COFFEE TALK [with Michael Kauffman]
“I’ve worked in music and technology during my career, largely in sales, marketing, and PR roles. I love to connect artists and companies with fans and customers – and have been doing that in tech (YouTube on the marketing team and at Google via corporate communications), at start-ups like RightsFlow (a rights management and licensing company acquired by Google), and earlier in my career at labels and distribution companies like UMG, Verve, BMG, and Windham Hill.”
Q: What are a few of your favorite “industry moments?”
I loved spending time on the road with artists earlier in my career. While at Windham Hill in the mid-90’s, I joined Keola Beamer, Ledward Kaapana, and a few other Hawaiian slack key guitar icons on a series of dates up the eastern seaboard. It was one of the first times I spent a lot of time with a band who I had limited prior knowledge about. Pre-internet days. Not only did I fall in love with that music, but I got to introduce the band and crew to PA-breakfast-fave scrapple while eating at the Melrose Diner in Philadelphia. While at Verve, we arranged for the amazingly gifted vocalist Al Jarreau (RIP Al) to host the Music Biz Annual Conference Awards Dinner one year concurrent with his new release. Al arrived in San Antonio with a serious bout of the flu, and we didn’t know whether he’d be able to speak, let alone take the stage. But after a few hours of sweating it out, focused rest, home-brewed tea, and a mind-over-matter attitude, Al took the microphone and blew everyone away with his grace, wit, and charm.
I was fortunate during those years at Verve to work with a top-notch sales team (Tony Pellegrino, Jon Vanhala, Lisa Hopkins, Mark Callaghan, Jeff Lusis, Kim Smith, Missy Iredell), self-branded “The Jazz Pack”. We adopted a song-and-dance approach to many of our sales presentations and had a blast singing-while-selling our releases (I like to say that we were the last of the singin’ sales guys). Flashback to Los Angeles in 2001. The Universal Music and Video Distribution Conference was being held at the Century Plaza Hotel, and we were scheduled, along with all the other UMG labels, to present our upcoming releases to our friends at distribution. Instead of a generic video presentation, we opted to host an awards show called “The Tommy’s” (named for our beloved label Chairman Tommy LiPuma, industry icon, producer, and true music maker) packed with curated categories, spoof videos, and actual live performances highlighting our artists and releases.
The opening song-and-dance number involved us wearing Adidas tear-away track suits worn over tuxedos, doing a bit of choreographed dancing along with a backup crew consisting of the XFL’s LA Xtreme cheerleading squad. It culminated with Tommy himself being led through the curtains of the stage and down to his front-row seat amidst a rousing standing ovation (Tommy’s entrance is ~4:29 in this YouTube videohttps://youtu.be/Y09IwrNHO8Q). Furthermore, there was also an ice sculpture of Tommy, a raucous afterparty, the USC Fighting Trojan Marching Band performing “Tequila”, balloons falling from the ceiling, and hundreds of customized Tommy bobbleheads that were presented to all in attendance. I vividly remember Tommy saying to me right before we stepped onto the stage: “Mikey! What’s going on here babe?!” Most fun I ever had in a sales presentation. What a cool experience to work with that team and Tommy.
Another highlight happened at the Sundance Film Festival in Park City in early 2014: I spearheaded the music integration at our YouTube on Main Street pop-up experience. It was one of the more stressful planning periods I’ve endured — late nights, intense conversations, negotiations to book acts, and everything in between — but the effort was ultimately rewarded with goose-bump-inducing performances from Damon Albarn (“There’s no way we can fit a string quartet and a large keyboard on that small stage.”), Venus And The Moon (who asked me to rehearse with them in the parking garage), Carina Round, Sarah Lee Guthrie and Johnny Irion, Sleeping At Last, Matthew Perryman Jones and Kate Tucker (many artists via a Paste partnership — thanks Josh Jackson), and a few roof-raising late-nite DJ sets from Young Guru, Neon Indian, and LCD Soundsystem’s James Murphy – who’s agent phoned me on the day of his set to tell me he was stuck in Chicago due to snow. He arrived just in time to walk on the stage and start spinning records! It all came together and was magical. Plus so many other highlights: a post-dinner celebratory “toast” with Cheap Trick in Chicago, dinner in the Sinatra room at Patsy’s in NYC with Jamie Cullum, and of course live experiences like The Subdudes at Tipitina’s in New Orleans.
Q: If you were to make a playlist of the songs that are part of your DNA, the comfort food that you keep coming back to, that never fail to move and inspire you, what would those tracks be?
It would have to be a playlist of playlists… how many songs do I get?
