Content Marketing vs Traditional Marketing
Consumers are self-centered, they do not care about your brand, your product or service or any of the content that you produce, most of the consumers only care about their wants and their need, what do you think selfies are really trendy and even becoming part of the consumer’s everyday life, it is because selfies are a unique way of self-expression.
What is CONTENT MARKETING?
Content Marketing is telling a story before the sales pitch meaning that it is creating and building a story through social media platforms, but for content marketing to be successful it needs to create and distribute valuable and compelling content, meaning that the content that you are going to create needs to bring consumers value or make them feel that your content is relating to their life, by creating valuable and compelling content you will be able to attract new consumers, acquire more followers and engage with current consumers.
How Content Marketing differs from Traditional Marketing?
In Traditional marketing companies go for the widest cast and they try to get the biggest audience using mediums such as Print, Broadcast, Direct mail and Telemarketing they just put the selling message there and the message is not diverse rather they are trying to reach as many people as possible, the best example of traditional marketing is a tv ad.
Content Marketing differs from traditional marketing in the way that content marketing is telling a story to the consumer, it is engaging the consumer by entertain, inform, and educate the consumer rather than selling a product or a service by creating a narrative the consumer finds an emotional connections with the brand, because you are not selling him/her your product rather you are connecting with your audience in a different way. Content market is way cheaper than traditional market because content market uses social media platforms to reach the consumer, while traditional media uses paid advertising, traditional direct mail, and ads on tv.
Some examples of companies incorporating great content marketing into their strategy are the following: Wendy’s, mitú and
Wendy’s is creating compelling and valuable content for each social media platforms and they are also engaging with their fans/followers probably consumers, which is important because they are building a human connections, they are also creating humor meaning that they are making people laugh, which is also making people talk about them, which it brings brand awareness. because of their sense of humor that they have when they post their comments, it seems like they understand their target market or their followers by speaking/abbreviating words like people my age do, they also keep the conversation, meaning that they reply back to comments and also they do a call to action to engage with the consumer.
In the image, we see that someone tweet @wendys your burgers are (emoji), and surprisingly wendy’s official tweeted back with a humoristic response, which makes Wendy’s likable and clever by keeping their response short and following the format of what the previous person did, it makes the conversation dynamic. I will be surprised if X or Y brand will reply to something I will post, and if they do I will possible like them for that. Way to Go Wendy’s.
mitú is a digital content marketing creator, targeting Latino Youth. mitú is a great content marketing creator because they have a niche market, and they understand their target market. They created content that entertains, informs, educates, and inspires their audience to want to consume their content. I personally like their brand and what they stand for their motto is representing the 200% , which is 100% American and 100% Latino, meaning that their target market navigate between the two cultures but they feel that they are not being represented and that the content that they consume is no there yet, so mitú is letting know their target market that they are there for them, mitú creates a lot of digital videos ranging from humor to inspirational videos, they are engaging with their audience and their followers is increasing, they put themselves as the leader in connecting brands with the Latino community. They created digital content for metro pcs and some other latino leading service providers. Recently they added an online store, where they sell branded t-shirt and cute pillows due to the high demand they had from their audience and it seems that they are carrying more than t-shirts but increasing to other products such as phone cases and hats, their audience is willing to pay for mitú branded products because of the emotional connection mitú has created with their audience.
Another great content creator is Whole Foods. In the image below we can see the main page of their website, it does not look like a shopping website but rather a more welcoming a nurturing website, where one can go and learn from their recipes. It is pretty interesting how they are not creating an environment where they try to sell their products but instead they are creating valuable content that consumers can use and learn from it.
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