Steve Delisle Orlando Pi Hole Pizza CA
Pizza’s is the Largest Segment of the Restaurant Industry. Ninety Four (94%) percent of the population of Americans eat Pizza. Pizza accounts for more than 10% of all foodservice sales. More than 93% of Americans eat at least one Pizza per month, easily making Pizza the number one dinner choice in America. Approximately 3 Billion Pizzas are sold in the US each year. According to a recent Gallop Poll, children between the ages of 6 and 11 prefer Pizza over all other food groups for lunch or dinner.
Pi Hole’s Marketing Strategy
Pi Hole will emphasize 100% customer satisfaction to win over customers. The fact that it advertises 100% satisfaction is far less significant relative to its actions that ensure total satisfaction. This effort is based on the philosophy that it is far cheaper to maintain a current customer than it is to attract a new customer. Additionally, it is far easier and cheaper to remedy any problems with a customer as it occurs instead of dealing with an unhappy customer. With this in mind, the organization has the firm belief that if all customers leave the restaurant happy, there will be a significant increase in sales in the long term, directly correlated with the fact that customers are being properly taken care of. Not only is it beneficial to maintain current customers for repeat business, frequent customers serve as good advertising to potential customers. A happy patron is a patron that is more likely to recommend the establishment to friends and family. Not only will Pi Hole benefit through 100% satisfaction by keeping current customers, it provides the potential for new customers as well.
Pi Hole’s Competitive Edge
Pi Hole has two competitive edges that will help it succeed in its business. The first edge is the never before seen approach to the pizza and appetizer combination. Pi Hole has developed an extra-large pizza plus appetizer/salad/dessert combo within the confines of the actual pizza. Within one of the most popular and competitive casual dining markets Pi Hole’s unique approach gives it a leg up on the competition. Pi Hole’s other competitive edge will leverage its value. Customers can not only enjoy large slices in an extra-large 20” pizza but also receive a second item of choice to fill the hole at less cost than a pizza of similar size plus appetizer would cost at a competitor’s establishment. This nominal price appeals to all audiences and is an excellent advantage to Pi Hole and its success. It is Pi Hole’s goal to offer superior quality food at a lower price per quantity than competitors, keeping the economy and the interests of its patrons in mind.