SEO Tips for Ecommerce Sites

Explore hands-on tips, strategies, and best practices of eommerce SEO. Brought you by a leading ecommerce SEO company, Click Centric SEO. Learn more by visiting Click Centric SEO's articles page or visiting their ecommerce SEO company bio.

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5 Simple Tips to Make Your Webpages More SEO-friendly

Do you want to improve your SEO efforts on your webpages? Do you want to empower your blog posts with greater search engine ranking potential? Do you want to increase traffic to your site?

Although there's a lot that goes into SEO and attaining top keyword rankings, there are a few simple ways in which you can make your webpage more SEO-friendly. Below we share five that you can implement rather simply when creating or optimize your next webpage or blog post.

1. Your Page Titles Should be Keyword Relevant

One thing that you should ensure you adhere to is to have all the titles of your pages bearing a specific keyword. This helps to makes each page keyword relevant (as the title is one of the most important aspects of the page,) in addition to making them a bit more click centric for users.

Moreover for SEO, it helps search engines define your posts and pages easily as they use keywords in one of the most important fields. Some search engines limit the character on display at 65, therefore to ensure your keywords appear on these words, include them at the beginning of your post.

2. Use Keywords in the Image Title

Image SEO is one great point that you shouldn’t let go under-utilized. By using keywords in your image properties, you get a chance to add the number of keywords in your page or blog. Image SEO a good way of marketing your page or business site as it becomes easier for people to recognize the products on offer. It is even better when the keyword appears as titles to these images as the reader gets a clear picture of what the page is all about.

3. Hyphens to Separate Keywords in URLs

Using hyphens to Separate Keywords in your URLs. Although some individuals and webmaster will use the underscore character, this option is not as SEO-friendly as some SEO experts argue. This tip is debatable, as there are many different variables that go into SEO and attaining to keyword rankings.

4. Keep URLs Close to the Root Domain

This is very key in coming up with a SEO-friendly URL. You should reduce the number of subfolders and categories in your URL. This will make the URL tighter to the root domain, which helps with SEO. Moreover, if you have used WordPress, you will realize that it makes search engine friendly URLs for you. Reducing the subfolder will allow the search engines to identify your site faster and thus increase traffic to your site.

5. Posts Should Be At Least 50 Words

Ensure that your posts have a minimum of 50 words or 300 characters. This is to ensure that the search engine recognizes them. However, they may go unnoticed if they are lesser than this length thus becoming irrelevant. Again, some mobile SEO companies will debate this tip, but text-based content is essential to establish some level of page authority, as well as keyword relevancy.

In today's digital age, making your webpages SEO-friendly is very critical to online business success. If you want to tap these opprotunties, you need to try out these 5 tips of making your pages more SEO-friendly. But don't stop there. Keep educating yourself on the best practices of SEO to truly master your craft.

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Best Ecommerce SEO Companies Ranked by TopSEOs.com

The internet has proven to be the new frontier for expanding retail businesses and ecommerce stores. As more and more retailers turn to SEO to attract in-market customers, the demand for ecommerce SEO services has risen fast in the search marketing profession.

Fortunately for those ecommerce companies interested in SEO, there are a few select resources to help acquire the right help for such a marketing investment. TopSEOs.com is one of those resources, and they rank specific SEO companies based on various performance metrics and historical succcess.

In this article we highlight the top five ecommerce seo companies acclaimed by TopSEOs.com.

Honorable Mention

Before we dive into the top 5, there was a close call with one honorable up-and-coming ecommerce SEO company that's showing great strides with its clients, as well as its own search engine presence. That SEO company is Click Centric SEO, and they represent a full-service ecommerce marketing firm with expertise in PPC, social media, content marketing, and other service beyond ecommerce SEO.

SEO.com

This is a Utah SEO firm launched in the year 2003 on April under the name Web Targeted. Every member of this company is a professional in certain aspects of search engine marketing. Its primary areas of professionalism include paid search marketing, search engine optimization, affiliate marketing and social networking.

By giving quality search engines with relevant content, SEO.com has delivered enduring results in form of more traffic and sales to one’s website. Besides this, the company has received numerous awards including the best digital agency company in March 2014.

Netmark.com

Netmark.com is a social marketing agency, which takes a scientific advance to online strategies. At Netmark.com, one will surely find out that their approach towards advertising is very unique from its counterparts.

