A Q&A with cover designer M. S. Corley
Last July we brought book production in house. As part of that, we knew that we needed to hire and work with the best editors and designers around. Over the next few months we’ll be introducing you to some of these amazing people. We want to kick that set of introductions off today with Mike S. Corley.
Mike is known for his powerful, evocative covers. He’s done work for bestselling authors like Hugh Howey and Paolo Bacigalupi, and he’s worked on everything from novels to comic books to concept art for videogames. He’s designed covers for some of the biggest publishers, like Simon & Schuster, Houghton Mifflin, and Random House.
Currently, he’s designing Matt Harry’s Sorcery for Beginners (publishing this October from Inkshares with the official cover reveal on Wednesday). He’s also the mastermind behind the gorgeous covers for other Inkshares titles like A God in the Shed and Rune of the Apprentice.
Mike recently spoke with us about reinventing Harry Potter covers, the pleasures of reading Murakami in the summertime, and his thoughts on what makes a great book cover.
Mike, we’ve heard you have a really interesting story about how you broke into the business. Can you tell the Inkshares community a bit about it?
Back in 2008, I was working at a merchandising agency and wasn’t really enjoying the work I was doing. It was easy and comfortable but not very fulfilling. So one night after work when I would normally work on my own personal projects, I was thinking about what I would do if I could have any art job. I’ve always been a bibliophile, so I figured if I could do anything, it would be designing book covers.
There was a trend at the time of redesigning things in old-fashioned, minimalist art styles. People were doing movies as books and videogames as books and posting them on the internet. So I thought, well I don’t wanna just copy them and try to make more movies or video game covers: why not just do books as books, go back and apply the same design aesthetic?
The first ones I tried my hand at were the Lemony Snicket’s A Series of Unfortunate Events. I worked it out in the old Penguin Marber Grid style of covers they had in the 60s.
I worked on Harry Potter next and started posting the covers online. I struck a chord with a lot of folks on the internet when I put my HP covers up and things escalated quickly with those covers specifically. I was going to make prints because there was a huge demand at the time, but then Warner Bros. lawyers came flying outta nowhere and shut me down quick. It was surreal that I would be contacted by a HP lawyer saying, “you can’t make this art and sell it” as they slowly cracked their knuckles into the phone quite menacingly. So of course I stopped any progress on producing those covers. Luckily they were already out in the wild and about a week later I got my first cover job from someone who saw them and wanted me to do something similar for them.
From then on I got about one book cover request a month for the rest of the year and it slowly increased. I would do my normal job during the day and work on covers at night when the jobs came in. In 2009 I quit my corporate job and went full time on covers because the timing seemed to be right, and I was young and stupid enough to take the risk without much damage to my current life. I figured I’d give it a go for a couple of months and if it didn’t work I could always go back to a design firm and get a “grown up” job again. Luckily that never happened.
Wow, that’s a hell of a story. You should publish that as a book on Inkshares, and we’ll make the cover. Kidding. What were your favorite books of 2016? And which books are currently on your nightstand?
I read a lot less last year than I would have liked, but a few standouts for me were:
Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami. I have a tradition to read a couple of his books every summer during the months of May-August.This year my Murakami summer read will be 1Q84. He is the best. Makes me feel super melancholy and nostalgic for things I don’t even know.
Frankenstein by Mary Shelley. I love the Frankenstein monster and the old Universal monster movies in particular, but I’ve never read the original novel, so I made that a goal for last year. I read an oversized version illustrated by Bernie Wrightson which really added to the story.
The Valancourt Book of Christmas Ghost Stories from Valancourt Books. I love reading ghost-story collections around Christmas time. There is something fantastic about sitting by the fire, drinking some Winter Cheer (look it up) on a cold winter night. I’ve read so many collections it seems that everyone just repeats the same ‘greatest hits’ in the ghost-story genre, but this book was all new to me.
On my nightstand I currently have The Vile Village, Book 7 in the Series of Unfortunate Events. I started re-reading them in January because of the new Netflix show coming out. I wanted a refresher, and they still are fantastic. I also just started The Pilgrim’s Progress. I’ve read abridged versions before, but this is the first time I’ll read the original text which I’m looking forward to.
What was your favorite cover of last year? No choosing your own covers!
Hah, I wouldn’t choose my own covers. I’m one of those artists that never enjoys looking at work after it’s done, I’ve seen how the sausage got made so I’ve no interest in ogling at it beyond the creation itself.
