SmartRepute

We offer Online Marketing Solutions to StartUps, Small and Medium Businesses.

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SMART REPUTE: YOUR ONLINE BRAND

iBrand

Your brand is who you are – and more importantly, who customers think you are.In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet reflects your personality. This can be both a blessing and a curse, especially when you want to establish yourself as a leader or credible resource in a particular industry.

So, how can you be sure you are building a good personal brand?

We suggest that you look at your brand or business from an outside perspective. Pretend you are a potential customer and you’re looking for a particular product or service that your company happens to offer. The big question is: Compared to your competitors, would you buy from you or from them? Our full-service programme will enable you to understand your brand better and equip you to make it better still.

We are committed to investing the time to understand your challenges and objectives before using our experience and creativity to help you achieve your goals.One of our strengths is helping our clients grow; which could include reaching new customers or raising their profile in the media. We have a hands-on approach with all our clients. We think as marketing managers for your brand, with as keen an eye for cost savings and maximising potential as you would expect from somebody working in-house.

Our expertise covers both B2C and B2B environments in markets as diverse as technology & telecoms, fashion & retail, travel & hospitality as well as sustainability and consumer durables. We’d prefer to think we offer solutions than just a menu of services – with no job too big or too small. And because we’re passionate about the success of our clients, we’re renowned for going well beyond the call of duty.Building, and even maintaining, a strong brand requires commitment, resources and most importantly, a strong value proposition. As a first step we help you refine, or even define, your value proposition. This needs to be grounded in reality but can also contain an element of aspiration, providing it’s achievable and measurable.

Well known, however, doesn’t always mean well liked so we take great care that whilst raising awareness we also improve brand perception by persuading your customers, and the market place, to view your brand more favourably whilst also managing any difficult news sensitively.

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SMART REPUTE : ONLINE REVIEWS ABOUT YOU & YOUR BUSINESS

iReviews:

Corporate reputation repair is a sensitive area. Companies, both large and small, need to develop a strategic approach when dealing with a bad reputation online; whether it’s negative search results or being “flamed” by a blogger. Often times, even an honest effort to repair a reputation can cause an unwanted backlash of negativity in the online community which may very well prove to be as damaging or even more-so than the original situation.

It’s important for companies and individuals who have faced damaging press and incidents in the past, present, or those which have a high likelihood of being “slammed” in the future (e.g. politicians running for office, lawyers taking on a controversial case, etc.) to understand steps needed to monitor, defend, and repair their reputation. Incidentally, you will need professional support and that’s where we step in.

Our team of experts ensure that genuinely positive testimonials on your website and other Web venues can help improve conversions.Good reviews on review sites like Google Maps can help attract more people to check you out and also improve conversions.

We follow a guide for you to increase the number of testimonials available and get good reviews from clients.

-Make sure your customers are happy

We work to identify both your satisfied and unsatisfied clients. Depending on the nature of your business, we send out a satisfaction survey on your behalf or call your customers periodically.

We ask if they’ll write a testimonial or enter a review online

Once we have identified your happy customers, we ask them if they’ll write a testimonial or enter a review online for you (we keep it simple and ask for one or the other and not talk about both at the same time).

We use the testimonials, in whole or in part, on your website, in proposals, email marketing, even some social venues where you can.

Put Testimonials on pages important in the conversion process.

We don’t just put testimonials on a Testimonials page where many of your site visitors may not see them. We put one or two prominently on the important pages people typically view as they are learning about what you have to offer.

Asking For Reviews We ask some of your happy clients if they’ll enter a review online for you. We ask some of the clients who have done testimonials for you, but wait till enough time has passed after they wrote the testimonials, so we don’t risk annoying them.

Create a webpage Create a page on your website with links to your profiles on Google, Yelp, etc. If you decide to make this page public, add a note asking people to write a review.

We will be posting positive reviews about your company on various review websites, like ask.com, mouthshut.com etc. about your company’s products and services. It’s best to get reviews in a natural progression over time, so don’t ask all you clients to do this at the same time.

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SMART REPUTE : SUGGESTIVE SEARCH

iSuggestive Search:

Have you ever typed your company’s name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Autocomplete? That can’t be good for business, and it is a situation that more and more organizations are finding themselves in.

We do a bit of everything, from helping individuals clean up search results for their names to partnering with corporations to identify and fix reputation problems.

One of the most common issues we get now, from organizations both large and small, is to take on the task of developing and implementing strategies that will influence Google Autocomplete.

