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Toronto is one of the hottest music cities for bands all over the world. Use these handy tips to break your own act in the Canadian scene!

HOW TO BREAK YOUR BAND IN TORONTO, brought to you by NXNE and SONICBIDS

Some great tips that will be super helpful to everyone! - Fill the room (magic!) - Hand out free things (!!) - Take peoples names and addresses (presumably to deliver... more free things?) - "Network, network, network" - Target industry people - Become an "Expert" networker because "It doesn’t matter how great your music if it’s not accessible to the right people." - Play NXNE - Be respectful (because that will lead you to being remembered)

and at the very bottom of this super useful list: make interesting music "This doesn't mean you need to invent a new sound – just don’t replicate what has already been done."

Where "interesting" as an adjective is completely helpful because it is a placeholder adjective: "interesting... how?" "interesting... to whom?"

But honestly, this is completely depressing because this is how the Toronto music industry thinks about music, which is it doesn't think about music. It's about everything BUT music.

Factor 2014

Last year I wrote a post “The Trouble With Factor” that generated a lot of press. The essence of that argument remains true: the FACTOR system benefits business-people and not musicians.

One year later, FACTOR has doubled down on their exclusion of non-business/capital minded Canadian music enterprises. Far from opening the system through an increase in juried submissions, there is currently only one pathway to the wealth of FACTOR funding, namely soundscan reporting. Recent changes effectively eliminate participation from players outside the managerial Canadian music class at the expense of developing music in Canada. Tiered System – We are the 95% Factor runs on a tiered system to separate commercially viable bands from the teeming hordes. Level 3: This is the highest ranking you can get, granting bands and their management a blank cheque to get as much grant money as they need. This level capped at 100 bands/musicians (roughly the top 2%, depending on applicants in the system). Level 2: Level 2 is sweet. You get to apply for everything Level 3s do, but everything is a little more scrutinized. If you want tour grant from FACTOR (the one thing bands I have worked with and talk to want), you need at least Level 2. Level two is limited to 200 bands/musicians or roughly 5% of the bands in the system. Level 1: Last fall, most of the bands I worked with fell into a Level 1 ranking, even if they had been a level 2 previously. There were more than 3,000 bands in the system as of the September 2013 re-designation, and apparently even more right now. There are no public numbers, but roughly 93% of the bands applying will end up ranked here. If you get Level 1, you can apply for showcase ($1,300), juried sound recordings, demo grants and little else. But competition at this level is tough, and if you are a touring band who has used FACTOR to help fund touring activities, you are out of luck. The bad news is, recent changes have bumped pretty much every band I have ever worked with – as a band, label or promoter – to a level 1. Leaving many to wonder: how am I a level 1, and how could I move up to level 2? Criteria for Ranking – Sales, professionalism Bands are ranked according to the following criteria: Sales: Previously, if you sold fewer than 1,500 units, you would not have to provide proof of those sales. This has since been changed to 3,000 units sold cumulatively over all releases. This is a huge change, one that will exclude 100 per cent of the bands we work with. How do you prove sales, anyway? SoundScan Title Reports Reports from digital retailers (e.g. iTunes, Zunior, Tunecore) A Sales/Royalty Report from a FACTOR Recognized Distributor

How do these change effect Canadian bands without a management-team behind them? Let’s take my own band, Ketamines, as an example. To get access to Soundscan numbers, we would need to get a subscription at $500/year. These rules were changed in the midst of artist ranking (after all the artists submitted their yearly reporting), without notice. The problem? You can’t go back and report, so all of your sales up to that point are ineligible, so cumulative sales goes back to 0. They changed the system because there was fear that bands, who didn’t have to prove sales under 1500, were faking their sales numbers. Even though, for a band dedicated to “faking”, it would be just as easy to get a venue manager to sign off on 100 album sales at a show and fax those numbers in. Take my band as an example. Our record “You Can’t Serve Two Masters” sold 500 copies on vinyl, so we assumed that those sales were eligible, alongside our other releases such as “Spaced Out” which was pressed in an edition of 500 and sold… 500. HoZac pressed 800 copies of “Line By Line” 7” and sold them online, and at merch tables. Due to this new “prove all your sales” rule, all of these past sales are now ineligible.

