HALLSTATT DISAPPEARS This is a digital multimedia project in partnership with Ars Electronica, Linz (AT). The project’s aim is to challenge tourism Disneyfication. Hallstatt, a small village of 750 inhabitants, is struggling with over 1.000.000 day tourists yearly, with numbers in creasing, mainly from Asian countries. In 2012, an accurate, though mirrored, copy of the town was built in the southern Chinese province of Guangdong. Because of this popular copy, substantially more tourists from Asia visit the “original” Hallstatt, while becoming increasingly more ignorant about the fact that Hallstatt is anactual town with real inhabitants. A popular Korean TV soap opera, partly located in Hallstatt, brought even more day-trippers. To challenge this Disneyfication, the real Hallstatt disappear for an evening, replaced by the imitated Chinese Hallstatt. A 7 minute digital sound and light orchestration tells the story of the transformation of the 2.820 years old World Heritage Hallstatt into a new and artificial Chinese Hallstatt. A feeling for real-life transformation is created by artistic intervention of transforming pictures, light and sound. The audience experiences the transformation from real to artificial and is able to understand the impact such a transformation has. Approximately, 15 projectors illuminate Hallstatt buildings, using their facades as canvases. The audience watches and listens from boats on lake Hallstatt. The boat fleet of Hallstättersee Schifffahrt can carry around 400 guests each round. The 7 minute digital spectacle is shown repeatedly from 7 to 10 pm. Next to the boat dock there is a focal stage with displays and background information for the on-shore audiences. Professional, artistic documentation is recorded for all people not able to attend. The aim is to provoke discourse about the issue of artificial being favoured over real, all in order to achieve optimal results – but at what cost? Artistic Idea: Petra Kodym (AT) Partners/Producers/Digital and Multimedia Art: Ars Electronica, Michael Mondria (Senior Manager of Ars Electronica Solutions) and team (AT) Producers: Executive Producers Program Line Estimated Budget: € 165.000.- When: End of March, date dependent on time of sunset Where: Artistic part: Lake Hallstatt and Village of Hallstatt Symposium: Kultur- und Kongresshaus Hallstatt Hallstatt Disappears not only questions the impacts of over-tourism but also provokes a deep reflection on tourism marketing and destination manage ment. What kind of tourism does a village and its inhabitants wish for?