The biggest distinction of Netmark.com is how they emphasize on value creation, besides their website rankings or client’s search engine. It is for this reason that Netmark.com has been rated as one of the best ecommerce SEO companies. Besides that, the company has received many awards too including the best SEO copywriting company in 2014.

iSEO Ranker

iSEO Ranker is a leading SEO Company in the entire globe. It was launched in the year 2009 and has since been on top of its game by offering quality Internet marketing solutions for clientele in certain genres of business. iSEO Ranker has a team that aspires to give the peak level of open communication and customer care to offer clients a competitive edge using a one-stop solution in online marketing. Following trend, the company has received many great awards including The Best Mobile Marketing Company in March 2014.

Higher Visibility

Higher Visibility is a nationwide internet advertising agency, which gives a complete range of online marketing services that range from SEO, website design and pay per click marketing. Its mission is to give its clients the most professional and high quality online marketing services.

Higher Visibility comprises a team of creative scholars who are very determined to give their clients valuable solutions with seen results. One of the many awards the company has received includes The Best Enterprise SEO Company Canada in 2014.

Boostability

Last but not least, there is Boostability. Boostability offers SEO technology and completion services for agencies, phone books and media companies. It was founded in the year 2009 and has since then partnered with large media companies to deliver scalable and cost-effective SEO solutions. They have received amazing awards too including, The Best Local SEO Company Mexico in the year 2014.

All the above mentioned, among others are the best ecommerce SEO companies presently. They have unique qualities and features that make them stand out among other companies. They are also recommended for customers who desire high-class or high-quality online marketing services for their businesses.

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8 Creative Ideas to Inspire Your Ecommerce SEO Link Building Strategy

Link building is the most indispensable and effective strategy for SEO and earning higher rankings. Given the competitive nature of ecommerce SEO, developing a cohesive and long term link building strategy is vital to thrive in organic search.

Help inspire your ecommerce SEO link building strategy, we have compiled 8 creative ideas to help jump-start your link building efforts.

1. Find complementary ecommerce sites for link exchanges: A link exchange is legitimate way to find good link building relationships for ecommerce SEO. For example, if you have an ecommerce site that deals with custom tank tops, you can find complentary sites that offer custom flip flops and other clothing that might be interested in link exchanges for ecommerce SEO.

2. Offer contests and promotions: Promotional offers and contests are a great way to grab the attention of your target audience and earn links for ecommerce SEO. For example, you can conduct a contest inviting interested persons to create innovative custom tank top designs. Yes, hosting a contest or giveaway is a sure-fire to generate links, boost traffic and ultimately pool huge revenue.

3. Interviews: This is yet another amazing way to build links for your ecommerce site. Generally people love to read and share interviews especially if the interviewee is someone they admire. Look on social media sites like twitter and facebook and find an influencer in your niche and interview them. It is not necessary that your influencer should be directly involved with your niche. For example, if you sell custom tank tops you could talk to a clothes designer blogger who has a large following.

4. Guest posting: This is indeed touted as the best method of building backlinks for ecommerce SEO. Often times, you can have exclusive control of what pages to link to and this is effective in building contextual backlinks. The interesting thing about this is that it need not be about custom tanks tops it can be about “Comfortable tops for this summer” or “Incredible tips to dress with comfort and style” In the context of these articles you can build two or three useful links back to your ecommerce site.

5. Create an image gallery: Attractive pictures and beautiful photographs can visually stimulate even the passive buyer. Image galleries with high resolution pictures are a great form of bait link (which is perhaps the best and most natural way to succeed with ecommerce SEO. Yes, a mini gallery can attract and allure the customers and also have an enhanced potential to attain back links to your site.

6. Publish articles and press releases: When you have introduced a new product in your ecommerce website make sure to publish a press release. This is very effective for ecommerce SEO as well as for inbound marketing. On many article and press release sites, you are allowed to add links to the contents that you publish which is a perfect way to build an optimized link building back to your ecommerce site.

7. Compare pages option: You can offer a compare feature where the customers can easily review products and services side by side. You can allow these pages to be indexed and linked because they feature un-biased and highly sought after content.

8. Research your competitor: With the help of the SEO tool called “Open site explorer” find out where your competitors get their link building ideas. This will definitely save a lot of your valuable time. However your competitors may have low authority and spammy sites. Make sure to avoid them, or work with an ecommerce SEO service provider who can help you audit the competitive nature of sites like these.

There are lots of SEO link building strategies for your ecommerce website. Link building for ecommerce SEO demands creativity and responsibility. In this article we have discussed a few effective and creative strategies that could not only build a back link to your product page but also give your product an extra exposure on the web.

