S T O P M O T I O N @stopmotionwhales-blog - Tumblr Blog

analysing my final stop motion

Over viewing my final piece for the protest/revolt project I am satisfied and feel as though it meets the aims of what I set myself at the start of my development and planning process.

The main aim of the advert was to have an influence on young children's opinions on whaling, to encourage them to develop a view on this topic that would ultimately result in them supporting whaling in the future and eventually as an adult take action with this.

Looking at the stop motion I have chosen the length to be 31 seconds, this keeps the attention of the audience without them losing interest. I have altered the voice over to be in a storytelling theme and slightly more dramatic, I think this is an improvement from the last but still could be developed more to make the advert more rounded. It meets the ages around 5 - 12 for a target audience by the manner and tone of the voice over, also that the clay whale figures are quite basic and uncomplicated getting the message across clearly. The gloomy type of shadow that is current around each frame sets a nice feel to the piece that suits the aesthetics of trying to intimidate and scare the children.

If I was going to take the ‘keep whaling’ advert further I would like to create a whole campaign for this. I would look into designing a web page, posters and even a information booklet.

#advert #finish

VOICEOVER -

Here was part of my voiceover development as I was trying to find you what would be the best thing to say and went through experimenting what worked best and why.

I find that in this version the voice isn't bouncy enough, its needs to be more enthusiastic and like she is speaking at a group of children. Also the context of whats being said isn’t ideal and could do with a lot of improvements, it would be longer and be using more adjectives to scare the children and make sure that they dont forget the advert.

From here I went on to writing a new script that was more exaggerated and suited script for the new voiceover.

#voiceover #development

creating a whale character

Choosing clay/plasticine as my primary material for the stop motion I went ahead before storyboarding to create a character that would be eye-catching but also scare and spook the children during the advert.

#clay #whale

experimenting with stop motion

change4life

Change4Life's Be Food Smart TV advert was intended to empower people to make healthier food choices by lifting the lid on the 'hidden nasties' that are in many everyday food and drinks and encourage people to be more mindful of what they are eating. The advert has a huge target audience being simple enough for children to understand but also giving adults and teens an adjuring message that will have an effect on them

#eatwell #clay #allages

innocent smoothie kids adverts

I found these innocent smoothie adverts useful to look at because they ticked a lot of boxes for a fun kids advert. The 30 second length on each of them seems to be an ideal ad time for keeping the attention of children. The bouncy subject and fun male voiceover brings together the piece that is direct and completed with an end slogan making it unforgettable.

#kidsfood #advert #30seconds

honda - paper

Here Honda shows a journey through six decades of car innovation as multiple animators manipulate thousands of hand-drawn illustrations.

I came across this advert and really liked it, its smooth, delicate and to the point, its not a children's advert but shows a perfect example of an excellent stop-motion that changes scene through illustration and movement.

#honda #illustration

wayne the steosaurus

Wayne has a deluded yet charming sense of the world that he lives in, hopefully you'll receive some affection and good times from his thoughts, this is a short story about him and his personality!

Wayne the Stegosaurus is by Kenn Nesbitt, he made a short animation he said it was brilliant fun bringing his illustrations into a 3D world that Jeff Dates created, keeping the handmade cel-look dominant throughout.

I picked Wayne the Stegosaurus mainly because I liked the voiceover throughout the piece. The man’s voice is gentle like a children's story teller would be and he alters his tone to adjust to what he’s saying about Wayne. Because of Wayne’s unintelligent persona the voice suits him without being too patronising but also keeps your attention with the interesting uplifts.

#childrens #wayne

paper to plants

Plants - the cut out stop-motion forest — entirely out of paper.

Plants is the second app in Tinybop’s award-winning series, the Explorer’s Library, designed for curious kids ages 4+ to dive deep into big ideas.

Directed and edited by Kelli Anderson and Daniel Dunnam: kellianderson.com, thesoundsinmyhead.com

Sound design by Daniel Dunnam

Inspired by Marie Caudry’s original artwork for Plants: mariecaudry.free.fr

Scoring and composition by Brian Jacobs

Out of most of my research this is by far my number one stop-motion peice that I came across! The beautifully designed and ingenious story is so well put together, while it tells a story with a range of different scenes and scenarios the soundtrack also adapts to all the new themes. For a paper-cut out piece the amount of time and work thats gone into this would be almost impossible for me to conduct for this project, although this is an inspirational piece its far too long for an advert and too complex

#paper #application #paperforest

chomp animation

Here the Chomp animation shows how eating vegetables can be more fun for kids. A short video was created to explore imaginative play with food for kids. Still photos of hand-cut paper props were stitched together to create a stop-motion piece.

I really like the tones and objects made through the clip to represent the healthy greenery thats around, the bright fun tones complement the idea of using paper-cut outs as a material. However, if the piece is aimed at children it needs to be more direct, for example the soundtrack is too plain and dull, I would use something more bouncy and fun to grasp the attention of the children, the message is also unclear and I think especially for a children's advert this is an essential key to a successful advertisement that the end result has had an impact on the child and made them think about that topic.

#healthyeating #vegtables #papercutout

le merle

LE MERLE

by Norman McLaren — 1958

In this short animation, Norman McLaren imparts unusual activity to an old French-Canadian nonsense song. Using the simple white cut-outs on pastel backgrounds,he provides lively illustrations that dance and jump across the screen. The folksong "Mon Merle" is sung in French by the Trio Lyrique of Montréal.

Le merle has a antique french aesthetic to it that is so fun and traditional, although its not aimed towards children I wanted to look at this because it shows how the simplicity of the animation can still grab an audiences attention keeping there attention through the whole duration.

Production : National Film Board of Canada (nfb.ca)

research

While I’m looking at creating a children’s stop motion advert in support of Whaling theirs a few things I need to take into consideration first:

- Researching relevant materials and looking into suitable children's advertisements and also stop motion videos that could give me influence or inspiration on any ideas.

- To find out what message I will be getting across in the video, how to make this clear and what effect it will have. Also whether to be more extreme and use propaganda to persuade the children more.

- What materials will I use in the animation, clay, illustration, paper cut outs or something different and why have I chosen it.

- What age is my target audience and how am I going to insure that its meets the criteria of this group.

- I need to consider the length of the advert and whether or not to have a soundtrack or voice over and what the effects and benefits it will be of this.

#stopmotion #research

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