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314 Digital's Educational Panel: What is the Role of Branding & Direct Response?

Follow the Speakers at #UMSLdigital Conference 2015

UMSL's annual "State of Digital Media Marketing" conference is a who's who of digital marketing and technologies held each year at the University of MO St. Louis.

This year, the lineup of speakers and panelists is doubly as impressive as last year's. UMSL has listed the speakers here on their website.

Follow the Speakers

We also made a Twitter list of the speakers, so you can follow them easily in one place!

Don't forget to also follow the official conference hashtag #UMSLdigital before, during and after the conference for insights and highlights.

Have You Registered?

Join us for the 3rd Annual State of Digital Media Marketing 2015 Conference, April 16 & 17 at UMSL for two full days of presentations and workshops. Learn More at UMSLdigitalconference.com

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Watch Perry Drake and Angela LaRocca Talk about This Year's Conference

#umsldigital #conference #umsl #st. louis #saint louis #stl

Follow the Speakers at #UMSLdigital Conference 2015

UMSL's annual "State of Digital Media Marketing" conference is a who's who of digital marketing and technologies held each year at the University of MO St. Louis.

This year, the lineup of speakers and panelists is doubly as impressive as last year's. UMSL has listed the speakers here on their website.

Follow the Speakers

Don't forget to also follow the official conference hashtag #UMSLdigital before, during and after the conference for insights and highlights.We also made a Twitter list of the speakers, so you can follow them easily in one place!

Have You Registered?

Join us for the 3rd annual State of Digital Media Marketing 2015 Conference, April 16 & 17 at UMSL for two full days of presentations and workshops. Learn More at UMSLdigitalconference.com

Watch Perry Drake and Angela LaRocca Talk about This Year's Conference

#umsldigital #conference #umsl #st. louis #saint louis #stl

Follow the Speakers at #UMSLdigital Conference 2015

UMSL's annual "State of Digital Media Marketing" conference is a who's who of digital marketing and technologies held each year at the University of MO St. Louis.

This year, the lineup of speakers and panelists is doubly as impresive. UMSL has listed the speakers here on their website.

Follow the Speakers

Have You Registered?

Join us for the 3rd annual State of Digital Media Marketing 2015 Conference, April 16 & 17 at UMSL for two full days of presentations and workshops. Learn More at UMSLdigitalconference.com

Watch Perry Drake and Angela LaRocca Talk about This Year's Conference

#umsldigital #conference #umsl #st. louis #saint louis #stl

Unidev April Speaker Series: Tune in to the Buzz with Social Listening

People are talking. Are you listening? Get plugged in to the social chatter about your brand. Ray Beste of Sikich LLP will enlighten attendees with a demo of the exciting tool, Social Listening, which enables users to listen to the buzz on the web.

Listen to buzz about your brand/products on Facebook, Twitter, YouTube and blogs. Join us as Ray shares an interactive demo of Microsoft’s unique tool, Social Listening, which lets users drill down and gain insight as to how people feel about your products or brand.

You can be part of the conversation, and use social data to effectively structure your messaging. Take control of your brand, and be part of the conversation! Come see what the buzz is all about at this exclusive event, where attendees will get an inside look at this interactive Microsoft tool!

