Back between 2004 and about, erm... maybe around 2014 or so I wrote a music blog which had a spell of being really quite successful, until I ended up less and less interested in the mainstream and the traffic which goes with writing about it.
I tried to keep positive or silent about unsigned bands, but I reckoned once someone got in the NME or a review in DiS or something, then they were successful enough to be fair game and if I thought they were fucking shit I felt happy enough to say so.
Once I started getting closer to real bands, and especially when I started actually releasing music myself, through the label, my perspective totally changed. I realised that even bands who seem successful are often at far less advanced stages in their careers than they might seem, and even if they are doing well, criticism, particularly the really gratuitous stuff which is both fun to write and to read, can still really fucking sting.
It never occurred to me really. I mean, we all talk this way to our pals down the pub, and I always felt that the strength of my blog lay quite substantially in a style of writing which reflected real world conversations as much as possible. Even in the needlessly over-the-top takedown.
The closer I got to the reality of the industry, though, and the more I spent time with musicians it just started to feel, well, really mean.
You can say that kind of stuff down the pub to entertain your pals, but publish it, even on a small-readership blog, and it’s a public statement of a sort. It just felt needlessly hurtful, and even as someone who can revel in being a bit of a dickhead, I just began to feel more and more like the bad guy.
So I stopped. I just stopped writing negative stuff. It didn’t feel nice; it made me feel unkind.
I actually think negative reviews have a place in music, though. Not the ones which are all about making the writer look clever and funny at the expense of the musician, that’s just a pretty desperate incarnation of our rather ugly LOOK AT ME AREN’T I IMPORTANT AND CLEVER instincts. But calling out music we think is bad or boring or lazy does have an important role to play, I think, so it’s sort of a shame that real criticism - real analysis and evaluation of music - seems to be less and less viable these days.
But the music industry is full of enough things which deal body-blows to people’s self-esteem, and battling through them and continuing to make records takes a fuck of a lot of courage, and even though I respect the role of critical responses, I just didn’t want to be part of that side of it any more.
And that, in an incredibly long-winded way, is why I found this article so instructive.