The elephant in the room is that many independant/DIY musicians trying to work in this system struggle to report even basic expenses. Getting soundscan reports faxed in every 48 hours will be difficult at the best of times, and will not help FACTOR escape fraud, misreporting, which is what they are worried about. Sales can also come from a FACTOR recognized distributor. Mammoth Cave is distributed through RPM (Factor approved, I would think), which has distributed about 50 of the 500 vinyl copies we pressed. RPM is great, they have been ramping up their support of the fertile Canadian underground and taking chances on offbeat releases. Live Performance: You need to provide an overview of all your shows from the past year and all shows planned for the next 12 months. But because FACTOR ratings are mostly based on sales, live performances don’t really matter that much. Lets take B.A. Johnston here as an example of how this works. Playing 200 shows a year, B.A. Johnston is now ranked Level 1 because FACTOR changed the rules on sales. From this fact alone, we know that sales is the only thing that is differentiating a level 1 and a level 2 band, because I don’t know any band, anywhere, that plays as much as B.A. Johnston. Period. B.A. Johnston tours Coast-to-Coast in Canada twice a year, the only musician I know to support himself from touring alone. I don’t know a musician who knows B.A. who doesn’t love and respect him. He is playing in Prince George, he is playing in Fredericton, often multiple times a year. His shows are almost always jammed with people. Promoters love him. But, at Level 1, B.A. is ineligible for FACTOR tour support because his sales at merch tables (which I have worked many times and make up a huge chunk of his income) are not through recognized FACTOR approved distribution sources and are not immediately seen on Soundscan reports. Radio Charting: Split between commercial and campus/community radio. I can’t even imagine how any band applying for FACTOR is getting top 100 commercial charting, so let’s look at Campus/Community. The only thing that counts is getting into the top ten nationally. Ketamines got number 1 nationally last July, number 8 overall for all of 2013, Yet we were placed at level 1. The one thing FACTOR gets right is that the never-ending battle of the bands that is the R3-30 is ineligible. Social Media: Twitter, Facebook, YouTube. They count the followers/likes/plays, which can (and often are) be easily faked by purchasing followers and views on sites like Fiverr.com. FACTOR should instead be focusing on engagement statistics (retweets, comments, thumbs up on YouTube)which are basically impossible to fake. And should having a Twitter account be the criteria for a band to get funded? Press History: Top ten press articles about your terrible band. Doesn’t seem to impact artist rating either way. Team: Artist Manager(s), Booking Agent(s) and Publisher(s) that work with the Artist. For a Team Member to be considered eligible, they must be someone other than individual(s) listed on the Artist Member section. Indie is in, independence is out. Which is to say, many bands starting out do not need a team. And even bands who have been doing this for years, they do not need a team. I’m perfectly capable of setting up tours, promoting my own records and managing the business end of everything we do. I’ve been doing it for years to relative success. Why do we need a team? The answer is that we don’t, and are completely uninterested in participating in this particular game. Synch Licenses: New to FACTOR ratings! How many car commercials did you sell your song to? As an artist ranking system, this should have absolutely nothing to do with a bands eligibility. Garbage in, Garbage out The revised FACTOR system was placed online last spring, roughly around the time my first post blew up. The system is set up so that you have to enter every detail in the online database. Each addition takes roughly 5 minutes. Take entering an album into the database. Each song has to be entered individually into the system. For an album with 10 songs, it takes 30 minutes to an hour, and is the most boring thing you could possibly imagine doing. It seems like work for the sake of doing work, and is a singular reason why I now get the sweats when I log onto FACTORs website. Take entering information on a tour that was more than a week long (or like B.A.’s tours which are often 50+ dates)? Every single show has to be entered when you apply. Then, when you are filling out completion forms, you have to enter them again. Digital managerialism run wild. Imagine you get to hell, but then once you get there you find out they have this thing called superhell. That is what uploading information to Factor’s database is like. The user experience is horrible, and the server takes forever to upload. There are a few qualifying elements to successfully filling out a proposal or a completion report, such as knowing how to take and upload hundreds of screenshots. The fact is that the pain of actually doing this takes forever. Money, Money, Money So, after all my “whining” last year, I took FACTOR at their word that their new system would fix all of the things I complained about. We were actually successful in getting a few modest touring grants, which was a nice feeling, but the thing is that you don’t realize when you are new to the system is that it actually takes a really long time to get paid. Months. And you will be audited, which is comforting in a way. Last year, I had intended to help a lot of my friends out with navigating the FACTOR system, and I know that I let a few people down for which I apologize. Setting up a new artist profile alone takes an average of five to 10 hours. And when you work on this on behalf of bands that tour, sell records, chart only to get ranked at Level 1, there is a singular sinking feeling like you just wasted everyone’s time. When you submit your band which is actually successful in every other measure to a jury, and those jury members are not tuned into what you are doing (for a variety of reasons – can’t there be screening like “did you own Stone Temple Pilots CDs in the 90s?” to weed people out of this process?), you waste everyone’s time. When all you are eligible for is “showcases” and you aren’t a “showcasing” band, you waste everyone’s time. The jury system is its own separate issue, and from all evidence there is little effort to combine jurists and artists in a way that makes sense for both. That is, if you played me some band that I am unable to like for personal taste reasons, and I am then in charge of the fate of their funding? Forget it. But FACTOR actually gave us money despite my critique. It was actually nice to go on tour and not stress about things like eating. But then the rules got changed yet again to lock us out completely, and so we return to the frustration with which we started. In this “new” system, nothing changes. The same big players walk away with the big money. The gap between “have” and “have not” musicians continues to grow without evidence that either are successful on a popular scale. Takeaway This isn’t about Metric. This isn’t about the big indies and their output. Everyone is working with the system we have in whatever way they can. This isn’t about taste, or what bands you think deserve money or not. FACTORs recent shift towards emphasizing sales metrics as their defining ranking point systematically eliminates developing musicians from getting the grants they need to compete, further separating the haves and have-nots in the Canadian music economy. In an article on the FACTOR blow-up last year, Duncan McKie responded with the following statement: “Their ability to commercialize their recorded music was the sole criterion at one point. Now it’s only one out of many.” I couldn’t agree more. There are so many elements of success for Canadian musicians, which the overall qualifications criterion does really nicely. Is your band playing shows and touring? Is your band getting radio play and charting? Are you getting press? Do you have an engaged online fanbase? McKie also said: “Someone who just picked up a guitar, walked into our office and says ‘I’m ready to go’ can’t just get money.” Which is why these changes are so troubling to me. Because bands who are far from “picking up a guitar” and demanding money are being shut out. Which leaves us to the inevitable conversations that will probably happen as a result of this post. Do we need FACTOR? Is this an argument to eliminate FACTOR? Absolutely not. I still believe (and always had) that arts funding has a place in the development of Canadian music. But this current system still needs work, in making programs available to every artist, regardless of “rank”, and to formally acknowledge that bands have a variety of paths towards viability that may or may not involve funding at all.

4479 Toronto

Toronto's major labels, biggest venues, heavyweight promoters and expensive recording studios (etc) want YOUR HELP lobbying Toronto City Councillors to help Toronto become a "music city" like Austin, TX.

Cool. I like music. #musicsavedmylife

The handy 4479 Toronto website helped me find my local Councillor Paula Fletcher's email address, and I've been sending her video's with the headers "THIS IS WHAT WE WANT: 4479 TORONTO" and "WHY WONT YOU LET US PARTY - THE 4479"?? with the following youtubes and message:

DEAR MME FLETCHER,

WE JUST WANT TO ROCK.

