Link Juice
The amount of authority or worth that a backlink passes to the website it is connected to is referred to as “link juice” in the SEO (Search Engine Optimization) field. Link equity is the term used in the SEO business for link juice. A page will rank higher on the search engine results page (SERP) if it has backlinks from sites that are more authoritative and relevant on the topic. Your page has a better chance of ranking for its target keywords in Google and other search engines the more link juice (link equity) it has.
Types of Link Juices These are terms that describe how authority and value are passed through hyperlinks within a website (internal) and between different websites (external). Internal Link Juice: It refers to the authority and value that flow through hyperlinks from one page to another within the same website. External link Juice: It refers to the authority and value passed through hyperlinks from external websites to your own website.
Shipra Sharma