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How to Elevate Your Brand & Content with a House Style Guide

This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these punctuation marks doesn’t really matter.

Okay, Oakhurst Dairy would disagree—and for good reason. Last year, drivers won a settlement claim and the company had to pay out $5 million over an ambiguous series in Maine state law. The problem? A missing serial…

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Left is Right & Up is Down Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure.

Why Anecdotal Customer Feedback is Dangerous Customer feedback is a gift. I believe that. I wrote a whole book about it called Hug Your Haters.

Your Guide to Relationship Selling

The Power of Relationships

Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions.

So how do you compete in saturated markets with the competition nipping at your heels?

It’s all about relationships—good old-fashioned human…

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Adobe & Ovum Release New Research: DIGITAL PRESSURE IN THE HIGH TECH INDUSTRY Although stiff competition is ubiquitous across industries, the High Tech industry has long been characterized by particularly intense competition and constant pressure.

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied.

Left is Right & Up is Down Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently.

Facebook removes more targeting options

In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of America, and several other groups…

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Keyword Not Provided, But it Just Clicks When SEO Was Easy When I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy.

4 Lessons We've Learned from Ecommerce Brands on Instagram

4 Lessons We’ve Learned from Ecommerce Brands on Instagram

Over the last few years, Instagram has become a powerful marketing tool for ecommerce. The numbers speak for themselves: The platform has over one billion monthly active users, 80% follow at least one business account, and 60% of people discover products on Instagram.

With the growing demand for ecommerce on Instagram, the platform has made in-app shopping easier by introducing business-specific…

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A survival kit for SEO-friendly JavaScript websites JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly.

Left is Right & Up is Down Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness.

5 Strategies to Improve PPC Lead Quality

Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder.

In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all is set up properly, is attributed right back to the initial ad click.

Lead generation…

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Facebook Removes Targeting Options, LinkedIn Launches Lookalikes, & More Recent News

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently.

Facebook removes more targeting options

In 2018, the National Fair Housing Alliance, the American Civil Liberties Union, the Communication Workers of America, and several other groups…

View On WordPress

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