- THE 4479

How many emails do I have to send before I get a free hat?

#musicsavedmylife #4479toronto

But why start a band? People are right to question: why another rock 'n' roll group? Rock 'n' roll at this point can seem like a despicable pursuit-or at least a singularly embarrassing pastime. There's the leering, the grimacing, the artlessness, the pointlessness, the dullness, the loudness, the over-saturation of groups, the contractual skullduggery, the apparent self-satisfaction of the groups, the simultaneous self-loathing, the reactionary politics, the objectification of the performer by the spectator, the objectification of the spectator by the performer, the cloying, the copying, the narcissism, all of which encourage the thinking participant to run in the other direction from any flirtation with the pastime of "groupism." Indeed, the modern variety of rock groups is often a predictable, soulless, silly, and quite boring entity, comprised of boarding school bankers' sons, parading about onstage and playing a passable pastiche of some wrongheaded critic's desert island discs. The groups they cite as influences become more banal every year. And these critics - people who write about music-are often their enablers and have little or no sense of the history or purpose of the music. While they purport to write about the groups on their "blog" or magazine, they instead type about themselves and also their incidental relationship to the music. It's a perfect reflection of what the art form has become - a self-perpetuating and pointless exercise, both neutered and insane.

Ian Svenonius, from his new book Supernatural Strategies For Making A Rock ‘N’ Roll Group which is an essential read filled with such nuggets.

geneyusblog

I applaud Paul K. Lawton. I don’t know the man and really have no drive to be or fear of not being in his good books. This is not a letter meant to defend or condemn his opinions. I’m just a fan. His observations make me laugh. Thought provoking with the emphasis on PROVOKING. Some may dismiss...

slaggingoff-blog

This is why we CAN have nice things.

Dan Mangan Interviews The Guy Who's Slagging Off the Canadian Music Industry

This Vice thing really gave me a big head yesterday (HUGE, you have to scroll for eight minutes to get to the text). This morning, Dan Mangan wrote me an open letter (read it here - you are welcome for the mad hits Dan).

Dan's seems like the nicest guy in Canada, to the point that I had a hard time saying anything mean about him during this exchange:

VICE: Yeah, but just because I think Dan Mangan’s music sucks doesn’t mean he hasn’t created a successful business strategy. PAUL: I would never argue that Dan Mangan shouldn’t be able to make a living.

Dan, I stuck up for you!!

Here are some quick responses to Dan's open letter, formatted it so it looks like he is interviewing me.

Dan Mangan (DM): Based on what I can gather about you, I do agree with some aspects of your general beef. However, I think your frustration is misdirected.

Paul Lawton (PL): I am actually curious about what you do agree with Dan, but lets hear the rest first.

DM: FACTOR doesn’t give money to bands to line their pockets. FACTOR gives money to 2-star hotels, shitty diners, toll-road attendees, gas stations, publicists, record stores, record distributors, record labels (including small “true” indies), van mechanics, guitar shops, camera operators, recording engineers, dingy basement recording studios, graphic designers, poster illustrators and a billion other variables in the world of a touring band. Bands don’t live off of FACTOR, they live off of the audiences that FACTOR helps bands to attain in a third party kind of way (hopefully).

PL: In an ideal world, I would hope that this is the case.

DM: You’re pointing the finger at bands that you don’t like. Their success is frustrating because you find that their art isn’t in line with what you want to hear. It’s frustrating because they have large audiences, and other bands that you prefer have smaller audiences.

PL: Again, as I said in the Vice interview, it really doesn't matter what I think about Metric, so I think you are missing my point a little. What I say in the interview doesn't make a lot of sense, so let me clarify: it is true that I have my own taste and opinions about what is or is not "good music." But so does FACTOR, so does CBC, so does Exclaim! and so on. Those institutions have a lot of power to define mass taste, and that power ends up creating a very specific 'object' - in this case, the object can be defined as "RADIO3CORE" a specific kind of "indie rock" that gets replicated over and over again because young bands think that if they want to succeed they have to make a certain kind of music. The FACTOR approvals, to me, prove this point in that the bands with the most funding - yourself included, make a very specific kind of music.

DM: What you’re mad at isn’t FACTOR, it’s fucking LIFE.

PL: Whoa, hold on. I'm not mad at FACTOR! I am pointing out flaws in the system that favour insiders, businessmen and business-minded musicians at the expense of a more equitable system that favours a healthier system. I believe that the milquetoast that is Canadian music is a direct result of milquetoast being rewarded culturally and financially thought FACTOR, CMW, CBC and so on.

DM: You seem like a genuinely smart guy.

PL: Thanks! *blush

DM: Your wits and talents and lust to critique the scads of endless bullshit that we face in modern society would be better suited toward a myriad of more deserving causes. The WORLD is full of things like patriarchy, nepotism, insider exclusion, old boy networks, suffering, unfair power systems, sexism, racism, blah blah blah.

PL: For the record Mr. Mangan, I actually agree with you here. Here is my social justice resume. Do you think I am happy to still be talking about FACTOR? No.

In my current day job, I get paid to educate people about global warming. I would kill to have the visibility this dumb tumblr account has had over the last few days for the topic of my real job - global warming actually means something. But that is life and that is partly why I'm FURIOUS at it as you suggest.

When I was a student at the University of Lethbridge, I battled the student newspaper for an entire semester about how they were creating a culture of rape acceptance. That was fun, the paper used their power made fun of me for an entire year.

I helped run an NDP campaign in SOUTHERN ALBERTA. We did really great too, we came in second place and only lost by 30,000 votes!

I was a primary caregiver to individuals with disabilities for thirteen years. I still talk to those guys all the time. I have a big heart.

