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An Analysis of Pixiv's Recent Censorship of Femdom Artists

Do you have femdom artists you love? Pixiv is the #1 online platform that Japanese artists use to share their art, sort of like Japan's version of DeviantArt. Even among Western 2D femdom artists, Pixiv's popularity has rapidly increased in the last few years.

This article is my attempt to shed light on Pixiv's policy enforcement changes this year that have targeted a number of artists, which sadly include femdom ones.

If you're a fan of 2D femdom, especially the heavy BDSM variety, it's natural to want to know if some of your favorite artists have been forced to delete or alter their creative works, and why. It's hard to find that info anywhere else, due in large part to the fact that Japanese artists don't always defend themselves as vocally as they have a right to.

Also, just to be clear, I'll say this up-front: the only parts of Pixiv that have been affected are the 3 monetizable parts, Pixiv Fanbox (a Patreon-like site), Booth (an itch.io-like site), and "requests" (i.e. paid commissions). The main Pixiv site where artists can create profiles and share their works for free has been unaffected, and is likely to stay unaffected.

Sorry, this will ultimately be a very lengthy post; if you just want to learn what's up with Pixiv, skip down to the section "Changes at Pixiv in Late 2022" for recent events, or the section after that "2D Artists Later Targeted" for a list of some of the affected artists.

To start, I want to explain the role of international credit card companies in all of this. This controversy ultimately begins and ends with them.

The Specter of the International Credit Card Companies

Two American companies, VISA and MasterCard, have an international near-duopoly when it comes to processing credit card payments. In other words, when a site like Pixiv wants to accept customers' money, one of the most convenient and popular ways to do that is to let them pay with credit cards, but in order to do so, Pixiv needs to make a deal with a bank which in turn has a deal with a payment processing company, and their only real choice is the VISA-Mastercard duopoly if they want to reach a large number of customers, especially internationally.

So what does this duopoly mean? It means that VISA and Mastercard are also responsible for making sure they don't accidentally fund terrorists or other kinds of criminals… Or to put it in terms they understand, they need to make sure they don't accidentally facilitate the payments of someone in a way that results in political fallout. It's not like these 2 companies are omniscient and can prevent anyone from ever processing a payment for a crime, and small controversies will pop up frequently. But if they fail to properly police their partners, especially if they were previously "warned" by an outside entity but failed to take action, and a small controversy becomes a massive controversy, it's not impossible that they could have that status taken from them. Their duopoly only exists through the tacit approval of the United States government, which expects them to do a competent job. For now, there are no serious threats to their duopoly. But in my personal opinion, if they allow 1 or 2 more massive controversies on the level of what happened with Pornhub, they could lose it. These 2 companies could be said to be "responsible" for an unfathomable amount of financial transactions, so they probably don't feel that they can slack off in their relentless efforts to minimize controversy.

Thus, VISA and Mastercard have always been especially harsh on pornography. The vast majority of the commercial porn industry, especially before the web rose in popularity, revolved around real-life actors. So when these companies came up with policies about what kind of "content" was acceptable to sell, they implicitly formulated them with respect to real-life situations. Keep in mind that depictions of sex and violence are outright illegal in many parts of the world, and even safe and consensual BDSM is a crime in most places if the police are prejudiced enough to try to prosecute it. Why wouldn't they want to avoid financial liability for real-life porn that involves depiction of physical abuse, when they obviously have no way to judge whether it's a faked effect (like ketchup instead of blood) or a real act, and BDSM porn is known to depict real acts? And why wouldn't they object to real-life porn that has bestiality or child porn, when that obviously constitutes abuse? In any case, VISA and Mastercard's policies were mostly based in reason and respect for international law. After all, there is still a worldwide market for these materials, and it needs to be taken seriously. In particular, those who trade in depictions of children and animals who are unable to consent, sometimes even the brutal murder of animals, financially support or at least morally support the horrific creation of such material, the existence of which continues to traumatize many victims.

