Shivangi Jain Mehra

I am a thinker and doer first, talker second. My strengths lie at the intersection of design, technology and business. Through my architecture education, followed by design practice, I have developed the ability to convert a napkin idea into a workable product while applying a keen knowledge of design and human behavior. I belong to the ‘form follows function’ school of thought. A self starter, system-thinker, creative, organized, detail-oriented, I can work efficiently and professionally solo as well as in a team. I specialize in solving complex problems and designing digital interfaces. I love traveling, observing different cultures, trying new cuisines and collecting unique playing card decks and wall clocks.

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Taro - a food marketplace for delicious, authentic meals

Taro is a marketplace for healthy, authentic meals. Born in my aunt’s kitchen in Palo Alto where she found a great demand for local, authentic Indian food, my husband and I set out trying to help her set up the e-mail marketing, ordering and payment process. While helping her set up the business, we realized the need for a platform to support local chefs become food entrepreneurs easily, while helping people find healthy delicious food that makes them happy. 

As a techie-designer duo, we built Taro and have empowered 50+ chefs to sell food to over 50,000 foodies in the Bay Area. Here’s what I focused on:

Designed the company vision, brand, logo, style guide and messaging

Led User research, UX and Visual design across all products, including the consumer facing app and website, chef web app (business) and driver (delivery) facing apps

Everything else under the sun: social media marketing, email marketing, operations, chef relations and customer support

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Re-design of the world’s leading scale-out SQL database monitoring and maintenance application

Client World's leading scale-out SQL database for e-commerce sites

Project description Re-design of the world’s leading scale-out SQL database monitoring and maintenance application for a Series D company funded by marquee investors like Sequoia Capital and US Venture Partners

Objective The customer wanted to move from a managed to a self-managed infrastructure with a major upgrade

Process As the lead designer, I have been working closely with the chief architect of the product since four months. Starting with the strengths and weaknesses of the current application and the competitive landscape, we went through numerous interactive sessions with key stakeholders from engineering, marketing and support teams. Through this, I acquired an in-depth understanding of the technology to be able to design for it.

We focused on user-centered design targeting the needs, technical capability and reporting requirements of users in different levels of the organization. This made it a challenging design problem because the underlying product is based on complex technology.  We are attempting to create a discoverable user interface so users can unravel product complexity as they go. We also defined a long-term design that will form part of future product evolution. The development was underway when I completed the project.

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Experience transformation of a 12-year old enterprise solution

Project for Innominds Software Inc.

Client Leading positioning technologies company with presence in over 150 countries

Project description Transform the user experience of a 12-year old enterprise Field Service Management solution for a Fortune 1000 Enterprise customer. This is a core product for the company, and they wanted to redesign to compete with a new set of cloud based competitors

Objective Improved usability, modern interface, better market acceptance maintaining feature parity

Process As the lead designer, I worked directly with the stakeholders for nine months to transform and redesign the entire administrative experience. First, we studied and analyzed the current application in depth, and interviewed users to understand the various use cases and pain points. With that as our base, we went through multiple iterations using sketches, wireframes, prototypes, visual design and user testing. This was an extensive redesign exercise as we helped redefine the data model, entity relationships and the entire product experience. The result is an effective and well-designed interface that helps alleviate the existing users’ work while making sure that the current users can transition easily. This has been developed and is currently in use.

Next steps Following this project, the customer was interested in continuing our engagement for other products in the same suite this year. Starting with analysis of the competitive landscape and working closely with the director of product management, I defined the design direction as part of the future roadmap.

Case study: http://www.innominds.com/case-studies/redesigning-complex-business-application/

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Web and brand design for Alchemy Publishers

Website Design: alchemypublishers.co.in

Alchemy Publishers is a boutique publishing house in India.

The aim of this website design is to present and integrate the Alchemy books catalog, marketing activities and social media, on one platform with enhanced user experience and engagement through interactive content and subtle animations.

The website has been designed such that the clear focus is on the books. Also, within individual book pages, all details about the books have been presented in a striking and easy to comprehend fashion. 

The team bios make it more personal as readers and authors know the faces behind the screen, and thus adding to the trust factor. Though unconventional to give this section prime importance, it was essential in this case considering the industry.

Also, manuscript submission and contact form is simple and easy, focusing on only the information needed.

An important aspect of the design was to keep in mind the responsiveness across devices considering the audience demographics.

Please share your thoughts!

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OrderSmarter: Interactive Menu App

Clickable prototype (Customer side): http://share.axure.com/DRXPYO

Clickable prototype (Server side): http://share.axure.com/G50CXE

Complete deck: http://slideshare.com/ShivangiJainMehra/ordersmarter

OrderSmarter is an interactive menu platform for sit-down restaurants to enhance the dining experience of their customers

OrderSmarter will allow customers to make informed food selection with details on ingredients and nutritional information, make finer food selection through crowdsourced dish ratings, buy virtual goodies, e.g. recipes, track their order in real time and do a paperless checkout.  Note: This project is part of the coursework (personal project) for User Experience Design Immersive program (Fall 2013) at General Assembly, San Francisco

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Prototype for Appurify: Automated Mobile Testing Platform

Design process:http://www.slideshare.net/ShivangiJainMehra/appurify-presentation-slideshare