I protested the G8 Summit in Calgary in 2003. It was stupid and a waste of time.

I own every Propagandhi record

I used to be a Sociology professor (look it up!)

Apparently, there is also room in my head for some ideas about the Canadian music system. From your list, I see: insider exclusion, old boy networks and unfair power system. In what world is the highest funded rapper WHITE, MALE and CHRISTIAN? That makes absolutely no sense to me on so many levels.

DM: I’ve met a handful of people at FACTOR, and just like you, they’re doing everything they can to maybe make an impact for the better given the inherent institutional /societal boxes that surround them.

PL: Dan Mangan, you are right again. Good people surely work at FACTOR. That doesn't mean that the system isn't painfully flawed.

DM: Despite your keen understanding of culture, I actually seriously doubt that you could do a better job. FACTOR is juggling an endless political quagmire of public policy changes, cultural changes, and the need to rationalize its existence to the government based on track record (ie: “Look what we did with Metric! It’s working!”) whilst trying to continually invest in young unknown bands (ie: “They could be the next Metric!”)

PL: Here is where our paths diverge Dan. First of all, I could totally do a better job. In fact, put me to work anywhere and I will do a better job than anyone! I'm just that good.

Now I have to be careful: Metric probably has enough money to hire a hitman or something, especially after their new Blue Jays song that makes me want to Van Gogh my ears. The Blue Jays probably paid METRIC a LOT of $$$ for that song, so how is it that they just got another 20K in FACTOR funding for a video last month? Wouldn't it be BETTER if FACTOR could say "Look what we did with 50 bands from all across Canada! It's working!!"

DM: Is this really the biggest fish you can fry? Sometimes the world sucks, and you’ve chosen to shit all over the one fucking public institution that could help you broadcast your cultural frustrations.

PL: Not the biggest fish, but it is a fish and I love cooking. I'm not sure how this comes back to "the world just isn't fair"? Of course it isn't. Also, I've done fine so far without public funding with this nifty little thing called THE INTERNET, which has benefited both my music and my big mouth. I don't need FACTOR funding to broadcast my cultural frustrations, and the very fact that you are writing me an open letter proves that point.

DM: I’m assuming your general disdain for humanity makes its way into your music.

PL: You assume wrong. I don't have a general disdain for humanity: just shitty music. Wait, there is that nasty subjectivity again - what I think of as shitty music! When I was teaching Sociology, a bunch of my students skipped class to go see your concert in Calgary. I said "I can't believe you are skipping my class to go see a shitty Dan Mangan concert." At the time, I had no idea if your music was shitty or not. I just said it because I thought it sounded funny.

DM: What would be daring is to actually walk the walk, make some amazing music and get out there, play a billion gigs and inspire people to find truth and honesty rather than settle for mediocrity.

PL: What are you saying? That I make shitty music? That I settle for mediocrity? Perhaps. I don't happen to think so.

DM: I get a lot more truth out of listening to The Constantines than reading about why Canadian music sucks. Action speaks a lot louder than words.

PL: Hey, I like the Constantines too! Bry Webb is the best. I wish more people were into his solo stuff, next-level good.

DM: You’re painting a picture where the ratty punk bars your band plays are the only places where truth can live. Sometimes it does live there. But for god sakes, man, open your eyes.

PL: To tell you the truth, we don't usually play ratty punk bars, because ratty punk bars have a really hard time staying in business. I'm like anyone, I love going on the road, not living like a pig-person, staying in a hotel sometimes, maybe even eating the occasional meal. Have you ever eaten the burritos at Amigos in Saskatoon? So good. There is as much bullshit fakery in the small clubs as there are in the larger venues, my eyes are wide open to that truth.

(sorry Dan, I skipped some stuff because you lost me a bit and also I got bored of doing this).

DM: (insert story of how you made it)

PL: Again, I'd like to refer you to how I stuck up for you against VICE MAGAZINE.

DM: (insert story about how Vice is out of touch)

PL: I don't read Vice unless my picture is 1000x1000 px as a the header.

DM: But if you really want to make a difference, cultivate a scene of thoughtful, truth-seeking musicians who give a shit and go ahead and make incredible music. I promise it will make you happier than sitting around refreshing your twitter feed, waiting defensively to refute all the venom you no doubt are now affronted by. You just might catch more flies with honey than vinegar, my man.

PL: Oh how little you must think of me! This is actually the most refuting I've done because I find so bizarre that you wrote this open letter to me, but I'm weirdly flattered by it at the same time. Without getting into specifics because I'm worried that the shit smear I've created with this blog will rub off on them, I've definitely worked really hard to create a scene of thoughtful, truth-seeking musicians. I'm not sure that it makes me more or less happier than refreshing my twitter feed because NOTHING IS MORE FUN THAN REFRESHING TWITTER.

Sadly, this dumb tumblr is proof that you catch more flies with vinegar. This fact is depressing to me too.

DM: Drop me a line any time. And when The Ketamines come to Vancouver, I’ll come see the show. I’ll even let you copy my successful FACTOR applications.

PL: I won't do that because can you IMAGINE how awkward that would be for the both of us? BUT, if you insist, Ketamines are playing in Vancouver or JUNE 15 at a venue called JOHN (1870 Pandora S, entry in the alley) with some AMAZING BANDS like Vancouver favs The Ballantynes, Warm Soda (from Oakland, really great band), Zebrassieres from Ottawa and my favourite new band out of Vancouver TOUGH AGE. I will guarantee that your name is on the guest list and that I'm actually really nice in person, especially if you bring those applications.

<3 Paul

A Grant-Writer Responds

Zack Leighton wrote me yesterday to address some of the items I brought up in the FACTOR post. Worth a read for sure.