That said, porn isn't just 3D, it's also 2D, and not everyone can recognize the difference between fiction and reality. Perhaps thanks to some well-known classic literature with elements of fetishism such as Venus in Furs, I don't believe there has ever been a criminal prosecution in a Western country for purely written depictions of sexual and physical abuse that equates them with financially supporting the acts they depict. Text-based femdom is subject to the same common sense which tells us that a movie which depicts a brutal murder isn't equivalent to condoning murders. Overall, the written word is treated differently--as connected to the realm of ideas which are by themselves not crimes--than visual material. But the same can't be said for fictional visual material. Because "porn" can sometimes be defined as a reference to depictions that's independent of how those depictions are created, there's a kind of legal theory that treats scratches on a piece of paper as equivalent to photographs of horrific real-life crimes. And there have been scattered cases around the world where people were prosecuted for possession of kinky drawn porn, or even just non-pornographic manga with fan service, under laws intended to clamp down on a criminal industry.

Japan's creative industry has fiercely protected its 2D artists from arbitrary censorship for decades, and even strongly objected to occasional attempts of outside bodies such as UN organizations to pressure Japan to legally enforce censorship of "explicit" content in their domestic manga industry, such as perceived sexualization, groping, or anything that Western sensibilities object to. The Japanese 2D porn scene has its roots in the doujin scene, where people drew their fantasies without holding back (other than adding mosaics/bars over exposed genitals in accordance with Japanese law) and printed them to be sold at twice-a-year conventions. Around the turn of the millennium, that industry took to the web, and not only could people sell and buy physical erotic doujin magazines, they could sell and buy digital-only doujin works on sites like DLsite, and they expanded beyond manga into voice works, CG sets, video games, and so on. While Japan's corporate erotic industries are regulated by various entities, such as EOCS for eroge which requires games be submitted to them for advance approval, DLsite doesn't face quite the same level of restrictions, as works are speedily reviewed by DLsite staff. The popular Japanese artist site Pixiv barely ever regulates its users' erotic art, except to force them to re-upload it with mosaics. That's in contrast with the English-speaking internet, which lacked a central online marketplace for 2D porn until the VN industry pushed Steam to open its doors to erotic games, and even then they ban many games for their content; even when you compare artist sites, DeviantArt censors far more content than Pixiv, as it doesn't allow depictions of male erections, sexual contact or explicit sex acts, or characters who could be interpreted somehow as underage, and has its own volunteer army of Christians and porn haters who try to report as many fetish artists as possible. Well, anyone who's familiar with Japanese otaku culture probably understands that for better or worse, their attitude toward sex is different from that of many Western countries.

The Duopoly's Oppressive Influence on Artists

Patreon was created in 2013. At first, it was relatively censorship-free. I remember that Fenoxo, creator of Corruptions of Champions, was a top-ranked creator; that game included significant amounts of furry, latex, bestiality, futanari, mind control, rape, and of course, corruption fetish content. In truth, porn had never actually been officially allowed on Patreon. But for a while, the company clearly just wasn't sure where to draw the line when it came to how to define sexual content or not, so they left it alone.

However, all that changed in November 2017, when they outright banned a wide range of kinks. The major ones that everyone noticed were rape, incest, bestiality, and underage characters. Guro was also banned. And they interpreted these terms broadly. Some creators fled to SubscribeStar, but SubscribeStar doesn't accept as many types of payment methods as Patreon. Many creators, such as Fenoxo, stayed on by adjusting the content they produced. Half a year later, as a new ban wave swept the platform, Patreon staff confirmed that it was under pressure from payment processors to 'review content'. And then in 2019, Patreon had a major crackdown on hypnosis and mind control kink, because they defined it as a type of rape.

Now, let's look at the Japanese side. Japan was slow to understand Patreon's appeal. Due to Japan's cultural differences, there was some initial resistance to both the crowdfunding and subscription models; many people had a kind of right-wing mindset where they said that creators should just create a product and sell it rather than "beg for money". But that changed in April 2018, when DLsite launched a sister site called Ci-en, pronounced "shien" which means "support/aid". It was a smart move, because many creators already had DLsite accounts to sell their works, so it wasn't hard to expand that to Ci-en and let them set up plans to receive money from fans or just blog about whatever they wanted. A lot of ambitious femdom projects started up around this time, with the S na Kanojo-based game Escalation! among them. With Ci-en's explosion in popularity, two Japanese rivals emerged in a matter of weeks: Fantia and Pixiv's Fanbox.

Fanbox stood out for one clear reason: it's the only site that adopted the Patreon model. Ci-en has both free and paid plans, but treats each month-tier as a kind of purchase, where you unlock all posts at that tier for that month permanently. Fantia has more variety of payments options, but is also more focused around per-month purchases, and lacks a free tier. Fanbox, in contrast, creates a "box" which creators add to periodically, which is completely accessible once you pay for it, for as long as you pay for it, for the tier that you pay for; in other words, it's Japanese Patreon. And as you might expect, it's proven more popular than its rivals.

