Blog # 7 (Week 9) âA Picture Paints a Thousand Wordsâ Â - Networked Visuality
The focus of social media has shifted from the written to the pictorial modes of expression and identity construction: the use of visual modes of communication is increasingly used in both user-generated and professional contexts. Â
Visual modes of communication - video, photographs, graphics - have been revolutionised in the digital age and the development of social media platforms such as Instagram, Snapchat, Tumblr, Flickr and the ubiquitous Facebook have shifted social media users focus from text to pictures. Where blogs turned into tweets, and business and personal communication turned to stunning visual design and photography to sell and communicate, the old maxim âa picture is worth a thousand wordsâ is very applicable to social media (Blackboard 2015).
The old family photo album has been cast up into the attic, with most people now, multiple times a day, reaching for their mobile device to check out the latest visual update, to get ideas, and immediately grasp news through visuals, from friends, family, celebrities, companies, bloggers, and a plethora of other social media users. Â
Social media allows for immediate connection visually, and intimately connecting with oneâs ânetworked communitiesâ. âNetworked visualityâ, that âvisual chit-chatâ, changes the meaning, content and context of social media postings and ânotions of cultural transmission, memory, remembering and forgetting are actively transmitted through perceived material worldsâ (Blackboard 2015: Vivienne & Burgess 2013). Identities are shaped through how we construct ourselves through visual modes of expression, and our biographies are captured through those images.  Photographic expression and dissemination through social media is now as much about communicating ideas as recording a biographical and historical record (Lang 2009).
Self-portraits - the phenomena of the âSelfieâ
No matter where one is, and alone or in company, the development of the forward facing mobile phone camera gave rise to the mania of the âselfieâ. Immediately your image can be shared - even astronauts have go the urge to take selfies.
So what is the appeal, that can even lead to addiction, for people to take photographs of themselves, leaving an indelible digital mark on their social media history? According to recent research, the âselfieâ provides a channel to show others how we want to be seen.  With both âactive online identitiesâ and âpassive online identitiesâ With an active online identity, the social media user chooses what is presented âsomething about which you have control overâ: conversely oneâs passive online identity is that one which can be constructed by others posting comments and pictures about you, without the individualâs control (BBC 2013).
However, taking a selfie can be a dangerous, even fatal, activity.  According to the Daily Telegraph, in 2015 there were 12 reported deaths from âselfiesâ making it more likely you would die taking a selfie than getting eaten by a shark (for which there were 8 recorded deaths!). In Russia a guide has been produced to prevent the increasing number of deaths by selfie.
BBC 2013, Self Portraits and Social Media: The Rise of the âselfie, accessed online 21 January 2016, Â http://www.bbc.com/news/magazine-22511650
Blackboard 2015, Week 9, Visual Communities and Social Imaging, accessed online 15 January 2015, https://ilearn.swin.edu.au/bbcswebdav/pid-5190914-dt-content-rid-26655219_2/courses/2015-SO3-MDA20009-210404/UnitLearningMaterials/week-09.htm
Gurr, T, A picture is worth a thousand words, accessed online 21 January 2016, https://allthingslearning.wordpress.com/2012/03/30/a-picture-paints-a-thousand-words/
Lang, P 2009, Videos of Affinity on YouTube, The YouTube Reader, National Library of Stockholm,  http://onlineres.swin.edu.au.ezproxy.lib.swin.edu.au/99333066111.pdf
Limbu, M 2014, Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalisation, accessed online 21 January 2016Â https://books.google.com.au/books?id=b-iWBQAAQBAJ&printsec=frontcover#v=onepage&q&f=false
The Daily Telegraph, More people have died by taking selfies this year than by shark attacks, accessed online 21 January 2016, http://www.telegraph.co.uk/technology/11881900/More-people-have-died-by-taking-selfies-this-year-than-by-shark-attacks.html
Vivienne, S and Burgess, G 2013, The remediation of the personal photograph and the politics of self-representation in digital storytelling, Journal of Material Culture, SAGE
Walter, E 2015, The Rise of Visual Social Media, accessed online 21 January 2016, http://www.fastcompany.com/3000794/rise-visual-social-media
BBC, The Dangerous art of the Ultimate Selfie, http://www.bbc.com/news/technology-34466322
BBC, The First Selfie in outer space, http://www.bbc.com/news/magazine-22511650
Managing Crisis with Visual content, https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi49sCb3NLKAhVkJKYKHYosBrYQjB0IBg&url=http%3A%2F%2Fmelissaagnes.com%2Fmanaging-crises-visual-content%2F&psig=AFQjCNGCa5hcI_9q9_jdFsDucVgxt4U2Xg&ust=1454283916280601
Socially Sorted, http://sociallysorted.com.au/shift-to-visual-social-media-6-tips-for-business-infographic/