Advancement in printing technology has made colour the preferred option for business as well as home printing purpose. The digital development provides a more engaging customer experience. Whether it is a printing media or display media, Color is a powerful tool for any business. Color grabs attention, people are more likely to pick up a colour printed document over a black and white document. It is also easier to read a colour printed document. Graphical images are always better in coloured representation. colour printing is the preferred option for readers as well as visitors. There are many advantages of colour presentation, colour tells the story, colour has hidden meaning to Convery a specific message, colour gives emotion and feel. Color conveys a sense of accomplishment, stability, and professionalism. These ultimately deliver your message to your customer in most proper and attractive manner. Graphic designers prefer colour, as they feel creativity is enhanced in a better way in colour than black and white. when you use colour, you are helping to get your messages read, understood and remembered. Nowadays most hybrid printer has made colour printing more efficient and costs affordable. A printer capable of printing more than one colour. Most colour printers are based on the CMYK colour model, which prints in four basic colours: cyan, magenta, yellow, and black. Right from home to small business to large businesses can get their printing in colour. Most inkjets printers have two cartridges, one that holds black ink and a second cartridge that holds the cyan, magenta and yellow ink needed for colour printing.Here we consider flyer as an example to find how colour printing has impact towards business growth. Flyers can be used for gain attention to events such as store grand openings, offering discount, entertainment event, political events to providing information. For the best results, full-colour flyer printing is the way to attract the most attention. Branding is easy when you use flyer with vivid colour printing. With so many choices available to consumers no matter the industry, businesses need to supply customers with associative tools to remain in their memories. With full-colour flyer printing, it is easy to make your main message grab more attention with boxes, rich fonts etc. In another way of seeing, a brand with colour printed flyers are considered superior to the one with black and white flyer, this also establishes the value and standard of a brand to customers. Using right colour for the machines like carton press machine or automatic foil stamping machine the right context is also important, human perceive things based on colour. This is another benefit of colour printing is that colour stand out because they have the potential to capture attention. Apart from this, there are many colour theories behind that show how a colour physiologically gives impact to get attention. The flyer is one such example how colour printing help to promote business, similar to this coloured brochure, business card, invitation helps you to promote business effectively.