Post 0: âHow does Tumblr Function as a digital community?â
Before getting into todayâs question, I thought I should introduce myself. My name is Sophie and to be honest I donât have a lot of experience with Tumblr. When I was younger I tried making a Tumblr account because all my friends did, I would just scroll through my feed but I never actually posted anything, so Iâm really a newbie to this platform. :))Â
Tumblr functions as a digital community in a variety of ways. As the Tumblr platform states;  âTumblr lets you effortlessly share anythingâ by allowing users to post text, photos, quotes, links, music and videos. I often hear people say they utilise Tumblr as it is a cross between social networking sites such as Facebook, twitter and a blog. The site was founded in 2007 and is one of the worlds largest blogging platforms. Tumblr hosts over 200 million blogs and has over 420 million users. The site is particularly popular with young people, with approximately 69% of  monthly users  identifying as millennials (Heine, 2015; Smith, 2017)
The platformâs primary difference from most other social media platforms, stems from the notion that the site has no personal profiles or networks of friends, leaving many Tumblrsâ anonymous. Â Although Tumblrâs predominant use is for blogging, it is also commonly used to find artistic based media on each individuals interest. Tumblr can be looked at as a platform that prioritises aesthetics.
Jurgen Habermas (2016 p. 98) concept of the public sphere, âis a construct of its time, and the mass media- dominated environmentâ. The way Tumblr functions as a digital community surrounds how the users across the world can communicate with each other through their posts, ultimately enabling them to connect with people who have the same hobbies and interests as them. Â Users can share their views online as Tumblr gives them a creative outlet to do so. People are able to comment and interact with posts, creating a digital community. Â Tumblr allows freedom of speech and more importantly freedom of their self creativity. It is not surprising that the ability to be anonymous is a major reason that the primary users are teenagers and in particular young feminist. Tumblr is a safe place they can express their opinions and outlooks without being attacked, but still have that open discussion in the comments. Dara, a 14 year old girl who uses Tumblr regularly was asked, when talking about her experience with sexism, which platform would she use, she replied â I might put it on Tumblr because I feel very anonymous and I like thatâ. This is a primary example how people can express their thoughts in a safe environment. The platform allows a community to be formed without the direct and personal attacks on the users. It further allows people to voice their opinions and to be listened to and heard.
Sorry for the long first post, I had a lot to say. I hope you enjoyed the read and feel free to give me your opinion on Tumblr and what you use it for?
"It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent."
Madeleine Albright
·    Anon 2020, Explainer: What is Tumblr?, viewed 15 April, 2020, <https://www.webwise.ie/parents/explainer-what-is-tumblr-2/>.
·    Anon 2020, Habermasâ Public Sphere, viewed 15 April, 2020, <https://opentextbc.ca/mediastudies101/chapter/habermas-public-sphere/>.
·    Anon 2020, TechCrunch is now a part of Verizon Media, viewed 15 April, 2020, <https://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/>.
·    Anon 2020, TechCrunch is now a part of Verizon Media, viewed 15 April, 2020, <https://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/>.
·    Bruns, A & Highfield, T 2016 Is Habermas on Twitter? Social media and the public sphere. In A Bruns, G Enli, E SkogerbÞ, AO Larsson, & Christensen, C (Eds.) The Routledge Companion to Social Media and Politics. Routledge, New York, pp. 56-73
·    Jessalynn Keller, âOh, Sheâs a Tumblr Feministâ: Exploring the Platform Vernacular of Girlsâ Social Media Feminisms, Social Media + Society Volume: 5 issue: 3, 2019