Can I have 20 - 25? I love the Great American Songbook: Frank, Ella, Billie, Dean, Sammy, Tony, Dinah, along with Miles, Coltrane, Bird, Bill Evans, Ben Webster, Basie, and all the jazz masters. Here’s a happy hour playlist assembled by Ken Druker, our head of catalog while I was at Verve. He curated this “Jazz Pack Supertunes” compilation for our crew back in the late 90’s: Frank Sinatra & Count Basie - Come Fly With Me Dean Martin - Ain’t That A Kick In The Head Buddy Greco - Around The World Bobby Darin - More Sammy Davis, Jr. - Hey There Jack Jones - You’d Better Love Me Count Basie - All Of Me Frank Sinatra - That’s Life Eartha Kitt - C'est Si Bon Tom Jones - It’s Not Unusual Perez Prado - Mambo No. 8 Wayne Newton - Danke Shoen Bobby Darin - Hello Dolly Frank Sinatra - Fly Me To The Moon Steve Lawrence & Eydie Gorme - This Could Be The Start Of Something Big Buddy Greco - She Loves Me Vic Damone - The Song Is You Al Martino - Speak Softly Love Nino Rota - The Godfather Waltz Dean Martin - Return To Me Johnny Mathis - Chances Are Sammy Davis Jr. - I’ve Gotta Be Me Frank Sinatra - The Way You Look Tonight Marilyn Monroe - Happy Birthday Mr. President (on Spotify: https://open.spotify.com/user/michaeljoel/playlist/1mNOucMihzZ38hMLv2ptNB)
Q: Are there any artists that never really made it, that came across your desk, that you wish people could hear and embrace?
Action Figure Party comes immediately to mind (a group spearheaded by Greg Kirsten, founder of Geggy Tah, who over the past decade has become a Grammy-award winning producer of Sia, Beck, Kelly Clarkson, Ellie Goulding, Pink, the Shins, Tegan and Sara, Lily Allen), signed to Verve at the time by Bud Harner, our ultra-cool A&R rep. “Everybody Ready” now playing: https://youtu.be/Xud_KlHlqr0
Q: Who was your mentor? Why? Early in my career in advertising: Jim Coudal, the creative director at Weber, Cohn & Riley gave me a shot as a copywriter and helped me craft a voice for headlines and copy. Chris Balla and Bob Garbarini at BMG (now Sony) who provided the freedom and the guidelines to teach me how to think about music marketing. Pat Berry, my boss at Windham Hill (now running the Six Degrees label), who taught me pretty much everything I know about sales, much of it based on always framing decisions with what’s best for the artist. Also from the Windham Hill timeframe, Dave Morrell, who spearheaded AAA/non-comm promotion at our High Street imprint, is a dear friend and mentor who taught me how to love stories and to leave people with a smile. Dave has been releasing his memoirs — and they are a hoot! Horse-Doggin’: Volume 1 is available here: https://www.amazon.com/Horse-Doggin-Dave-Morrell-Archives-Vol-ebook/dp/B00IZLEFQ6/ref=la_B00LG1S4P0_1_1?s=books&ie=UTF8&qid=1491231314&sr=1-1 and 1974 - The Promotion Man - Volume 2 is here: https://www.amazon.com/1974-Promotion-York-Morrell-Archives-ebook/dp/B015YV11M0/ref=la_B00IZQHCE8_1_3?s=books&ie=UTF8&qid=1491231441&sr=1-3. Read up. Plus Bob Schneiders at UMVD taught me the ropes as for retail sales when I started at GRP, and also showed me the importance of connection via common passions solidified with personalized outreach. And the host of other sales and marketing execs who guided me through the years: Ben Kline, Pat Monaco, Bob Anderson, Tony Camardo, Linda Finke, Saul Shapiro, Mike Davis, Cliff O'Sullivan, Mark Flaherty, Marc Zimet, Anthony Ellis, Rob Santos, Nell Mulderry, (can’t forget you) Jay Gilbert, the Jazz Pack (Jon, Tony, Lisa, Jeff, Mark)… it takes a village obviously.
Patrick Sullivan (CEO / Co-Founder at RightsFlow) mentored me through his leadership to win against the odds through smart-thinking and a tireless work effort, while Scott Sellwood (our Head of Biz Affairs at RightsFlow, and Publisher Relationships at YouTube) inspired me with his brain, musical abilities, and tenacious commitment to finding common sense solutions. And finally Tommy LiPuma, of course, our Chairman at GRP and Verve, who taught me how to pursue quality in music, art, wine and life. A legendary music leader, visionary and Hall of Fame human being with a legacy of music and joy rooted in the artists, colleagues, employees and millions of ears and hearts that he inspired. A few of use traveled to Cleveland last year to celebrate his 80th. So glad we did. It was a night of stellar performances: Diana Krall, Dr. John, Al Jarreau, Leon Russell (RIP)… followed by the afterparty back at the Ritz-Carlton, drinking amazing wine while listening and laughing into the wee small hours to the many, many stories filling the room. Music biz stories for the ages. Tommy stories. So fortunate and thankful. Smart, passionate, creative mentors who rocked my world.
Q: What’s the best part of your job? Helping and listening (to people and to music). Anytime I can generate a creative conversation with an artist, a company or a colleague, and help them think about their audience and how best to share + super-serve + connect, it’s a good day.
That, and getting together with friends and colleagues for lots of happy hours and live music. Ketel martini, up. Ice cold. Olives.