Just like Patreon, Fanbox also spent a few years relatively censorship-free, its "honeymoon" of sorts. But recently, the international credit card companies have come for Pixiv.

Changes at Pixiv in Late 2022

In mid-November 2022, Pixiv suddenly announced that they would be making changes in December to their Terms of Use to "clarify" what kind of content is not acceptable. They were open about the fact that international credit card companies had pressured them to take action. In fact, they didn't yet reveal what the specific changes would be… this was effectively an announcement about an announcement.

For anyone who had any doubt: Japanese people are far from ignorant about how their views on sex differ from Western countries. In fact, many Japanese people, especially those who appreciate otaku culture or adult content, are aware of and strongly oppose "political correctness" (ポリコレ/porikore) in Western countries. (Most of their impression of it comes from Western cinema, games, and comics, where they feel that these stories are distorted for the worse by the writers' need to adjust story elements, and in particular limit women's cuteness or sexiness.) Japanese people also understand that there's a faction in the West that wants to censor otaku culture. Furthermore, there's an overwhelming consensus among Japanese people that drawings cannot hurt anyone, and should not be criminalized.

And so the Japanese public's response to this announcement was, as expected, one of displeasure. There was a lot of discussion in Twitter about how tyrannical international credit card companies are, and it wasn't the first time such discussions had taken place, as plenty of other Japanese businesses have had disagreements with the international credit card companies in the past over the sale of erotic art. The magazine Bunshun, which is well-known for its investigative journalism, reported on how the credit card companies had been on a hair trigger ever since the Pornhub controversy in late 2020, and that because they recently discovered Fanbox had been used as a front by some Chinese vendors to covertly sell child porn and necrophilia porn hidden within lengthy videos, they were watching to make sure Pixiv came down hard on illegal content and were prepared to even ban Pixiv's entire parent company if Pixiv's actions didn't satisfy them. It wasn't only Mastercard, which is known to be a bit more strict than VISA, but also VISA and JCB (Japan Credit Bureau, an international credit card company based in Japan) who were likely to do so.

Finally, in early December, Pixiv unveiled the changes they would make to their Terms of Use. First, they distinguished between 禁止商品, content that would result in an immediate ban (which includes child porn), and 要修正商品, content that would just result in being designated as private/unmonetized until altered and re-approved by Pixiv (which includes all non-photorealistic drawings). This kind of difference in treatment is obvious, but Pixiv laying it out clearly also probably helped reassure some artists that they wouldn't be treated as criminals by Pixiv just because a "problematic" drawing was detected on their Fanbox, as well as reassure credit card companies that truly evil content would receive more than a slap on the wrist in response. Second, they add separate pages with clarifying examples of what kinds of situations are considered problematic. The key point is that their 要修正商品 page cites "sexual exploitation or sexual abuse of a minor (*1), incest, bestiality, rape (or any other non-consensual sexual behavior), non-consensual mutilation of a person or body part, [and] any other content deemed inappropriate by pixiv". Furthermore, it's clarified that this content is judged by the holistic situation presented by the image, title, tags, caption, and description; therefore, text-based context may matter as much as the art itself.

Up until this point, Pixiv had been vague about what content wasn't allowed on Fanbox and other services which utilized credit cards; they effectively just said you couldn't post "illegal" content. They were probably reluctant to tell Japanese users "look at all the fetishes that Western credit card companies consider 'illegal' to draw!" and just hoped it wouldn't result in a problem. However, as Bunsun reported, they had seen frequent cases over the years where these credit companies refused to settle payments for specific content on their platforms, and now, the credit card companies had taken the initiative to more or less band together and force Pixiv to spell out what they considered problematic in their Terms of Use.

In any case, to those of us who already were aware of what fetishes credit card companies hate most, the list didn't contain any real surprises. The real question was… to what extent would these new rules be enforced? Were they just lip service to the credit card companies who'd held them to the fire, or would they really make sure Pixiv banned every piece of incest fan art they could find on Fanbox?

