SOURCE DENIM

Your jeans have a story.

[storiesofsource]

Jeans Emoji. 

[storiesofsource]

A hipster look at the history of denim trending. We just need the Marylin Monroe of today's raw denim for women.  

[storiesofsource]

The Glamour of Non-Stretch

"non-stretch jeans may seem scary, but at the end of the day, they're way more flattering, won't wear out as fast, and provide a much more customized fit in the long run."

[storiesofsource]

The average guy cares more and more about where the denim is woven, what cotton is used, where the jean is made and how and who by.

Financial Times | Jeans Therapy

[storiesofsource]

EDITD lists denim as the number one retail trend for this new year. we completely agree.

[storiesofsource]

Fashion, in its worst forms, feeds insecurity, peer pressure, consumerism and homogeneity...passive consumers ‘follow’ the trends prescribed by industry and choose between prefabricated, largely homogeneous goods...The result is de-skilled and dissatisfied individuals, who feel both unrepresented by the fashion system and unable to do anything about it.

Kate Fletcher, Sustainable Fashion and Textiles

[storiesofsource]

Paris, France. 

[storiesofsource]

Visit Original Link

[storiesofsource]

Thanks so much to Endrime and their Creative Director Mohsin Sajid for a really cool workshop visit and an uber informative lesson in the denim world. 

[storiesofsource]

[We are] poor if we cannot satisfy our need for identity, participation and creation... Yet fashion clothes as we experience them today are also the cause of multiple poverties: impairing the possibility of garment workers to meet needs...damaging our collective rights to enjoy a safe and convivial natural environment.

Kate Fletcher, Sustainable Fashion and Textiles

[storiesofsource]

Don't wash your jeans.

The most water and energy intensive phase of a garment's life cycle is not during growing or manufacturing process, but is, in fact, after the consumer purchases the garment and brings it home for use. Laundering and drying clothes creates large amounts of wastewater and is an energy intensive process. The beauty of raw denim, is that it requires only about one or two launderings per year during its use phase. The tough resilience of the material makes it resistant to stains and spots, and it naturally cleans itself with the rubbing and fading off the surface of the denim. When your raw jeans get a little too funky for comfort, stick them in the freezer for a few hours and they'll be back to normal! 

[storiesofsource]

Tarangire, Tanzania

[storiesofsource]

Bryce Canyon, UT

[storiesofsource]

Bryce Canyon, UT

[storiesofsource]

Antelope Canyon, AZ 

[storiesofsource]

Dyeing organic cotton in a natural fermented indigo vat

[storiesofsource]

Prior to dyeing, the yarn must be taken off of the cone and twisted into hanks. This is done by hand with a swift and about 2 hours of nonstop spinning. Thanks to Lisa at the Swedish Cultural Center for loaning us her swift!