GlobalHack IV

Do you have what it takes to move from idea to $50K in just 48 hours? GlobalHack is a 501 (c)(3) non-profit organization fostering innovation and talent through hackathons. Its hackathons bring together developers, designers, and entrepreneurs to solve real-world technology problems for real-world customers. Format & Project Details GlobalHack IV will follow the successful format of previous GlobalHack events. All teams will be assigned an identical project, the full details of which will only be released an hour before the start of the event. Teams Teams can be as few as 1, but no larger than 10. Don't worry if you don't have a team yet: go ahead and reserve your ticket now, as we provide time at the event, before the competition kicks off, to form new teams and/or join an existing team. While team members may leave the competition area to rest, teams employing unlisted remote workers will be immediately disqualified. Food Free food and drinks will be provided throughout the weekend to keep you focused on building the best prototype possible. Parking Free, on-site parking will be available. Internet Free, wireless internet connection will be available. Hotel We are working to secure reduced rates for a nearby hotel. Check back soon for more details. Investor Tickets If you are an accredited investor and/or connected with an entity that regularly invests in startups (e.g. an angel fund or VC firm), you are welcome to attend for free. To do so, please reserve an Investor Ticket above. Those holding Investor Tickets are strictly forbidden from participating in the competition or assisting any of the teams. Investor credentials will be confirmed by GlobalHack staff. Media Tickets If you work for a media publication and are looking to cover the event, you are welcome to attend. To do so, please reserve a Media Ticket above. Those holding Media Tickets are strictly forbidden from participating in the competition or assisting any of the teams. Media credentials will be confirmed by GlobalHack staff. Questions For general questions, please email [email protected] or visitglobalhack.org. For press inquiries, please email [email protected].

Personalization and the Experience Explorer - Sitecore User Group

Following up our previous meetup in which we took a high-level tour of what's new in Sitecore 8, we're going to take a deep dive into the capabilities of personalization and in particular, the Experience Explorer.

We'll talk about the opportunities and benefits of using these features, along with practical ways to put them to work, as well as technical in's and out's to optimize your use of these capabilities.

Lunch will be provided at no cost and the agenda will be:

• 11:30 – 11:55 Lunch

• 11:55 – 12:00 Opening remarks

• 12:00 – 12:15 Possibilities of personalization (Why use it)

• 12:15 – 12:35 The basics of implementing personalization (How to use it)

• 12:35 – 12:50 Optimizing your efforts (How to take it further)

• 12:50 – 1:00 Closing remarks and open floor discussion

Women 2.0 City Meetup St. Louis

Join Women 2.0 this March for our monthly City Meetup in St. Louis on Thursday, March 5th from 6:30 pm - 8:30 pm. It will be held the 1st Thursday of every month.

City Meetup is a Women 2.0 networking event to promote new networks amongst the entire technology ecosystem in innovative cities around the world. This event is open to those who work, start, and fund tech companies. Both women and men are invited to attend.

Real Connections. Real People. Real Time.

Don't forget to follow the event on Twitter at @W2CityMeetup and @Women2. The hashtag for this event is #W2STL.

AMA St. Louis Luncheon: Making Marketing More Human

Eliot Frick wants you to know that marketing can be more human. The foundations of marketing theory have been in place for more than a hundred years. While the practice has evolved over time, until recently, there hasn’t been a reason to question our basic assumptions about why marketing exists, how it works, and what it does. That has all changed.

New tools have given us insights into why we’ve all had a growing disgust with marketing and marketers. New tools are helping us understand that marketing doesn’t have to be gross, and marketers don’t have to be hucksters. We’re beginning to see that marketing can, and should, be based on the natural patterns of human behavior. We’re beginning to see that marketing can be more human.

Learn the basis for the changes we see in marketing.

Learn how to make your brand more human.

Apply a simple test to determine if a chosen marketing tactic is human or mechanical.

Learn why content marketing has become so important.

Uncover the basis for trust in your brand messaging.

Learn why belief is the core of your brand marketing.

Learn to “win without fighting” in navigating the politics of designing your brand messages.

Discover a new way to understand the basis of your brand’s relationship to its audiences.

Eliot Frick has worked as a communicator, philosopher and consultant for nearly 20 years. He’s worked with Fortune 500 firms, startups and everything in between to bring strategic foresight, brand marketing, digital marketing and organizational development strategy to help make their brands – and indeed their organizations – more human.

Cost

Member: $35 Non-Member: $45 Student/Faculty: $32 Other/Walk-ins: $45

2015 Midwest Influencer Workshop: The Craft of Storytelling

To introduce the members of the Midwest Influencer Network to ALIVE Media Group’s core content philosophy, guests will enjoy a panel discussion, The Craft of Storytelling, by industry veterans Kelly Hamilton, Attilio D’Agostino and Jennifer Dulin Wiley. Following a strategic conversation around the importance of organic content and the skills necessary to develop engaging storytelling techniques, attendees will have the chance to participate in interactive group discussions with styling, graphic design, photography, writing and planning professionals separated by category.