Clickable prototype: http://invis.io/8CJ5IYDH

Appurify is a web-based application that provides mobile developers with the flexibility to test their mobile apps on a variety of locations, memory conditions, networks, and real devices. Our design challenge was to make the onboarding process clearer and simplify the steps needed to upload and run a test while still informing the users of the impressive features unique to Appurify.

by Maya Wagoner and Shivangi Jain Mehra  Note: This client project is part of coursework for the User Experience Design Immersive program (Fall 2013) at General Assembly, San Francisco

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LinkedIn Project Management iPad App

Clickable Prototype: http://share.axure.com/Y1NU2P 

LinkedInPM is a light-weight Project Management native iPad application,for professionals e.g. project managers, clients, vendors, consultants etc., who need to collaborate with teams on projects.  This tool uses simple visualization tools such as a calendar and progress gauge to allow all users to use this app with great ease. It allows users to initiate tasks, structure and assign tasks, define task dependencies and criticality, share files, have discussions, and collaborate in an efficient and quick manner.  Note: This project is part of the coursework for User Experience Design Immersive program (Fall 2013) at General Assembly, San Francisco  (Group project by Shivangi Jain Mehra and Kara Bressie)

[shivangi-uxd]

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Personal Magazine App - Paper prototype

'MagMe' is a Personal magazine app, designed keeping in mind Maya's love for reading magazines and a need to find recommendations based on her choices. It features options to:

browse through a topical selection of magazines, subscribe/add to favourites and

get recommendations based on reading history and optionally connect with friends through social networks.

Try out the app at popapp.in/w#!/projects/523213f1bc8b9ad9120017e6/preview

[shivangijainmehra]

Experience Design - Brand inside an Ola cab

Say Ola to some fun inside!

In-cab design for Ola Cabs - a marketplace for all types of cabs and car rentals! Aiming to create an in-flight like experience in cabs, along with promoting the Olacabs App - the easiest way to book a cab with just one touch!

The design elements include:

1. A sticker above the seatbelt on the door panel promoting Olacabs app.

2. 'Say Ola to staying ahead!' -- Newspaper of the day in a bag with Ola branding.

3. 'Say Ola to driving safe' -- Seatbelt covers for driver, and city-specific designs for passengers in cities where Ola is present.

4. 'Say Ola to seeing the city in style' -- City-scoop and Ola information card at the back of the headrest of front seats -- presenting USPs of Ola Cabs, promoting the app and the brand. Alongwith this, the card also gives an insight into the specific city in terms of landmarks, history, interesting facts etc.

[shivangijainmehra]

Deck of Art Cards

Conceptualized and designed a deck of art playing cards using foreign languages where each card is unique by design. The form of the suit on the card is made of the value in different foreign languages. Every single line on the card has a meaning and belongs to the number in languages like English, Roman, French, Spanish, Portuguese, Russian, Japanese, Mayan and many more.

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Pencil sketch: Bridge at Strawberry Creek, UC, Berkeley

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Sketchnotes at Citrix

Sketchnotes during presentations at Citrix, on field trip from UX Design Immersive program, General Assembly, San Francisco.

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Pencil & Ink Sketch: Studying the Callistemon tree

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Cover and Layout design for 'The Country Within'

Conceptualized and designed the layout and cover for the book with beautiful photographs of 13 unknown festivals in India, captured by Shubhadeep Roy

Shown here is the cover, and sample pages from the festival 'Onam'

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Cover Design of 'Love, Films and Rock 'n' Roll

Contribution: Designed the book cover spread along with illustrator Sambaran Das

Author: Swayam Ganguly  Genre: Fiction

Synopsis: The novel, although reflective of the carefree ways and the fun-loving spirit of the younger generation, also attempts to encourage them to incorporate the sense of values which are synonymous with our Indian culture. It also urges the older generation to understand the younger generation better. What better way to form a common bond than the three things that unite the two generations and are loved equally by most in both — Love, Films and Rock ‘n’ Roll!

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Social Marketing for 'Love, Films and Rock 'n' Roll

Book launch invite

Promotional graphics to introduce characters: Sunil, Sam & Dipsy

Contest poster

Contribution: Conceptualized and designed marketing collaterals and managed the marketing process for the book 'Love, Films and Rock 'n' Roll with a team.

Synopsis: The novel, although reflective of the carefree ways and the fun-loving spirit of the younger generation, also attempts to encourage them to incorporate the sense of values which are synonymous with our Indian culture. It also urges the older generation to understand the younger generation better. What better way to form a common bond than the three things that unite the two generations and are loved equally by most in both — Love, Films and Rock ‘n’ Roll! 

[shivangijainmehra]

Book Cover Design for 'In Pursuit of a Lesser Offence'

Genre: Fiction

Contribution: Conceptualized and designed the book cover spread.

Book Synopsis: A chance meeting between Avinash Vyas, a happily married man and Sangeet Mishra, a young divorced woman turns into something more than what they had ever wanted or asked for. Both part ways, nurturing a dislike for the other in their hearts.

They meet again under different circumstances. Their prejudices keep them away until both learn that they had committed similar offences in their past that had not been fully dealt with. It was a past they wanted to avoid.

What was their offence? Why do people marry? What’s the relevance of the institution of marriage in modern times? Bestselling novelist Sujata Parashar’s third novel attempts to answer these questions and more as she takes you in pursuit of a lesser offence.