"For the sake of all those questions, I pointed out a few things that I didn't entirely agree with. Not at all as a jab but more to ease some minds and perhaps give a new angle. To be honest, I am actually one of the grant writers behind some of those top success stories until I left my last employer."

Zack posted the following on his Facebook wall:

Anyone interested in what's happening on the FACTOR frontier should read this but there are a few things to consider: 1. FACTOR has drastically changed their entire system including new portals, new program guidelines, changes to eligibility and a complete cut to some of their largest programs including DBA (The Direct Board Approval Sound Recording Program) status. A program that arguably was swayed in the favour of major artists and labels. 2. You do not need to match the most of FACTOR's grants in order to have a successful budget. Typically these grants supplement 75% of total budget up to a certain amount. 3. This article largely discounts that many of the labels and artists it is pointing fingers at continuously apply after disapproval. It also does not present non-approval ratings in a clear variance. 4. This article only refers to FACTOR and does in some ways allude to the idea that it is Canada's only and main granting organization. We have arts councils, MIAs, Starmaker, OMDC, travel and tourism boards, SOCAN - the list goes on. FACTORs mandate IS to support independent musicians as much as it is to support major artist and companies. Largely their focus is to stimulate commercially viable artistic growth for economic value. 5. FACTOR puts heavy emphasis on sales, distribution, soundscan numbers etc because they are indeed funding mainly commercially viable artists and active for profit companies. That being said, FACTOR recognized distribution is not at all unattainable for independent artists. Indie Pool offers it and many artists have been successful using IPs service for FACTOR 6. The main FACTOR board may be made of executives that in the past have been incredibly successful with FACTOR but the jury process remains open to the public. Conflict of interest is taken seriously and without DBA it makes matters even more clean cut. Using the geographical distance basis as a signal of corruption is a moot point given that a large portion of Canada's industry is based in Toronto. CCA is based in Ottawa and hands out a ton of money to Toronto artists. 7. Like all of the granting agencies, FACTOR is a difficult process and while the new rating system is also convoluted, it's still necessary. Under the flashy exterior, these are in essence government documents leading to a potential investment in art, culture and the economy. It takes time and serious consideration on behalf of the applicant. All requirements are stated and if there is any confusion, I've personally never had an issue that can't be resolved or at least addressed. Some of the solutions in this article are notable. I think there is room for serious revision within FACTOR. This article is fairly well laid out and written and I believe the writer has done his research but there are still many holes. Musicians and business owners alike can definitely learn from this - worth a read.

I've been pouring over the new FACTOR program requirements to follow up the number one critique of my FACTOR post, namely "FACTOR just changed, so all of this is a waste of time. Things will be 100% better now." Which I think will be highly unlikely.

Thanks for the thoughtful response Zack!

Factor Responses

The Factor article is still generating crazy hits, but the other side is absolutely quiet. I guess the best defense is to shut up and hope that the criticism goes away. I know for a fact that the people who I directly implicated have seen it, but the closest to an acknowledgement is the drummer from Broken Social Scene calling me a "brave motherfucker."

Which is kind of sad in a way. It shouldn't take "bravery" to point out the truth. Shows how far we've gone down this rabbit hole: afraid to speak up out of fear of bursting the bubble.

Aaron Levin, the mastermind behind Weird Canada, a guy who I value as a dear friend (and who has been the most vocal critic of this blog, a testament to the strength of our friendship) pointed out on twitter the other day that the single best fix for FACTOR is to stop funding bands and businesses, and start funding services:

"Fund the eco-system that produces art: fund venues, fund open/public studios, fund jam spaces, fund recording education, fund transportation. Avoid the sticky issues surrounding "subjectivity" by empowering *everyone* to produce art."

I think that this is exactly correct. Weird Canada just got a large FACTOR grant to start one such service - the WYRD DISTRO, which is a service that will allow smaller/niche bands and microlabels to distribute their physical goods with minimal interference from middlemen.

How it works: you send the distro a few of your tapes, CDRs, 7"s (or whatever), Weird Canada puts them on an online database, and when music lovers or record stores buy them, the money is automatically put the money aside for you. Weird Canada's consignment fee is $1, and because they are a registered Non-profit, the money will go to new, artist-friendly programs. Win-win.

Not to reiterate the point for the millionth time - but it was never my intention to say that FACTOR is evil, but to point out how it has been co-opted by savvy businessmen at the expense of Canadian music in general. We get the systems we deserve, and I believe that we deserve better.

Thou shalt not tiptoe quietly towards death.

Grayson Matthews ft. Andrew Austin

If you've been on Youtube in the last week, you've seen the Alexander Keith's commercial featuring "Toast This Life" (say "Toast This Life" out loud and try not to throw up on yourself)

Every time I hear it, I want to punch my own ticket.

Grayson Matthews is not a musician, they are an ad agency based in Toronto, "a collective of artists who create award-winning original music & sound design." Which means that "Toast This Life" was engineered to sound like a Mumford & Sons song to be used in a beer commercial. Because it is probably pretty expensive to license a Mumford song right now, and it isn't as if that band is reinventing the wheel anyway.

"Toast This Life" is kind of above critique. A lot of musicians pretend to tap their souls to make music that just-so-happens to be highly commercial. Grayson Matthews are an AD AGENCY. A good one at that - "Toast This Life" has been charting in the top 10 on iTunes over the last week, which means that people heard this song and were excited that they could buy it and listen to it whenever they wanted to.

Except commercialized sincerity is the worst. There is nothing about this enterprise that doesn't make me cringe, and you already know how I feel about the "oohhohhoohhh oohhh oooh oh" chorus, a shortcut to commercialized sincerity circa 2004.

Fallout

Wide variety of responses to the FACTOR post. I think because I have the audacity to say that a lot of Canadian music is terrible that people got confused and thought that my biggest beef with FACTOR was that I didn't like any of the bands who got the most amount of funding.