These clients look to us to help them identify the source of the problem (e.g. do they really have some bad business practices or is it an upset former employee or competitor?) and consult on how to address and fix the issues. We have developed a strategy to influence Autocomplete to highlight the positive aspects or activities associated with the brand and push negative values out.

Consistently hearing from businesses with similar Autocomplete problems helped us hypothesize that by looking at the Autocomplete values for hundreds of companies, we could identify a list of values that Google favours when providing Autocomplete suggestions to searchers.

Our intention would then be to use these ‘favoured values’ in our efforts to influence Google Autocomplete for other brands and larger companies.

 Here are a few thoughts we will work on to augment a positive reflection of your brand’s name.

Wiki

– Consider starting a Wiki that is associated with your brand name. If you are a big business, you can probably create a wiki all about your company. If you are smaller, it may make more sense to build a wiki about your niche or industry.

Investor Relations

– You don’t necessarily need to be a public company to have ‘Investor Relations’. Consider creating a section for this on your site, with resources such as press releases, letters from the CEO, a news feed, contact information, analysis reports, links to important blog posts, etc.

Locations

– If you have multiple locations, build out a dedicated page for each location on your site.

News

– It may be old school, but have a ‘news’ section on your site if you can keep it up-to-date.

Foundation

– Consider being a do-gooder and start a foundation. Many organizations already do things to give back to the community and society, so why not consider formalizing that a little more through a foundation.

Coupons

– People are always searching for these. If you are in a business where these make sense, take control of it and develop a strategy to use it to your advantage.

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SMART REPUTE : MONITOR YOUR ONLINE REPUTATION

iMonitoring:

Are you using social media as part of your marketing or public relations effort? Social media is continually becoming integrated into many aspects of small business planning. There are many reasons why it is important to monitor your social media accounts.

Monitoring helps in myriad ways:

-If your business goes through a crisis situation, you can identify the problem immediately and work towards a solution

- Social media is a good outlet to market your product or service. Bymonitoring your social media accounts you can gain insight to how your product is received by the public.

- Monitoring competitor’s social media accounts keeps your business up to date on what competitors are doing.

- Often, customers turn to social media to voice their complaints or their satisfaction. It is important to monitor for customer service so you can respond to their information.

The best way to monitor your small business campaigns and social media presence is through the use of social media monitoring tools. With each different social media platform there are different types of monitoring applications. We offer quite a few.

Broad based – If you are looking for a monitoring application where you can link your Facebook, Twitter, Google + and more.

Twitter – If you want to monitor every time a user tweets about your company there is TweetBeep and TwitterSearch.

Blogs – Google and Yahoo alerts both let you know when your business has been searched for on the internet.

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SMART REPUTE : SUPPRESSION OF NEGATIVE LINKS

iSupression:

Reputation matters, and if you’re not vigilant and attentive, you may end up with a big hole in your pocket and irreversible damage to your status.

While defamation, in the shape of slanderous and libelous comments, has been around for many decades, the problem has been exacerbated by the advance of the Internet as a reporting and social tool. While comments made in newspapers and even on the TV have a limited shelf life, those made on the Internet can remain on the website where they were first added as well as on other blogs and websites and even in the cache of search engines for many more years.

What we do

iReputations’ tailor-made services can help you manage or clean upyour online reputation in a systematic and seamless manner. We use a variety of tactics to improve your online reputation and ensure that the positive material about you rises to the top of search-engine results.

To start with, positive comments and good SEO can be used to beat defamatory comments by consigning them to lower search engine positions. This may not be an absolute solution but it can certainly help to rebuild character and improve online branding following a defamatory attack.

Building your website if you have none or optimizing an existing site.

Creating social media profiles across different platforms, not just limited to Facebook, LinkedIn and Twitter but many more.

Ensuring the interaction on social accounts with a good strategy (social accounts lose strength when not used – it’s included in the Google Algorithm)

Creating and maintaining a blog or multiple blogs.

Posting in applicable forums using your name or company name.

Joining business discussion or networking sites and interacting with a strong profile.

Consider launching a campaign with loyal followers or clients (if a business) to leave good reviews for services or products rendered. Google loves reviews.

If you are facing an online defamation attack of any scale, whether small or large, these steps must, must, must be taken to get even the slightest chance of resolving the negative content. You have to fill any vacuum of favourable information about you with positive and factual information about you and your brand.

