A couple of years ago my band mounted a tour of eastern Europe. We played all the hot spots: the Czech Republic, Poland, Croatia, Slovenia, Macedonia, Bulgaria, we made it as far as Istanbul, Turkey. It was a magical experience, playing in front of audiences who were relatively unjaded by the routine of touring bands and we were welcomed like friends. We played to full houses at the same size venues as the rest of Europe. The same sizes as we would play here in Australia. And the audiences seem equivocally familiar with our music. The key difference being that most of the places have literally never sold a single record. Essentially 100% of our exposure had been through informal means over the internet or hand-to-hand. On that trip we established contacts with local promoters and arts organisations and audiences developed an appetite for our music and we have since sold quite a few records into the region. Our next tour through the region was easier as a result and we’re going back to Istanbul this spring, using contacts made on that first exploratory trip. I expect to have a marvellous time.
Steve Albini, Face The Music Conference Melbourne, 2014









