that when planned and placed strategically. Dramatically speaking, it is like a game of chess, once you know how to play your pieces correct, you can win the game in just a few moves, but the wrong ones will shake you game too much which will make you gaining back the momentum too tedious.
Here are some of points of do’s and don’t that will help you skip the wrong moves and make the right ones:
* Syndicate your content. Web syndication is the key to a lot of useful exposure. This will not only make your website’s rank better but will also provide you with the audience of major outlets, the magnitude of which your website could simply not attract on its own. This would require you to make your posts in a manner where you could link back to your website and have a very catchy headline. * If you are new on the web you need to create a presence and let people know that you exist. To do this effectively, find sites that attract people that you believe would turn up as you potential customers and partner with them, be it by providing them guest posts on their website or by paying them for some posts. Either way this will help your game. * Shell some money and pay for advertisements. Though this is short term and not cost effective, this will help you get people’s eyes and that is what advertising is all about. * Take blog posts seriously. This has helped a number of people do wonders for them and their brand. Blog posts on trending as well as evergreen topics will help you attract a good number of people for your product or service. Make sure you publish original as well as good content. Make quality as well as quantity a priority. * Hit hard on Social media. Enter the social media like a wave. This will get you free exposure exclusively to the segment of crowd you want the attention of. Also this is something free and like a wave will create ripples that will go far, basically doing half of your work. There are other things too that you could try like selective research and publication as well as trying your hands on e-books and whitepapers. These have resulted in some major results for a lot of firms and may work for you too, but since these involve more tedious work, make sure you have the required knowledge of what you are dealing with.