This event is open to members only and is free to attend. Guests are encouraged to bring their laptops, pens and notebooks and to prepare for an interactive learning experience around the craft of storytelling. Following the panel discussion, attendees will be able to hone in on the following sub-topics through small group discussions:

Event Details: Midwest Influencer Network Quarterly Development Workshop: The Craft of Storytelling

Location: Regional Arts Commission in St. Louis, Missouri

Date: Tuesday, March 3, 2015

Time: 5:30-7:30pm

content direction, strategy and planning

set styling, wardrobe styling, posing and photography

voice, point-of-view and writing style

Light bites and beverages will be available. Space is extremely limited. Guests cannot be accommodated at this event.

Schedule 5:30-6PM Networking & Drinks

6-6:20PM Panel Discussion

6:20-6:30PM Questions

6:30-7:30PM Roundtable Discussions and Workshops

Speakers Panel Discussion: The Craft of Storytelling -Kelly Hamilton -Attilio D’Agostino -Jennifer Dulin Wiley

-Moderated by: Rachel Brandt

Workshop Instructors

Content Planning: Content Strategy (Identifying your key content verticals), Idea Generation (Brainstorming new content ideas and strong angles) and Content Planning (Creating and maintaining an effective editorial calendar) -Jessica Leitch -Rachel Brandt

WordCamp St. Louis 2015 @WordCampSTL

WordCamp St. Louis 2015 will be held March 14-15 at Washington University. Tickets are $25 and cover both days. The first day will be filled with two tracks (Developer/User). The second day is our Community Day where we’ll give folks an opportunity to learn about how they can give back to the St. Louis and WordPress community. Tickets include a spiffy t-shirt, lunch, and attendance to the after party.

We have some great speakers lined up this year. Attractive, eloquent, funny, knowledgeable, and smart folks from across the St. Louis community will be joined by WordPressers from various corners of the globe to bring you the best WordCamp in St. Louis.

The goals of any WordCamp – but you know, ours especially – is to bring together great people and foster a community where everyone is free to learn and share. Any WordPresser – blogger, designer, developer, small business owner, writer – is welcome. We know you’ll have a great time.

Get your tickets while they last. We had over 250 attendees last year and sold out a week in advance. This year we anticipate the same!

If you can’t make it, but still want to support WordCamp in St. Louis, there are still sponsorship opportunities available!

Learn More / Register

Amplify: Mobile Marketing Meet-up

Join featured featured speakers Jason Falls and Jason Weaver on Tuesday March 3rd at The Restaurant at The Cheshire in St. Louis.

Come take some time with us to step back and analyze consumer habits on mobile, why many mobile marketing efforts are coming up short, and solutions to mobile challenges.

We'll have an open bar, delicious appetizers and a great mashup of marketers and industry professionals coming together to discuss mobile marketing techniques and tools.

Learn More / Register

AMA Luncheon: New Year, New Plan, New Results

Have you found your marketing efforts are unfocused? Are you trying out all the latest trends, only to find yourself working hard and getting nowhere? Are you expected to bring results but no one can tell you where to start? These are all typical signs of having the wrong kind of marketing planning in place.

The solution? It's as simple as attending the January 15th AMA-St Louis lunch with presenter, Chris Ruzicka, who will discuss having the right kind of strategic marketing plan. Whether you’re a B2B, B2C, or an agency, having the skills and the know-how to create an effective plan—and get buy-in for it—is essential for your success as a marketer.

We’ll cover the essentials of the right kind of strategic marketing plan, including lessons on how to:

develop an effective plan, not a term paper that goes in a desk

be less reactive and more engaging with your marketing

set specific, measurable goals and timeframes

find easier ways to gain buy-in for your plan

make the most of your limited marketing budget

We’ll also learn from each other by sharing what techniques are working for those in attendance.

