Some Thoughts on Space Tourism
So, I've been thinking about space tourism lately, mostly in response to an NPR article I read, linked here. I am a huge fan of NASA, space, and the Artemis program. It is truly wonderful that our species is taking its baby steps out into the cosmos, and that I happen to be born at just the right time to watch it.
However, the advent of companies such as SpaceX and Blue Origin, owned by Elon Musk and Jeff Bezos respectively, concerns me.
I am strongly against space tourism. I think making space more accessible for people to travel, live, and work in is truly amazing. But fundamentally, space should be a frontier of science and human achievement, not a way to extract wealth from the populace through tourism.
Before I begin, you need an understanding of the history of diamonds and some anecdotes from Artemis, the book by Andy Weir. The same author who wrote Project Hail Mary and The Martian.
De Beers, the company that owned about 90% of the diamond market, was failing. It was the Great Depression, and there was basically no demand for diamonds because they were and are, essentially, expensive rocks. Diamonds were viewed as something that only the elites would ever own; they held no place whatsoever in the public consciousness. This, as one might assume, was bad for business.
Enter, N.W. Ayer & Son, an American advertising company hired by De Beers to raise them out of irrelevance and financial ruin. Particularly, Frances Gerety, a copywriter who coined the phrase "A Diamond is Forever". What followed was perhaps one of the single most effective marketing campaigns in history. By tapping into deep emotions around romance and commitment, utilizing celebrities such as Marilyn Monroe, who sang "Diamonds Are a Girl's Best Friend", and very effectively branding diamonds as symbols of everlasting love, De Beers completely rewrote the culture surrounding wedding rings.
This may be surprising because the marketing by N.W. Ayer & Son on behalf of De Beers has been fully absorbed into our culture. Diamonds are now almost synonymous with marriage, commitment, and wedding rings.
Again, I would like to remind our addled post-marketing-campaign brains that these are shiny rocks. Shiny rocks that were so effectively marketed that today, 90% of American brides receive a diamond engagement ring. Diamonds have no intrinsic value, but by manufacturing scarcity by releasing just enough diamonds to meet demand but never exceed it, successful marketing, and high prices, De Beers made them seem valuable.
Basically, they took a non-thing and gave it tremendous value through successful marketing. They then extracted an unfathomable amount of money from everyday people.
This is where I get back to space tourism.
Andy Weir writes in his book Artemis about a not-too-distant future where the moon has become an expensive resort. The book itself is fantastic, if a little gritty; definitely read it if you can. But anyway, the main character mentions at one point that it's not just the ultra-rich who frequent the moon's five habitable domes. With financial planning, most people can afford a trip to the moon once in their life. Which sounds fantastic; I mean, I would totally pay an exorbitant amount of money to visit the fricking MOON. It's the fricking moon, duh. No marketing needed there.
What I fear this could mean, for our real, non-fictional lives, is exactly that will happen. SpaceX and Blue Origin don't need a marketing miracle that goes on to be studied for decades like De Beers; they've got the fricking moon. Through successful marketing, it wouldn't be as hard as you would think to convince the world that it's normal for everyone to take a trip to the moon once in their life.
And there begins the massive extraction of wealth from the populace. The billionaires who own space set the prices, and normal people, who already struggle to pay for housing, are bullied by a propaganda-driven culture into paying exorbitant sums to visit the moon.
This is sad, definitely. But it also makes me angry. The commercialization of the moon is a direct perversion of every ideal of science, exploration, and new frontiers that keeps us going back to space.
We all live under the same stars, and for as long as humanity has existed, we have looked upwards. We named constellations, tracked comets, discovered the organization of our solar system, fought for a really long time about the organization of our solar system, built telescopes, launched satellites, and finally sent some of us out into space.
So, for every human who has ever looked up and thought, "Fuck, there's so much out there. It's so beautiful", don't fucking commercialize space.
Keep in mind that none of this has happened yet. We're not brainwashed into handing over our life savings to visit the moon, right now at least. But one day long ago, we didn't buy diamonds either.
-Space should be a scientific frontier like Star Trek.
-Don't fall for diamond propaganda.
-Read Andy Weir's books; they are fricking AWSOME.
Some very informal sources:
A Case Study on De Beers’ “A Diamond is Forever” Campaign
From Rocks to Romance: De Beers’ $6 Billion Diamond Marketing Playbook
That's it, folks! Pls reach out with any thoughts, comments, or concerns, I'd love to hear from u!