A year of hosting some rad parties with BASE Italy Underground & Vessel San Francisco is in the books. It seems like just yesterday when we hosted our first BASE party in September of 2010 with Drumcode label founder Adam Beyer & Ida Engberg. Ida has since given birth to Adam's child and we also birthed a new concept in early 2011 called Sound Selections.
At first we we're using Sound Selections to fill the void of a music sharing platform where the sharer instantly reaches multiple listeners without having to use group emails. This void was satisfied using the Facebook group feature, it was easy, perfect and free, we could now share new tunes with the select group of friends we had chosen. At Winter Music Conference 2011 a few of our founders put their networking skills into action and found new qualifying participants from around the globe, this was a huge step for Sound Selections because it then gave us a larger web from which to find selectors. With the new members in place we then encouraged them to add friends who they thought would appreciate the concept of sharing music with people they were unfamiliar with but knew they shared a common love for electronic music. In under month memberships increased from 20 to near 100 so we decided to make the group private in order to control the quality of music that was being posted and the number of members being added.
With the current membership level around 250, Sound Selections is growing at a comfortable pace. With the participation of local (San Francisco), national, and international DJs and electronic genre music fans alike the Sound Selections group now runs like a well oiled machine. Giving us time to work on other aspects of what Sound Selections has become. What are we working on you ask? Aside from making our group into what it is today we have also been busy getting our foot in the door in the night life scene around San Francisco.
To date we have hosted over 15 parties with a talent resume that includes: M.A.N.D.Y., Nic Fanciulli, Jesse Rose, DJ T.,Cassy, Danny Daze, Jamie Jones and Benoit & Sergio. What the future brings is hard to say but I do know that we are on the brink of something big with the specific sound that Sound Selections so loyally clings to. With the table set for Sound Selections to undergo a metamorphosis into something bigger than its current status in the San Francisco nightlife industry, we will surely set the vibe for 2012 party scene and bring the New Year in with a bang.
In closing, we would like to take this opportunity to thank everyone who has helped us get to where we are at today, especially our friends and families who have supported us through thick and thin and our day job bosses who have put up with many days of uselessness and distraction because of our endeavors with Sound Selections.
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