solving problems out loud

@solvingproblemsoutloud-blog

My name is Nicola. I work in Social Media for a Creative Agency, thinking about interesting ways to solve business problems using new technology, content, experiences and conversation. This blog is mainly for discovery, a place for to take my thinking broader, a place to for me to think about science and technology meet social anthropology Like thinking about how tech influences how we connect, how it shapes who we are and what we do. Are we a generation of cyborgs and how do our new found super powers effect us as people?

101 posts

Posts

#ocean

Some very key messages and thoughts about the shifting habits of people, our desire for story, the need to get it when we want it and how and the community around it.

Why television is in it's golden age despite technology shifting away from it

Just people. Tweeting random brands.

#bad #social media

A weekend with a 10year-old girl offers a glimpse into an overwhelmingly digital life -- in a world where Facebook and Twitter are completely missing.

#Social media #platforms

Increased understanding comes from increased contact

Internet.org

During periods of uncertainty what I'll call the mystical industries always prosper. We begin to rely on apparently unchanging good luck charms, access to online tarot readings, hot stock tips. We can end up penning ourselves in expensive cages, while the unavoidable alterations of life - the hurts, the miracles, the gifts, the deaths - will still arise and we'll respond to them wildly or not at all. If we withdraw from reality's true nature - that it changes constantly and so do we - we become lost to ourselves, punished by our troubles and by their ineffective cure.

#happiness #change

What an amazing week! A number of surprising themes emerged, and the CMI team has pulled together key takeaways on the powerful content marketing ideas that ran through the conference. Find out wha...

"there’s a distinct advantage in creating content that directly addresses people’s challenges and informational needs. So if you want to grab attention, your goal should be for your content to answer every conceivable question your target audience may have, so all they are left to do is focus on enjoying it."

What is your core audience already spending time with?

What can you do to be more useful, valuable, interesting and/or entertaining than that?

#content #strategy #trends

Strategy needs to evolve. You never actually win anymore, but are always questing, gaining new skills and resources along the way and continually seeking the next challenge.

“Prediction and being ‘right’ will be less important than reacting quickly and taking corrective action.”

#strategy #futureofstrategy

One day, while my daughter was happily distracted in her own marker drawings, I decided to risk pulling out a new sketchbook I had special ordered. It had dark paper, and was perfect for adding hi...

#art #home #prints

Possibilities are endless when you make way for love and move out of fear. I choose to embrace life and dive into the great divide of unknown potential and possibilities. I dare to dream. What do you dream is possible?

Last week in Madrid, AMEC (International Association for the Measurement and Evaluation of Communications) held their 5th European Summit on Measurement. This one was entitled, Unlocking Business P...

#influencers #metrics

Sammy King unveils the thinking behind the TV success of 2013. How did Three take a great ad and make it worth so much more.

We chatted with a couple viral video experts to learn what made these clips the biggest hits of the year, so far.

As social networks grow and mature it has become inevitable that revenue streams such as advertising have become a key aspect of their long-term viability. It is now predicted that social media ad ...

Spend on paid social media advertising will increase from $4.6 billion this year to $9.2 billion in 2016, according to a report set for release today from BIA/Kelsey.

Projected Social growth to 2017

Viral videos are usually funny or outrageous, but that's hard to replicate and most efforts fall flat. Why not be useful instead?

#Sharing #contentmarketing

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