Many creators held their breath around this time, and prepared to be banned when the changes took effect in mid-December. negisho, a femdom artist who both draws and digitally renders situations with muscular boys who're tied up and beaten by sexy older women, was particularly certain that he'd be censored, since he had the triple-whammy of somewhat photorealistic 3D renders, underage characters, and violence. As it turns out, his Fanbox wasn't censored. But some of his Booth works were, and out of fear, he moved to Fantia anyway. Another femdom artist, makin, creates only 2D art, but a lot of them feature loli characters and incest, so he made them all private in preparation for expected censorship… but when it didn't come, he just un-privated them in mid-January, and they're still up. So for the most part, what people feared didn't happen. However, it's true that a number of artists who produce 3D renders were targeted in a wave of suspensions that unfolded in late December. Still, overall, the impression most people had is that Pixiv's rule changes weren't being enforced strictly, and if they were enforced, it was mostly accounts who produced 3D renders that were targeted, not traditional 2D artists. There was a collective sigh of relief. And I'm sure Pixiv was happy, too, that the controversy had died down.

2D Artists Later Targeted

Unfortunately, the story didn't end there. After an apparent pause of a few months, a number of 2D femdom artists on Pixiv have had their Fanboxes targeted in a new wave of censorship.

To be clear, this is what happens: an artist is suddenly told that their Fanbox has been suspended for problematic content or have a number of their posts set to "private", which won't be visible to the public until they manually correct the problematic posts. In the case of Fanbox suspensions, they're not always told exactly which posts are problematic, so they have to somewhat guess what's problematic and make a large number of changes before applying for re-approval by Pixiv staff. They may also be told they need to remove external links such as ones to Google Drive.

Here are a list of some of affected artists, and what they revealed about the circumstances behind their account's censorship.

Miginohito Mitsuru: In March 2023, several posts set private. Reason suspected by artist: depictions of young male/female characters. Result: moved to Ci-en. (Note: The image used in this blog post is taken from their work.)

Luster Don (commissions both art and adult videos): In April 2023, he reported that he noticed some of his older posts with apparently NG (banned) keywords in their tags had been made private by Pixiv. Result: he reworded the text to not have those NG words, and re-submitted them. In fact, he had already taken the step of moving his photographic content off Fanbox onto other platforms, to preempt the possibility of a mixed fight being judged as 禁止商品 and having his entire Pixiv account banned as a result.

Kia-shi: In May 2023, their Fanbox was suspended. No specific reason/art cited by Pixiv. Reason suspected by artist: oneshota and/or oyoufuku akachan (a male character trapped inside tight clothes worn by a larger female character and pressed against her body). Result: deleted all art with those 2 fetishes, registered for Fantia, and posted that art on Fantia; continually operates both Fantia and Fanbox accounts but posts less art on Fanbox.

Robo Mikan: In May 2023, their Fanbox was suspended. Stated reason: there was a problem with the top page. Result: he changed all the images and tags displayed on the top page, and it was unsuspended. He suspects that loli content was the source of the problem (since he's a lolidom artist) but is unclear about what exactly caused it, so he created a Fantia account too and continues to operate both it and Fanbox.

Uramacoto (femsub focus artist, but lots of yuri femdom): In May 2023, their Fanbox was suspended. Stated reason: problems with their cover image, portfolio, plan cover images, and perhaps other unstated reasons; they'd also previously had a few posts flagged due to the need to revise the text or tags. Result: they changed everything that was designated problematic, but in an effort to avoid further suspensions, they researched what other people advised they do on Twitter/5ch, and in the end, they took the drastic step of censoring all adult terminology in text-based elements of their pasts and future posts (with the ● symbol, such as ア●ルト instead of アダルト): namely titles, tags, captions, and descriptions--they even took the effort to censor terms like bondage, S-onna, netorare, and seme. Note: they didn't censor the actual Japanese text within the images, just the post metadata.

Murasaki Gankyuu Suisou (SM-kei circle with a lot of heavy femdom works): In May 2023, or possibly early June 2023, their Fanbox was suspended. They fixed it in mid-June. No reason provided for why, though MGS does have a lot of violent content; if they had to censor any of it, they would've said so, so perhaps they just reworded some text or thickened some mosaics.

Philia (Korean femdom artist): In September 2023, his Fanbox was suspended. Stated reason: insufficient mosaics, external links to Google Drive. The NTR-themed CG set "Perfect Girlfriend" was also not allowed by them for some reason. Result: He did what Fanbox told him to do, and his Fanbox was restored. "Perfect Girlfriend" was apparently canceled.

