GoDaddy.com infused the dirt and gravel in Super Bowl XL with even a sensual commercials. True to its reputation, S GoDaddy.com 'sexy ad did more to promote a controversial image of the company than explain much of any of its services. Was this a good strategy? Regardless of the controversy it generates, as the advertising is often desired, GoDaddy's current ad evaluated by mapping its value as an advertising and its cultural value in American society. But the real test of the ad's success will come when consumers are ready to spend their hard-earned dollars. The most important evaluative question we can ask is, therefore, follows. When you think of the internet domain registration, you will think about GoDaddy.com? (Click here to see the ad) ADA classic convertible pulls up to a dusty old gas station. Standing behind the pump is not your typical grease monkey in dirty overalls. It is the sexy brunette GoDaddy.com scantily clad in shorts and a tank top. She posed as sexily as possible with an old-fashioned gasoline pump dripping from her fingers. The GoDaddy.com girl stroking the hood of the convertible as his dry, beautiful driver negotiates his way to the gas station.Apparently, pumping gas is not the GoDaddy.com girl's mind as she prepares her cleaning gear for the job at hand. To the curious gaze of the convertible driver, does this preparation, turning a wet sponge over her whole body. It must be very hot outside. In fact, scrub the GoDaddy.com girl her shirt and begins to scrub the convertible in her lime green bikini top.After scrubbing and writhed all over the convertible until cleaned to her satisfaction, the GoDaddy.com girl, her attention to the driver, who also seems to be in need of a cleaning. The speaker mentions something about, "... Expert personal service. "Later, after the convertible driver leaves apparently satisfied with the expert personal service he received, pull another car into the gas station. Now this JALOPY is dirty! The older, scruffily dressed driver giggles salacious. His yellow lab riding in the passenger seat looks like he could use a bath, too.Now, if you could tear your eyes away from all that scrubbing and twisted, you may have noticed the information that appears at the bottom of the screen during the commercial. The words at the bottom of the screen enhanced GoDaddy.com name and logo and display an ad for a reduced rate of $ 1.99. Com name with other purchases. Their contact telephone number is also displayed. If you could not tear his eyes from GoDaddy.com girl to look at the bottom of the screen during the commercial, a text only screen in the end of the ad also providing product, company and contact information. Advertising Value There are a few important issues advertising as advertising that GoDaddy.com ad, hoping to convey. Sure, garnering public attention, any attention is good or bad, is a good thing. The controversy surrounding open sexual nature GoDaddy.com does not bring attention to it, so it's a positive.Another advertising value that good ads are WIFFM, which stands for What's In It For Me. The GoDaddy.com meet without a doubt these criteria in two ways. From an image standpoint, can you believe that if you buy GoDaddy.com's product that you will in no way associated with these very attractive, sexy people. Or maybe you feel you will be more attractive and sexy self. This may be a subconscious feeling. This point may be debatable, but since the same images that can be attractive and sexy to some people may be offensive to others. The second WIFFM criteria listed in the ad is the difference in price as advertised in the ad. $ 1.99 is cheap for something these days, and this is the amount advertised at the bottom of the screen. So, if you're interested in domain name registration, you may well believe that there is something good for you for a $ 1.99 priced product described "call to action" is a key advertising criteria that are supposed to enforce consumer to do or buy anything. The final screen of this ad is clearly call for consumers to go to GoDaddy.com to check out their services. In addition, the company really is a brilliant name. Just by saying or display your business name in the commercial, they give the call to action, ie to GoDaddy, literally.Cultural ValueThe controversy surrounding GoDaddy.com advertising, whether it's good for advertising, can not be ignored. There has been much criticism about the kind of content that is shown during the Super Bowl, because so many young boys watching it. The contents of the GoDaddy.com commercial open sexually, so there is a negative from this position. But beyond that point of view I have to question whether the GoDaddy.com girl is objectified and put in a negative light. First of all, she is a brunette. This breaks with the typical American "blondes have more fun" stereotype. Could this be an attempt by advertisers to soften the image? Furthermore, the men in the commercial does not have power or higher status than her. There is no head visible at the gas station. Although the first male is a stereotypical young, attractive male, the other gentleman to pull into the station is a hilarious stereotype, that is, if anything, fool men. The ability of the commercial making fun of itself give the woman in the commercial power and makes her less of a stereotype. This is a positive cultural values. So even if you can not dismiss the obvious sexual nature of the commercial that you think may be inappropriate for a Super Bowl audience of young boys, for a different audience, the subtleties and humor that used to give this commercial a generally positive cultural value in terms of its treatment of women and women.Will You GoDaddy.com? We have taken a look at the promotional value of the GoDaddy.com commercial and dissected some of the cultural values inherent in it. However, the most important way to evaluate this commercial down to what consumers will do when they are ready to register their domain name. Will they think about GoDaddy.com? Will the controversial nature of commercial disable them from using it? Or will it benefit them? A visit to the GoDaddy.com home page shows that they are alive and well, you have enough people answering the question "Are you going to GoDaddy.com?" With a resounding "Yes!" So if GoDaddy.com is sexy ad did more to promote a controversial image of the company than explain much of any of its services, why was it so successful? Well, we discussed some of the positives from an advertising and culturally seen above. Additionally, the company and the difference of information, in fact, visible throughout the ad, if you could tear your eyes from the imagery for long enough to read it. In addition, the company's product, domain name registration, very simple. It may not need as much explanation.Personally, I registered my domain name through GoDaddy.com last year. And for what it's worth, I am a woman. I was not offended nor do I think I would magically become as attractive people in the commercial. I just wanted a good price on a domain name registration.What was weird was my impulse purchase of lime green bikini. No, I'm kidding about the lime green bikini.