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5 Ecommerce SEO Moves that are Complete Game-Changers

When comes to making game-changing moves to empower your ecommerce SEO strategy, there are a few foundational best practices to abide by. These ecommerce SEO best practices, although seemingly rudementary to a smart search marketer, are often overlooked.

So before you start investing your money in a link building program or specialty ecommerce SEO services, be sure you've invested enough time and energy into the following pillars of SEO.

1. Schema.org (Schema Markup)

This strategy involves building a structure of HTML coding elements that can be easily understood by major search engines. Schema.org provides tools to carefully weave specific pieces of code into your website. In short, this schema markup consists of language that's easily interpreted among search engines, and thus better defines what your site is all about.

2. Sitemaps (both complete HTML and XML)

With the current competitiveness in ecommerce SEO, you must be well knowledgeable of the application of HTML and XML sitemaps that are used to feed search engine crawlers all the information that you would like to be indexed. A website always contains elaborate codes that give structure to a page’s physical appearance. That is why you would like search engines to quickly spot specific things that are really valuable to you. Aside from the specifying definite site pages that you would like to be highlighted, with sitemaps you can also pin point the order of importance in which these site pages are to be highlighted. With this, you can make sure that your order of priorities is being well-considered.

3. Calls-to-Action

Ecommerce SEO is more than getting top rankings in the search results. It's also about being able to convert page visits to actual orders and purchases. As a result, your ecommerce web page should have an eye-catching but not intimidating calls-to-action. These are buttons that would lead you to actual conversions just like 'Start your free trial,’ 'test it out’ or 'add to cart.' Remember that wording is very important to make it sound welcoming and entertaining as opposed to being intruding or intimidating. But it is important that your site will not lack a call-to-action, otherwise, you won’t be converting page visits to sales even if you have the best looking website.

4. Fresh Content

This strategy will keep your followers always excited to visit your page. This will also give an impression that all information in your page are accurate and not outdated. It is a complete turn off for visitors to see photos and texts that are created years back. You are always one step ahead in ecommerce SEO with fresh content.

5. CRO (Conversion Rate Optimization)

At the end of every step of ecommerce SEO and inbound marketing stands the question of conversion. CRO involves tools in measuring and enhancing the probability of turning visitors to customers. This involves combining all techniques in website design, content freshness and all the codes and tags. These elements will now be the finishing touch of your on-site ecommerce SEO strategy.

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5 Link Building Tips for Ecommerce SEO

The competitive nature of ecommerce SEO requires well-thought out strategies and resources that will generate results. Link building is the most powerful way to establish keyword relevancy and domain authority to an ecommerce site.

However, many business owners and search marketers fall short when it comes to building links, and as a result they give up when they see no rankings. This is why every ecommerce SEO strategy needs to adopt the right link building strategies if they intend to produce lead-generating results.

Outlined below are 5 powerful link building tips that will help business owners increase the rankings and overall ecommerce SEO efforts.

1. Linking Out

Linking out to other relevant sites can also attract links because there is a good chance your link will be noticed and the webmaster will link back to your site.

However, it is important to note that linking out just for the sake of linking won’t always generate results for ecommerce SEO. It is vital to be strategic about how you go about linking and what exactly to say when engaging in dialogue with these relevant sites. Ensure that you get noticed by using a great headline and great quality content so that it can reflect well on you. This way, the authority ecommerce sites that you are linking to will link back to you because they have noticed your relevance.

2. Deep Linking

When you find opportunities to build links, always keep in mind the practice of "deep linking." That is, instead of just linking to your homepage, try building links to category and product level pages. These inside pages are your bread and butter for ecommerce SEO. It also helps for usability, because any traffic generated from the link will be more Click Centric for visitors by sending them to a deeper page that will provide the exact information they require.

In most cases, the homepage is optimized for a few primary keywords, where inside category and product pages make up the bulk of your ecommerce SEO keyword list. Deep linking to these pages will help them get ranked in the organic search results.

3. Submit content to article sites

Not all directories will be effective in generating links for ecommerce SEO, but submitting to relevant article directories like Ezine will create exposure to your quality content. You will have the link to your main site displayed on hundreds of web pages and more visitors will visit and link to your site then share your link with other sites. Frequent submissions to these article directories will enable you to build a massive link following.

4. Guest Posting on relevant & authoritative Sites

Creating high quality and original content will no doubt open the link doors for your ecommerce SEO strategy because you will be providing needed information to your readers. Guest posting quality content will raise the profile of your ecommerce site and more people will link to it and heed any call-to actions whenever they visit.