My best guess is that around May 19, Pixiv automatically scanned the text-based metadata of the posts of all Fanbox creators for certain keywords associated with the content that they'd explicitly banned the previous December. And for accounts with a significant number of flagged posts, they suspended the accounts and told them they needed to fix this, and once they did so, restored their accounts. It's possible that merely changing the text would've been enough to satisfy Pixiv, but some creators like Kia-shi were more cautious now that they were under a microscope, and chose to delete the offending posts altogether. (In general, they're cautious because Pixiv has warned that repeat offenders may be outright banned.) That said, there are other cases of censorship too, but it's rare to see creators want to discuss it in detail, in part because of the shame/stigma of being told your fetishes are problematic, so in the end, the sample size I've examined is too small and I can't be confident about any of my conclusions.

Conclusions

It doesn't seem that many femdom artists have been affected by Fanbox's censorship… at least, for now. And in most cases, they've been able to make trivial fixes that let them stay on the platform. This is good news. But ultimately, the future is unknown, and the tension between Pixiv and credit card companies will probably remain for a while.

So, who are the villains in this story? Well, the criminals who misused Fanbox as cover to peddle illicit materials, obviously. Aside from them… I don't know. I don't resent any of the fundamental forces that sustain this dynamic which represses freedom of expression in erotic art. In particular, the credit card companies just want to protect themselves legally, and they have every right to be upset when the sites they partner with end up exploited by criminals. At the same time, some of these criminals are very clever, and I don't blame a site like Pixiv for not being able to detect all hidden content within videos sold on Fanbox, any more than I blame YouTube for every copyright notice that's filed against its videos. (Note: It's not like I believe Pixiv couldn't have done any better. But hindsight is always 20/20, and they're clearly putting in a real effort now.)

Villains aside, if I had to pick who else I dislike most, it's the people who embrace the censorship that results from this complex legal dynamic and falsely moralize it. For example, the current Patreon moderation team doesn't just ban certain fetishes, it outright morally condemns them in the warnings it sends to creators: "Per our guidelines, we have zero tolerance for the glorification of sexual violence, and this includes depictions of sexualized minors, non-consensual sex, incest, and bestiality." They actually implicitly accuse these artists, whose fantasies hurt no one, of encouraging violence. Fortunately, most organizations don't feel the same way. Steam famously has a single official policy toward its erotic games: they only ban what's "illegal" (read: they also follow guidelines similar to the credit card companies') or "trolling". Although they've received some flak because their moderation team treats all high school characters (no matter how curvy, no matter what school year, no matter whether they're stated to be 18 or not) as children, they've at least been largely consistent and refused to moralize their judgments; they even apologized for their premature ban of Chaos;Head Noah which led to fan outcry. Meanwhile, Japanese companies not only don't moralize this issue, they resist censorship as best they can. Even Pixiv, which was placed under a lot of pressure last December, has only censored a handful of 2D accounts that essentially verbally self-confessed to the content that credit card companies object to; there are countless femdom creators on Fanbox who I didn't mention, because they haven't encountered any censorship.

What's kind of ironic, actually, is that this past summer, Rium (Msize) started a Fanbox… less than a year after the changes in its Terms of Use caused Fanbox to lose face compared to Ci-en and Fantia. I hope it works out well for him.

Side Talk

This post took a while. I had to change my focus and rewrite a large part of it, and yet I still find myself wondering if I rambled on too much about details most people don't care about. I tried to minimize links to Japanese sources, though it's worth noting that if you know Japanese and are interested, the Bunshun article is worth reading. In any case, MGS is the only circle I'm truly excited to see more works from these days, so I hope that they can avoid censorship when they try to publish Femme Fatale on DLsite. They seem to be approaching the point where they can put out a trial version...

Lately, I've been trying to play some of the Western erotic game community's femdom games. It's been interesting. Too many of them are slow-paced VNs, with characters I don't find very likable. I always wish more English language devs would create fun character dynamics like the kind in Crazy GameMaster: The 7 Crystals. I also wish they would just finish their games. Too many of these devs stop developing their main game when they're close to done with it, in order to develop their next game in advance with the hope that they won't lose patrons once they finish their main game. I don't like to play unfinished games, but I rarely have a choice here.

I hope my next post won't take nearly a full year to put out. I have many ideas for posts that excite me more than this post, but I prioritized this post because I felt like the subject matter was more time-sensitive.

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