YOU ARE THE REASON
One Nice Bug Per Day
Love Begins
Cosimo Galluzzi
Product Placement
Xuebing Du
Andulka
pixel skylines
ojovivo
★
dirt enthusiast
Peter Solarz
PUT YOUR BEARD IN MY MOUTH
祝日 / Permanent Vacation
noise dept.
$LAYYYTER
No title available
RMH
Today's Document
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@smartslablauren
Have you found community via social media during this difficult political climate? Have you used your social media presence to fuel or mobilize your resistance? The SMArtsLab is developing a play for the Capital Fringe Festival using crowdsourced stories in the model of The Vagina Monologues and interview theatre! Submit your work, social media posts, or story ideas via the link!
You might want to sign up.
VidCon 2015 Thoughts: Day Three
As I said on day one, VidCon is always a learning experience. In the "Women on YouTube" panel, one of the largest takeaways was, "It isn't always about you." This is a very good thing to remember on a daily basis. A panel can go south very quickly if someone forgets this. I walked out of a panel today not because the panel was bad--the panelists were very good--but because a member of the audience, in asking a question, talked about himself for a good 15 minutes, and the moderator did nothing to stop it, and even asked follow up questions. This audience member was asking such specific questions that it was not valuable to anyone else. When you are in a room with a hundred other people remember that "it isn't always about you."
Thoughts from VidCon: Day 2
It has been truly wonderful to hear the word fandom and have fans taken seriously, and not just in the "Fandom and Fan Strategy" panel. Fandom and audience are one and the same, and an engaged audience begets fans.* It was also wonderful to see a variety of form and more "traditional" cinematic works presented and represented here. Online video really is only limited by one's imagination. And it was so encouraging to hear so much about representation in the media industry as a whole--"if you see something/someone that is missing, create something featuring that something/someone." **I will write more in depth analysis of all of the panels once I've had a chance to digest the weekend.
Thoughts from VidCon 2015: Day One
VidCon is always a learning experience. Sometimes validation that your gut feelings are the right feelings are just as important as learning something totally new because they confirm that your instincts are good (though having quantitative data is always preferable); this is as much of a learning experience as discovering a new idea. One can talk about authenticity all they want, but it's very easy to spot when they're faking. Cardboard boxes lose their appeal as playthings as one gets older. I can't wait to wake up and do it all again tomorrow.
Gems from Roger Ebert
On memory:
“I believe that the act of writing in itself activates memory centers, so this may be true. I lost much time as a teenage sportswriter waiting for inspiration to strike, until a fellow writer, all of a year older, lectured me, ‘The Muse strikes during the act of writing, not before.'”
On tone:
“Well, my life with friends has often centered around the celebration of anecdotes. I’m an incurable storyteller, perhaps to a fault. I think evoking a moment in an anecdote is more fun that simply recounting it.”
On ritual:
“I’ve always been aware of floating on the current of time. In the autumn of 1964, as I prepared to leave my Illinois home town for a year in Cape Town, I began sort of a ritualistic farewell. That pattern has persisted.”
On chance:
“I fell into newspapers. I became seriously involved in reading because my first college professor became a lifelong mentor. I ended up at the Sun-Times by chance. The TV show wasn’t my idea. These things happened to me, not because of me.“
On B&W:
“It is more pure and dreamlike. More stylized and less real. Made of composition and movement, unaffected by the inevitable emotional loads of color. More timeless.”
Read the interview here.
A bunch of webseries observations and fandom crap behind the cut.
Read More
Commentary.
Read More
I have lots of thoughts about all of these things, but I have to leave for work in 30 mins so they will have to wait.
But first and foremost, using an analytics site like social blade really helps to see trends over time if you can run them.
That was where the LBD and EA comparisons got really interesting for me when I first started looking at these.
Also, looking at medians rather than average view counts really helps when looking at series like FMD, where the first two videos had high numbers, then halved, then went a number of eps and halved again.
But this is a good start. And my Arts Admin MA heart loves this stuff.
Also, I’m not sure that people realize that Carmilla has some major transmedia production heavy weights behind it. It’s produced by Smokebomb Entertainment, the digital innovation arm of Shaftesbury, and shift2, a digital branding agency that specializes in creating branded content. Shift2 was created by Youth Culture (the agency that used to own VerveGirl Magazine, who’s YouTube Channel broadcasts Carmilla) and Shaftesbury. Carmilla is being funded by Kotex, who just ordered a season 2. Carmilla is successful because it was designed to be successful by several companies that have a lot of experience creating audience experiences.
Canada has a rich transmedia storytelling field that I’m not sure that most people know about.
Great read all around.
Over at Cracked Slate we’ve had many a conversations regarding web series/transmedia as a story-telling genre as well as fandom and canon material.
What are the anecdotal experiences of our team?
What have we seen work? not work? What new ideas do we have?
What approaches are we going to use for our own story?
What is sustainable?
When you attempt to put on the creator hat and make a thing you suddenly become very pragmatic. If you believe your work is decent (and let’s hope you do) then you want people to find it. So you start weighing options, looking at resources, and have long conversations about balance. I know my approach (and that of our core team) has been two-fold:
Respect your story.
