Nissan's 'Gran Turismo' Campaign Bridges Virtual and Real Worlds
Nissan’s ‘Gran Turismo’ Campaign Bridges Virtual and Real Worlds
See how the automaker created a social media campaign that extended its exposure into the video game community.
Nissan is one of about two dozen automobile companies creating a virtual concept car to commemorate the 15th anniversary of Sony PlayStation’s Gran Turismo video game series. To go along with the program, the car company created a comprehensive social media campaign that generated buzz…
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