SEO Tools by Google. SEO Activities that Google Rewards
Search Engine Optimization (SEO) is considered as a very important factor today if you wish to promote your business online. With the emergence of new trends, It’s time to up your SEO game.
Being a successful digital marketing agency in Mumbai, We at Logicloop recommend a few SEO tools through which you could have great results with minimal investment.
Providing SEO services in Mumbai, we declare Google Analytics to be very beneficial and a valuable resource for performing SEO activities and traffic tracking on the site.
As the name itself suggests, it can provide you with necessary analysis which may include site visits, traffic sources and also location demographics. Google also presents other important tools like the Page Speed Insights, Keyword Planner, Search Console and Sheets.
Google Search Console is a free tool by Google that can help you have a check on your website’s presence in the Google search results. The tool can confirm if Google can crawl your site or not, suggest problems related to indexing and assists you in solving them, showcases traffic data, sends alerts and also troubleshoots problems.
This is an excellent keyword research tool that makes it easy to find keywords ranking on the web for any page. SEMrush equips you with the detailed information about the keyword including their position in SERPs.This tool has to offer more features and unlimited access with paid plans.
Google’s Mobile-Friendly Test tool can help you determine if your website is appropriately optimized for smart-phones or not. Apart from this, it also suggests changes that you can consider for your website making it even more mobile-friendly.
Thus, the Mobile-Friendly Test tool is the perfect solution if you want your website to look and feel great on mobile phones too.
The Check My Links tool is an extension for Google Chrome that can go through your web page and identify the status code for each link which also includes broken links. Each status code is colour coded from the links of your web page with 200 status codes returning dark green, 300 status codes light green, and 400 status codes returning red.
With the help of tools like these, a digital marketer can perform SEO activities which can be handsomely rewarded by Google. Listing below activities that drive Google rewards.
Content Creation using keywords:
The content that you create must be of good quality to rank better on Google. For more traffic, before you write a blog, make sure that you do some keyword research and try and incorporate as many keywords as possible in your writings. This process is also known as keyword optimization.
Meta Description tags and Alt tags:
This is one of the most basic SEO activities. Its main purpose is to use Alt tags on your Google images and a precise Meta description that contains the optimized keywords for maximum reach. This is effective as Google collects a large amount of information from the Meta description.
Backlinks also play a very vital role in SEO as they are links from outside domains that point to pages on your domain linking the domains to each other. The more you are connected to other websites, higher is your ranking derived by the Google Website Crawlers.
Paid Social Media Promotion:
Paid Social media promotion is also a way to drive traffic to your website. Traffic through social media will cater to the ranking of your website on Google as well.
Your website needs to be user friendly. You must focus on the experience that your website gives to its user rather than just concentrating on Google. A user-friendly web-page will not be just easy for the visitors but will play a major part in your Google ranking as well.
If you are looking out for a good digital marketing agency in Mumbai, then we at Logicloop can help you with the best services and strategies for your brand to shine online. We could also help you with SEO services in the Mumbai sphere headed by SEO experts and a team of experienced digital marketers. Connect now!
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