I don’t know the designer off hand but one cover I really enjoyed was I Am for You by Mieko Ouchi. Beautiful and simple. I love images that are one thing at quick glance and then on closer inspection they reveal another.
Another would be Onibi, a French graphic novel by Atelier Sento. I really love the art style and the book, which I own but can’t read because I don’t know French beyond fries.
If you could live a day in the life of a character from any book who would it be?
Thomas Carnacki from William Hope Hodgson’s short stories on the character. He is the epitome of what I would like to do as a life job (besides art) and just has the perfect amount of confidence and scaredy-pants-ness as a guy I can relate the most to, who can still be cool.
What is your favorite part of the job? What’s the hardest?
Getting paid! Har har. No my favorite part is doing the concepts. I read pitches then I go through a little routine of prepping for a new book. I’ll gather some reference images that feel like a style I think matches the book, and I go for a run or have a long shower (that’s where my ideas come to me for whatever reason). Then I sit down for a day or a few and just work out every angle I can take the book with a number of concepts until I either think I hit the right one, run out of ideas, or run out of time. Sometimes I get art blocks during the concept phase and mope to my wife about how I’m a terrible designer and maybe I used up all my ideas on the last book. Then I’ll start the process over, run more, shower more, a literal rinse and repeat.
You forgot the “lather” part! What was the most challenging book you’ve ever worked on? What made it challenging?
There was this one indie-author book that I got a few years into doing freelance. They found me because of the Harry Potter covers. They detailed the book idea they had, even had a rough sketch and said “just make this in your style,” so I made just that in my style. They said “this is good, but was it too good?” They asked if I could make it look worse, of course not that specifically but very nearly. I went through round after round breaking it down till it was literally (not figuratively) their sketch in the end, and then they weren’t happy and said “okay how about you do it the way you’d like it.” And then I put my hands up in the air and said I’m probably not the right guy for the job. That was a playful retelling and this was drawn out over many months. It was very surreal, sad, and frustrating. It’s over though, so I can look back and laugh a bit about it.
It felt a bit like McSweeney’s “Client Feedback on the Creation of the Earth.”
In your opinion, what makes a great book cover? Are there rules that for you across genre?
I don’t think that can be pinned down in words exactly. It’s very easy to see a terrible book cover and point out why it’s bad. Wrong font, bad images, weird layout, etc. But often a good cover, for me at least, is more of just a gut feeling. You know it when you see it, and you can try to break down why this part works or that part works but sometimes it doesn’t make sense at all. Sometimes rules are broken that shouldn’t be broken in design and it just works. Sometimes it’s how the title plays with the images. Sometimes it’s just the colors, or just the images. Sometimes it’s just great because art is relative and you think it’s a great cover when it actually isn’t…
I see a lot of publishers point to other comp covers out there and say “That cover is great, make that cover, but not..” and I can do the exact same thing that we see on the referenced cover but it won’t work for this other book for various reasons. Sometimes things just work with one book and don’t with another.
So for me, I have a certain taste in covers, and I realize my likes on art in general don’t match everyone’s tastes, but if I can be paired up with people where we mesh, then we are able to create great things. Or maybe they’re not! Depends on who’s looking at it.
Unless it’s our mothers looking at it, then of course it’s great.
You’ve had a lot of success, but you’re still young. Who are your favorite covers designers from the older generation?
Oh gosh, I don’t even have an answer there. The older generation? I may only be in my 30s, but I feel like the old generation already. Often times, and criminally, I don’t know who most cover designers are. It isn’t prominently posted anywhere especially with books from the olden days. There are lots of vintage books I own with just beautiful hardcover designs and I haven’t a clue who created them. Things are changing a bit now which is good, with social media artists are posting their own covers and often even publishers will link to the artist so it’s becoming a lot more known who did what. But I don’t have any good names to give. Saul Bass?
What was your favorite cover as a child?
Calvin and Hobbes collection covers. Those were the best.
If you could go back in time and design any book’s cover, what would it be and what would it look like?
I would love love love to go back and design the Harry P—just kidding. I would actually love to have been able to design the Lemony Snicket series. I’m not sure I could have done better than the original covers— Brett Helquist’s art is Lemony in my mind. But that series means so much to me and changed my view on books as a whole in a lot of ways, so getting to design them if only to take part in that series in a more concrete form than just being a fan would have really buttered my bread.
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