5. Creating viral content

Creating high quality content that is very interesting and can be shared from your website and posting links to popular social networks can generate a lot of links for ecommerce SEO. This is called "link earning" and it's by far one of the best things you can do for ecommerce SEO.

People love remarkable content and if your content fits the bill, then it will go viral and result to endless backlinks that will grow into incredible numbers. Check out the already existing viral content online in order to get an idea on how to create such content.

With the above ecommerce SEO link building tips you will no doubt notice a difference in your ecommerce site as more relevant sites link to it.

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Off-page SEO Tips & Strategies for 2013

Off-page SEO is a process of ranking pages of your website from external resources. Off-page SEO is a key factor in the ranking of search engine. Off-page SEO strategies focus on a number of elements, but the primary focus emphasizes link popularity and social credibility.

To dive right in, below are top off-page SEO tips for 2013.

1. Blogging & Guest Authorship

You should do guest blogging on many different websites. Choose only those websites that are of good quality, this will improve your authorship visibility throughout the web and this might make many other websites to link to the content of your website.

2. Social Media Marketing

Social media marketing is one of the best way to the optimization of off-page. Social media optimization is also recommended by Google as it has already indicated that you should discuss about the services as well as the products of your site in the social networking sites. If your site is rated highest, the other webmasters will begin posting link to your posts and pages.

3. Press Releases

Press releases are one of the best ways of off-page SEO as it generates a new value for your site as well as very good traffic. Although, Google recently announced that it will not offer back links to site from press release websites but you should not pay attention to this as it is a good way for off-page SEO.

4. Social Bookmarking

Social bookmarking your sites is perfect for search engine off-page optimization. Some site such as digg, stumbleupon and delicious are equally good sites which give back links as well as traffic. You should never bookmark a site on the web that has low quality, only go for those sites with high quality.

5. Article Writing

You should write many articles on other qualitative article websites as well as on Ezine. This will highly boost the presence of your website off-page and it will also provide you with extra back links. Do not try so hard to being smart, pay more attention to being original and unique, as being original will offer you natural links.

6. Directory Submissions

If the category of your website is in any way related to directory categories, then you should post more directory submissions ads on the various, relevant websites to give it an extra touch of off-page SEO

7. Business and Local Listing

You should include your website to the local listing websites as well as business websites for the benefit of off-page. Also ensure that the information you post about your website on local listing is unique and of quality as it will provide you with back links and will also optimize your website.

For more off-page SEO tips, visit the Click Centric SEO's articles section. There you'll find a wealth of information in many respects of SEO, beyond ecommerce SEO.

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Important Considerations When Seeking an Ecommerce SEO Company

Owners and marketing teams of online retail websites face a great deal of difficulty with ecommerce SEO. Analyzing and finding the ideal keywords (that aren't overly competitive) is a complex task in itself. Most ecommerce stores lack the SEO expertise and knowledge to overcome the challenges of ecommerce SEO.

Because of the technical and competitive complexities involved with ecommerce SEO, online retailers can greatly benefit from hiring a quality ecommerce SEO company. Although it may seem that ecommerce SEO services become rather affordable, the spectrum of successful campaigns is vast.

When it comes to searching for an ecommerce SEO company, then primary objective is to pinpoint firms that have an acute understanding of how search is changing and how an ecommerce store can adapt. In addition to verifying an ecommerce SEO company's credential and reputation for success, there are few key questions that can help identify adept ecommerce SEO teams.

Below are three questions to ask prospective providers. This will help you find a truly professional ecommerce SEO company that understand the intricate nature of today's SEO playing field.

Who's Responsible for Content Development?

A good SEO company delivers quality results consistently. It has a record of producing excellent content. Business owners should choose a company that has in-house copywriters who offer professional writing services related to web contents, articles, press releases and blog posts. A company that outsources its copywriting services may not be able to deliver on its promises.

This should be the primary concern especially for businesses that rely on excellent written content to achieve better SEO. It is not necessary that outsourced work is always of poor quality. One way to avoid any quality issue with written content is to take a look at some of the agency's copywriting examples.

What Social Media Sites Should Our Ecommerce Brand Pursue?

Nowadays the importance of social media sites in any SEO marketing campaign cannot be underestimated. Useful contents are more likely to be shared by larger number of users.

Even Google's algorithm has started giving more importance to contents that are shareable. Contents that are shared more often are likely to receive better ranking in the search engine results.

Does Your Ecommerce SEO Company Offer CRO Services?