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SMART REPUTE : INTERNET REPUTATION AND MANAGMENT

iCleansing:

 A lot of companies and brands are becoming very sensitive about what shows up when googling their name. This is no longer an option. It has become part of every successful business model. Though the internal representation of your brand should be sorted out (staff training and awareness campaigns), Google reputationrepair strategies must be implemented concurrently.

What we propose:

A strong online presence will go a long way in dealing with the problem. We believe the best defense is often a good offense.

We work out the problem with the source. Sometimes going on full attack can make a mess of things.

Publish an in-depth resource that search engines will love surrounding the keywords affected.

Create new social network and public profiles (if it is your name or your company’s name which is affected). Using online reputation management platforms.

Add a Wikipedia entry, if you qualify. But we are careful with this, since if you are under heavy attack in the media, this can be used against you.

Publish videos on YouTube to dominate video searches.

In some cases, suppressing or outranking all the negative search results will be close to impossible and you may want to have certain pages removed by Google. This is the extreme reputation repair and it is not easy. However, our relationship with various platforms gives us an advantage. We follow Google’s guidelines and submit yourremoval request and achieve good results in a matter of weeks.

Using our professional services in suppressing negative search results, you will rapidly reduce your losses and revamp your image.

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SMART REPUTE : REPUTATION SERVICES PROVIDER

iReputation Stung by a bad online review? 

A single lie or malicious intent has the potential to tear down a whole 

reputation

 of integrity. In a perfect world, we’d be able to remove all the unfair, outdated, and negative search results about ourselves. In reality, most content is here to stay except in special circumstances. Suppress what you can, but creating your own positive content to suppress the negatives is a great way to control your image and improve your search results. We carry out the industry’s swiftest 

reputation management services 

using proven strategies to Restore, Promote & Protect your business or personal online image.

Our team are specialists in creating a constructive online image by establishing your presence. We build and secure positive professional listings, professional profiles and social media accounts that will suppress these links from your online search engine results.Our team relentlessly work to uncover any other websites, articles or blogs that are linking to the unwanted search results, contact these websites on your behalf, and weaken the unwanted site’s search engine optimization by negotiating for the links to be taken down.Our Team create professional listings, personal websites and/or social media sites with accurate, searchable information that will give you instant visibility and credibility with current and potential colleagues who are looking for you. Our Content Team works with you to write relevant, search engine optimized, professional articles, blog posts, social media bios, and other positive content that promotes your accomplishments and is the first thing current and prospective clients see when looking you up.

AppinSmac provides real-time monitoring for your search term with status updates from your dedicated account manager. Our engineers closely monitor search results and work round the clock to maintain and increase the visibility of your positive sites. Your dedicated account manager will send you monthly status reports about your search results, at which time you can submit any updates you would like us to add to your business profiles, or notify us of any up-and-coming unwanted articles we should be on the lookout for.

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SMART REPUTE : APPIN OFFERS SOLUTIONS TO SMALL AND MEDIUM ENTERPRISES

Appin’s mission is to provide our patrons with a superlative and lateral support solution for every phase of their businesses: staging, configuring, deploying, maintaining, and upgrading. Add to this, support from our professionals with leading technical proficiency and state-of-the-art resources and the result is a focused effort to provide our customers with the best support in the industry. Appin is able to extend to its customers a worldwide infrastructure of expert knowledge with online tools for faster resolution ofissues.We offer management support, appropriate technology and collaboration and trust.

Appin has more than 110 regional sales and support centres that cater to the information security needs of over 1200 small and medium enterprises in over 75 nations. Wherever you are established, you will find Appin’s support structure 24×7 at your call. Our support staffs work with the enterprises and helps them build awareness and takes the responsibility to ensure business continuity. We are equipped to respond to contingency calls. Protecting and enhancing the value of our clients’ information and IT systems has become a central strategic objective in our endeavour. 

We ensure network and information transmission security which is critical to the seamless functioning of any business. We understand how vital corporate client security is and to that end, Appin’s specialists design personal firewall, ensure authentication, authorisation and centralised administration, spam and web filtering and anti-virus and spyware protection, among other security measures. So, while you are running your day-to-day business and come across a hurdle or an infringement, our team of experts are ready to take charge and fix it for you. Our support and sales services have over the years proved invaluable to a company’s requirement and that has helped us make newer relationships.

We promulgate the organization’s information security policies, standards, procedures and guidelines. Appin also believes in motivating people to behave in a more security-conscious manner, for example taking security risks into account in business decision-making. We also speed up the identification and notification of security breaches.

 At Appin, we believe in fostering a ‘culture of security’ on the end-user/consumer level. That has been Appin’s recipe of success.