That is only partly true.

I mean, is it really a surprise that I do not like THE TREWS? I I can't think of a less deserving band. I could care less about METRIC or STARS, seriously. Not for me. What about Midway State, who have been given almost $400,000? I couldn't find one person who had even heard of them. But this is beside the point.

The FACTOR post is not about my taste in music or bands. I should have just left the out the top bands and focused on the companies and businessmen who are living a comfortable existence by sucking these programs dry. The problem is best articulated by Toronto label Out of this Spark, and their description of the have/have not labels in Canada. I know another specific case where a band got some Pitchfork buzz and then pulled their album from a small Montreal label to a heavily subsidized Toronto label. When they were in the Polaris short-list last year, I prayed against them because they are bad people for doing that.

The issue is not bands who get a FACTOR grant of $2500 to record a record (if that money is actually going to a recording), or $10,000 to help out with a European tour. The issue is that a small, networked group of "top tier" artists and labels have been using FACTOR like their own personal bank-account at the expense of exploring or funding a wider variety of Canadian music. The issue is that the FACTOR board of directors is run by the very people who have bilked the fund for the most money.

One troubling response yesterday was that I should keep my mouth shut about critiquing FACTOR or else "HARPER" is going to come and close it down. That somehow my post was going to alert "CONSERVATIVE FORCES" to shut down this whole system. That is stupid, because you know that they would if they could and my poorly-edited TUMBLR blog isn't going to have an effect on that.

Instead? Hide in fear that HARPER and his cronies are gonna come and ruin this system I love so much? I'm sorry, but FACTOR is already doing a good job of that itself.

Canadian bands and music lovers fear that if we criticize anything, we will be left out. That might be true, but it isn't the end of the world.

If we say anything bad about FACTOR, they will have the last revenge and they won't fund us. If we point out that EXCLAIM! is garbage, they won't cover our album! If we point out how CBC Music developed the most unusable website on the entire internet, they might leave our song off the R3-30 or Grant Lawrence's thrilling podcast! On and on.

Where does it end? Hopefully here.

The Trouble with FACTOR

by Paul Lawton

THE MANDATE: FACTOR Supports the Independent Canadian Music Industry The mandate for FACTOR in Canada says that it is “dedicated to providing assistance toward the growth and development of the Canadian independent music industry."

The money FACTOR provides to Canadian musicians is set for a wide number of activities – recording a demo, full length sound recording, market and promote an already existing album or showcase and tour domestically and internationally. FACTOR supports many facets of the infrastructure which must be in place in order for artists and music entrepreneurs to progress into the international arena. In theory, FACTOR is a wonderful enterprise, a granting agency that is hands out merit-based funds to bands, labels and music businesses across the country. The funding, in their words, has seen “so many success stories,” all in the name of helping Canadian musicians and music related businesses compete in the global music market.

THE REALITY: FACTORY Supports a small percentage of well connected insiders. FACTOR approval numbers show an overwhelmingly small number of bands and labels getting a disproportionately large share of the funding. I made a spreadsheet of all the available funding approvals FACTOR over the last decade. That spreadsheet is really big, and is available to download: HERE. Here are the top ten recipients of FACTOR funds over the last decade. I’ve also included the name of the label or company working with the band to get this funding approval, how much THAT company has received under various programs, the type of music and the region that that the band comes from, and the distance from the production company/label to the FACTOR offices. Top Total FACTOR funding 2003-2013 1) The Trews $620,000.00 represented by Bumstead Productions ($1,059,168.00) (Hard Rock / Maritimes) 16.4 KM from Bumstead Productions to FACTOR offices 2) Metric (+Emily Haines) $510,847.00 represented by Crystal Math Music Group ($1,057,610.00) (Indie / Ontario) 16.0 KM from Crystal Math Music Group to FACTOR offices 3) Stars (+Amy Millan) $370,441.00 represented by Various/Arts and Crafts ($1,608,705.00) (indie / Quebec) 16.0 KM from Arts and Crafts to FACTOR offices

4) Midway State $359,231.00 represented by Crystal Math Music Group ($1,057,610.00) (Indie / Ontario) 16.0 KM from Crystal Math Music Group to FACTOR offices 5) Justin Hines $339,974.00 represented by Orange Lounge Recordings ($500,000.00) (Singer/songwriter / Ontario) 16.0 KM from Orange Lounge Recordings Group to FACTOR offices 6) Manafest $319,833 (Christian Hip Hop / Ontario) 7) Two Hours Traffic $297,876.00 represented by Bumstead Productions ($1,059,168.00) (indie / Maritimes) 16.4 KM from Bumstead Productions to FACTOR offices 8) Young Galaxy $264,116.00 represented by Paper Bag ($1,593,984.00) (Indie / Vancouver) Paper Bag Records is 17KM from FACTOR offices

9) Danny Fernandes $251,648 represented by CP Records $978,899.00 (club music / Toronto – Shawn Desman’s younger brother) 15KM to FACTOR offices. 10) Jason Collett $245,638.00 represented by Arts & Crafts ($1,608,705.00). 16.0 KM from Arts and Crafts to FACTOR offices

BROKEN FUNDING SYSTEM It isn’t the purpose of this article to suggest that FACTOR should stop handing out grants to musicians. Instead, we call on FACTOR to stop handing out grants to business people who exist to prey off Canadian musicians. There is a very big difference between funding a musician and propping up lecherous business practices.