Companies that offer quality consulting in conversion rate optimization or CRO offer better ecommerce SEO services. It takes hard work and deep knowledge of SEO to achieve high traffic from the organic search itself.

The conversion rate depends a lot on the type of copywriting and quality of other contents like graphics, images and videos. Websites that offer their users great experience in terms of quality contents are more likely to be able to convert visitors into customers.

Receiving the maximum number of traffic and thereby generating high sales is the primary focus of all online businesses. This objective can be achieved with the help from an ecommerce SEO company that specializes in this field. Such a company offers comprehensive Internet marketing services that include content development, social media optimization and CRO.

These essential ingredients are the key to the success of any SEO campaign. It is important to deal with an ecommerce SEO company that has the right team of professionals who specialize in their field of expertise.

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Ecommerce SEO Tip: Use PPC Campaigns to Test SEO Keyword Potential

In almost every situation, the ecommerce SEO playing field is an uber-competitive battleground. Product-focused keywords render search results with some of the web's heaviest hitters (e.g. Amazon, eBay, etc.)

And to compound the search marketing challenge, Google Shopping listings, as well as the PPC ads, take-up a significant amount of the SERP real estate. As a result, keyword selection is paramount for ecommerce SEO.

Although I don't proclaim to be an "expert," I have learned a lot of tips from definite experts in the ecommerce SEO and search marketing arena. One of those tips I found to be gold. It involves testing competitive keywords with PPC before spending months trying to rank for them using SEO.

The purpose is quite simple (and encompasses more "CRO" [conversion rate optimization,] in addition to SEO): test the conversion potential of an SEO keyword target by building a simple PPC campaign. If your landing page gets a ton a of traffic from the PPC campaign, but nobody's buying, it could be a sign that this keyword is no good for your ecommerce SEO campaign.

There are a lot of factors that play into this concept; however, the underlying objective (and desired outcome) is to know whether or not a competitive, product-focused keyword is worth pursuing.

Running a successful test of the like may require some experience in PPC campaign management. A good resource for information and services to run such PPC tests is the Web Presence Group. These guys are specialists in PPC campaign management, organic SEO, as well as CRO. Request a free web presence audit and they'll help you create a sound strategy that flows with your ecommerce web marketing objectives.

This article was contributed by Tyler Tafelsky, an ecommerce SEO analyst at Click Centric SEO Company.

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Why Deep Linking is a Must for Ecommerce SEO

Ecommerce stores need to find ways to make sure that their product-level pages are attracting quality backlinks for desirable SEO success. In essence, the practice of building or earning links to product pages is paramount for ecommerce SEO and increasing conversion rates.

Whether via guest blogging or promoting freebies and contests, earning deep links for ecommerce SEO is essential. Learn more about deep linking for ecommerce SEO by reading this blog post.

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10 Tips for Building Quality Backlinks for SEO

Now more than ever, creating quality backlinks for ecommerce SEO requires a more intricate approach. Quality backlinks stem from quality content that people see valuable. For this reason, producing exceptional, highly relevant content is the key to obtaining optimal link popularity. Need some inspiration and insight? We can help. From guest blogging to creating compelling visual content (such as videos or inforgraphics) the possibilities to create quality content (and build quality backlinks) are plentiful. You just need to get a little creative on how you execute your ecommerce SEO link building strategy. Check out these 10 Tips for Building Quality Backlinks for SEO.

Rank on.

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3 Simple Strategies for Ecommerce SEO

Almost all ecommerce websites are conceptually similar. They typically all have varying levels of product categories, sub-categories, product pages, shopping carts and checkout processes. Although there are always unique qualities, the strategies for ecommerce SEO are relatively consistent for most e-retailers.

In this blog post, we share some of the most fundamental strategies for ecommerce SEO. Understanding these essential aspects of search engine optimization can help you prioritize your efforts better rankings.

Learn these 3 Simple Strategies for Ecommerce SEO.

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Why Being an Educator Wins for Ecommerce SEO

Successful ecommerce SEO demands a good understanding of the buying behaviors of online shoppers. A vast majority of shoppers are better defined as browsers, or info seekers who are still in the pre-purchasing phases of the buying cycle.

These individuals are purely seeking information to help aid their decision.This is when being an educator is clutch for ecommerce SEO. 

Instead of focusing all of your efforts on optimizing product pages and generating link popularity, maybe you can build an optimized 'FAQ' page for select products? Or better yet, how about creating and optimizing a product review video? 

Some ecommerce stores are killin' it as educators. See some examples to get your creative juices flowing.