The latest film, shot in and around Johannesburg (Soweto and Maboneng), illustrates Back Coffeeās passion, creativity and āStay Trueā spirit of continuous experimentation with music. The film opens with Black Coffeeās own back-story and beliefs around life, music and creation, before we see him assemble a group of vocalists from across Africa. The climax of the film is an experiment which defines Black Coffeeās ambition as an artist; an impressive feat to deconstruct one of his most famous electronic music productions, āRock My Worldā, recreating it using only the vocal abilities of his 40 strong group. Links and embed codes are below, and a series of images can be downloaded here. For further info; http://youtu.be/gZRv-s0h4m0 OCTOBER 2014: Ballantineās, the worldās No 2 Scotch whisky, today launches an inspiring short film, āBlack Coffeeās Human Orchestraā, created in collaboration with world-renowned African DJ and Producer, Black Coffee. The film is the latest in a series presented by Ballantineās, each of which has been shot around the world and features unique individuals who represent Ballantineās global mantra, āStay True, Leave an Impressionā. Each film in the series, which can be seen at www.StayTrueStories.com, captures these individuals as they bring their own story to life, performing innovative, creative and artistic experiments centred around their passions, philosophies and talent. The latest film, shot in and around Johannesburg (Soweto and Maboneng), illustrates Back Coffeeās passion, creativity and āStay Trueā spirit of continuous experimentation with music. The film opens with Black Coffeeās own back-story and beliefs around life, music and creation, before we see him assemble a group of vocalists from across Africa. The climax of the film is an experiment which defines Black Coffeeās ambition as an artist; an impressive feat to deconstruct one of his most famous electronic music productions, āRock My Worldā, recreating it using only the vocal abilities of his 40 strong choir. About Black Coffee Hailing from Durban but now based in the creatively buzzing metropolis of Johannesburg, Black Coffee has been creatively involved in music since the age of two. From then, he has followed a path of musical experimentation via bands, jazz, music school (where a passion for production led him to copy his teacherās studio key so he could experiment after hours) and latterly, as a club-filling DJ known for his modern and international take on the booming āAfropolitanā house movement. He is known for his passion in bringing people together and uniting them through music, participating in numerous projects and launching his own Foundation in support of social cohesion, raising funds through challenging himself with initiatives that include a marathon 60-hour DJ set. This philosophical belief developed during South Africaās transition from the Apartheid regime; a period during which music had a united thread that helped to, and continues to, bring people together. It is this sense of conviction to music and desire to innovate that truly define Black Coffee as the perfect representation of Ballantineās mantra of āStay Trueā. About Stay True Stories and StayTrueStories.com Ballantineās is engaged in a global journey to produce a series of films which feature personalities who serve as an embodiment of āStay True, Leave an Impressionā. āBlack Coffeeās Human Orchestraā follows on from films including āKilian Martinās Carmenā, featuring world leading freestyle skateboarder Kilian Martin and his unique take on Bizetās Spanish set opera Carmen, āBen Meadās Art of Drummingā, which shows the London-based star of Ballantineās global āStay Trueā TV campaign performing an exceptional experiment to visualise sound, and āThe Whale Songā, featuring Chilean bassist, Juan Manuel Aguirre, as he takes to the sea in a rare experiment to capture the union of music and nature. Further films are currently in production across four continents and will be released throughout 2014 and 15. These films can be found at www.StayTrueStories.com, an online hub which also launches today, collating the richest and most captivating stories from across the web, chosen as a result of their ability to inspire us to Stay True to our own courage and conviction. Black Coffee commented: āMusical experimentation and its power to bring people together is why I do what I do. When Ballantineās asked me what my dream experiment would be, I wanted to set us the challenge to do something unique. To see the group of vocalists we put together from throughout Africa with each playing their own part, producing the final recreation of āRock My Worldā was an amazingly satisfying moment.ā Peter Moore, Global Brand Director for Ballantineās, commented: āBlack Coffee is a true representation of what we mean by Stay True; someone who does what they do because they have to, because itās inside them. We hope that both this film and others online at StayTrueStories.com, will inspire those watching to drive themselves forward in their own way, just as Black Coffee does himself.ā
