Facebookâs Domination of Global Communication Through Media Conglomeration Facebook has been dominating the communication sphere since it moved from the US College community in 2007 and allowed the general public to take part in what was already taking off. Facebook has become ingrained in the lives of both rural and urban users in developed countries and lesser developed countries (LDCs) around the globe â and now, it aims to take over the untapped market of non-internet users in LDCs. At surface level, Facebook may seem like an innocent online social media platform. It connects grandmothers and grandchildren, long-long childhood friends, and has even been used for groups such as Autism or Mental Health support. The uses of Facebook are limitless â and thus includes negative drawbacks along with its positive applications. Facebook is a media conglomerate through purchasing popular communications apps, and has been exporting their model to LDCs through electronic colonialism, whilst ignoring international borders by taking part in transnationalization. Most of the worldâs global media is concentrated through conglomerates such as companies that are bought and owned by larger parent companies. Mergers are very common in the media industry, and concentration of media is then concentrated between a small number of competitors who bought out the numerous smaller competition; these mergers are ignorant of cultural/physical nation-state boundaries. As McPhail points out, â[c]onvergence involving the interlocking of digital technologies, computing, telephony, and global networks, is rapidly changing the commercial environments, with new stakeholders entering the arena on an almost daily basis. Think Apple, Google, Twitter, Facebook, or Youtube and the pace of changed involved becomes obviousâ (McPhail, 2014, 45). It is interesting to note that Google owns Youtube. Media concentration in conglomerates leads to [Read More]