Cost

Member: $35 Non-Member: $45 Student/Faculty: $32 Other/Walk-ins: $45

More Info / Register

State of Digital Media Marketing Conference 2015 - #UMSLdigital

The State of Digital Media Marketing Conference 2015 will be bigger than ever, offering an ensemble of keynote addresses, agency and brand innovations, the latest trends in digital and social media marketing, technology advances in the world of marketing and communications, job trends and opportunities. It will be a 2-day event with a job fair and workshops on day one and concurrent sessions being run on day two. You will not want to miss this.

The UMSL Digital Media Marketing Advisory Board invites you to submit a proposal for our 2015 State of Digital Media Marketing Conference to be held over two days on April 16 and April 17. We are seeking dynamic presenters who can offer attendees both a vision of the impact and importance of their topic and concrete, practical examples of real world implications.

More Info

#SMCSTL 2015 Kickoff Party (with @VerizonWireless)

Join us Wednesday, Jan. 21st, 5:30 - 8:30 pm at The Precinct for a #SMCSTL 2015 Kickoff Party Sponsored by @VerizonWireless

Join Social Media Club St. Louis and Verizon Wireless to kick off 2015 with this free happy hour event.

Each ticket includes two free drink tickets, entry into a raffle for several great devices and accessories from Verizon, and a night of great networking and conversation.

SMCSTL will also make a few big announcements about our 2015 event lineup (based on your survey feedback from earlier this year), and our 2015 board. (Psst: apply here today!)

RSVP Here

Social Media for Educators, Parents and Students

Learn New Social Media Tools and Strategies for Educators, Students and Parents

Admission is a $5 donation to benefit the Megan Meier Foundation.

Social media has long offered endless possibilities to further learning inside and outside of the classroom. Yet, teachers, parents and administrators still sometimes struggle to bring the two together in a productive and rewarding way.

Social Media Club St. Louis presents an evening of learning from leaders with new ideas and smart strategies on how to make social media work for education.

The evening will feature three presentations followed by an audience and panel Q&A.

Posting today online for your future-self: What you post online now in public view or with your friends can work to your advantage in the future. But what can help you can also negatively impact your future if you aren't conscious. Kathlee Freeman, advancement manager at Junior Achievement of Greater St. Louis, will detail steps on how to ensure your future is bright online and avoid any online posting consequences.

Incorporating social media in and outside the classroom: What if rather than continually telling students to stop looking at Twitter and pay attention, you encouraged them to tweet in class? Julie Smith, media literacy professor at SIUE and Webster University, incorporates social media use in her classes every day and has tips and tools on how to make it part of the teaching process in the classroom and how students can use it for learning anywhere.

Cyberbullying: How to prevent and handle it: When bullying and cyberbullying occur, it is essential that parents and educators be continually educated on how to address situations that may impact their classrooms and children. Tina Meier of the Megan Meier Foundation will share her daughter's story and how to best handle and prevent cyberbullying

More Info / Register

AMA Monthly Luncheon: Marketing Automation and Online Dating: Find the Keepers, and Dump the Creepers!

Marketing automation platforms (MAP), are all over the marketing media in the past couple of years, and from reading the blogs, newsletters and inline content, you'd think only marketing operations from the 1980's don't use them. The fact of the matter is, a stunningly small percentage of organizations use them, and those that do have trouble making use of the full suite of functionality. Why?

The answer is a lot like the fascination with online dating. (Didn't think I'd tie it together, did you?) With online dating sites, members join with high expectations. "Find your soul mate." Right. As if . . . . The reality turns out to be . . . a disappointing meal and lousy conversation with a five-time divorced, bitter, person with more baggage than carry-on rules allow.

Success in both realms requires: 1. Mastery of the basics 2. Commitment to success 3. Smart implementation 4. Clear connection between the tool and strategy

What you'll learn: Why marketing automation might not be right for every organization today. How to honestly evaluate your organization's readiness How to connect an MAP to your broader marketing strategy

More Info / Register

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