FACTOR’s internal guidelines and lack of National outreach has lead to a corrupted system that has lead to a have/have not Canadian music system. If the mandate is helping disseminate Canadian music, FACTOR is really only helping a small, very specific kind of music (largely middle of the road “indie rock”), and more specifically, business class individuals who have set themselves up to live off the profits of middle of the road indie rock. YOU MUST BE THIS TALL TO RIDE

FACTOR has a policy that prevents applications from record labels without a minimum of 5000 albums sold through a FACTOR approved distributor, a minumum number FACTOR uses to differentiate upper and lower tier music. While smaller, regional labels were left to live or die on their own merit, the bigger labels who managed to break past that initial hump of 5000 were allowed to keep coming back to the well. Take Paper Bag Records, who were able to obtain $1.5 million dollars in grant money in this system through the various artists on their roster. Selling records in Canada is a tricky business, and one of the main reasons why FACTOR is so crucial to the health of Canadian music. If you sell directly to your fanbase, you face huge fees at Canada Post that eventually will ruin most start-up labels. If you are shipping a single vinyl LP from Toronto to Vancouver, the cost to ship is often more than the record itself. Many small labels wonder: how do Arts & Crafts or Paper Bag sell their records so cheap? We wonder no more. To get to a Paper Bag level, all you need is a single record to do well so that you’ve crossed the magical “top tier.” Once you are there, you can keep coming back to the funding well indefinitely until the funding completely dries up. This is problematic. Certain funding programs are aimed at “top tier” artists who have the greatest shot at breaking through to more mainstream success, and that is what FACTOR does. It makes a certain kind of sense to bet the house on METRIC, because they are a Canadian band with a wide range of appeal. The problem comes when Metric were able to sell out Air Canada Centre in Fall of 2012, and then come back and get another $20K for a music video in March of 2013. At a certain point, the FACTOR program did its job well to take a small band and play a role in bringing them to arena-rock level. Once that band hits arena rock level, government music funding programs should be looking at the next group of up-and-comers. When you talk about FACTOR with Canadian musicians, METRIC get the most heat because they are the most visible, but The Trews have done a far better job at living on arts funding. The Trews. THE FACTOR BOARD The desire to change this system will not come from within FACTOR itself. Right now on the board, representing Canadian Independent music: 1) Grant Dexter from Maplecore Music ($819,452.00 in FACTOR funding) 2) Mark Jowett from Nettwerk Music Group ($416,942.00 in FACTOR funding) 3) Robert Lanni from Coalition Music ($721,401.00 in FACTOR funding) 4) Jeffrey Remedios from Arts & Crafts ($1,608,705.00 in FACTOR funding) 5) Lloyd Nishimura from Outside Music ($608,541.00 in FACTOR funding) 6) Stephen Carroll* of The Weakerthans ($40,887.00 in FACTOR funding) As well as five representatives from Canadian Radio – 1) Susan Wheeler – Rogers Broadcasting 2) Lenore Gibson – Bell Media 3) Chris Pandoff – Chorus Radio 4) Rick Arnish – Jim Pattison Radio Group 5) Steve Parsons – Astral Media KEY ISSUES: As it exists, Factor favours a pre-existing network of like-minding music industry insiders, some of whom sit on the board of directors of Factor itself. This is hugely problematic. FACTOR is funding a huge number of musical endeavours from across Canada, but the lions share is going to a very small percentage of them. This is problematic. For Canadian music funding, most of the money goes out to labels, production companies and bands who live within 20KM of the FACTOR offices in Toronto. This is problematic. Indeed, anyone in Canada can apply for Factor funding, but why are the winners so disproportionately Toronto-centric? If the one thing that has been thrown at this blog over the last few weeks “taste is subjective,” which is totally true! So then how was the merit-based system gamed so that the middle-of-the-road output THE TREWS and METRIC was chosen to represent Canadian music? The only way forward is expanding FACTOR’s reach and removing control from such a small group of people who have already bilked the system in the name of a comfortable livelihood. SOLUTIONS: 1) FACTOR Money needs to be spread out more. This means funding limits to labels and musicians. At a certain point, labels and musicians should have to stand on their own. 2) LOWERED Minimum requirements for bands labels and production companies would allow a greater representation of Canadian musicians. 3) Increased representation of genres. How can the only hip-hop artist in the FACTOR top 10 be a white Christian rapper? 4) Increasing representation on the board to escape the pre-existing network that already benefits from FACTOR funding. 5) Increasing accountability. In a response to this blog, Chuck Teed points out that “Any money received from FACTOR needs to be matched, which means the band is investing its own money into expanding their market (that $20,000 video grant produced a minimum $40,000 video).” In theory this SHOULD be the case, but fraud (such as generating false invoices) is a common-place tactic. http://chuckteed.com/. Grant applicants routinely exaggerate funding requirements, and misrepresent how funds were spent. Anecdotal, I know of at least two music-video related grants that didn’t even result in a music video.

6) Better outreach. I spent most of my time as a musician on the Canadian Prairies, and FACTOR is misunderstood by almost everyone out there. 7) Clearer granting application requirements - This is usually the number one barrier for people not applying for grant money. They see one item that doesn’t make sense and they say “oh well, I guess not for me.” If Paper Bag has helped itself to 1.5 million dollars in funding, they should have to post their successful applications. What are they writing that the rest of us are missing? Success at granting comes largely from experience – knowing what can “count” as an expense, knowing what FACTOR wants to see in marketing materials and do on. If FACTOR is really interested in making funding merit-based, they would strip down their process even further so that the winners don’t keep their success alive by following their own hidden formulas and leaving everyone else to apply and win out of chance. 8) No conflict of interest – I’m not suggesting that anyone on the FACTOR board is using their status to help get their respective labels FACTOR funding, but it looks really bad from an outsider perspective. WHAT NOW? Three years ago, Greg Ipp from Unfamiliar Records stirred this particular “FACTOR is CORRUPT” pot (see here). If Unfamiliar could have put out a years worth of records for $60,000, including press, videos, tour support – imagine what he could have done with $1.5 million dollars?