Respect your audience.
That approach sounds nice, but I have no idea until we start if what we’ve got planned will work. I worry about paying people for their work. I worry that we’ll do or say something stupid. I worry people won’t be excited. I worry that we might be insane for attempting to do this. As a fan I never worried about that stuff.
As a fan I did worry about story - will they [the creators of whatever property I loved] do justice to the characters and story I adore?
Some people believe a story belongs to the readers (or viewers) and others say a story always begins and ends with it’s creators. I don’t know where I fall on that discussion except to say it’s probably a combination.
What I don’t worry about as a creator? I don’t worry about making everyone happy. It’s impossible.
Whereas as a fan I want other people to love the show/movie/book as much as I do. I want other people to be fans with me. I want everyone to be happy.
I’m not really adding anything to this excellent discussion except to say…being a fan and being a content creator are two very different experiences.
The one thing I know (for me at least) is that being a fan comes first. The best creators start out and continue to be active, passionate fans.
Dear katiedb,
I think that these worries are valid whenever you're creating something and putting it out into the world. It's this passion about fandom and being true to a story while innovating and moving the story forward that has made me so excited about working on this project and what motivates me to help the crackedslate team put this thing out into the world. Everyone involved puts the story first and thinks about what serves the story.
As someone on the marketing side of the "house," I worry a lot about money. I worry about branding and finding ways for you to incorporate branding opportunities in a way that's authentic to the story. I worry about the crowdfunding campaign. I worry about trying to get people to implicitly trust that we are going to do a good job. I worry that we are overestimating fandom. Then I worry that we are underestimating the fandom. But ultimately, I believe in the product because I believe in the people behind it. And sometimes all you need is faith in people and faith in the story.
November 11, 2014
“But if you have big ideas you have to use big words to express them, haven’t you?”
As members of the Cracked Slate Marketing Team, we are constantly looking for the right words to describe Project AoGG. Sometimes we’re explaining transmedia to someone who’s never watched a web series. Other times we’re describing our story’s scope and narrative structure to potential funders. A lot of the times we’re debating what to say to all our fabulous followers who already know all about transmedia and are waiting patiently to hear every last detail of this story. We think of you the most.
We met some of you in person at VidCon, and we have gotten to know some of you through the AoGG Challenge and some fantastic fan art. Now we have a short survey to get to know the rest of you a bit more. By taking a “Cracked Slate Census,” we can learn more about you and give you the best experience possible. If you’ve ever wanted to share something with us, to tell us about a new challenge that you’d like to see, or to know how many Cracked Slate fans are in your neck of the woods, here is your chance:
Click here for the survey!
Thank you all. We will continue to search for the best and biggest words to express our gratitude for all of you.
- Lauren, Paisley, and Sammie
Tell us who you are!!!
By answering these questions, we can make the story and fan experience even better.
We received an amazing photo today from Paula, an Islander Fan!
I was on the beach today and found I couldn’t resist this photo opportunity! This picture was taken on the north shore of PEI in part of the Green Gables Shore region. I hope you all enjoy it.
Thanks, Paula! We love it! Makes us feel like we’re really in PEI…
This is so wonderful. I don't even have words for this. Just so lovely. And it proves that Cracked Slate fans are the best fans.
As VidCon comes to a close we want to say, THANK YOU. Thank you for your tweets, reblogs, your messages of support, and your enthusiasm. Whether you joined us in the past week or have been with us since day one we are so happy you are here. It’s truly impossible to say it enough.
In the...
Thank you to everyone who made VidCon so awesome! Whether you knew who we we were--which was so cool--or are a new kindred spirit, I enjoyed meeting all of you (and I'm sure the other ladies did, too)!
Come meet some of the Cracked Slate team on Friday from 5:30 - 6:30 pm in front of the fountain and receive a special Cracked Slate VidCon post card.
If you can’t make the meet up, we will be tweeting our locations throughout VidCon, so kindly approach Claudia, Kaci, or Lauren and let...
Come meet us!
Kaci and Lauren are here and ready to hand out postcards to our kindred spirits at VidCon!
The profesh side . . .
CrackedSlate is heading to VidCon!
Come to our meetup Friday at 5:30 by the fountain for a special souvenir. Can’t make the meet up? No worries! Follow #VidConAoGG for other chances to grab your souvenir from one of our team members.
Come see us! It will be awesome! We have awesome things for you!
After many weeks of hard work from our entire team, we are thrilled to announce Cracked Slate Productions! Cracked Slate is a company dedicated to transformative storytelling. The Project AoGG Tumblr and Twitter have both been switched over to Cracked Slate and we’ve launched our brand new...
We are now accepting applications for our Design Team.
We seek candidates who live and breathe design, typography, color theory, and composition; who understand how to create stunning visuals for both print and digital media; and who hold a specific understanding of brand and marketing. The...
For June we are celebrating all things “You, Me and AoGG” aka all of our personal relationships with Anne of Green Gables. Everyday has a new challenge. Answer all 30 or pick your favorites, but be sure to tag your posts with #AoGGChallenge. Day 1: Hello! Post a picture of your copy of Anne of...