In three years since Greg Ipp put his neck out there, nothing has changed. Bands line up for their turn in the exploitation line. The generic music this country produces is almost EXACTLY THE SAME as it was three years ago. It is as if we’ve lived the last decade in a time capsule. *Stephen Carroll was in Winnipeg's great PAINTED THIN as has a pass for life. None of this list is meant to disparage the actual musicians involved - everyone is working within a system. The point here is that this system is open to corruption.

Slagging Off - a how to guide

Congratulations, your band or musical project just won the band lottery and we just made fun of you. How should you respond? What does it mean? WHAT NOW?

Don't panic. Ultimately, it isn't going to matter. This is just a generic tumblr, and we are just unfunny dudes with our own shitty bands, so you don't need to worry too much. Really.

Our tastes are subjective - rest easy with the knowledge that our bands are way worse than your bands, you have more likes on facebook, and that you are DOING THE RIGHT THING and are ABOVE CRITIQUE in any form.

Besides - how is someone saying "you suck" critique at all? Isn't all critique supposed to appear in essay length analysis unpacking every aspect of the music and the recording?

There is no reason to change anything! If we made fun of you, it is because we are (a) jaded (b) hipsters (c) talentless (d) losers with (e) nothing better to do.

Here are some suggestions:

1) Write a series of tweets that allows your GROWING FANBASE to see you as a vulnerable musician who are unable to handle even the smallest slight. Again, remind us that our own music sucks. The more you get worked into a lather about it, the better to whip your fanbase into action. It will make you look really good.

2) Physical violence: These aren't just words, kick someone's ass!

3) Remind everyone that taste is subjective and that the only valid words about your music are (a) positive/ encouraging and (b) come from monk-like music writers who live in a subjectivity-vacuum who have no real ties to the real world. Music writers should be unable to play even a simple c-chord (TASTE IS SUBJECTIVE!) on a guitar because any inside knowledge is damaging and may influence/taint them from having valid opinions. No music writer with an opinion should ever set foot on a stage, period.

Elos Arma (Toronto, ON)

Toronto has a lot of bands. I didn't even realize how many until recently.

Here's something constructive Elos Arma: your band sounds exactly like 90% of the other indie bands in Toronto. Maybe that's what you are going for?

But do the math. If there are 700 bands doing THE EXACT THING YOU ARE DOING - guitar tone, WHOA OHH OHH backups bands like you just fucking love, drum fills - then how is anyone ever going to care about you?

Most bands love playing the band lottery. They look at bands like Yukon Blonde and think "if the most boring band on the planet can win a SIRIUSXMINDIEAWARD, then so can we" because the only way Yukon Blonde is a THING at all is that they won the band lottery.

I'd rather think that you should make your own luck. Try new combinations of genres and styles and backing vocals (here's one for free - OH OHH OHHH WHOAAA) and give it hell.

IMPLICATED

When I decided to go anonymous, I didn't expect a witch hunt.

I moved to Toronto and took a job. That job was previously held by the lovely Terri Coles. Terri's partner Dan books at the Rancho Relaxo in Toronto. Someone sleuthed the old header and discovered it was uploaded by a computer run by Terri Coles, and Dan and Terri were accused (multiple times).

Except I used that computer - Paul Lawton - made that dumb header. I'm not even trying to "protect them" or whatever - I've never had any contact with Dan. I don't know him personally, but I know that Dan and Terri are amazing people who have a new baby who is super cute and you should know they had nothing do to with this and leave Dan alone about it.

Terri and Dan, I'm sorry you had to put up with this sloppy thing.

My band Ketamines is playing tonight at... CMW. We didn't apply, but were asked to play by Music She Blogged. I bet they wish they didn't now. Sorry Music She Blogged (who also has nothing to do with this). Be at the Velvet Underground at 10. If you are looking to spit in my face, that's where I'll be. I made fun of some of the bands we are playing with so it wont be awkward at all.

fuckyeahrupaulsdragrace

slaggingoff-blog

The best revenge is just to do better.

Feist

Donated her Polaris winnings, so no van. The Polaris prize remains dumb.

Recent FACTOR approvals

If you ever want to really get yourself into a knot about the current state of the Canadian music industry, check out the FACTOR approvals page.

A bunch of people pointed out yesterday that FACTOR gave CMW $200,000 this year to run the festival. Where does THAT money go? Not to most of the musicians.

Legitimately curious how much METRIC and MARIANAS TRENCH are getting from CMW for their showcases ([email protected] if you can get me numbers - I promise to keep you anon). Of the "1000 bands" playing CMW, what is the percentage of bands that get paid in dollars and not useless wristbands (though I've been using mine to check out the comedy side - Dave Foley and Scott Thompson at Yuk Yuks was particularly enjoyable).

My educated guess: less than 3% of the bands playing will get paid in dollars.

The most recent Factors approvals for making a music video in the $20,000 range:

Metric Doug Crawford Stars Lesley Pike Yukon Blonde

If you want to know the difference between "HAVE" and "HAVE NOT" bands in Canada, look no further. "HAVE" bands take initial success (Metric, Stars, Yukon Blonde) and work it into a career heavily subsidized by FACTOR and provincial arts funding. I have no problem with arts funding, but there was a limit to how much I could take out in student loans, so why should grant be different?

Take Feist winning Polaris last year. So what if the milquetoast Canadian music press were so dazzled by "METALS" that they awarded it with the Polaris, but that prize came with a fucking TOURING VAN. There is no way Feist needs a touring van. WHERE IS FEIST'S TOURING VAN NOW?

Doug Crawford is going to take his $20K and make another music video with girls in bikinis (at the very least, blatant objectification of women should bump you down to the $5K club). Leslie Pike has a Reverb Nation account, and sounds like a modern-day Jann Arden, so I can't wait for that vid.

I am really happy to hear from an insider at FACTOR that the rules are changing, but I don't expect the main benefactors to be any different than they are now.

#whereisfeistsvan

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